Liqueur Audience in United States
Liqueur has an estimated audience of 12,587,296 people in United States. 59.5% are female, 40.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Swanson, Elsword, Nationality, 3D printing.
The average Liqueur fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Swanson, Elsword, with strongest over-indexing on Mothercare (5.44× the country average). Demographically, the Liqueur audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Liqueur fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 41.3 |
| Estimated audience size | 12,587,296 |
Audience persona
The typical Liqueur fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,553,447 | 1.12× |
| Texas | 1,005,147 | 0.93× |
| Florida | 868,058 | 1.02× |
| New York | 786,008 | 1.12× |
| Illinois | 415,656 | 0.99× |
| Pennsylvania | 407,863 | 0.96× |
| Georgia | 397,685 | 1.03× |
| Ohio | 383,475 | 0.99× |
| North Carolina | 380,198 | 1× |
| Michigan | 344,736 | 1.05× |
| New Jersey | 312,426 | 0.98× |
| Washington | 298,352 | 1.18× |
| Massachusetts | 292,072 | 1.18× |
| Virginia | 286,834 | 0.94× |
| Tennessee | 258,603 | 1.02× |
| Arizona | 236,999 | 0.92× |
| Indiana | 231,948 | 1.01× |
| Colorado | 228,861 | 1.15× |
| Maryland | 227,940 | 1.05× |
| Missouri | 200,515 | 0.99× |
| Wisconsin | 198,378 | 1.05× |
| Oregon | 187,797 | 1.3× |
| South Carolina | 184,648 | 0.98× |
| Minnesota | 184,551 | 1.02× |
| Louisiana | 172,023 | 1.06× |
| Alabama | 156,093 | 0.89× |
| Kentucky | 152,510 | 0.97× |
| Oklahoma | 136,336 | 0.98× |
| Connecticut | 130,619 | 1.03× |
| Nevada | 127,461 | 1.05× |
| Utah | 97,602 | 0.87× |
| Kansas | 96,247 | 0.97× |
| Iowa | 95,253 | 0.92× |
| Mississippi | 93,570 | 0.9× |
| Arkansas | 90,053 | 0.87× |
| Nebraska | 59,728 | 0.95× |
| Idaho | 58,701 | 0.93× |
| New Mexico | 58,125 | 0.92× |
| Hawaii | 55,721 | 1.03× |
| Washington, District of Columbia | 50,710 | 1.34× |
| West Virginia | 48,681 | 0.83× |
| New Hampshire | 47,736 | 0.96× |
| Maine | 46,067 | 1.02× |
| Rhode Island | 42,573 | 1.06× |
| Montana | 36,049 | 1.03× |
| Alaska | 30,915 | 1.15× |
| Delaware | 30,099 | 0.87× |
| Vermont | 25,187 | 1.14× |
| South Dakota | 20,036 | 0.69× |
| North Dakota | 19,509 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.44× | Kids & Family |
| Swanson | 17.02× | Health |
| Elsword | 21.21× | Games |
| Nationality | 2.17× | Politics & Society |
| 3D printing | 2.22× | Technology & Electronics |
| Progressive rock | 1.71× | Music & Radio |
| Stamp collecting | 3.85× | Home & Garden |
| Pillow | 1.63× | Home & Garden |
| Ken Burns | 4.97× | Movies & TV |
| Regional styles of Mexican music | 1.93× | Music & Radio |
| Bank account | 1.55× | Business & Career |
| UK garage | 3.15× | Music & Radio |
| Kendra Scott | 1.69× | Fashion & Accessoires |
| Panama | 1.82× | Travel & Leisure |
| Hayward, California | 4.97× | Travel & Leisure |
| Home staging | 1.99× | Home & Garden |
| Mortgage insurance | 1.57× | Business & Career |
| JTV (Indonesia) | 1.85× | |
| Keeper (password manager) | 2.2× | Technology & Electronics |
| Manual labour | 2.09× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.59 |
| Indulgence | JOY | 1.54 |
| Convenience Orientation | PREMIUM | 1.49 |
| Price Sensitivity | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.6% |
| Colombia | 5.7% |
See Liqueur audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
Frequently asked questions
How many fans does Liqueur have in United States?
Liqueur has an estimated audience of 12,587,296 people in United States, concentrated in California and Texas.
What is the gender split and age of Liqueur fans?
59.5% of Liqueur fans are female, 40.5% are male, with an average age of 41.3 years.
Which brands do Liqueur fans like most?
Liqueur fans show strongest brand affinity for Mothercare (5.44×), Swanson (17.02×), and Elsword (21.21×) over the country average.
Where do Liqueur fans live in United States?
Liqueur fans in United States are most concentrated in California (reach 1,553,447), Texas (reach 1,005,147), and Florida (reach 868,058). These three regions account for the largest share of the active audience.
What other brands do Liqueur fans also like?
Beyond Liqueur itself, the audience over-indexes on Swanson (17.02×), Elsword (21.21×), Nationality (2.17×), and 3D printing (2.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.