Rascasse Audience Intelligence

Princeton University Audience in United States

A data profile of the people who buy, follow and care about Princeton University in United States — modelled from more than twelve digital signal sources. Princeton University has an estimated audience of 1,993,486 people in United States.

#64among University in United States#1115among POI in United States#1075in Business & Career

The average Princeton University fan in United States is 35.9 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, New York.

Top brand affinities include Zoom!, Columbia University, OHSU School of Nursing, with strongest over-indexing on Zoom! (30.99× the country average).

Demographically, the Princeton University audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Princeton University fan in United States is balanced, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Zoom!.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princeton University profile in United States.

Audience size
2M
in United States
Gender
54.6%♀
45.4% male
Age
35.9
average years
Country rank
#14278
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Princeton University fans

54.6% are female, 45.4% are male, average age 35.9.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Princeton University audience in United States
MetricValue
Female54.6%
Male45.4%
Average age35.9
Estimated audience size1,993,486
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Princeton University audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3915%
40-4918%
50+17%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Princeton University audience comes from United States.

Worldwide audience distribution share by country for Princeton University
CountryShare
United States37.7%
China12.2%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princeton University audience in United States is strongest.

Fig. 05

Top regions by affinity

Princeton University fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K9.97×
02Pennsylvania~100K1.93×
03New York~200K1.68×
04Massachusetts~60K1.57×
05Washington, District of Columbia~9K1.55×
06Connecticut~30K1.53×
07Delaware~8K1.44×
08Maryland~50K1.34×
09Virginia~60K1.17×
10Rhode Island~7K1.17×
11California~200K1.00×
12New Hampshire~8K0.99×
13Georgia~60K0.94×
14Illinois~60K0.91×
15Vermont~3K0.90×
16Texas~200K0.89×
17Hawaii~8K0.89×
18North Carolina~50K0.86×
19Maine~6K0.83×
20Florida~100K0.80×
21Washington~30K0.80×
22West Virginia~7K0.79×
23Tennessee~30K0.71×
24South Carolina~20K0.70×
25Indiana~30K0.69×
26Louisiana~20K0.69×
27New Mexico~7K0.68×
28Ohio~40K0.67×
29Michigan~30K0.67×
30Colorado~20K0.67×
31Kentucky~20K0.67×
32Arkansas~10K0.67×
33Mississippi~10K0.67×
34Kansas~10K0.67×
35Arizona~30K0.66×
36Minnesota~20K0.66×
37Missouri~20K0.65×
38Alabama~20K0.65×
39Oregon~10K0.64×
40Oklahoma~10K0.64×
41Nebraska~6K0.64×
42Alaska~3K0.64×
43Iowa~10K0.63×
44South Dakota~3K0.63×
45North Dakota~3K0.63×
46Wisconsin~20K0.61×
47Nevada~10K0.60×
48Montana~3K0.58×
49Utah~10K0.57×
50Idaho~6K0.57×
Fig. 06

Affinity by region

Affinity by region — Princeton University, United States
0.57×1.00×9.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princeton University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princeton University audience
#·InterestCategoryAffinity×
01OHSU School of NursingBusiness & Career85.55×
02Sigma Phi EpsilonBusiness & Career59.42×
03Society for Public Health EducationTopic55.53×
04NCLEX MasteryTopic46.28×
05Sigma Alpha EpsilonBusiness & Career39.93×
06University of California, RiversideBusiness & Career37.83×
07Kappa DeltaBusiness & Career33.19×
08Zoom!Business & Career30.99×
09University of PennsylvaniaBusiness & Career27.09×
10Columbia UniversityBusiness & Career25.46×
11University of California, DavisBusiness & Career25.09×
12Yale UniversityBusiness & Career24.67×
13Thandie NewtonMovies & TV24.47×
14Cornell UniversityBusiness & Career22.22×
15Colgate UniversityBusiness & Career19.64×
16University of California, BerkeleyBusiness & Career18.99×
17Stanford UniversityBusiness & Career17.64×
18Duke UniversityBusiness & Career16.34×
19University of Southern CaliforniaBusiness & Career14.66×
20Harvard UniversityBusiness & Career10.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princeton University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princeton University audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
SustainabilityBALANCE1.40×
Healthy LifestyleBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princeton University audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Convenience OrientationPREMIUM0.86×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Princeton University have in United States?

Princeton University has an estimated audience of 1,993,486 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Princeton University fans?

54.6% of Princeton University fans are female, 45.4% are male, with an average age of 35.9 years.

03

Which brands do Princeton University fans like most?

Princeton University fans show strongest brand affinity for Zoom! (30.99×), Columbia University (25.46×), and OHSU School of Nursing (85.55×) over the country average.

04

Where do Princeton University fans live in United States?

Princeton University fans in United States are most concentrated in New Jersey (reach ~500K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Princeton University fans also like?

Beyond Princeton University itself, the audience over-indexes on Columbia University (25.46×), OHSU School of Nursing (85.55×), University of Pennsylvania (27.09×), and Thandie Newton (24.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Princeton University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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