Rascasse Audience Intelligence

Flavored liquor Audience in United States

A data profile of the people who buy, follow and care about Flavored liquor in United States — modelled from more than twelve digital signal sources. Flavored liquor has an estimated audience of 1,432,780 people in United States.

#49among Alcohol in United States#7453among Topic in United States#1081in Food & Beverages

The average Flavored liquor fan in United States is 38.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Campari, Red wine, Kendrick Lamar, with strongest over-indexing on Campari (31.35× the country average).

Demographically, the Flavored liquor audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flavored liquor fan in United States is more male, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Campari.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flavored liquor profile in United States.

Audience size
1.4M
in United States
Gender
44.7%♀
55.3% male
Age
38.8
average years
Country rank
#18383
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flavored liquor fans

44.7% are female, 55.3% are male, average age 38.8.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Flavored liquor audience in United States
MetricValue
Female44.7%
Male55.3%
Average age38.8
Estimated audience size1,432,780
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Flavored liquor audience in United States
Age bracketShare%
16-1910%
20-2929%
30-3927%
40-4919%
50+14%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Flavored liquor audience comes from United States.

Worldwide audience distribution share by country for Flavored liquor
CountryShare
United States68.9%
Canada7.9%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flavored liquor audience in United States is strongest.

Fig. 05

Top regions by affinity

Flavored liquor fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.24×
02Delaware~5K1.24×
03Alaska~4K1.22×
04Oklahoma~20K1.19×
05Tennessee~30K1.18×
06West Virginia~8K1.15×
07Arkansas~10K1.14×
08North Dakota~3K1.14×
09North Carolina~50K1.13×
10South Dakota~4K1.13×
11Vermont~3K1.13×
12Montana~4K1.12×
13South Carolina~20K1.07×
14Alabama~20K1.07×
15Kentucky~20K1.06×
16Rhode Island~5K1.05×
17Georgia~40K1.01×
18Maine~5K1.00×
19New Hampshire~6K0.99×
20Utah~10K0.98×
21Hawaii~6K0.98×
22Indiana~30K0.97×
23Kansas~10K0.97×
24Idaho~7K0.97×
25Nebraska~7K0.96×
26New Mexico~7K0.96×
27Louisiana~20K0.95×
28Washington, District of Columbia~4K0.95×
29Michigan~30K0.92×
30Iowa~10K0.92×
31Colorado~20K0.90×
32Texas~100K0.89×
33Maryland~20K0.89×
34Wisconsin~20K0.89×
35Oregon~10K0.89×
36Connecticut~10K0.88×
37Nevada~10K0.88×
38Missouri~20K0.87×
39Minnesota~20K0.87×
40Pennsylvania~40K0.83×
41Ohio~40K0.82×
42Virginia~30K0.82×
43Arizona~20K0.82×
44Massachusetts~20K0.80×
45Illinois~40K0.77×
46New Jersey~30K0.77×
47Washington~20K0.77×
48Florida~70K0.76×
49New York~60K0.74×
50California~90K0.57×
Fig. 06

Affinity by region

Affinity by region — Flavored liquor, United States
0.57×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flavored liquor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flavored liquor audience
#·InterestCategoryAffinity×
01CampariFood & Beverages31.35×
02Canadian whiskyFood & Beverages15.75×
03Crown RoyalFood & Beverages13.07×
04SmirnoffFood & Beverages12.88×
05Mac MillerMusic & Radio11.88×
06Liquor storeFood & Beverages11.03×
07Malibu RumFood & Beverages9.66×
08Bargain HuntersShopping9.03×
09Kendrick LamarMusic & Radio8.87×
10Tennessee whiskeyFood & Beverages7.31×
11Red wineFood & Beverages7.26×
12Mixed drinkFood & Beverages6.27×
13Speedway LLCFood & Beverages5.72×
14Circle KShopping4.91×
15FedExBusiness & Career3.60×
16Discount storesShopping3.30×
17Domino's PizzaFood & Beverages2.95×
18Pizza HutFood & Beverages2.94×
19SubwayFood & Beverages2.63×
20Mortgage loansBusiness & Career2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flavored liquor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flavored liquor audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
IndulgenceJOY2.06×
Price SensitivityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flavored liquor audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flavored liquor have in United States?

Flavored liquor has an estimated audience of 1,432,780 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Flavored liquor fans?

44.7% of Flavored liquor fans are female, 55.3% are male, with an average age of 38.8 years.

03

Which brands do Flavored liquor fans like most?

Flavored liquor fans show strongest brand affinity for Campari (31.35×), Red wine (7.26×), and Kendrick Lamar (8.87×) over the country average.

04

Where do Flavored liquor fans live in United States?

Flavored liquor fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Flavored liquor fans also like?

Beyond Flavored liquor itself, the audience over-indexes on Red wine (7.26×), Kendrick Lamar (8.87×), Mac Miller (11.88×), and Circle K (4.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Flavored liquor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flavored liquor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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