Rascasse Audience Intelligence

Liqueur Audience in United States

A data profile of the people who buy, follow and care about Liqueur in United States — modelled from more than twelve digital signal sources. Liqueur has an estimated audience of 12,587,296 people in United States.

#8among Alcohol in United States#1889among Topic in United States#227in Food & Beverages

The average Liqueur fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Western Union, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Western Union (4.18× the country average).

Demographically, the Liqueur audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liqueur fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Western Union.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liqueur profile in United States.

Audience size
12.6M
in United States
Gender
59.5%♀
40.5% male
Age
41.3
average years
Country rank
#2838
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liqueur fans

59.5% are female, 40.5% are male, average age 41.3.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Liqueur audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.3
Estimated audience size12,587,296
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Liqueur audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Liqueur audience comes from United States.

Worldwide audience distribution share by country for Liqueur
CountryShare
United States26.8%
Italy6.6%
Colombia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liqueur audience in United States is strongest.

Fig. 05

Top regions by affinity

Liqueur fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.16×
02Washington, District of Columbia~40K1.15×
03New York~800K1.13×
04Washington~300K1.13×
05Massachusetts~300K1.13×
06Oregon~200K1.13×
07Maryland~200K1.11×
08Colorado~200K1.09×
09Montana~40K1.09×
10Connecticut~100K1.08×
11Wisconsin~200K1.06×
12Minnesota~200K1.05×
13Louisiana~200K1.05×
14Tennessee~300K1.02×
15South Carolina~200K1.02×
16Oklahoma~100K1.02×
17Nebraska~60K1.02×
18Maine~50K1.02×
19Idaho~60K1.01×
20Hawaii~50K1.01×
21Vermont~20K1.01×
22Florida~900K1.00×
23Georgia~400K1.00×
24New Mexico~60K1.00×
25New Hampshire~50K1.00×
26Rhode Island~40K1.00×
27Missouri~200K0.99×
28Nevada~100K0.99×
29Illinois~400K0.98×
30Alabama~200K0.98×
31Kentucky~200K0.98×
32North Carolina~400K0.97×
33Michigan~300K0.97×
34Arkansas~100K0.97×
35Kansas~100K0.97×
36Delaware~30K0.96×
37North Dakota~20K0.95×
38New Jersey~300K0.93×
39Indiana~200K0.93×
40Mississippi~100K0.93×
41Texas~1M0.92×
42Pennsylvania~400K0.92×
43Iowa~100K0.92×
44West Virginia~50K0.92×
45South Dakota~30K0.92×
46California~1.5M0.91×
47Virginia~300K0.91×
48Arizona~200K0.91×
49Ohio~300K0.88×
50Utah~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Liqueur, United States
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liqueur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liqueur audience
#·InterestCategoryAffinity×
01KahlúaFood & Beverages13.72×
02Baileys Irish CreamFood & Beverages10.96×
03MojitoFood & Beverages9.86×
04SorbetFood & Beverages6.77×
05Western UnionBusiness & Career4.18×
06Specialty coffeeFood & Beverages3.80×
07Non-alcoholic beverageFood & Beverages3.68×
08Mineral waterFood & Beverages3.16×
09Milwaukee BrewersSports3.13×
10Microwave ovenHome & Garden2.77×
11DoughFood & Beverages2.51×
12Britney SpearsMusic & Radio2.14×
13WhataburgerFood & Beverages2.01×
14PastryFood & Beverages1.90×
15Discount storesShopping1.73×
16CocktailFood & Beverages1.72×
17Pizza HutFood & Beverages1.70×
18Italian cuisineFood & Beverages1.61×
19DessertsFood & Beverages1.55×
20FoodieFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liqueur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liqueur audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Convenience OrientationPREMIUM1.45×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liqueur audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Social Media UsageJOY0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liqueur have in United States?

Liqueur has an estimated audience of 12,587,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liqueur fans?

59.5% of Liqueur fans are female, 40.5% are male, with an average age of 41.3 years.

03

Which brands do Liqueur fans like most?

Liqueur fans show strongest brand affinity for Western Union (4.18×), Non-alcoholic beverage (3.68×), and Microwave oven (2.77×) over the country average.

04

Where do Liqueur fans live in United States?

Liqueur fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Liqueur fans also like?

Beyond Liqueur itself, the audience over-indexes on Non-alcoholic beverage (3.68×), Microwave oven (2.77×), Pizza Hut (1.7×), and Milwaukee Brewers (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Liqueur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →