Liquor store Audience in United States

Liquor store logo

Liquor store has an estimated audience of 3,351,846 people in United States. 50.6% are female, 49.4% are male, average age 43.4. Top regions: Texas, New York, California. Top brand affinities: Food and drink, Indiana Hoosiers football, Food, Rock music, Castle Rock Brewery.

The average Liquor store fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Food and drink, Indiana Hoosiers football, Food, with strongest over-indexing on Food and drink (1.55× the country average). Demographically, the Liquor store audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Liquor store fans

Demographic split for Liquor store audience in United States
MetricValue
Female50.6%
Male49.4%
Average age43.4
Estimated audience size3,351,846

Audience persona

The typical Liquor store fan in United States is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Liquor store in United States
RegionReachAffinity
Texas291,0111.01×
New York249,4151.33×
California233,3780.63×
Florida210,0850.93×
Georgia134,0361.3×
New Jersey120,5261.41×
Illinois92,5810.83×
Tennessee90,1391.34×
Ohio89,0070.86×
Pennsylvania87,1520.77×
Colorado84,8091.61×
Massachusetts79,3841.2×
Maryland78,1141.36×
Indiana77,6801.27×
Minnesota76,9121.6×
Oregon64,9261.69×
Utah57,1471.9×
Michigan56,2800.64×
Oklahoma51,2451.38×
South Carolina48,4270.96×
Kentucky46,1691.1×
North Carolina44,6340.44×
Connecticut42,6641.27×
Virginia37,3720.46×
Arkansas35,6801.29×
Kansas34,4271.3×
Alabama33,1220.71×
Wisconsin31,9660.63×
Missouri31,8060.59×
Washington30,7120.46×
Idaho27,8381.66×
Arizona27,8340.41×
Mississippi27,4720.99×
Nevada23,5150.73×
Louisiana18,9910.44×
Rhode Island17,6811.66×
New Hampshire15,7331.19×
Delaware14,6561.58×
Washington, District of Columbia13,5051.34×
Iowa12,0070.43×
New Mexico10,0790.6×
Montana9,2420.99×
West Virginia9,1190.58×
Nebraska7,9650.47×
North Dakota6,9581.01×
Hawaii6,9510.48×
Alaska6,5380.91×
Wyoming5,8851.18×
Vermont5,8661×
Maine5,5150.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liquor store audience
BrandAffinityCategory
Food and drink1.55×Food & Beverages
Indiana Hoosiers football5.47×Sports
Food1.55×Food & Beverages
Rock music1.78×Music & Radio
Castle Rock Brewery15.04×Food & Beverages
Personal finance1.52×Business & Career
American football1.82×Sports
Culture1.5×Literature
Kristi Noem3.24×Politics & Society
Gabriela Sabatini29.52×Sports
Nature1.6×Home & Garden
Total Wine & More4.38×Food & Beverages
New York City1.53×Travel & Leisure
Google Drive1.95×Technology & Electronics
Rye whiskey8.26×Food & Beverages
American whiskey6.09×Food & Beverages
Aldi1.7×Shopping
Flavored liquor11.03×Food & Beverages
Distilled beverage1.65×Food & Beverages
Dollar General1.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liquor store audience
TraitClusterScore
IndulgenceJOY1.44
Convenience OrientationPREMIUM1.39
Community OrientationOPEN1.32
ExtroversionTHRILL1.25
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Liquor store
CountryShare
United States30.1%
Australia7.8%
Canada6.4%

See Liquor store audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Liquor store have in United States?

Liquor store has an estimated audience of 3,351,846 people in United States, concentrated in Texas and New York.

What is the gender split and age of Liquor store fans?

50.6% of Liquor store fans are female, 49.4% are male, with an average age of 43.4 years.

Which brands do Liquor store fans like most?

Liquor store fans show strongest brand affinity for Food and drink (1.55×), Indiana Hoosiers football (5.47×), and Food (1.55×) over the country average.

Where do Liquor store fans live in United States?

Liquor store fans in United States are most concentrated in Texas (reach 291,011), New York (reach 249,415), and California (reach 233,378). These three regions account for the largest share of the active audience.

What other brands do Liquor store fans also like?

Beyond Liquor store itself, the audience over-indexes on Indiana Hoosiers football (5.47×), Food (1.55×), Rock music (1.78×), and Castle Rock Brewery (15.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liquor store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.