Rascasse Audience Intelligence

Indiana State University Audience in United States

A data profile of the people who buy, follow and care about Indiana State University in United States — modelled from more than twelve digital signal sources. Indiana State University has an estimated audience of 862,554 people in United States.

#158among University in United States#2432among POI in United States#1673in Business & Career

The average Indiana State University fan in United States is 40.3 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Texas.

Top brand affinities include Colgate University, Purdue University, Indiana University, with strongest over-indexing on Colgate University (33.16× the country average).

Demographically, the Indiana State University audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indiana State University fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indiana State University profile in United States.

Audience size
863K
in United States
Gender
55.4%♀
44.6% male
Age
40.3
average years
Country rank
#26115
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indiana State University fans

55.4% are female, 44.6% are male, average age 40.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Indiana State University audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.3
Estimated audience size862,554
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Indiana State University audience in United States
Age bracketShare%
16-1923%
20-2914%
30-3916%
40-4921%
50+26%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Indiana State University audience comes from United States.

Worldwide audience distribution share by country for Indiana State University
CountryShare
United States82.6%
Japan3.1%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indiana State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Indiana State University fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K22.31×
02Illinois~90K2.97×
03Kentucky~20K1.58×
04Missouri~20K1.25×
05Ohio~30K1.02×
06North Dakota~2K1.02×
07Wisconsin~10K0.91×
08Michigan~20K0.84×
09Iowa~6K0.79×
10South Dakota~2K0.79×
11Alaska~1K0.77×
12Montana~2K0.76×
13Vermont~1K0.76×
14Kansas~5K0.73×
15Washington, District of Columbia~2K0.70×
16Tennessee~10K0.68×
17Minnesota~8K0.67×
18Nebraska~3K0.67×
19Mississippi~5K0.66×
20West Virginia~3K0.66×
21Rhode Island~2K0.66×
22Delaware~2K0.66×
23New Hampshire~2K0.63×
24Maine~2K0.63×
25Hawaii~2K0.62×
26Idaho~3K0.61×
27Virginia~10K0.59×
28Arkansas~4K0.58×
29New Mexico~3K0.58×
30Georgia~20K0.57×
31North Carolina~10K0.56×
32Oregon~6K0.56×
33South Carolina~7K0.55×
34Maryland~8K0.54×
35Colorado~7K0.54×
36Alabama~6K0.54×
37Connecticut~5K0.54×
38Washington~9K0.53×
39Louisiana~6K0.53×
40Oklahoma~5K0.53×
41Pennsylvania~10K0.49×
42Nevada~4K0.48×
43Utah~4K0.48×
44New Jersey~10K0.46×
45Arizona~8K0.45×
46Massachusetts~7K0.43×
47Florida~20K0.42×
48Texas~30K0.41×
49New York~20K0.35×
50California~30K0.31×
Fig. 06

Affinity by region

Affinity by region — Indiana State University, United States
0.31×1.00×22.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indiana State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indiana State University audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career33.16×
02University of Hawaii at ManoaBusiness & Career31.98×
03University of Rhode IslandBusiness & Career28.69×
04Indiana UniversityBusiness & Career17.90×
05Purdue UniversityBusiness & Career15.71×
06Brown UniversityBusiness & Career14.70×
07Iowa State UniversityBusiness & Career14.62×
08Hoosier LotteryGames11.45×
09University of Notre DameBusiness & Career8.93×
10University of Southern CaliforniaBusiness & Career8.03×
11Michigan State UniversityBusiness & Career7.10×
12Northwestern UniversityBusiness & Career6.83×
13Indiana PacersSports6.71×
14University of AlabamaBusiness & Career6.18×
15Chicago CubsSports3.73×
16Local newsNews3.30×
17Culver'sFood & Beverages2.50×
18FedExBusiness & Career2.34×
19Breaking newsMovies & TV2.25×
20Mortgage loansBusiness & Career2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indiana State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indiana State University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.56×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indiana State University audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Design AffinityPREMIUM0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indiana State University have in United States?

Indiana State University has an estimated audience of 862,554 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of Indiana State University fans?

55.4% of Indiana State University fans are female, 44.6% are male, with an average age of 40.3 years.

03

Which brands do Indiana State University fans like most?

Indiana State University fans show strongest brand affinity for Colgate University (33.16×), Purdue University (15.71×), and Indiana University (17.9×) over the country average.

04

Where do Indiana State University fans live in United States?

Indiana State University fans in United States are most concentrated in Indiana (reach ~400K), Illinois (reach ~90K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Indiana State University fans also like?

Beyond Indiana State University itself, the audience over-indexes on Purdue University (15.71×), Indiana University (17.9×), Local news (3.3×), and University of Notre Dame (8.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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