Rascasse Audience Intelligence

Mojito Audience in United States

A data profile of the people who buy, follow and care about Mojito in United States — modelled from more than twelve digital signal sources. Mojito has an estimated audience of 1,371,430 people in United States.

#51among Alcohol in United States#7603among Topic in United States#1109in Food & Beverages

The average Mojito fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mixed drink, Camel (cigarette), Brazil (1985 film), with strongest over-indexing on Mixed drink (23.03× the country average).

Demographically, the Mojito audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mojito fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Mixed drink.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mojito profile in United States.

Audience size
1.4M
in United States
Gender
58.6%♀
41.4% male
Age
35.9
average years
Country rank
#18969
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mojito fans

58.6% are female, 41.4% are male, average age 35.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Mojito audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.9
Estimated audience size1,371,430
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Mojito audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Mojito audience comes from United States.

Worldwide audience distribution share by country for Mojito
CountryShare
United States14.0%
Poland9.6%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mojito audience in United States is strongest.

Fig. 05

Top regions by affinity

Mojito fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K2.20×
02Arkansas~20K1.86×
03New York~100K1.44×
04Georgia~50K1.26×
05Oregon~20K1.25×
06Kentucky~20K1.20×
07Florida~100K1.17×
08Iowa~10K1.16×
09Alaska~3K1.16×
10Mississippi~10K1.13×
11Missouri~20K1.10×
12Hawaii~6K1.07×
13Wisconsin~20K1.05×
14Massachusetts~30K1.03×
15Connecticut~10K1.01×
16Maine~5K1.01×
17Montana~4K1.00×
18Vermont~2K1.00×
19Washington, District of Columbia~4K0.99×
20North Carolina~40K0.97×
21Pennsylvania~40K0.96×
22Minnesota~20K0.96×
23Nebraska~7K0.95×
24New Hampshire~5K0.95×
25Rhode Island~4K0.95×
26Kansas~10K0.94×
27Nevada~10K0.93×
28New Jersey~30K0.92×
29Idaho~6K0.92×
30Michigan~30K0.91×
31Virginia~30K0.90×
32Tennessee~20K0.89×
33Colorado~20K0.89×
34Utah~10K0.89×
35South Dakota~3K0.89×
36Illinois~40K0.88×
37Indiana~20K0.88×
38Maryland~20K0.87×
39Texas~100K0.86×
40South Carolina~20K0.86×
41Louisiana~20K0.86×
42Delaware~3K0.86×
43California~100K0.85×
44Ohio~40K0.85×
45North Dakota~2K0.84×
46Oklahoma~10K0.82×
47Arizona~20K0.81×
48New Mexico~6K0.80×
49Alabama~10K0.77×
50West Virginia~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Mojito, United States
0.76×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mojito audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mojito audience
#·InterestCategoryAffinity×
01Beer bottleFood & Beverages26.89×
02Camel (cigarette)Food & Beverages26.18×
03Bottle serviceTravel & Leisure24.56×
04Mixed drinkFood & Beverages23.03×
05Glass bottleHome & Garden21.99×
06Shortcrust pastryFood & Beverages19.37×
07Wheat beerFood & Beverages19.17×
08RousesShopping15.73×
09Brazil (1985 film)Movies & TV14.86×
10Cocktail shakerFood & Beverages14.43×
11HomebrewingFood & Beverages12.32×
12Local area networkTechnology & Electronics11.49×
13Apéritif and digestifFood & Beverages11.35×
14Liquor storeFood & Beverages10.98×
15LiqueurFood & Beverages9.86×
16Non-alcoholic beverageFood & Beverages5.78×
17Happy hourFood & Beverages4.57×
18Chipotle Mexican GrillFood & Beverages4.56×
19FIFA World Cup 2026Sports2.85×
20CocktailFood & Beverages2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mojito audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mojito audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.39×
ExtroversionTHRILL1.34×
Convenience OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mojito audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Risk AppetiteTHRILL0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mojito have in United States?

Mojito has an estimated audience of 1,371,430 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mojito fans?

58.6% of Mojito fans are female, 41.4% are male, with an average age of 35.9 years.

03

Which brands do Mojito fans like most?

Mojito fans show strongest brand affinity for Mixed drink (23.03×), Camel (cigarette) (26.18×), and Brazil (1985 film) (14.86×) over the country average.

04

Where do Mojito fans live in United States?

Mojito fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mojito fans also like?

Beyond Mojito itself, the audience over-indexes on Camel (cigarette) (26.18×), Brazil (1985 film) (14.86×), FIFA World Cup 2026 (2.85×), and Liqueur (9.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Mojito audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mojito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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