Indianapolis Audience in United States

Indianapolis has an estimated audience of 14,960,508 people in United States. 51.2% are female, 48.8% are male, average age 42.6. Top regions: Indiana, California, Illinois. Top brand affinities: Capital One, Google Maps, CarGurus, Aaron Rodgers, AccuWeather.

The average Indianapolis fan in United States is 42.6 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Illinois. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (21.63× the country average). Demographically, the Indianapolis audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Indianapolis fans

Demographic split for Indianapolis audience in United States
MetricValue
Female51.2%
Male48.8%
Average age42.6
Estimated audience size14,960,508

Audience persona

The typical Indianapolis fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Indianapolis in United States
RegionReachAffinity
Indiana2,694,9339.86×
California1,011,6010.61×
Illinois1,006,5412.02×
Texas987,3640.77×
Florida784,1220.77×
Ohio732,6351.59×
New York677,3650.81×
Michigan542,2351.39×
Pennsylvania420,0990.83×
Kentucky403,1172.15×
Georgia386,5570.84×
North Carolina375,8810.84×
Tennessee342,2521.14×
Virginia318,2540.87×
Missouri314,6351.3×
New Jersey289,9120.76×
Wisconsin264,1781.17×
Massachusetts218,5280.74×
Arizona197,1050.65×
Maryland193,7430.75×
Washington192,3810.64×
Minnesota184,2200.86×
Colorado176,1840.75×
Alabama152,4920.73×
South Carolina152,2960.68×
Iowa140,0481.14×
Oklahoma126,1780.76×
Louisiana122,8660.64×
Oregon107,7690.63×
Arkansas101,0990.82×
Kansas100,0000.85×
Connecticut98,3920.66×
Nevada94,8470.66×
Utah84,2960.63×
Mississippi78,0350.63×
Nebraska64,9720.87×
West Virginia57,1740.82×
New Mexico44,3810.59×
Idaho42,6350.57×
Washington, District of Columbia41,4280.92×
New Hampshire33,5810.57×
Maine30,4860.57×
Hawaii28,9670.45×
Rhode Island27,6920.58×
Delaware25,0540.61×
South Dakota24,5460.71×
Montana23,7790.57×
North Dakota20,6090.67×
Alaska15,6700.49×
Vermont14,4240.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indianapolis audience
BrandAffinityCategory
Capital One21.63×Business & Career
Google Maps12.76×Internet & Social Media
CarGurus18.15×Cars & Mobility
Aaron Rodgers17.98×Sports
AccuWeather15.81×Home & Garden
Indeed.com9.31×Business & Career
Circle K15.34×Shopping
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Beetlejuice9.31×Movies & TV
Diane Keaton11.83×Movies & TV
Diabetes mellitus awareness12.48×Health
DeviantArt13.03×Internet & Social Media
Enterprise Rent-A-Car10.38×Cars & Mobility
Google News9.73×News
Khan Academy13.76×Business & Career
Kendra Scott16.21×Fashion & Accessoires
ICloud14.15×Technology & Electronics
Billy Bob Thornton13.04×Movies & TV
Luka Dončić15.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indianapolis audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Community OrientationOPEN1.24
ExtroversionTHRILL1.24
Early Adopter MentalityPOWER1.22
Risk AppetiteTHRILL1.17
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Indianapolis
CountryShare
United States81.0%
Thailand2.2%
Canada1.8%

See Indianapolis audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Indianapolis have in United States?

Indianapolis has an estimated audience of 14,960,508 people in United States, concentrated in Indiana and California.

What is the gender split and age of Indianapolis fans?

51.2% of Indianapolis fans are female, 48.8% are male, with an average age of 42.6 years.

Which brands do Indianapolis fans like most?

Indianapolis fans show strongest brand affinity for Capital One (21.63×), Google Maps (12.76×), and CarGurus (18.15×) over the country average.

Where do Indianapolis fans live in United States?

Indianapolis fans in United States are most concentrated in Indiana (reach 2,694,933), California (reach 1,011,601), and Illinois (reach 1,006,541). These three regions account for the largest share of the active audience.

What other brands do Indianapolis fans also like?

Beyond Indianapolis itself, the audience over-indexes on Google Maps (12.76×), CarGurus (18.15×), Aaron Rodgers (17.98×), and AccuWeather (15.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.