Spring (season) Audience in United States

Spring (season) has an estimated audience of 13,877,679 people in United States. 71.0% are female, 29.0% are male, average age 42.6. Top regions: Florida, Texas, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Spring (season) fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Spring (season) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Spring (season) fans

Demographic split for Spring (season) audience in United States
MetricValue
Female71.0%
Male29.0%
Average age42.6
Estimated audience size13,877,679

Audience persona

The typical Spring (season) fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Spring (season) in United States
RegionReachAffinity
Florida3,146,4353.35×
Texas2,017,7571.69×
California1,626,0521.07×
New York806,3441.04×
Georgia523,3961.22×
Pennsylvania447,4150.96×
Illinois435,0230.94×
North Carolina390,1150.93×
Ohio373,7240.87×
Arizona366,6651.29×
Michigan336,4830.93×
New Jersey317,0530.9×
Virginia316,3010.94×
Washington281,5211.01×
Colorado273,8771.25×
Tennessee261,5310.94×
Alabama260,1321.34×
Missouri243,3201.09×
Massachusetts241,3260.88×
Indiana223,8730.88×
Maryland212,1590.89×
South Carolina192,1490.92×
Wisconsin184,3330.88×
Louisiana174,1950.97×
Minnesota170,5030.86×
Oregon160,5111.01×
Kentucky158,9340.91×
Oklahoma141,2910.92×
Utah138,0451.11×
Nevada132,1300.98×
Arkansas121,5171.06×
Connecticut117,9910.85×
Mississippi105,5080.92×
Iowa99,4530.87×
Kansas97,6630.89×
Idaho73,2471.05×
New Mexico69,7281×
Nebraska60,3770.87×
West Virginia57,5040.89×
Hawaii46,6670.78×
New Hampshire45,6470.83×
Maine40,8990.82×
Montana37,1800.97×
Rhode Island34,5840.78×
Alaska31,8591.07×
Washington, District of Columbia31,5040.76×
Delaware28,0030.73×
South Dakota24,2200.76×
North Dakota19,1990.67×
Wyoming18,2140.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spring (season) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.13×Sports
Diaper bag5.06×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
MSN2.78×News
Hobby Lobby2.71×Home & Garden
Aldi2.1×Shopping
Staples (Canada)2.54×Business & Career
Payment card8.17×Fashion & Accessoires
Nordstrom rack2.21×Fashion & Accessoires
Great Clips2.76×Beauty & Wellness
Best Buy1.8×Shopping
Spring break5.44×Travel & Leisure
Cloth diaper4.91×Kids & Family
Universal Studios4.83×Movies & TV
Ponytail4.78×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spring (season) audience
TraitClusterScore
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.3
IndulgenceJOY1.26
CreativityOPEN1.25
Design AffinityPREMIUM1.24
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Spring (season)
CountryShare
United States22.8%
Italy6.9%
United Kingdom5.5%

See Spring (season) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Spring (season) have in United States?

Spring (season) has an estimated audience of 13,877,679 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Spring (season) fans?

71.0% of Spring (season) fans are female, 29.0% are male, with an average age of 42.6 years.

Which brands do Spring (season) fans like most?

Spring (season) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Spring (season) fans live in United States?

Spring (season) fans in United States are most concentrated in Florida (reach 3,146,435), Texas (reach 2,017,757), and California (reach 1,626,052). These three regions account for the largest share of the active audience.

What other brands do Spring (season) fans also like?

Beyond Spring (season) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring (season). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.