University of California, Riverside Audience in United States

University of California, Riverside logo

University of California, Riverside has an estimated audience of 541,830 people in United States. 47.8% are female, 52.2% are male, average age 31.1. Top regions: California, Texas, New York. Top brand affinities: JC Whitney, Keegan Bradley, edureka, Elsword, Nebraska Cornhuskers football.

The average University of California, Riverside fan in United States is 31.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JC Whitney, Keegan Bradley, edureka, with strongest over-indexing on JC Whitney (23.07× the country average). Demographically, the University of California, Riverside audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of California, Riverside fans

Demographic split for University of California, Riverside audience in United States
MetricValue
Female47.8%
Male52.2%
Average age31.1
Estimated audience size541,830

Audience persona

The typical University of California, Riverside fan in United States is balanced, around 31.1 years old, with strong Luxury Orientation tendencies and a notable affinity for JC Whitney.

Top regions in United States

Top regions ranked by reach for University of California, Riverside in United States
RegionReachAffinity
California406,37313.06×
Texas37,8260.81×
New York25,2650.83×
Washington20,6741.9×
Illinois16,0930.89×
Florida15,9380.43×
Massachusetts12,8221.2×
Virginia12,6080.96×
Arizona12,2471.11×
Pennsylvania11,4060.63×
New Jersey11,2740.82×
Georgia10,3160.62×
North Carolina9,8620.6×
Oregon9,7751.57×
Colorado8,7021.02×
Nevada8,5861.64×
Ohio8,5100.51×
Maryland8,4400.91×
Michigan8,2180.58×
Hawaii5,9202.54×
Indiana5,9090.6×
Minnesota5,5610.72×
Tennessee5,1620.47×
Missouri5,0570.58×
Connecticut4,7340.87×
Utah4,7110.97×
Wisconsin4,4210.54×
Louisiana3,4510.49×
South Carolina3,0980.38×
Alabama3,0110.4×
Washington, District of Columbia2,8601.76×
Kansas2,8590.67×
Kentucky2,6060.38×
Oklahoma2,5670.43×
Iowa2,4650.55×
Idaho2,4140.89×
New Mexico2,0780.76×
Arkansas1,7390.39×
Mississippi1,7080.38×
Nebraska1,5380.57×
New Hampshire1,2490.59×
Rhode Island1,2450.72×
Montana1,0380.69×
Maine8690.45×
West Virginia7960.32×
Delaware6930.46×
Alaska6470.56×
Vermont6010.63×
North Dakota4650.42×
South Dakota4540.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of California, Riverside audience
BrandAffinityCategory
JC Whitney23.07×Shopping
Keegan Bradley9.97×Sports
edureka47.06×Business & Career
Elsword20×Games
Nebraska Cornhuskers football3.58×Sports
Certified diabetes educator11.82×Business & Career
Queens College, City University of New York5.64×Business & Career
JDSU2.23×Business & Career
Jesse Plemons2.51×Movies & TV
Iowa Lottery7.6×Games
Grinch2.76×Movies & TV
Sinaloa2.42×Travel & Leisure
Urban horticulture2.26×Home & Garden
Halsey, Oregon5.12×Travel & Leisure
Historic site2.41×Arts & Culture
Girolando cattle14.86×Pets & Animals
Home staging2.89×Home & Garden
Nipsey Hussle3.07×Music & Radio
Jaws2.81×Movies & TV
Tierra Cali3.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of California, Riverside audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
Risk AppetiteTHRILL2.24
SustainabilityBALANCE1.78
Early Adopter MentalityPOWER1.36
Healthy LifestyleBALANCE1.08
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for University of California, Riverside
CountryShare
United States64.8%
Germany4.8%
Taiwan4.4%

See University of California, Riverside audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of California, Riverside have in United States?

University of California, Riverside has an estimated audience of 541,830 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Riverside fans?

47.8% of University of California, Riverside fans are female, 52.2% are male, with an average age of 31.1 years.

Which brands do University of California, Riverside fans like most?

University of California, Riverside fans show strongest brand affinity for JC Whitney (23.07×), Keegan Bradley (9.97×), and edureka (47.06×) over the country average.

Where do University of California, Riverside fans live in United States?

University of California, Riverside fans in United States are most concentrated in California (reach 406,373), Texas (reach 37,826), and New York (reach 25,265). These three regions account for the largest share of the active audience.

What other brands do University of California, Riverside fans also like?

Beyond University of California, Riverside itself, the audience over-indexes on Keegan Bradley (9.97×), edureka (47.06×), Elsword (20×), and Nebraska Cornhuskers football (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Riverside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.