Indiana University Audience in United States

Indiana University logo

Indiana University has an estimated audience of 1,954,366 people in United States. 52.6% are female, 47.4% are male, average age 40.0. Top regions: Indiana, Illinois, California. Top brand affinities: High School DxD, Indiana Hoosiers football, IS (Infinite Stratos), Drake University, Runway (fashion).

The average Indiana University fan in United States is 40.0 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, California. Top brand affinities include High School DxD, Indiana Hoosiers football, IS (Infinite Stratos), with strongest over-indexing on High School DxD (143.56× the country average). Demographically, the Indiana University audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Indiana University fans

Demographic split for Indiana University audience in United States
MetricValue
Female52.6%
Male47.4%
Average age40.0
Estimated audience size1,954,366

Audience persona

The typical Indiana University fan in United States is balanced, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for High School DxD.

Top regions in United States

Top regions ranked by reach for Indiana University in United States
RegionReachAffinity
Indiana443,42012.42×
Illinois176,8252.72×
California140,6060.65×
New York115,4501.06×
Texas113,6870.68×
Ohio90,9841.51×
Florida88,6740.67×
New Jersey74,5041.5×
Michigan68,8771.35×
Pennsylvania60,5970.92×
Georgia48,0630.8×
Virginia47,6231×
Massachusetts45,2861.18×
North Carolina40,9880.7×
Tennessee34,5620.88×
Kentucky34,5491.41×
Maryland32,3220.96×
Missouri29,8470.95×
Wisconsin27,0270.92×
Connecticut26,5151.35×
Washington24,3950.62×
Colorado22,2040.72×
Minnesota21,9440.78×
Arizona20,9480.52×
South Carolina17,1190.58×
Alabama16,9840.62×
Iowa11,8770.74×
Oregon11,5920.52×
Louisiana11,1040.44×
Oklahoma10,0850.46×
Kansas10,0460.65×
Washington, District of Columbia8,1961.4×
Utah8,0150.46×
Arkansas7,7880.48×
Mississippi7,7870.48×
Nevada7,4240.39×
Nebraska7,0630.72×
West Virginia6,0240.66×
New Hampshire4,4980.58×
Rhode Island3,9410.63×
Hawaii3,9230.47×
Idaho3,7340.38×
New Mexico3,7320.38×
Maine3,5370.51×
Delaware3,2270.6×
Montana2,2160.41×
Vermont2,1520.63×
South Dakota2,1180.47×
North Dakota1,5210.38×
Alaska1,4730.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana University audience
BrandAffinityCategory
High School DxD143.56×Movies & TV
Indiana Hoosiers football46.72×Sports
IS (Infinite Stratos)18.73×Literature
Drake University22.47×Business & Career
Runway (fashion)13.62×Fashion & Accessoires
Gina Carano16.65×Movies & TV
Indiana Hoosiers42.29×Sports
Milestones18.73×Music & Radio
Purdue University14.46×Business & Career
Indiana4.66×Travel & Leisure
DePauw University39.78×Business & Career
Code Geass20×Movies & TV
Indiana University – Purdue University Indianapolis41.84×Business & Career
Blood+16.73×Movies & TV
CJ15.05×Music & Radio
University of Notre Dame7.71×Business & Career
KK (singer)15.17×Music & Radio
Indiana State University17.9×Business & Career
Betrayal (TV series)14.42×Movies & TV
Indiana Pacers4.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana University audience
TraitClusterScore
SustainabilityBALANCE1.84
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.2
Sports ActivityPOWER1.18
Community OrientationOPEN1.16
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Indiana University
CountryShare
United States69.0%
India4.0%
China3.3%

See Indiana University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Indiana University have in United States?

Indiana University has an estimated audience of 1,954,366 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Indiana University fans?

52.6% of Indiana University fans are female, 47.4% are male, with an average age of 40.0 years.

Which brands do Indiana University fans like most?

Indiana University fans show strongest brand affinity for High School DxD (143.56×), Indiana Hoosiers football (46.72×), and IS (Infinite Stratos) (18.73×) over the country average.

Where do Indiana University fans live in United States?

Indiana University fans in United States are most concentrated in Indiana (reach 443,420), Illinois (reach 176,825), and California (reach 140,606). These three regions account for the largest share of the active audience.

What other brands do Indiana University fans also like?

Beyond Indiana University itself, the audience over-indexes on Indiana Hoosiers football (46.72×), IS (Infinite Stratos) (18.73×), Drake University (22.47×), and Runway (fashion) (13.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.