Rascasse Audience Intelligence

University of Southern California Audience in United States

A data profile of the people who buy, follow and care about University of Southern California in United States — modelled from more than twelve digital signal sources. University of Southern California has an estimated audience of 3,133,721 people in United States.

#33among University in United States#727among POI in United States#838in Business & Career

The average University of Southern California fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Homer, Alaska, Bonang, San Bernardino Valley College, with strongest over-indexing on Homer, Alaska (470.29× the country average).

Demographically, the University of Southern California audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Southern California fan in United States is balanced, around 34.7 years old, with strong Career Orientation tendencies and a notable affinity for Homer, Alaska.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Southern California profile in United States.

Audience size
3.1M
in United States
Gender
45.2%♀
54.8% male
Age
34.7
average years
Country rank
#9930
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Southern California fans

45.2% are female, 54.8% are male, average age 34.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for University of Southern California audience in United States
MetricValue
Female45.2%
Male54.8%
Average age34.7
Estimated audience size3,133,721
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the University of Southern California audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

52.5%

of the worldwide University of Southern California audience comes from United States.

Worldwide audience distribution share by country for University of Southern California
CountryShare
United States52.5%
China6.2%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Southern California audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Southern California fans by region: top regions in United States
#RegionReachAffinity×
01California~2M5.21×
02Washington, District of Columbia~20K1.72×
03Hawaii~20K1.66×
04Washington~90K1.44×
05Massachusetts~80K1.31×
06Illinois~100K1.28×
07South Carolina~60K1.27×
08New Jersey~100K1.26×
09Connecticut~40K1.25×
10Maryland~70K1.24×
11Oregon~40K1.23×
12Virginia~90K1.20×
13New York~200K1.17×
14Georgia~100K1.15×
15North Carolina~100K1.06×
16Colorado~50K1.05×
17Nevada~30K1.01×
18Arizona~60K0.97×
19Texas~300K0.96×
20Minnesota~40K0.92×
21Iowa~20K0.91×
22Rhode Island~9K0.88×
23Pennsylvania~90K0.87×
24Delaware~7K0.86×
25Alaska~6K0.86×
26Vermont~5K0.86×
27Nebraska~10K0.85×
28Utah~20K0.83×
29New Mexico~10K0.81×
30New Hampshire~10K0.81×
31Indiana~50K0.80×
32Kansas~20K0.79×
33Tennessee~50K0.78×
34Arkansas~20K0.77×
35Montana~7K0.77×
36South Dakota~6K0.77×
37Idaho~10K0.76×
38Florida~200K0.75×
39Michigan~60K0.75×
40Louisiana~30K0.75×
41Mississippi~20K0.75×
42Alabama~30K0.74×
43Ohio~70K0.72×
44Missouri~40K0.72×
45North Dakota~5K0.72×
46Oklahoma~20K0.71×
47Maine~8K0.70×
48Wisconsin~30K0.69×
49Kentucky~20K0.64×
50West Virginia~9K0.60×
Fig. 06

Affinity by region

Affinity by region — University of Southern California, United States
0.60×1.00×5.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Southern California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Southern California audience
#·InterestCategoryAffinity×
01Homer, AlaskaTravel & Leisure470.29×
02Edith Cowan UniversityBusiness & Career95.66×
03Curtin UniversityBusiness & Career78.72×
04BonangMusic & Radio58.95×
05DePauw UniversityBusiness & Career54.38×
06Nottingham Trent UniversityBusiness & Career42.15×
07University of California, RiversideBusiness & Career39.23×
08University of California, Santa BarbaraBusiness & Career30.42×
09University of California, San DiegoBusiness & Career25.94×
10University of California, IrvineBusiness & Career25.91×
11San Bernardino Valley CollegeBusiness & Career25.87×
12Georgia Institute of TechnologyBusiness & Career25.86×
13Vanessa ParadisMusic & Radio24.22×
14Drake UniversityBusiness & Career23.25×
15Colgate UniversityBusiness & Career22.88×
16American UniversityBusiness & Career22.71×
17University of California, BerkeleyBusiness & Career14.54×
18San Diego State UniversityBusiness & Career12.92×
19Georgetown UniversityBusiness & Career12.09×
20Heath LedgerMovies & TV8.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Southern California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Southern California audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Early Adopter MentalityPOWER1.35×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Southern California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
Family OrientationCONSERVATISM0.98×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Southern California have in United States?

University of Southern California has an estimated audience of 3,133,721 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of Southern California fans?

45.2% of University of Southern California fans are female, 54.8% are male, with an average age of 34.7 years.

03

Which brands do University of Southern California fans like most?

University of Southern California fans show strongest brand affinity for Homer, Alaska (470.29×), Bonang (58.95×), and San Bernardino Valley College (25.87×) over the country average.

04

Where do University of Southern California fans live in United States?

University of Southern California fans in United States are most concentrated in California (reach ~2M), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of Southern California fans also like?

Beyond University of Southern California itself, the audience over-indexes on Bonang (58.95×), San Bernardino Valley College (25.87×), Drake University (23.25×), and Colgate University (22.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of Southern California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Southern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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