Rascasse Audience Intelligence

Godiva Chocolatier Target Market in United States

A data profile of the people who buy, follow and care about Godiva Chocolatier in United States — modelled from more than twelve digital signal sources. Godiva Chocolatier has an estimated audience of 997,522 people in United States.

#86among Sweet in United States#2418among Brand in United States#1321in Food & Beverages

The average Godiva Chocolatier fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Resident Evil 5, See's Candies, Chocolate Lovers, with strongest over-indexing on Resident Evil 5 (62.65× the country average).

Demographically, the Godiva Chocolatier audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Godiva Chocolatier fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Resident Evil 5.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Godiva Chocolatier profile in United States.

Audience size
998K
in United States
Gender
68.7%♀
31.3% male
Age
40.0
average years
Country rank
#23708
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Godiva Chocolatier

68.7% are female, 31.3% are male, average age 40.0.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Godiva Chocolatier audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.0
Estimated audience size997,522
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Godiva Chocolatier audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Godiva Chocolatier audience comes from United States.

Worldwide audience distribution share by country for Godiva Chocolatier
CountryShare
United States23.7%
Japan14.5%
China9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Godiva Chocolatier audience in United States is strongest.

Fig. 05

Top regions by affinity

Godiva Chocolatier customers by region in United States
#RegionReachAffinity×
01New Jersey~40K1.76×
02New York~90K1.64×
03California~200K1.43×
04Connecticut~10K1.41×
05Virginia~30K1.31×
06Pennsylvania~40K1.29×
07Florida~90K1.27×
08Delaware~3K1.27×
09Michigan~30K1.26×
10Nevada~10K1.25×
11Massachusetts~20K1.24×
12Maryland~20K1.24×
13Hawaii~5K1.23×
14Texas~100K1.20×
15Illinois~40K1.17×
16Georgia~40K1.17×
17Rhode Island~3K1.09×
18Tennessee~20K1.07×
19North Carolina~30K1.05×
20Washington~20K1.05×
21Washington, District of Columbia~3K1.03×
22Louisiana~10K0.99×
23Ohio~30K0.98×
24South Carolina~10K0.98×
25Oklahoma~10K0.98×
26Arizona~20K0.97×
27Minnesota~10K0.95×
28Kentucky~10K0.92×
29West Virginia~4K0.92×
30Alaska~2K0.92×
31New Hampshire~4K0.91×
32Oregon~10K0.89×
33Mississippi~7K0.89×
34Maine~3K0.88×
35Vermont~2K0.88×
36Colorado~10K0.87×
37Alabama~10K0.87×
38New Mexico~4K0.87×
39Indiana~20K0.86×
40Wisconsin~10K0.85×
41Idaho~4K0.85×
42North Dakota~2K0.85×
43Arkansas~7K0.84×
44Montana~2K0.84×
45South Dakota~2K0.84×
46Utah~7K0.83×
47Nebraska~4K0.81×
48Kansas~6K0.80×
49Missouri~10K0.79×
50Iowa~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Godiva Chocolatier, United States
0.73×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Godiva Chocolatier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Godiva Chocolatier audience
#·InterestCategoryAffinity×
01Resident Evil 5Games62.65×
02Strawberry and ChocolateMovies & TV32.79×
03KahlúaFood & Beverages27.78×
04Chocolate LoversFood & Beverages26.43×
05TobleroneFood & Beverages25.94×
06Strawberry ShortcakeMovies & TV22.59×
07Pumpkin breadFood & Beverages19.87×
08Dove (chocolate)Food & Beverages19.14×
09See's CandiesShopping17.40×
10SorbetFood & Beverages16.81×
11Magnum (ice cream)Food & Beverages15.90×
12Ferrero RocherFood & Beverages12.01×
13GelatoFood & Beverages10.25×
14Baskin-RobbinsFood & Beverages9.08×
15LiqueurFood & Beverages5.70×
16Nothing Bundt CakesFood & Beverages5.27×
17Krispy KremeFood & Beverages4.21×
18Dairy QueenFood & Beverages3.48×
19Culver'sFood & Beverages3.29×
20StarbucksFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Godiva Chocolatier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Godiva Chocolatier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.33×
Convenience OrientationPREMIUM1.30×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Godiva Chocolatier audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
PatriotismCONSERVATISM0.92×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Godiva Chocolatier's target market in United States?

Godiva Chocolatier's target market in United States covers an estimated 997,522 people, concentrated in California and Texas.

02

What is the gender split and age of Godiva Chocolatier customers?

68.7% of the Godiva Chocolatier audience are female, 31.3% are male, with an average age of 40.0 years.

03

Which brands do Godiva Chocolatier fans like most?

Godiva Chocolatier fans show strongest brand affinity for Resident Evil 5 (62.65×), See's Candies (17.4×), and Chocolate Lovers (26.43×) over the country average.

04

Where do Godiva Chocolatier fans live in United States?

Godiva Chocolatier fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Godiva Chocolatier fans also like?

Beyond Godiva Chocolatier itself, the audience over-indexes on See's Candies (17.4×), Chocolate Lovers (26.43×), Dove (chocolate) (19.14×), and Baskin-Robbins (9.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Godiva Chocolatier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Godiva Chocolatier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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