Flavored liquor Audience in United States

Flavored liquor logo

Flavored liquor has an estimated audience of 1,432,780 people in United States. 44.7% are female, 55.3% are male, average age 38.8. Top regions: Texas, California, Florida. Top brand affinities: FOX23 News, Birthday Gifts, Goop, Unique Gifts, Grinch.

The average Flavored liquor fan in United States is 38.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include FOX23 News, Birthday Gifts, Goop, with strongest over-indexing on FOX23 News (72.49× the country average). Demographically, the Flavored liquor audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Flavored liquor fans

Demographic split for Flavored liquor audience in United States
MetricValue
Female44.7%
Male55.3%
Average age38.8
Estimated audience size1,432,780

Audience persona

The typical Flavored liquor fan in United States is more male, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for FOX23 News.

Top regions in United States

Top regions ranked by reach for Flavored liquor in United States
RegionReachAffinity
Texas121,8550.99×
California77,7920.49×
Florida70,2200.72×
New York56,8420.71×
North Carolina54,8601.27×
Georgia51,0671.16×
Tennessee38,4711.34×
Pennsylvania36,7100.76×
Michigan35,1450.94×
Ohio32,7820.74×
Illinois29,9410.63×
Indiana26,7761.02×
Virginia26,4380.76×
South Carolina25,6191.19×
Oklahoma23,2631.46×
Alabama22,6531.13×
Kentucky22,3851.25×
Arizona19,6380.67×
Colorado19,3450.86×
Maryland19,0620.77×
New Jersey19,0160.52×
Mississippi17,8511.51×
Louisiana17,4580.94×
Missouri17,1420.74×
Arkansas16,3871.39×
Massachusetts15,8250.56×
Utah13,8831.08×
Minnesota13,7580.67×
Wisconsin13,7330.64×
Oregon12,0270.73×
Washington11,4960.4×
Kansas10,8890.96×
West Virginia10,8071.62×
Connecticut8,7060.61×
Iowa8,1840.69×
Nevada7,4670.54×
Idaho5,8970.82×
Alaska5,8821.92×
Montana5,5551.4×
New Mexico5,5200.77×
Rhode Island5,4721.2×
Hawaii5,2000.84×
South Dakota5,0611.53×
North Dakota4,9281.67×
New Hampshire4,8570.86×
Wyoming4,7682.25×
Nebraska4,7560.66×
Maine4,6870.91×
Vermont4,6131.83×
Delaware4,5501.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flavored liquor audience
BrandAffinityCategory
FOX23 News72.49×Movies & TV
Birthday Gifts6.25×Kids & Family
Goop9.03×Internet & Social Media
Unique Gifts3.64×Shopping
Grinch5.66×Movies & TV
Governor of Michigan9.75×Politics & Society
Elsword20×Games
Home construction1.61×Home & Garden
Vocal harmony5.01×Music & Radio
Gujarat University37.99×Business & Career
Wok6.59×Food & Beverages
No Escape (1994 film)10.6×Movies & TV
Regional Municipality of Niagara11.06×Travel & Leisure
edureka32.94×Business & Career
Empire Records9.53×Movies & TV
Grace Slick7.78×Music & Radio
Google Home5.56×Technology & Electronics
Hibachi6.74×Food & Beverages
Mathcore6.81×Music & Radio
Hipster7.4×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flavored liquor audience
TraitClusterScore
IndulgenceJOY1.96
Convenience OrientationPREMIUM1.78
ExtroversionTHRILL1.29
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.23
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Flavored liquor
CountryShare
United States68.9%
Canada7.9%
United Kingdom5.4%

See Flavored liquor audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Flavored liquor have in United States?

Flavored liquor has an estimated audience of 1,432,780 people in United States, concentrated in Texas and California.

What is the gender split and age of Flavored liquor fans?

44.7% of Flavored liquor fans are female, 55.3% are male, with an average age of 38.8 years.

Which brands do Flavored liquor fans like most?

Flavored liquor fans show strongest brand affinity for FOX23 News (72.49×), Birthday Gifts (6.25×), and Goop (9.03×) over the country average.

Where do Flavored liquor fans live in United States?

Flavored liquor fans in United States are most concentrated in Texas (reach 121,855), California (reach 77,792), and Florida (reach 70,220). These three regions account for the largest share of the active audience.

What other brands do Flavored liquor fans also like?

Beyond Flavored liquor itself, the audience over-indexes on Birthday Gifts (6.25×), Goop (9.03×), Unique Gifts (3.64×), and Grinch (5.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flavored liquor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.