Sigma Alpha Epsilon Audience in United States

Sigma Alpha Epsilon logo

Sigma Alpha Epsilon has an estimated audience of 459,128 people in United States. 35.6% are female, 64.4% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Shipley Do-Nuts, Altar'd State, Japanese whisky, Columbia University.

The average Sigma Alpha Epsilon fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Shipley Do-Nuts, Altar'd State, with strongest over-indexing on Planet Fitness (4.13× the country average). Demographically, the Sigma Alpha Epsilon audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Sigma Alpha Epsilon fans

Demographic split for Sigma Alpha Epsilon audience in United States
MetricValue
Female35.6%
Male64.4%
Average age29.1
Estimated audience size459,128

Audience persona

The typical Sigma Alpha Epsilon fan in United States is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Sigma Alpha Epsilon in United States
RegionReachAffinity
California59,3341.18×
Texas44,8661.14×
Florida35,0791.13×
New York25,3630.99×
Georgia18,0581.28×
Michigan16,9071.41×
Illinois16,6581.09×
Pennsylvania16,4981.07×
Ohio15,5561.1×
North Carolina14,4161.04×
Virginia12,0271.08×
Indiana11,8451.41×
Tennessee11,4661.24×
Washington11,4171.24×
New Jersey11,0620.95×
Maryland8,5511.08×
Massachusetts8,5420.94×
Arizona7,9800.85×
Missouri7,5931.03×
South Carolina7,2111.04×
Colorado6,9300.96×
Wisconsin6,0930.88×
Alabama6,0560.94×
Minnesota5,9520.9×
Kentucky5,9191.03×
Louisiana5,7210.97×
Oregon5,4831.04×
Connecticut5,4151.18×
Oklahoma4,9250.97×
Mississippi4,8901.29×
Kansas4,5791.27×
Nevada3,8280.86×
Iowa3,7080.98×
Arkansas3,5390.94×
Utah3,1320.76×
Nebraska2,2670.98×
Washington, District of Columbia1,9091.38×
New Mexico1,8930.82×
New Hampshire1,8571.03×
Idaho1,7980.78×
West Virginia1,7840.83×
Hawaii1,4040.71×
Montana1,2851.01×
Rhode Island1,1750.8×
North Dakota1,1061.17×
Delaware1,0930.86×
South Dakota9880.93×
Maine9840.6×
Wyoming5040.74×
Vermont5030.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sigma Alpha Epsilon audience
BrandAffinityCategory
Planet Fitness4.13×Sports
Shipley Do-Nuts20.36×Food & Beverages
Altar'd State13.52×Shopping
Japanese whisky20.46×Food & Beverages
Columbia University10.97×Business & Career
Diaper bag4.7×Kids & Family
Livemusic3.7×Music & Radio
Duluth Trading Company11.07×Business & Career
Princeton University14.13×Business & Career
Golf Channel3.76×Sports
Cornell University11.33×Business & Career
Nothing Bundt Cakes4.46×Food & Beverages
Google News3.51×News
Shailene Woodley9.67×Movies & TV
Spring break7.02×Travel & Leisure
Thandie Newton10.71×Movies & TV
Electric guitar2.82×Music & Radio
Kia Sportage10.71×Cars & Mobility
Metaphysics2.89×Business & Career
Hiking trails4.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sigma Alpha Epsilon audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
TraditionCONSERVATISM1.3
TravellingTHRILL1.25
PatriotismCONSERVATISM1.17
Career OrientationPOWER1.15
SustainabilityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Sigma Alpha Epsilon
CountryShare
Mexico21.4%
United States20.8%
Brazil20.7%

See Sigma Alpha Epsilon audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sigma Alpha Epsilon have in United States?

Sigma Alpha Epsilon has an estimated audience of 459,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Sigma Alpha Epsilon fans?

35.6% of Sigma Alpha Epsilon fans are female, 64.4% are male, with an average age of 29.1 years.

Which brands do Sigma Alpha Epsilon fans like most?

Sigma Alpha Epsilon fans show strongest brand affinity for Planet Fitness (4.13×), Shipley Do-Nuts (20.36×), and Altar'd State (13.52×) over the country average.

Where do Sigma Alpha Epsilon fans live in United States?

Sigma Alpha Epsilon fans in United States are most concentrated in California (reach 59,334), Texas (reach 44,866), and Florida (reach 35,079). These three regions account for the largest share of the active audience.

What other brands do Sigma Alpha Epsilon fans also like?

Beyond Sigma Alpha Epsilon itself, the audience over-indexes on Shipley Do-Nuts (20.36×), Altar'd State (13.52×), Japanese whisky (20.46×), and Columbia University (10.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma Alpha Epsilon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.