Liqueur Audience in Germany
Liqueur has an estimated audience of 1,750,550 people in Germany. 56.0% are female, 44.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Brewing, Baileys Irish Cream, Distilled beverage.
The average Liqueur fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Brewing, with strongest over-indexing on Satire (6.11× the country average). Demographically, the Liqueur audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Liqueur fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.1 |
| Estimated audience size | 1,750,550 |
Audience persona
The typical Liqueur fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,786 | 1.1× |
| Bayern | 278,501 | 0.99× |
| Baden-Württemberg | 266,529 | 1.12× |
| Niedersachsen | 176,216 | 1.04× |
| Hessen | 133,262 | 1× |
| Rheinland-Pfalz | 99,939 | 1.14× |
| Berlin | 85,480 | 1.09× |
| Sachsen | 76,203 | 0.89× |
| Schleswig-Holstein | 56,254 | 0.89× |
| Brandenburg | 46,330 | 0.85× |
| Sachsen-Anhalt | 45,410 | 1× |
| Hamburg | 43,260 | 1.09× |
| Thüringen | 38,810 | 0.87× |
| Mecklenburg-Vorpommern | 33,782 | 1.01× |
| Saarland | 21,264 | 0.99× |
| Bremen | 13,937 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.11× | Literature |
| German television comedy | 7× | Movies & TV |
| Brewing | 5.35× | Food & Beverages |
| Baileys Irish Cream | 11.96× | Food & Beverages |
| Distilled beverage | 3.2× | Food & Beverages |
| Allgäu | 5.73× | Travel & Leisure |
| Tagesschau | 1.85× | Movies & TV |
| Western Union | 3.5× | Business & Career |
| Pets | 1.53× | Pets & Animals |
| Vacation rental | 3.57× | Travel & Leisure |
| Family | 1.64× | Kids & Family |
| Storm of Love | 3.11× | Movies & TV |
| Netto Marken-Discount | 1.81× | Shopping |
| FC Bayern Munich | 1.51× | Sports |
| Vacations | 2.17× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Aral AG | 1.84× | Cars & Mobility |
| Obi (store) | 1.59× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Edeka | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.8 |
| Tradition | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.32 |
| Pet Ownership | JOY | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.6% |
| Colombia | 5.7% |
See Liqueur audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Liqueur have in Germany?
Liqueur has an estimated audience of 1,750,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liqueur fans?
56.0% of Liqueur fans are female, 44.0% are male, with an average age of 42.1 years.
Which brands do Liqueur fans like most?
Liqueur fans show strongest brand affinity for Satire (6.11×), German television comedy (7×), and Brewing (5.35×) over the country average.
Where do Liqueur fans live in Germany?
Liqueur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,786), Bayern (reach 278,501), and Baden-Württemberg (reach 266,529). These three regions account for the largest share of the active audience.
What other brands do Liqueur fans also like?
Beyond Liqueur itself, the audience over-indexes on German television comedy (7×), Brewing (5.35×), Baileys Irish Cream (11.96×), and Distilled beverage (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.