Princeton University Audience in United States

Demographics of Princeton University fans

Audience persona

The typical Princeton University fan in United States is balanced, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Zoom!.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Princeton University audiences in other countries

• Princeton University — Germany
• Princeton University — United Kingdom
• Princeton University — France
• Princeton University — Italy
• Princeton University — Spain
• Princeton University — Brazil
• Princeton University — Japan
• Princeton University — South Korea
• Princeton University — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does Princeton University have in United States?

Princeton University has an estimated audience of 1,993,486 people in United States, concentrated in New Jersey and California.

What is the gender split and age of Princeton University fans?

54.6% of Princeton University fans are female, 45.4% are male, with an average age of 35.9 years.

Which brands do Princeton University fans like most?

Princeton University fans show strongest brand affinity for Zoom! (30.99×), Columbia University (25.46×), and OHSU School of Nursing (85.55×) over the country average.

Where do Princeton University fans live in United States?

Princeton University fans in United States are most concentrated in New Jersey (reach 383,300), California (reach 233,589), and New York (reach 206,956). These three regions account for the largest share of the active audience.

What other brands do Princeton University fans also like?

Beyond Princeton University itself, the audience over-indexes on Columbia University (25.46×), OHSU School of Nursing (85.55×), University of Pennsylvania (27.09×), and Thandie Newton (24.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Princeton University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.