Spring break Audience in United States

Spring break logo

Spring break has an estimated audience of 6,642,952 people in United States. 61.6% are female, 38.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Brazil (1985 film), Spring (season), Labor Day, Macy's, Old Navy.

The average Spring break fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brazil (1985 film), Spring (season), Labor Day, with strongest over-indexing on Brazil (1985 film) (9.51× the country average). Demographically, the Spring break audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Spring break fans

Demographic split for Spring break audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.9
Estimated audience size6,642,952

Audience persona

The typical Spring break fan in United States is more female, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Brazil (1985 film).

Top regions in United States

Top regions ranked by reach for Spring break in United States
RegionReachAffinity
California976,4421.34×
Texas826,4511.45×
Florida697,7461.55×
New York487,8531.31×
Illinois258,2271.17×
Georgia237,8081.16×
Pennsylvania211,3940.95×
Ohio202,7890.99×
North Carolina195,9370.98×
Michigan176,9161.02×
New Jersey165,3880.98×
Virginia164,4331.02×
Washington146,2361.1×
Arizona143,5091.06×
Massachusetts136,8141.05×
Tennessee130,1720.98×
Indiana122,5691.01×
Maryland118,8741.04×
Colorado111,8741.07×
Missouri101,8240.95×
South Carolina96,7180.97×
Oregon95,9711.26×
Wisconsin88,5630.89×
Alabama88,0320.95×
Minnesota87,1710.92×
Louisiana85,4181×
Kentucky81,3590.98×
Oklahoma81,3311.1×
Nevada72,1751.12×
Connecticut61,4550.92×
Utah60,2721.01×
Arkansas57,6241.05×
Kansas53,2551.02×
Mississippi52,0130.95×
Iowa50,1910.92×
Hawaii36,7471.29×
New Mexico34,6831.04×
Idaho28,6390.86×
Nebraska27,7450.83×
West Virginia23,6030.76×
Washington, District of Columbia21,6871.09×
Rhode Island20,9080.99×
New Hampshire20,2960.78×
Maine17,6550.74×
Delaware16,0950.88×
Montana14,4430.78×
Alaska11,9290.84×
South Dakota10,7860.7×
North Dakota10,7280.79×
Vermont8,9770.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spring break audience
BrandAffinityCategory
Brazil (1985 film)9.51×Movies & TV
Spring (season)5.08×Travel & Leisure
Labor Day4.18×Politics & Society
Macy's1.94×Shopping
Old Navy1.82×Fashion & Accessoires
Target Corporation1.62×Shopping
Kohl's1.73×Shopping
American Airlines1.77×Travel & Leisure
Hostelling International4.14×Travel & Leisure
Beaches1.71×Travel & Leisure
Colin Farrell7.16×Movies & TV
southwest airlines2.19×Travel & Leisure
Vacations1.58×Travel & Leisure
Nordstrom rack1.87×Fashion & Accessoires
Bank of America1.56×Business & Career
Nordstrom1.53×Shopping
Expedia1.88×Travel & Leisure
Marshalls1.58×Fashion & Accessoires
Week1.68×Business & Career
Great Lakes4.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spring break audience
TraitClusterScore
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.33
TravellingTHRILL1.32
Family OrientationCONSERVATISM1.22
Luxury OrientationPREMIUM1.21
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Spring break
CountryShare
United States61.1%
Mexico7.2%
Canada4.9%

See Spring break audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Spring break have in United States?

Spring break has an estimated audience of 6,642,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Spring break fans?

61.6% of Spring break fans are female, 38.4% are male, with an average age of 37.9 years.

Which brands do Spring break fans like most?

Spring break fans show strongest brand affinity for Brazil (1985 film) (9.51×), Spring (season) (5.08×), and Labor Day (4.18×) over the country average.

Where do Spring break fans live in United States?

Spring break fans in United States are most concentrated in California (reach 976,442), Texas (reach 826,451), and Florida (reach 697,746). These three regions account for the largest share of the active audience.

What other brands do Spring break fans also like?

Beyond Spring break itself, the audience over-indexes on Spring (season) (5.08×), Labor Day (4.18×), Macy's (1.94×), and Old Navy (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring break. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.