Rascasse Audience Intelligence

Indiana Hoosiers football Audience in United States

A data profile of the people who buy, follow and care about Indiana Hoosiers football in United States — modelled from more than twelve digital signal sources. Indiana Hoosiers football has an estimated audience of 13,471,447 people in United States.

#28among American football in United States#50among Team in United States#189in Sports

The average Indiana Hoosiers football fan in United States is 37.4 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Ohio, Florida.

Top brand affinities include Indiana University, Nebraska Cornhuskers football, Florida Lottery, with strongest over-indexing on Indiana University (46.72× the country average).

Demographically, the Indiana Hoosiers football audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana Hoosiers football fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Indiana University.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana Hoosiers football profile in United States.

Audience size
13.5M
in United States
Gender
43.6%♀
56.4% male
Age
37.4
average years
Country rank
#2629
Team in United States
Fig. 01

Search interest · 12-month trend

+163%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana Hoosiers football fans

43.6% are female, 56.4% are male, average age 37.4.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Indiana Hoosiers football audience in United States
MetricValue
Female43.6%
Male56.4%
Average age37.4
Estimated audience size13,471,447
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Indiana Hoosiers football audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3914%
40-4920%
50+21%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Indiana Hoosiers football audience comes from United States.

Worldwide audience distribution share by country for Indiana Hoosiers football
CountryShare
United States96.8%
Canada0.6%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana Hoosiers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana Hoosiers football fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~3M12.29×
02Nebraska~100K2.11×
03Ohio~800K1.95×
04Kentucky~300K1.93×
05Iowa~200K1.67×
06Alabama~300K1.66×
07Michigan~500K1.54×
08Illinois~700K1.47×
09Tennessee~300K1.25×
10Mississippi~100K1.13×
11South Carolina~200K1.01×
12Georgia~400K0.96×
13Wisconsin~200K0.91×
14West Virginia~60K0.90×
15Florida~700K0.82×
16Missouri~200K0.77×
17Colorado~200K0.76×
18Oklahoma~100K0.76×
19Kansas~80K0.76×
20Pennsylvania~300K0.74×
21Louisiana~100K0.72×
22Arkansas~80K0.71×
23North Carolina~300K0.70×
24Virginia~200K0.70×
25Oregon~100K0.69×
26South Dakota~20K0.69×
27Minnesota~100K0.66×
28Montana~20K0.64×
29Washington, District of Columbia~30K0.63×
30Arizona~200K0.62×
31Texas~700K0.60×
32Wyoming~10K0.59×
33Idaho~40K0.56×
34Nevada~70K0.54×
35Hawaii~30K0.54×
36Maryland~100K0.52×
37Delaware~20K0.52×
38Utah~60K0.51×
39North Dakota~10K0.50×
40New Mexico~30K0.47×
41New Jersey~200K0.46×
42Connecticut~60K0.46×
43Massachusetts~100K0.42×
44Maine~20K0.40×
45Washington~100K0.39×
46New York~300K0.37×
47New Hampshire~20K0.37×
48Rhode Island~20K0.37×
49Alaska~10K0.37×
50California~500K0.36×
Fig. 06

Affinity by region

Affinity by region — Indiana Hoosiers football, United States
0.36×1.00×12.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana Hoosiers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana Hoosiers football audience
#·InterestCategoryAffinity×
01Nebraska LotteryGames50.12×
02Indiana UniversityBusiness & Career46.72×
03Erin AndrewsSports31.09×
04Iowa Hawkeyes footballSports29.31×
05Arkansas Razorbacks footballSports27.98×
06Nebraska Cornhuskers footballSports24.50×
07Washington Huskies footballSports22.56×
08Oregon Ducks footballSports17.66×
09Penn State Nittany Lions footballSports17.54×
10Florida State Seminoles footballSports15.26×
11Wisconsin Badgers footballSports13.48×
12Tennessee Volunteers footballSports12.98×
13Florida LotteryGames12.79×
14Sharon OsbourneMovies & TV12.79×
15Florida Gators footballSports12.07×
16Auburn Tigers footballSports11.96×
17Clemson Tigers footballSports8.50×
18FedExBusiness & Career3.95×
19Capital OneBusiness & Career3.23×
20Mortgage loansBusiness & Career3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana Hoosiers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana Hoosiers football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Convenience OrientationPREMIUM1.87×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana Hoosiers football audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
ExtroversionTHRILL0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana Hoosiers football have in United States?

Indiana Hoosiers football has an estimated audience of 13,471,447 people in United States, concentrated in Indiana and Ohio.

02

What is the gender split and age of Indiana Hoosiers football fans?

43.6% of Indiana Hoosiers football fans are female, 56.4% are male, with an average age of 37.4 years.

03

Which brands do Indiana Hoosiers football fans like most?

Indiana Hoosiers football fans show strongest brand affinity for Indiana University (46.72×), Nebraska Cornhuskers football (24.5×), and Florida Lottery (12.79×) over the country average.

04

Where do Indiana Hoosiers football fans live in United States?

Indiana Hoosiers football fans in United States are most concentrated in Indiana (reach ~3M), Ohio (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana Hoosiers football fans also like?

Beyond Indiana Hoosiers football itself, the audience over-indexes on Nebraska Cornhuskers football (24.5×), Florida Lottery (12.79×), Florida State Seminoles football (15.26×), and Iowa Hawkeyes football (29.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Indiana Hoosiers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana Hoosiers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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