Rascasse Audience Intelligence

Indianapolis Audience in United States

A data profile of the people who buy, follow and care about Indianapolis in United States — modelled from more than twelve digital signal sources. Indianapolis has an estimated audience of 14,960,508 people in United States.

#36among City in United States#129among POI in United States#205in Travel & Leisure

The average Indianapolis fan in United States is 42.6 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include FedEx, Mortgage loans, Sustainable energy, with strongest over-indexing on FedEx (3.01× the country average).

Demographically, the Indianapolis audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indianapolis fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indianapolis profile in United States.

Audience size
15M
in United States
Gender
51.2%♀
48.8% male
Age
42.6
average years
Country rank
#2336
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indianapolis fans

51.2% are female, 48.8% are male, average age 42.6.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Indianapolis audience in United States
MetricValue
Female51.2%
Male48.8%
Average age42.6
Estimated audience size14,960,508
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Indianapolis audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Indianapolis audience comes from United States.

Worldwide audience distribution share by country for Indianapolis
CountryShare
United States81.0%
Thailand2.2%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indianapolis audience in United States is strongest.

Fig. 05

Top regions by affinity

Indianapolis fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~3M11.74×
02Kentucky~400K1.97×
03Illinois~900K1.83×
04Ohio~700K1.48×
05Michigan~500K1.28×
06Missouri~300K1.26×
07Iowa~100K1.13×
08Wisconsin~200K1.09×
09Tennessee~300K1.05×
10Washington, District of Columbia~40K0.89×
11Kansas~100K0.87×
12Nebraska~60K0.85×
13West Virginia~60K0.85×
14Arkansas~100K0.82×
15Virginia~300K0.81×
16Minnesota~200K0.79×
17Pennsylvania~400K0.78×
18Georgia~400K0.78×
19North Carolina~400K0.78×
20South Dakota~30K0.78×
21Oklahoma~100K0.75×
22North Dakota~20K0.74×
23Texas~900K0.72×
24New York~600K0.72×
25Maryland~200K0.72×
26Florida~700K0.71×
27Colorado~200K0.71×
28Alabama~100K0.71×
29New Jersey~300K0.70×
30Massachusetts~200K0.68×
31South Carolina~100K0.66×
32Connecticut~100K0.66×
33Mississippi~80K0.66×
34Delaware~30K0.64×
35Arizona~200K0.63×
36Louisiana~100K0.63×
37New Mexico~50K0.63×
38Montana~30K0.63×
39Washington~200K0.62×
40Nevada~90K0.62×
41Vermont~20K0.61×
42Utah~80K0.60×
43Alaska~20K0.60×
44Oregon~100K0.59×
45Idaho~40K0.59×
46Rhode Island~30K0.59×
47New Hampshire~30K0.58×
48Maine~30K0.58×
49California~900K0.57×
50Hawaii~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Indianapolis, United States
0.52×1.00×11.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indianapolis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indianapolis audience
#·InterestCategoryAffinity×
01LotteryGames3.61×
02Weather forecastingHome & Garden3.20×
03Sustainable energyHome & Garden3.08×
04FedExBusiness & Career3.01×
05QVCMovies & TV2.76×
06Renewable energyBusiness & Career2.72×
07Solar energyHome & Garden2.13×
08Real propertyHome & Garden2.10×
09Mortgage loansBusiness & Career2.07×
10Discount storesShopping2.07×
11InnovationBusiness & Career1.85×
12NASDAQBusiness & Career1.83×
13Vehicle insuranceCars & Mobility1.72×
14UniversityBusiness & Career1.67×
15Capital OneBusiness & Career1.62×
16Pizza HutFood & Beverages1.55×
17SubwayFood & Beverages1.53×
18WeatherHome & Garden1.53×
19Subscription business modelShopping1.53×
20Shopping mallsShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indianapolis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indianapolis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Convenience OrientationPREMIUM1.51×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indianapolis audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indianapolis have in United States?

Indianapolis has an estimated audience of 14,960,508 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Indianapolis fans?

51.2% of Indianapolis fans are female, 48.8% are male, with an average age of 42.6 years.

03

Which brands do Indianapolis fans like most?

Indianapolis fans show strongest brand affinity for FedEx (3.01×), Mortgage loans (2.07×), and Sustainable energy (3.08×) over the country average.

04

Where do Indianapolis fans live in United States?

Indianapolis fans in United States are most concentrated in Indiana (reach ~3M), California (reach ~900K), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Indianapolis fans also like?

Beyond Indianapolis itself, the audience over-indexes on Mortgage loans (2.07×), Sustainable energy (3.08×), Renewable energy (2.72×), and Weather forecasting (3.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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