Godiva Chocolatier Audience in United States

Godiva Chocolatier logo

Godiva Chocolatier has an estimated audience of 999,058 people in United States. 68.7% are female, 31.3% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Resident Evil 5, See's Candies, Chocolate Lovers, Dove (chocolate), Baskin-Robbins.

The average Godiva Chocolatier fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Resident Evil 5, See's Candies, Chocolate Lovers, with strongest over-indexing on Resident Evil 5 (62.65× the country average). Demographically, the Godiva Chocolatier audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Godiva Chocolatier fans

Demographic split for Godiva Chocolatier audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.0
Estimated audience size999,058

Audience persona

The typical Godiva Chocolatier fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Resident Evil 5.

Top regions in United States

Top regions ranked by reach for Godiva Chocolatier in United States
RegionReachAffinity
California167,9961.53×
Texas112,3951.31×
New York95,6661.71×
Florida88,9311.31×
Pennsylvania47,3581.41×
New Jersey45,9101.81×
Illinois41,3821.24×
Georgia37,2811.21×
Michigan34,1241.31×
Virginia32,6881.34×
North Carolina32,6201.09×
Ohio30,6971×
Massachusetts25,7591.31×
Washington23,4321.17×
Tennessee22,9631.15×
Maryland21,1541.23×
Arizona20,5111.01×
Indiana16,1360.88×
South Carolina14,8130.99×
Connecticut14,7131.47×
Colorado13,7730.87×
Minnesota13,6540.95×
Louisiana12,8000.99×
Nevada12,2981.27×
Wisconsin12,2430.81×
Missouri12,2170.76×
Alabama11,4900.82×
Kentucky10,9930.88×
Oklahoma10,7770.97×
Oregon9,8190.86×
Utah6,9830.78×
Mississippi6,3980.78×
Arkansas6,1930.75×
Kansas5,5690.71×
Hawaii5,2971.23×
Iowa5,2650.64×
New Mexico3,8390.77×
Delaware3,6921.34×
Idaho3,6350.73×
Nebraska3,4170.68×
Rhode Island3,4101.07×
West Virginia3,2890.71×
New Hampshire3,2230.82×
Washington, District of Columbia3,2171.07×
Maine2,7930.78×
Montana1,5820.57×
Alaska1,4920.7×
Vermont1,2480.71×
South Dakota1,1340.49×
North Dakota1,0410.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Godiva Chocolatier audience
BrandAffinityCategory
Resident Evil 562.65×Games
See's Candies17.4×Shopping
Chocolate Lovers26.43×Food & Beverages
Dove (chocolate)19.14×Food & Beverages
Baskin-Robbins9.08×Food & Beverages
Sorbet16.81×Food & Beverages
Strawberry Shortcake22.59×Movies & TV
Kahlúa27.78×Food & Beverages
Nothing Bundt Cakes5.27×Food & Beverages
Strawberry and Chocolate32.79×Movies & TV
Gelato10.25×Food & Beverages
Magnum (ice cream)15.9×Food & Beverages
Starbucks2.58×Food & Beverages
Liqueur5.7×Food & Beverages
Toblerone25.94×Food & Beverages
Pumpkin bread19.87×Food & Beverages
Ferrero Rocher12.01×Food & Beverages
Dairy Queen3.48×Food & Beverages
Krispy Kreme4.21×Food & Beverages
Chocolate2.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Godiva Chocolatier audience
TraitClusterScore
IndulgenceJOY1.97
Design AffinityPREMIUM1.55
Price SensitivityPREMIUM1.37
Career OrientationPOWER1.35
CreativityOPEN1.33
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Godiva Chocolatier
CountryShare
United States24.0%
Japan14.7%
China9.9%

See Godiva Chocolatier audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Godiva Chocolatier have in United States?

Godiva Chocolatier has an estimated audience of 999,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Godiva Chocolatier fans?

68.7% of Godiva Chocolatier fans are female, 31.3% are male, with an average age of 40.0 years.

Which brands do Godiva Chocolatier fans like most?

Godiva Chocolatier fans show strongest brand affinity for Resident Evil 5 (62.65×), See's Candies (17.4×), and Chocolate Lovers (26.43×) over the country average.

Where do Godiva Chocolatier fans live in United States?

Godiva Chocolatier fans in United States are most concentrated in California (reach 167,996), Texas (reach 112,395), and New York (reach 95,666). These three regions account for the largest share of the active audience.

What other brands do Godiva Chocolatier fans also like?

Beyond Godiva Chocolatier itself, the audience over-indexes on See's Candies (17.4×), Chocolate Lovers (26.43×), Dove (chocolate) (19.14×), and Baskin-Robbins (9.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Godiva Chocolatier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.