Rascasse Audience Intelligence

Spring break Audience in United States

A data profile of the people who buy, follow and care about Spring break in United States — modelled from more than twelve digital signal sources. Spring break has an estimated audience of 6,644,084 people in United States.

#55among Event in United States#444in Travel & Leisure

The average Spring break fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brazil (1985 film), Spring (season), Labor Day, with strongest over-indexing on Brazil (1985 film) (9.51× the country average).

Demographically, the Spring break audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spring break fan in United States is more female, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Brazil (1985 film).

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spring break profile in United States.

Audience size
6.6M
in United States
Gender
61.6%♀
38.4% male
Age
37.9
average years
Country rank
#5245
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spring break fans

61.6% are female, 38.4% are male, average age 37.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Spring break audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.9
Estimated audience size6,644,084
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Spring break audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

55.4%

of the worldwide Spring break audience comes from United States.

Worldwide audience distribution share by country for Spring break
CountryShare
United States55.4%
Spain9.3%
Mexico6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spring break audience in United States is strongest.

Fig. 05

Top regions by affinity

Spring break fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K1.46×
02Texas~800K1.40×
03California~900K1.27×
04Hawaii~40K1.25×
05Oregon~90K1.23×
06New York~500K1.22×
07Georgia~200K1.15×
08Illinois~200K1.11×
09Oklahoma~80K1.11×
10Nevada~70K1.11×
11Arkansas~60K1.08×
12New Mexico~40K1.08×
13Washington~100K1.07×
14Arizona~100K1.06×
15Washington, District of Columbia~20K1.06×
16Maryland~100K1.04×
17Colorado~100K1.04×
18Kansas~50K1.03×
19Louisiana~90K1.02×
20Indiana~100K1.01×
21Rhode Island~20K1.01×
22Michigan~200K1.00×
23Virginia~200K1.00×
24Kentucky~80K1.00×
25Mississippi~50K1.00×
26Massachusetts~100K0.99×
27Alabama~90K0.99×
28Utah~60K0.99×
29Tennessee~100K0.98×
30Ohio~200K0.97×
31North Carolina~200K0.97×
32South Carolina~100K0.97×
33New Jersey~200K0.95×
34Iowa~50K0.94×
35Alaska~10K0.94×
36Pennsylvania~200K0.93×
37Connecticut~60K0.93×
38Missouri~100K0.92×
39Wisconsin~90K0.92×
40Minnesota~90K0.91×
41Delaware~20K0.91×
42Idaho~30K0.89×
43Nebraska~30K0.86×
44Montana~20K0.84×
45North Dakota~10K0.83×
46Vermont~10K0.83×
47West Virginia~20K0.81×
48New Hampshire~20K0.79×
49South Dakota~10K0.77×
50Maine~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Spring break, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spring break audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spring break audience
#·InterestCategoryAffinity×
01Brazil (1985 film)Movies & TV9.51×
02Colin FarrellMovies & TV7.16×
03Spring (season)Travel & Leisure5.08×
04Labor DayPolitics & Society4.18×
05Hostelling InternationalTravel & Leisure4.14×
06Aerie (American Eagle Outfitters)Brand2.61×
07southwest airlinesTravel & Leisure2.19×
08Macy'sShopping1.94×
09ExpediaTravel & Leisure1.88×
10Nordstrom rackFashion & Accessoires1.87×
11Old NavyFashion & Accessoires1.82×
12American AirlinesTravel & Leisure1.77×
13Kohl'sShopping1.73×
14BeachesTravel & Leisure1.71×
15WeekBusiness & Career1.68×
16Target CorporationShopping1.62×
17VacationsTravel & Leisure1.58×
18MarshallsFashion & Accessoires1.58×
19Bank of AmericaBusiness & Career1.56×
20NordstromShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spring break audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spring break audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.43×
Price SensitivityPREMIUM1.32×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spring break audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.97×
SpiritualityBALANCE1.02×
PatriotismCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spring break have in United States?

Spring break has an estimated audience of 6,644,084 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spring break fans?

61.6% of Spring break fans are female, 38.4% are male, with an average age of 37.9 years.

03

Which brands do Spring break fans like most?

Spring break fans show strongest brand affinity for Brazil (1985 film) (9.51×), Spring (season) (5.08×), and Labor Day (4.18×) over the country average.

04

Where do Spring break fans live in United States?

Spring break fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Spring break fans also like?

Beyond Spring break itself, the audience over-indexes on Spring (season) (5.08×), Labor Day (4.18×), Hostelling International (4.14×), and Macy's (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Spring break audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring break. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →