Indiana State University Audience in United States

Indiana State University logo

Indiana State University has an estimated audience of 862,554 people in United States. 55.4% are female, 44.6% are male, average age 40.3. Top regions: Indiana, Illinois, Texas. Top brand affinities: Jesse Plemons, Israel, Pro-Ject, UK garage, Kean University.

The average Indiana State University fan in United States is 40.3 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Texas. Top brand affinities include Jesse Plemons, Israel, Pro-Ject, with strongest over-indexing on Jesse Plemons (3.12× the country average). Demographically, the Indiana State University audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Indiana State University fans

Demographic split for Indiana State University audience in United States
MetricValue
Female55.4%
Male44.6%
Average age40.3
Estimated audience size862,554

Audience persona

The typical Indiana State University fan in United States is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Indiana State University in United States
RegionReachAffinity
Indiana345,89821.95×
Illinois89,8563.13×
Texas30,7100.41×
California29,0550.31×
Ohio27,1511.02×
Florida24,8230.43×
Michigan19,9820.89×
Kentucky18,0811.67×
Missouri17,8981.29×
New York17,4050.36×
Georgia14,8940.56×
North Carolina14,0130.54×
Pennsylvania13,8530.48×
Virginia13,2360.63×
Tennessee11,6290.67×
Wisconsin11,0340.85×
New Jersey9,9520.45×
Washington8,6410.5×
Maryland7,8690.53×
Minnesota7,8510.64×
Arizona7,3030.41×
Colorado7,2860.54×
Massachusetts6,6430.39×
South Carolina6,6170.51×
Alabama5,7200.47×
Iowa5,3750.76×
Oregon5,0260.51×
Kansas4,8000.71×
Louisiana4,7750.43×
Connecticut4,0670.47×
Mississippi4,0080.56×
Oklahoma3,5940.38×
Arkansas2,9450.41×
Nevada2,6300.32×
Utah2,4480.32×
Nebraska2,3620.55×
West Virginia1,8670.46×
Idaho1,7430.4×
Washington, District of Columbia1,6040.62×
New Mexico1,4300.33×
Hawaii1,2540.34×
South Dakota1,0930.55×
New Hampshire1,0310.3×
Maine1,0120.33×
North Dakota9040.51×
Montana9040.38×
Rhode Island8780.32×
Delaware8460.36×
Vermont5640.37×
Alaska5500.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indiana State University audience
BrandAffinityCategory
Jesse Plemons3.12×Movies & TV
Israel1.86×Travel & Leisure
Pro-Ject3.36×Music & Radio
UK garage3.27×Music & Radio
Kean University14.35×Business & Career
Jeep Wagoneer3.1×Cars & Mobility
Finding Your Roots6.14×Movies & TV
Nebraska Cornhuskers football1.91×Sports
Noodle (Gorillaz)1.75×Music & Radio
edureka16.53×Business & Career
Therme Erding14.78×Travel & Leisure
Home staging2.32×Home & Garden
Cam Ward1.67×Sports
Paul Casey16.59×Sports
Glossier2.19×Beauty & Wellness
The Kessler11.61×Arts & Culture
Monogram1.52×Home & Garden
Buying and Selling Real Estate3×Home & Garden
Quiche4.84×Food & Beverages
Nipsey Hussle2.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indiana State University audience
TraitClusterScore
Community OrientationOPEN1.23
ExtroversionTHRILL1.15
Sports ActivityPOWER1.06
DIY MentalityTHRILL1.05
IndulgenceJOY1.04
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Indiana State University
CountryShare
United States82.6%
Japan3.1%
Germany3.0%

See Indiana State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Indiana State University have in United States?

Indiana State University has an estimated audience of 862,554 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Indiana State University fans?

55.4% of Indiana State University fans are female, 44.6% are male, with an average age of 40.3 years.

Which brands do Indiana State University fans like most?

Indiana State University fans show strongest brand affinity for Jesse Plemons (3.12×), Israel (1.86×), and Pro-Ject (3.36×) over the country average.

Where do Indiana State University fans live in United States?

Indiana State University fans in United States are most concentrated in Indiana (reach 345,898), Illinois (reach 89,856), and Texas (reach 30,710). These three regions account for the largest share of the active audience.

What other brands do Indiana State University fans also like?

Beyond Indiana State University itself, the audience over-indexes on Israel (1.86×), Pro-Ject (3.36×), UK garage (3.27×), and Kean University (14.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indiana State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.