Indiana Hoosiers football Audience in United States

Indiana Hoosiers football logo

Indiana Hoosiers football has an estimated audience of 13,334,825 people in United States. 43.6% are female, 56.4% are male, average age 37.4. Top regions: Indiana, Ohio, Illinois. Top brand affinities: Keiki, Jesse Plemons, Alaska, Sinaloa, Nebraska Cornhuskers football.

The average Indiana Hoosiers football fan in United States is 37.4 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, Illinois. Top brand affinities include Keiki, Jesse Plemons, Alaska, with strongest over-indexing on Keiki (22.57× the country average). Demographically, the Indiana Hoosiers football audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Indiana Hoosiers football fans

Demographic split for Indiana Hoosiers football audience in United States
MetricValue
Female43.6%
Male56.4%
Average age37.4
Estimated audience size13,334,825

Audience persona

The typical Indiana Hoosiers football fan in United States is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Keiki.

Top regions in United States

Top regions ranked by reach for Indiana Hoosiers football in United States
RegionReachAffinity
Indiana2,171,8888.92×
Ohio1,031,6422.51×
Illinois745,5081.68×
Florida696,2370.77×
Michigan624,9081.79×
Texas558,1930.49×
California470,4870.32×
Georgia423,8721.03×
Pennsylvania401,1580.89×
Tennessee394,0961.47×
Kentucky346,8702.07×
New York322,9230.43×
North Carolina306,0610.76×
Virginia284,7650.88×
Alabama282,7681.52×
Nebraska217,2273.25×
South Carolina214,8371.07×
Iowa208,4471.9×
Wisconsin197,6080.98×
New Jersey183,9190.54×
Colorado169,7420.81×
Missouri167,8030.78×
Arizona163,3220.6×
Minnesota134,1360.7×
Maryland126,7730.55×
Louisiana121,0630.7×
Oregon118,3640.77×
Massachusetts118,0490.45×
Washington117,0580.44×
Mississippi103,2790.94×
Oklahoma96,3800.65×
Kansas77,8840.74×
Arkansas75,4320.69×
Nevada71,8290.56×
Connecticut65,8160.49×
Utah58,1290.49×
West Virginia54,4870.88×
Idaho35,7790.54×
Washington, District of Columbia28,7100.72×
Hawaii27,6570.48×
New Mexico24,6870.37×
South Dakota22,8820.74×
Montana20,2400.55×
Delaware19,5520.53×
New Hampshire18,5180.35×
Maine16,6640.35×
Rhode Island14,5600.34×
North Dakota12,0850.44×
Wyoming9,9980.51×
Alaska7,3610.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana Hoosiers football audience
BrandAffinityCategory
Keiki22.57×Home & Garden
Jesse Plemons3.75×Movies & TV
Alaska1.63×Travel & Leisure
Sinaloa3.15×Travel & Leisure
Nebraska Cornhuskers football2.94×Sports
Grinch2.96×Movies & TV
Nipsey Hussle4.07×Music & Radio
JDSU1.86×Business & Career
Glossier3.23×Beauty & Wellness
Finding Your Roots6.61×Movies & TV
Home staging2.75×Home & Garden
Kerang3.6×Travel & Leisure
UK garage2.82×Music & Radio
Monogram1.96×Home & Garden
Charlamagne Tha God4.83×Movies & TV
Noodle (Gorillaz)1.82×Music & Radio
Stay at Home Mum6.61×Kids & Family
Urban horticulture1.77×Home & Garden
edureka17.81×Business & Career
Captain America (1990 film)2.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana Hoosiers football audience
TraitClusterScore
IndulgenceJOY1.26
DIY MentalityTHRILL1.14
Career OrientationPOWER1.14
PatriotismCONSERVATISM1.14
Luxury OrientationPREMIUM1.14
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Indiana Hoosiers football
CountryShare
United States96.8%
Canada0.6%
China0.5%

See Indiana Hoosiers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Indiana Hoosiers football have in United States?

Indiana Hoosiers football has an estimated audience of 13,334,825 people in United States, concentrated in Indiana and Ohio.

What is the gender split and age of Indiana Hoosiers football fans?

43.6% of Indiana Hoosiers football fans are female, 56.4% are male, with an average age of 37.4 years.

Which brands do Indiana Hoosiers football fans like most?

Indiana Hoosiers football fans show strongest brand affinity for Keiki (22.57×), Jesse Plemons (3.75×), and Alaska (1.63×) over the country average.

Where do Indiana Hoosiers football fans live in United States?

Indiana Hoosiers football fans in United States are most concentrated in Indiana (reach 2,171,888), Ohio (reach 1,031,642), and Illinois (reach 745,508). These three regions account for the largest share of the active audience.

What other brands do Indiana Hoosiers football fans also like?

Beyond Indiana Hoosiers football itself, the audience over-indexes on Jesse Plemons (3.75×), Alaska (1.63×), Sinaloa (3.15×), and Nebraska Cornhuskers football (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Hoosiers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.