Mojito Audience in United States

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Mojito has an estimated audience of 1,371,430 people in United States. 58.6% are female, 41.4% are male, average age 35.9. Top regions: California, Florida, Texas. Top brand affinities: Mixed drink, Camel (cigarette), Liqueur, Brazil (1985 film), Beer bottle.

The average Mojito fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mixed drink, Camel (cigarette), Liqueur, with strongest over-indexing on Mixed drink (23.03× the country average). Demographically, the Mojito audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Mojito fans

Demographic split for Mojito audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.9
Estimated audience size1,371,430

Audience persona

The typical Mojito fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Mixed drink.

Top regions in United States

Top regions ranked by reach for Mojito in United States
RegionReachAffinity
California135,7620.9×
Florida117,2491.26×
Texas105,6350.9×
New York103,6131.35×
Georgia59,8431.42×
Pennsylvania46,3431×
North Carolina43,0161.04×
Illinois42,8160.94×
Washington38,8061.41×
Ohio37,7830.89×
Michigan34,2760.96×
New Jersey33,2520.95×
Virginia30,8900.92×
Massachusetts30,1491.12×
Missouri23,3891.06×
Tennessee22,9250.83×
Arizona22,8960.82×
Wisconsin22,6291.1×
Indiana22,3740.89×
Colorado20,7770.96×
Kentucky20,6551.2×
Arkansas20,5411.82×
Maryland20,0660.85×
Minnesota19,9481.02×
Oregon18,8451.2×
South Carolina17,8980.87×
Louisiana15,2650.86×
Connecticut14,4601.05×
Iowa14,1151.25×
Mississippi13,7181.21×
Alabama13,4240.7×
Nevada12,8210.97×
Oklahoma12,1430.8×
Utah11,4630.93×
Kansas10,0660.93×
Nebraska6,5860.96×
Hawaii6,5341.11×
Idaho6,2350.91×
New Mexico5,2140.76×
New Hampshire5,0350.93×
Maine5,0291.02×
Washington, District of Columbia4,3461.05×
West Virginia4,2450.66×
Rhode Island4,0740.93×
Montana3,7730.99×
Alaska3,1701.08×
Delaware3,0960.82×
South Dakota2,7400.86×
Vermont2,3190.96×
North Dakota2,1680.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mojito audience
BrandAffinityCategory
Mixed drink23.03×Food & Beverages
Camel (cigarette)26.18×Food & Beverages
Liqueur9.86×Food & Beverages
Brazil (1985 film)14.86×Movies & TV
Beer bottle26.89×Food & Beverages
Homebrewing12.32×Food & Beverages
Cocktail shaker14.43×Food & Beverages
Glass bottle21.99×Home & Garden
Chipotle Mexican Grill4.56×Food & Beverages
Shortcrust pastry19.37×Food & Beverages
Local area network11.49×Technology & Electronics
Non-alcoholic beverage5.78×Food & Beverages
Rouses15.73×Shopping
Wheat beer19.17×Food & Beverages
Bottle service24.56×Travel & Leisure
Liquor store10.98×Food & Beverages
Apéritif and digestif11.35×Food & Beverages
Happy hour4.57×Food & Beverages
Cocktail2.75×Food & Beverages
African culture9.36×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mojito audience
TraitClusterScore
IndulgenceJOY2.16
Luxury OrientationPREMIUM1.54
Design AffinityPREMIUM1.4
Urban LifestyleOPEN1.37
TravellingTHRILL1.23
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Mojito
CountryShare
United States14.1%
Poland9.6%
Italy5.6%

See Mojito audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Mojito have in United States?

Mojito has an estimated audience of 1,371,430 people in United States, concentrated in California and Florida.

What is the gender split and age of Mojito fans?

58.6% of Mojito fans are female, 41.4% are male, with an average age of 35.9 years.

Which brands do Mojito fans like most?

Mojito fans show strongest brand affinity for Mixed drink (23.03×), Camel (cigarette) (26.18×), and Liqueur (9.86×) over the country average.

Where do Mojito fans live in United States?

Mojito fans in United States are most concentrated in California (reach 135,762), Florida (reach 117,249), and Texas (reach 105,635). These three regions account for the largest share of the active audience.

What other brands do Mojito fans also like?

Beyond Mojito itself, the audience over-indexes on Camel (cigarette) (26.18×), Liqueur (9.86×), Brazil (1985 film) (14.86×), and Beer bottle (26.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mojito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.