Rascasse Audience Intelligence

University of California, Riverside Audience in United States

Name: University of California, Riverside — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of California, Riverside in United States — modelled from more than twelve digital signal sources. University of California, Riverside has an estimated audience of 541,830 people in United States.

#248among University in United States #3608among POI in United States #2174in Business & Career

The average University of California, Riverside fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of California, Berkeley, University of Southern California, Columbia University, with strongest over-indexing on University of California, Berkeley (42.6× the country average).

Demographically, the University of California, Riverside audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of California, Riverside fan in United States is balanced, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for University of California, Berkeley.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of California, Riverside profile in United States.

Audience size

542K

in United States

Gender

47.8%♀

52.2% male

Age

31.1

average years

Country rank

#34960

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of California, Riverside fans

47.8% are female, 52.2% are male, average age 31.1.

Fig. 02

Gender split

47.8%

Female

52.2%

Male

Demographic split for University of California, Riverside audience in United States
Metric	Value
Female	47.8%
Male	52.2%
Average age	31.1
Estimated audience size	541,830

Fig. 03

Age distribution

Age distribution of the University of California, Riverside audience in United States
Age bracket	Share	%
16-19		40%
20-29		26%
30-39		15%
40-49		11%
50+		8%

Fig. 04

Worldwide distribution

64.7%

of the worldwide University of California, Riverside audience comes from United States.

Worldwide audience distribution share by country for University of California, Riverside
Country	Share
United States	64.7%
Germany	4.8%
Taiwan	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of California, Riverside audience in United States is strongest.

Fig. 05

Top regions by affinity

University of California, Riverside fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	14.38×
02	Hawaii	~5K	2.35×
03	Washington	~20K	1.73×
04	Washington, District of Columbia	~3K	1.65×
05	Nevada	~8K	1.57×
06	Oregon	~9K	1.48×
07	Massachusetts	~10K	1.09×
08	Arizona	~10K	1.07×
09	Colorado	~8K	0.99×
10	Utah	~5K	0.97×
11	Virginia	~10K	0.90×
12	New Mexico	~2K	0.89×
13	Idaho	~2K	0.89×
14	Maryland	~8K	0.87×
15	Connecticut	~5K	0.85×
16	Alaska	<1K	0.83×
17	Vermont	<1K	0.83×
18	Illinois	~10K	0.82×
19	Montana	~1K	0.82×
20	Rhode Island	~1K	0.81×
21	North Dakota	<1K	0.79×
22	New York	~20K	0.77×
23	New Jersey	~10K	0.76×
24	Texas	~30K	0.74×
25	South Dakota	<1K	0.74×
26	Minnesota	~6K	0.73×
27	Kansas	~3K	0.72×
28	New Hampshire	~2K	0.72×
29	Nebraska	~2K	0.70×
30	Delaware	~1K	0.70×
31	Maine	~1K	0.69×
32	Iowa	~3K	0.65×
33	West Virginia	~2K	0.65×
34	Pennsylvania	~10K	0.62×
35	Indiana	~6K	0.61×
36	Missouri	~5K	0.61×
37	Mississippi	~3K	0.60×
38	North Carolina	~10K	0.59×
39	Wisconsin	~5K	0.59×
40	Arkansas	~3K	0.59×
41	Georgia	~10K	0.58×
42	Michigan	~8K	0.58×
43	Louisiana	~4K	0.58×
44	Oklahoma	~3K	0.57×
45	Ohio	~9K	0.52×
46	Tennessee	~6K	0.52×
47	Kentucky	~4K	0.52×
48	Alabama	~4K	0.51×
49	South Carolina	~4K	0.49×
50	Florida	~20K	0.44×

Affinity by region — University of California, Riverside, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of California, Riverside audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of California, Riverside audience
#	Interest	Category	×
01	University of California, Berkeley	Business & Career	42.60×
02	University of Southern California	Business & Career	39.23×
03	Princeton University	Business & Career	37.83×
04	University of Washington	Business & Career	34.53×
05	Japanese whisky	Food & Beverages	31.94×
06	Columbia University	Business & Career	30.28×
07	Cornell University	Business & Career	29.22×
08	Arizona State University	Business & Career	27.99×
09	Colgate University	Business & Career	21.72×
10	Bonnaroo Music Festival	Music & Radio	19.36×
11	Thandie Newton	Movies & TV	18.23×
12	Metropolitan Museum of Art	Arts & Culture	14.67×
13	Museum of Modern Art	Arts & Culture	13.15×
14	Boho-chic	Fashion & Accessoires	11.64×
15	ULTA Beauty	Beauty & Wellness	6.25×
16	Poshmark	Shopping	6.25×
17	CVS Pharmacy	Shopping	4.77×
18	College	Business & Career	4.59×
19	Florida	Travel & Leisure	3.76×
20	Target Corporation	Shopping	3.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of California, Riverside audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of California, Riverside audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.39×
Mindfulness	BALANCE	1.84×
Pet Ownership	JOY	1.70×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of California, Riverside audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.63×
Tradition	CONSERVATISM	0.89×
Spirituality	BALANCE	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of California, Riverside have in United States?

University of California, Riverside has an estimated audience of 541,830 people in United States, concentrated in California and Texas.

What is the gender split and age of University of California, Riverside fans?

47.8% of University of California, Riverside fans are female, 52.2% are male, with an average age of 31.1 years.

Which brands do University of California, Riverside fans like most?

University of California, Riverside fans show strongest brand affinity for University of California, Berkeley (42.6×), University of Southern California (39.23×), and Columbia University (30.28×) over the country average.

Where do University of California, Riverside fans live in United States?

University of California, Riverside fans in United States are most concentrated in California (reach ~400K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do University of California, Riverside fans also like?

Beyond University of California, Riverside itself, the audience over-indexes on University of Southern California (39.23×), Columbia University (30.28×), Boho-chic (11.64×), and Princeton University (37.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of California, Riverside audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of California, Riverside. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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