Liqueur Audience in United States

Liqueur has an estimated audience of 12,587,296 people in United States. 59.5% are female, 40.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Liqueur fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Liqueur audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Liqueur fans

Demographic split for Liqueur audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.3
Estimated audience size12,587,296

Audience persona

The typical Liqueur fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Liqueur in United States
RegionReachAffinity
California1,553,4471.12×
Texas1,005,1470.93×
Florida868,0581.02×
New York786,0081.12×
Illinois415,6560.99×
Pennsylvania407,8630.96×
Georgia397,6851.03×
Ohio383,4750.99×
North Carolina380,1981×
Michigan344,7361.05×
New Jersey312,4260.98×
Washington298,3521.18×
Massachusetts292,0721.18×
Virginia286,8340.94×
Tennessee258,6031.02×
Arizona236,9990.92×
Indiana231,9481.01×
Colorado228,8611.15×
Maryland227,9401.05×
Missouri200,5150.99×
Wisconsin198,3781.05×
Oregon187,7971.3×
South Carolina184,6480.98×
Minnesota184,5511.02×
Louisiana172,0231.06×
Alabama156,0930.89×
Kentucky152,5100.97×
Oklahoma136,3360.98×
Connecticut130,6191.03×
Nevada127,4611.05×
Utah97,6020.87×
Kansas96,2470.97×
Iowa95,2530.92×
Mississippi93,5700.9×
Arkansas90,0530.87×
Nebraska59,7280.95×
Idaho58,7010.93×
New Mexico58,1250.92×
Hawaii55,7211.03×
Washington, District of Columbia50,7101.34×
West Virginia48,6810.83×
New Hampshire47,7360.96×
Maine46,0671.02×
Rhode Island42,5731.06×
Montana36,0491.03×
Alaska30,9151.15×
Delaware30,0990.87×
Vermont25,1871.14×
South Dakota20,0360.69×
North Dakota19,5090.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liqueur audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage21.21×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Western Union4.85×Business & Career
Livemusic3.06×Music & Radio
Houston Astros4.67×Sports
Honda HR-V14.14×Cars & Mobility
Hobby Lobby2.12×Home & Garden
Specialty coffee6.13×Food & Beverages
Kahlúa17.02×Food & Beverages
Aldi1.9×Shopping
Payment card8.17×Fashion & Accessoires
Pre-school playgroup15.33×Kids & Family
Milwaukee Brewers3.56×Sports
Protein Shake10.04×Food & Beverages
Microwave oven2.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liqueur audience
TraitClusterScore
ExtroversionTHRILL1.59
IndulgenceJOY1.54
Convenience OrientationPREMIUM1.49
Price SensitivityPREMIUM1.29
Family OrientationCONSERVATISM1.27
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Liqueur
CountryShare
United States26.8%
Italy6.6%
Colombia5.7%

See Liqueur audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Liqueur have in United States?

Liqueur has an estimated audience of 12,587,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Liqueur fans?

59.5% of Liqueur fans are female, 40.5% are male, with an average age of 41.3 years.

Which brands do Liqueur fans like most?

Liqueur fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Liqueur fans live in United States?

Liqueur fans in United States are most concentrated in California (reach 1,553,447), Texas (reach 1,005,147), and Florida (reach 868,058). These three regions account for the largest share of the active audience.

What other brands do Liqueur fans also like?

Beyond Liqueur itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.