University of California, Riverside Audience in United States

University of California, Riverside has an estimated audience of 541,830 people in United States. 47.8% are female, 52.2% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: JC Whitney, Keegan Bradley, edureka, Elsword, Nebraska Cornhuskers football.
The average University of California, Riverside fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JC Whitney, Keegan Bradley, edureka, with strongest over-indexing on JC Whitney (23.07× the country average). Demographically, the University of California, Riverside audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of California, Riverside fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 31.1 |
| Estimated audience size | 541,830 |
Audience persona
The typical University of California, Riverside fan in United States is balanced, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for JC Whitney.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 406,373 | 13.06× |
| Texas | 37,826 | 0.81× |
| New York | 25,265 | 0.83× |
| Washington | 20,674 | 1.9× |
| Illinois | 16,093 | 0.89× |
| Florida | 15,938 | 0.43× |
| Massachusetts | 12,822 | 1.2× |
| Virginia | 12,608 | 0.96× |
| Arizona | 12,247 | 1.11× |
| Pennsylvania | 11,406 | 0.63× |
| New Jersey | 11,274 | 0.82× |
| Georgia | 10,316 | 0.62× |
| North Carolina | 9,862 | 0.6× |
| Oregon | 9,775 | 1.57× |
| Colorado | 8,702 | 1.02× |
| Nevada | 8,586 | 1.64× |
| Ohio | 8,510 | 0.51× |
| Maryland | 8,440 | 0.91× |
| Michigan | 8,218 | 0.58× |
| Hawaii | 5,920 | 2.54× |
| Indiana | 5,909 | 0.6× |
| Minnesota | 5,561 | 0.72× |
| Tennessee | 5,162 | 0.47× |
| Missouri | 5,057 | 0.58× |
| Connecticut | 4,734 | 0.87× |
| Utah | 4,711 | 0.97× |
| Wisconsin | 4,421 | 0.54× |
| Louisiana | 3,451 | 0.49× |
| South Carolina | 3,098 | 0.38× |
| Alabama | 3,011 | 0.4× |
| Washington, District of Columbia | 2,860 | 1.76× |
| Kansas | 2,859 | 0.67× |
| Kentucky | 2,606 | 0.38× |
| Oklahoma | 2,567 | 0.43× |
| Iowa | 2,465 | 0.55× |
| Idaho | 2,414 | 0.89× |
| New Mexico | 2,078 | 0.76× |
| Arkansas | 1,739 | 0.39× |
| Mississippi | 1,708 | 0.38× |
| Nebraska | 1,538 | 0.57× |
| New Hampshire | 1,249 | 0.59× |
| Rhode Island | 1,245 | 0.72× |
| Montana | 1,038 | 0.69× |
| Maine | 869 | 0.45× |
| West Virginia | 796 | 0.32× |
| Delaware | 693 | 0.46× |
| Alaska | 647 | 0.56× |
| Vermont | 601 | 0.63× |
| North Dakota | 465 | 0.42× |
| South Dakota | 454 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JC Whitney | 23.07× | Shopping |
| Keegan Bradley | 9.97× | Sports |
| edureka | 47.06× | Business & Career |
| Elsword | 20× | Games |
| Nebraska Cornhuskers football | 3.58× | Sports |
| Certified diabetes educator | 11.82× | Business & Career |
| Queens College, City University of New York | 5.64× | Business & Career |
| JDSU | 2.23× | Business & Career |
| Jesse Plemons | 2.51× | Movies & TV |
| Iowa Lottery | 7.6× | Games |
| Grinch | 2.76× | Movies & TV |
| Sinaloa | 2.42× | Travel & Leisure |
| Urban horticulture | 2.26× | Home & Garden |
| Halsey, Oregon | 5.12× | Travel & Leisure |
| Historic site | 2.41× | Arts & Culture |
| Girolando cattle | 14.86× | Pets & Animals |
| Home staging | 2.89× | Home & Garden |
| Nipsey Hussle | 3.07× | Music & Radio |
| Jaws | 2.81× | Movies & TV |
| Tierra Cali | 3.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| Risk Appetite | THRILL | 2.24 |
| Sustainability | BALANCE | 1.78 |
| Early Adopter Mentality | POWER | 1.36 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.8% |
| Germany | 4.8% |
| Taiwan | 4.4% |
See University of California, Riverside audiences in other countries
- University of California, Riverside — Germany
- University of California, Riverside — United Kingdom
- University of California, Riverside — France
- University of California, Riverside — Italy
- University of California, Riverside — Spain
- University of California, Riverside — Brazil
- University of California, Riverside — Japan
- University of California, Riverside — South Korea
- University of California, Riverside — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of California, Riverside have in United States?
University of California, Riverside has an estimated audience of 541,830 people in United States, concentrated in California and Texas.
What is the gender split and age of University of California, Riverside fans?
47.8% of University of California, Riverside fans are female, 52.2% are male, with an average age of 31.1 years.
Which brands do University of California, Riverside fans like most?
University of California, Riverside fans show strongest brand affinity for JC Whitney (23.07×), Keegan Bradley (9.97×), and edureka (47.06×) over the country average.
Where do University of California, Riverside fans live in United States?
University of California, Riverside fans in United States are most concentrated in California (reach 406,373), Texas (reach 37,826), and New York (reach 25,265). These three regions account for the largest share of the active audience.
What other brands do University of California, Riverside fans also like?
Beyond University of California, Riverside itself, the audience over-indexes on Keegan Bradley (9.97×), edureka (47.06×), Elsword (20×), and Nebraska Cornhuskers football (3.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of California, Riverside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.