University of Southern California Audience in United States
University of Southern California has an estimated audience of 3,133,721 people in United States. 45.2% are female, 54.8% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Homer, Alaska, Bonang, Drake University, Colgate University, Curtin University.
The average University of Southern California fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Homer, Alaska, Bonang, Drake University, with strongest over-indexing on Homer, Alaska (470.29× the country average). Demographically, the University of Southern California audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Southern California fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 34.7 |
| Estimated audience size | 3,133,721 |
Audience persona
The typical University of Southern California fan in United States is balanced, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for Homer, Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,239,141 | 3.6× |
| Texas | 256,292 | 0.95× |
| New York | 228,499 | 1.3× |
| Florida | 169,067 | 0.8× |
| Illinois | 145,074 | 1.39× |
| Georgia | 120,357 | 1.25× |
| New Jersey | 110,567 | 1.39× |
| North Carolina | 106,812 | 1.13× |
| Virginia | 96,737 | 1.27× |
| Pennsylvania | 96,416 | 0.91× |
| Washington | 92,073 | 1.46× |
| Massachusetts | 84,466 | 1.37× |
| Ohio | 72,080 | 0.75× |
| Maryland | 71,945 | 1.34× |
| Michigan | 66,687 | 0.81× |
| South Carolina | 62,364 | 1.32× |
| Arizona | 62,346 | 0.97× |
| Tennessee | 52,943 | 0.84× |
| Colorado | 52,531 | 1.06× |
| Minnesota | 47,127 | 1.05× |
| Indiana | 47,048 | 0.82× |
| Oregon | 43,781 | 1.22× |
| Connecticut | 40,115 | 1.28× |
| Missouri | 37,214 | 0.74× |
| Wisconsin | 34,546 | 0.73× |
| Alabama | 32,841 | 0.75× |
| Louisiana | 30,458 | 0.75× |
| Nevada | 28,663 | 0.95× |
| Oklahoma | 24,983 | 0.72× |
| Kentucky | 24,652 | 0.63× |
| Iowa | 24,304 | 0.94× |
| Utah | 23,112 | 0.82× |
| Hawaii | 21,328 | 1.58× |
| Arkansas | 20,322 | 0.79× |
| Mississippi | 19,651 | 0.76× |
| Kansas | 19,236 | 0.78× |
| Washington, District of Columbia | 17,030 | 1.81× |
| Nebraska | 13,266 | 0.84× |
| New Mexico | 12,091 | 0.77× |
| Idaho | 10,990 | 0.7× |
| New Hampshire | 9,419 | 0.76× |
| Rhode Island | 8,023 | 0.8× |
| West Virginia | 7,454 | 0.51× |
| Delaware | 7,029 | 0.81× |
| Maine | 6,798 | 0.61× |
| Montana | 5,994 | 0.69× |
| Alaska | 5,500 | 0.82× |
| South Dakota | 5,244 | 0.72× |
| Vermont | 4,338 | 0.79× |
| North Dakota | 4,085 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homer, Alaska | 470.29× | Travel & Leisure |
| Bonang | 58.95× | Music & Radio |
| Drake University | 23.25× | Business & Career |
| Colgate University | 22.88× | Business & Career |
| Curtin University | 78.72× | Business & Career |
| DePauw University | 54.38× | Business & Career |
| Edith Cowan University | 95.66× | Business & Career |
| University of California, Riverside | 39.23× | Business & Career |
| University of California, Berkeley | 14.54× | Business & Career |
| American University | 22.71× | Business & Career |
| University of California, San Diego | 25.94× | Business & Career |
| Vanessa Paradis | 24.22× | Music & Radio |
| Georgetown University | 12.09× | Business & Career |
| Heath Ledger | 8.54× | Movies & TV |
| Nottingham Trent University | 42.15× | Business & Career |
| University of California, Irvine | 25.91× | Business & Career |
| Georgia Institute of Technology | 25.86× | Business & Career |
| University of California, Santa Barbara | 30.42× | Business & Career |
| San Diego State University | 12.92× | Business & Career |
| University of Colorado Boulder | 17.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Extroversion | THRILL | 1.31 |
| Mindfulness | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
| Sports Activity | POWER | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.6% |
| China | 6.3% |
| United Kingdom | 3.9% |
See University of Southern California audiences in other countries
- University of Southern California — Germany
- University of Southern California — United Kingdom
- University of Southern California — France
- University of Southern California — Italy
- University of Southern California — Spain
- University of Southern California — Brazil
- University of Southern California — Japan
- University of Southern California — South Korea
- University of Southern California — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Southern California have in United States?
University of Southern California has an estimated audience of 3,133,721 people in United States, concentrated in California and Texas.
What is the gender split and age of University of Southern California fans?
45.2% of University of Southern California fans are female, 54.8% are male, with an average age of 34.7 years.
Which brands do University of Southern California fans like most?
University of Southern California fans show strongest brand affinity for Homer, Alaska (470.29×), Bonang (58.95×), and Drake University (23.25×) over the country average.
Where do University of Southern California fans live in United States?
University of Southern California fans in United States are most concentrated in California (reach 1,239,141), Texas (reach 256,292), and New York (reach 228,499). These three regions account for the largest share of the active audience.
What other brands do University of Southern California fans also like?
Beyond University of Southern California itself, the audience over-indexes on Bonang (58.95×), Drake University (23.25×), Colgate University (22.88×), and Curtin University (78.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Southern California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.