Rascasse Audience Intelligence

Liqueur Audience in Germany

A data profile of the people who buy, follow and care about Liqueur in Germany — modelled from more than twelve digital signal sources. Liqueur has an estimated audience of 1,750,550 people in Germany.

#8among Alcohol in Germany#2151among Topic in Germany#184in Food & Beverages

The average Liqueur fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Distilled beverage, Netto Marken-Discount, Nature, with strongest over-indexing on Distilled beverage (3.13× the country average).

Demographically, the Liqueur audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Liqueur fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liqueur profile in Germany.

Audience size
1.8M
in Germany
Gender
56.0%♀
44.0% male
Age
42.1
average years
Country rank
#3841
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liqueur fans

56.0% are female, 44.0% are male, average age 42.1.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Liqueur audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age42.1
Estimated audience size1,750,550
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Liqueur audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3923%
40-4926%
50+22%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Liqueur audience comes from Germany.

Worldwide audience distribution share by country for Liqueur
CountryShare
United States26.8%
Italy6.6%
Colombia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liqueur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Liqueur fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.12×
02Hamburg~40K1.09×
03Baden-Württemberg~300K1.08×
04Nordrhein-Westfalen~400K1.06×
05Berlin~80K1.06×
06Saarland~20K1.05×
07Mecklenburg-Vorpommern~30K1.04×
08Niedersachsen~200K1.02×
09Sachsen-Anhalt~50K1.02×
10Hessen~100K1.01×
11Bremen~10K1.00×
12Bayern~300K0.97×
13Schleswig-Holstein~60K0.93×
14Thüringen~40K0.91×
15Sachsen~80K0.89×
16Brandenburg~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Liqueur, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liqueur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liqueur audience
#·InterestCategoryAffinity×
01Baileys Irish CreamFood & Beverages8.49×
02TequilaFood & Beverages5.81×
03AperolFood & Beverages5.74×
04Non-alcoholic beverageFood & Beverages4.29×
05Mineral waterFood & Beverages4.04×
06Distilled beverageFood & Beverages3.13×
07NordseeFood & Beverages3.01×
08RefrigeratorHome & Garden2.36×
09DessertsFood & Beverages2.23×
10Roland KaiserMusic & Radio2.18×
11Aral AGCars & Mobility2.18×
12Netto Marken-DiscountShopping2.03×
13PostbankBusiness & Career1.80×
14Müller (company)Food & Beverages1.79×
15NatureHome & Garden1.78×
16KitchenHome & Garden1.77×
17VacationsTravel & Leisure1.65×
18KauflandShopping1.53×
19FamilyKids & Family1.52×
20TagesschauMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liqueur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liqueur audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Convenience OrientationPREMIUM1.43×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liqueur audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
SustainabilityBALANCE0.81×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liqueur have in Germany?

Liqueur has an estimated audience of 1,750,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Liqueur fans?

56.0% of Liqueur fans are female, 44.0% are male, with an average age of 42.1 years.

03

Which brands do Liqueur fans like most?

Liqueur fans show strongest brand affinity for Distilled beverage (3.13×), Netto Marken-Discount (2.03×), and Nature (1.78×) over the country average.

04

Where do Liqueur fans live in Germany?

Liqueur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Liqueur fans also like?

Beyond Liqueur itself, the audience over-indexes on Netto Marken-Discount (2.03×), Nature (1.78×), Tagesschau (1.5×), and Müller (company) (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Liqueur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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