Rascasse Audience Intelligence

Indiana University Audience in United States

A data profile of the people who buy, follow and care about Indiana University in United States — modelled from more than twelve digital signal sources. Indiana University has an estimated audience of 1,954,366 people in United States.

#68among University in United States#1139among POI in United States#1090in Business & Career

The average Indiana University fan in United States is 40.0 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, California.

Top brand affinities include High School DxD, Indiana Hoosiers football, Gina Carano, with strongest over-indexing on High School DxD (143.56× the country average).

Demographically, the Indiana University audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana University fan in United States is balanced, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for High School DxD.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana University profile in United States.

Audience size
2M
in United States
Gender
52.6%♀
47.4% male
Age
40.0
average years
Country rank
#14496
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana University fans

52.6% are female, 47.4% are male, average age 40.0.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Indiana University audience in United States
MetricValue
Female52.6%
Male47.4%
Average age40.0
Estimated audience size1,954,366
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Indiana University audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3915%
40-4922%
50+25%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Indiana University audience comes from United States.

Worldwide audience distribution share by country for Indiana University
CountryShare
United States69.0%
India4.0%
China3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana University audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana University fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K11.85×
02Illinois~200K2.53×
03Kentucky~40K1.58×
04Ohio~90K1.54×
05New Jersey~70K1.37×
06Washington, District of Columbia~8K1.37×
07Michigan~60K1.26×
08Connecticut~20K1.25×
09Massachusetts~40K1.15×
10Virginia~50K1.03×
11New York~100K0.97×
12Missouri~30K0.97×
13Pennsylvania~60K0.95×
14Maryland~30K0.93×
15Wisconsin~30K0.91×
16Tennessee~30K0.88×
17Georgia~50K0.79×
18Minnesota~20K0.78×
19Colorado~20K0.76×
20Iowa~10K0.76×
21Vermont~3K0.75×
22Nebraska~7K0.74×
23Florida~100K0.73×
24West Virginia~7K0.73×
25North Carolina~40K0.72×
26Rhode Island~4K0.72×
27Kansas~10K0.71×
28Delaware~4K0.70×
29Texas~100K0.69×
30Alabama~20K0.69×
31New Hampshire~5K0.68×
32California~100K0.65×
33South Carolina~20K0.65×
34South Dakota~3K0.65×
35Alaska~3K0.62×
36North Dakota~3K0.62×
37Maine~4K0.61×
38Washington~20K0.60×
39Montana~3K0.60×
40Mississippi~10K0.59×
41Hawaii~5K0.59×
42Oregon~10K0.57×
43Arkansas~9K0.57×
44Arizona~20K0.55×
45Oklahoma~10K0.55×
46Utah~9K0.53×
47Louisiana~10K0.52×
48Idaho~5K0.52×
49New Mexico~5K0.51×
50Nevada~9K0.47×
Fig. 06

Affinity by region

Affinity by region — Indiana University, United States
0.47×1.00×11.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana University audience
#·InterestCategoryAffinity×
01High School DxDMovies & TV143.56×
02Indiana Hoosiers footballSports46.72×
03Indiana HoosiersSports42.29×
04Indiana University – Purdue University IndianapolisBusiness & Career41.84×
05DePauw UniversityBusiness & Career39.78×
06Drake UniversityBusiness & Career22.47×
07Code GeassMovies & TV20.00×
08IS (Infinite Stratos)Literature18.73×
09MilestonesMusic & Radio18.73×
10Indiana State UniversityBusiness & Career17.90×
11Gina CaranoMovies & TV16.65×
12KK (singer)Music & Radio15.17×
13CJMusic & Radio15.05×
14Purdue UniversityBusiness & Career14.46×
15Betrayal (TV series)Movies & TV14.42×
16Runway (fashion)Fashion & Accessoires13.62×
17University of Notre DameBusiness & Career7.71×
18IndianaTravel & Leisure4.66×
19IndianapolisTravel & Leisure4.07×
20WNBASports3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.17×
Community OrientationOPEN1.06×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana University audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.87×
Quality AwarenessPREMIUM0.88×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana University have in United States?

Indiana University has an estimated audience of 1,954,366 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of Indiana University fans?

52.6% of Indiana University fans are female, 47.4% are male, with an average age of 40.0 years.

03

Which brands do Indiana University fans like most?

Indiana University fans show strongest brand affinity for High School DxD (143.56×), Indiana Hoosiers football (46.72×), and Gina Carano (16.65×) over the country average.

04

Where do Indiana University fans live in United States?

Indiana University fans in United States are most concentrated in Indiana (reach ~400K), Illinois (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana University fans also like?

Beyond Indiana University itself, the audience over-indexes on Indiana Hoosiers football (46.72×), Gina Carano (16.65×), IS (Infinite Stratos) (18.73×), and Drake University (22.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Indiana University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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