Rascasse Audience Intelligence

Liquor store Audience in United States

A data profile of the people who buy, follow and care about Liquor store in United States — modelled from more than twelve digital signal sources. Liquor store has an estimated audience of 3,351,846 people in United States.

#177among Touchpoint in United States#603in Food & Beverages

The average Liquor store fan in United States is 43.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Food and drink, Indiana Hoosiers football, Food, with strongest over-indexing on Food and drink (1.55× the country average).

Demographically, the Liquor store audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liquor store fan in United States is balanced, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Food and drink.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liquor store profile in United States.

Audience size
3.4M
in United States
Gender
50.6%♀
49.4% male
Age
43.4
average years
Country rank
#9369
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liquor store fans

50.6% are female, 49.4% are male, average age 43.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Liquor store audience in United States
MetricValue
Female50.6%
Male49.4%
Average age43.4
Estimated audience size3,351,846
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Liquor store audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Liquor store audience comes from United States.

Worldwide audience distribution share by country for Liquor store
CountryShare
United States30.1%
Australia7.8%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liquor store audience in United States is strongest.

Fig. 05

Top regions by affinity

Liquor store fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.87×
02Rhode Island~20K1.79×
03Delaware~20K1.72×
04Idaho~30K1.69×
05Oregon~60K1.62×
06Minnesota~70K1.56×
07Colorado~80K1.52×
08New Jersey~100K1.47×
09Tennessee~90K1.36×
10Oklahoma~50K1.36×
11Maryland~80K1.35×
12Arkansas~40K1.33×
13Washington, District of Columbia~10K1.32×
14Kansas~30K1.31×
15Georgia~100K1.29×
16New York~200K1.26×
17Connecticut~40K1.26×
18Wyoming~6K1.26×
19Indiana~80K1.24×
20Massachusetts~80K1.20×
21New Hampshire~20K1.20×
22Montana~10K1.13×
23Kentucky~50K1.10×
24Vermont~6K1.09×
25North Dakota~7K1.08×
26Alaska~7K1.04×
27Mississippi~30K1.03×
28South Carolina~50K0.94×
29Texas~300K0.91×
30Florida~200K0.90×
31Illinois~90K0.84×
32Ohio~90K0.84×
33Pennsylvania~90K0.78×
34Alabama~40K0.78×
35Nevada~20K0.69×
36West Virginia~10K0.68×
37Wisconsin~30K0.65×
38Michigan~60K0.64×
39California~200K0.63×
40New Mexico~10K0.63×
41Missouri~30K0.58×
42Maine~6K0.53×
43Nebraska~8K0.49×
44Hawaii~7K0.48×
45North Carolina~50K0.45×
46Louisiana~20K0.45×
47Iowa~10K0.45×
48Virginia~40K0.44×
49Arizona~30K0.44×
50Washington~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Liquor store, United States
0.42×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liquor store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liquor store audience
#·InterestCategoryAffinity×
01Gabriela SabatiniSports29.52×
02Blanton'sFood & Beverages16.21×
03Castle Rock BreweryFood & Beverages15.04×
04Flavored liquorFood & Beverages11.03×
05Rye whiskeyFood & Beverages8.26×
06American whiskeyFood & Beverages6.09×
07Indiana Hoosiers footballSports5.47×
08Total Wine & MoreFood & Beverages4.38×
09Kristi NoemPolitics & Society3.24×
10Google DriveTechnology & Electronics1.95×
11American footballSports1.82×
12Rock musicMusic & Radio1.78×
13AldiShopping1.70×
14Distilled beverageFood & Beverages1.65×
15NatureHome & Garden1.60×
16Food and drinkFood & Beverages1.55×
17FoodFood & Beverages1.55×
18New York CityTravel & Leisure1.53×
19Personal financeBusiness & Career1.52×
20CultureLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liquor store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liquor store audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
IndulgenceJOY1.72×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liquor store audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.97×
Early Adopter MentalityPOWER1.01×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liquor store have in United States?

Liquor store has an estimated audience of 3,351,846 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Liquor store fans?

50.6% of Liquor store fans are female, 49.4% are male, with an average age of 43.4 years.

03

Which brands do Liquor store fans like most?

Liquor store fans show strongest brand affinity for Food and drink (1.55×), Indiana Hoosiers football (5.47×), and Food (1.55×) over the country average.

04

Where do Liquor store fans live in United States?

Liquor store fans in United States are most concentrated in Texas (reach ~300K), New York (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Liquor store fans also like?

Beyond Liquor store itself, the audience over-indexes on Indiana Hoosiers football (5.47×), Food (1.55×), Castle Rock Brewery (15.04×), and Rock music (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Liquor store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquor store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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