Liqueur Audience in Germany
Liqueur has an estimated audience of 1,750,550 people in Germany. 56.0% are female, 44.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Haberler, Birthday Gifts, Artistic inspiration, Home Office.
The average Liqueur fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Haberler, Birthday Gifts, with strongest over-indexing on Unique Gifts (3.08× the country average). Demographically, the Liqueur audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Liqueur fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.1 |
| Estimated audience size | 1,750,550 |
Audience persona
The typical Liqueur fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,786 | 1.1× |
| Bayern | 278,501 | 0.99× |
| Baden-Württemberg | 266,529 | 1.12× |
| Niedersachsen | 176,216 | 1.04× |
| Hessen | 133,262 | 1× |
| Rheinland-Pfalz | 99,939 | 1.14× |
| Berlin | 85,480 | 1.09× |
| Sachsen | 76,203 | 0.89× |
| Schleswig-Holstein | 56,254 | 0.89× |
| Brandenburg | 46,330 | 0.85× |
| Sachsen-Anhalt | 45,410 | 1× |
| Hamburg | 43,260 | 1.09× |
| Thüringen | 38,810 | 0.87× |
| Mecklenburg-Vorpommern | 33,782 | 1.01× |
| Saarland | 21,264 | 0.99× |
| Bremen | 13,937 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 3.08× | Shopping |
| Haberler | 2.2× | News |
| Birthday Gifts | 2.47× | Kids & Family |
| Artistic inspiration | 1.76× | Arts & Culture |
| Home Office | 1.59× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 1.94× | Kids & Family |
| Snow White (Fables) | 2.18× | Literature |
| VfL Wolfsburg | 1.57× | Sports |
| Esra Erol | 5.18× | Movies & TV |
| Israel | 1.78× | Travel & Leisure |
| Time (magazine) | 1.74× | News |
| Loincloth | 2.4× | Fashion & Accessoires |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Home Delivery | 1.89× | Food & Beverages |
| Corfu (regional unit) | 2.1× | Travel & Leisure |
| Este, Veneto | 1.6× | Travel & Leisure |
| Sixx | 1.94× | Movies & TV |
| Volvo V60 | 2.67× | Cars & Mobility |
| Keeper (password manager) | 2.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Tradition | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.32 |
| Pet Ownership | JOY | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.6% |
| Colombia | 5.7% |
See Liqueur audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Liqueur have in Germany?
Liqueur has an estimated audience of 1,750,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liqueur fans?
56.0% of Liqueur fans are female, 44.0% are male, with an average age of 42.1 years.
Which brands do Liqueur fans like most?
Liqueur fans show strongest brand affinity for Unique Gifts (3.08×), Haberler (2.2×), and Birthday Gifts (2.47×) over the country average.
Where do Liqueur fans live in Germany?
Liqueur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,786), Bayern (reach 278,501), and Baden-Württemberg (reach 266,529). These three regions account for the largest share of the active audience.
What other brands do Liqueur fans also like?
Beyond Liqueur itself, the audience over-indexes on Haberler (2.2×), Birthday Gifts (2.47×), Artistic inspiration (1.76×), and Home Office (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.