Indiana Hoosiers football Audience in United States
Indiana Hoosiers football has an estimated audience of 13,334,825 people in United States. 43.6% are female, 56.4% are male, average age 37.4. Top regions: Indiana, Ohio, Illinois. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Nebraska Cornhuskers football, Florida Lottery, Indiana University.
The average Indiana Hoosiers football fan in United States is 37.4 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Ohio, Illinois. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Nebraska Cornhuskers football, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Indiana Hoosiers football audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Indiana Hoosiers football fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 37.4 |
| Estimated audience size | 13,334,825 |
Audience persona
The typical Indiana Hoosiers football fan in United States is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Indiana | 2,171,888 | 8.92× |
| Ohio | 1,031,642 | 2.51× |
| Illinois | 745,508 | 1.68× |
| Florida | 696,237 | 0.77× |
| Michigan | 624,908 | 1.79× |
| Texas | 558,193 | 0.49× |
| California | 470,487 | 0.32× |
| Georgia | 423,872 | 1.03× |
| Pennsylvania | 401,158 | 0.89× |
| Tennessee | 394,096 | 1.47× |
| Kentucky | 346,870 | 2.07× |
| New York | 322,923 | 0.43× |
| North Carolina | 306,061 | 0.76× |
| Virginia | 284,765 | 0.88× |
| Alabama | 282,768 | 1.52× |
| Nebraska | 217,227 | 3.25× |
| South Carolina | 214,837 | 1.07× |
| Iowa | 208,447 | 1.9× |
| Wisconsin | 197,608 | 0.98× |
| New Jersey | 183,919 | 0.54× |
| Colorado | 169,742 | 0.81× |
| Missouri | 167,803 | 0.78× |
| Arizona | 163,322 | 0.6× |
| Minnesota | 134,136 | 0.7× |
| Maryland | 126,773 | 0.55× |
| Louisiana | 121,063 | 0.7× |
| Oregon | 118,364 | 0.77× |
| Massachusetts | 118,049 | 0.45× |
| Washington | 117,058 | 0.44× |
| Mississippi | 103,279 | 0.94× |
| Oklahoma | 96,380 | 0.65× |
| Kansas | 77,884 | 0.74× |
| Arkansas | 75,432 | 0.69× |
| Nevada | 71,829 | 0.56× |
| Connecticut | 65,816 | 0.49× |
| Utah | 58,129 | 0.49× |
| West Virginia | 54,487 | 0.88× |
| Idaho | 35,779 | 0.54× |
| Washington, District of Columbia | 28,710 | 0.72× |
| Hawaii | 27,657 | 0.48× |
| New Mexico | 24,687 | 0.37× |
| South Dakota | 22,882 | 0.74× |
| Montana | 20,240 | 0.55× |
| Delaware | 19,552 | 0.53× |
| New Hampshire | 18,518 | 0.35× |
| Maine | 16,664 | 0.35× |
| Rhode Island | 14,560 | 0.34× |
| North Dakota | 12,085 | 0.44× |
| Wyoming | 9,998 | 0.51× |
| Alaska | 7,361 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Nebraska Cornhuskers football | 23.75× | Sports |
| Florida Lottery | 12.79× | Games |
| Indiana University | 32.33× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Florida State Seminoles football | 12.04× | Sports |
| Income tax | 13.19× | Business & Career |
| Iowa Hawkeyes football | 22.57× | Sports |
| Sharon Osbourne | 12.79× | Movies & TV |
| Planet Fitness | 4.01× | Sports |
| Tennessee Volunteers football | 10.01× | Sports |
| Erin Andrews | 20.09× | Sports |
| Oregon Ducks football | 12.15× | Sports |
| Diaper bag | 5.25× | Kids & Family |
| Penn State Nittany Lions football | 14.55× | Sports |
| Texas Longhorns football | 9.78× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Sophia Bush | 12.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| DIY Mentality | THRILL | 1.14 |
| Career Orientation | POWER | 1.14 |
| Patriotism | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.8% |
| Canada | 0.6% |
| China | 0.5% |
See Indiana Hoosiers football audiences in other countries
- Indiana Hoosiers football — Germany
- Indiana Hoosiers football — United Kingdom
- Indiana Hoosiers football — France
- Indiana Hoosiers football — Italy
- Indiana Hoosiers football — Spain
- Indiana Hoosiers football — Brazil
- Indiana Hoosiers football — Japan
- Indiana Hoosiers football — South Korea
- Indiana Hoosiers football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Indiana Hoosiers football have in United States?
Indiana Hoosiers football has an estimated audience of 13,334,825 people in United States, concentrated in Indiana and Ohio.
What is the gender split and age of Indiana Hoosiers football fans?
43.6% of Indiana Hoosiers football fans are female, 56.4% are male, with an average age of 37.4 years.
Which brands do Indiana Hoosiers football fans like most?
Indiana Hoosiers football fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Nebraska Cornhuskers football (23.75×) over the country average.
Where do Indiana Hoosiers football fans live in United States?
Indiana Hoosiers football fans in United States are most concentrated in Indiana (reach 2,171,888), Ohio (reach 1,031,642), and Illinois (reach 745,508). These three regions account for the largest share of the active audience.
What other brands do Indiana Hoosiers football fans also like?
Beyond Indiana Hoosiers football itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Nebraska Cornhuskers football (23.75×), Florida Lottery (12.79×), and Indiana University (32.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Indiana Hoosiers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.