Spring (season) Audience in United States

Spring (season) logo

Spring (season) has an estimated audience of 13,877,679 people in United States. 71.0% are female, 29.0% are male, average age 42.6. Top regions: Florida, Texas, California. Top brand affinities: Jesse Plemons, Kendra Scott, Nebraska Cornhuskers football, Cam Ward, Jeep Wagoneer.

The average Spring (season) fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Jesse Plemons, Kendra Scott, Nebraska Cornhuskers football, with strongest over-indexing on Jesse Plemons (2.55× the country average). Demographically, the Spring (season) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Spring (season) fans

Demographic split for Spring (season) audience in United States
MetricValue
Female71.0%
Male29.0%
Average age42.6
Estimated audience size13,877,679

Audience persona

The typical Spring (season) fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Spring (season) in United States
RegionReachAffinity
Florida3,146,4353.35×
Texas2,017,7571.69×
California1,626,0521.07×
New York806,3441.04×
Georgia523,3961.22×
Pennsylvania447,4150.96×
Illinois435,0230.94×
North Carolina390,1150.93×
Ohio373,7240.87×
Arizona366,6651.29×
Michigan336,4830.93×
New Jersey317,0530.9×
Virginia316,3010.94×
Washington281,5211.01×
Colorado273,8771.25×
Tennessee261,5310.94×
Alabama260,1321.34×
Missouri243,3201.09×
Massachusetts241,3260.88×
Indiana223,8730.88×
Maryland212,1590.89×
South Carolina192,1490.92×
Wisconsin184,3330.88×
Louisiana174,1950.97×
Minnesota170,5030.86×
Oregon160,5111.01×
Kentucky158,9340.91×
Oklahoma141,2910.92×
Utah138,0451.11×
Nevada132,1300.98×
Arkansas121,5171.06×
Connecticut117,9910.85×
Mississippi105,5080.92×
Iowa99,4530.87×
Kansas97,6630.89×
Idaho73,2471.05×
New Mexico69,7281×
Nebraska60,3770.87×
West Virginia57,5040.89×
Hawaii46,6670.78×
New Hampshire45,6470.83×
Maine40,8990.82×
Montana37,1800.97×
Rhode Island34,5840.78×
Alaska31,8591.07×
Washington, District of Columbia31,5040.76×
Delaware28,0030.73×
South Dakota24,2200.76×
North Dakota19,1990.67×
Wyoming18,2140.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spring (season) audience
BrandAffinityCategory
Jesse Plemons2.55×Movies & TV
Kendra Scott2.08×Fashion & Accessoires
Nebraska Cornhuskers football2.13×Sports
Cam Ward1.96×Sports
Jeep Wagoneer2.89×Cars & Mobility
Charlamagne Tha God4.58×Movies & TV
Urban horticulture1.73×Home & Garden
Women's empowerment1.9×Politics & Society
Public speaking1.56×Politics & Society
Kento Yamazaki4.04×Movies & TV
The Retrofit Source Inc.8.69×Cars & Mobility
Home staging1.89×Home & Garden
Vicky Kaushal5.09×Movies & TV
Iron Man (film)1.71×Movies & TV
Janitor2.2×Home & Garden
Jaws1.82×Movies & TV
Hayward, California3.62×Travel & Leisure
Steampunk1.62×Fashion & Accessoires
Meals on Wheels1.86×Food & Beverages
Nipsey Hussle1.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spring (season) audience
TraitClusterScore
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.3
IndulgenceJOY1.26
CreativityOPEN1.25
Design AffinityPREMIUM1.24
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Spring (season)
CountryShare
United States22.8%
Italy6.9%
United Kingdom5.5%

See Spring (season) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Spring (season) have in United States?

Spring (season) has an estimated audience of 13,877,679 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Spring (season) fans?

71.0% of Spring (season) fans are female, 29.0% are male, with an average age of 42.6 years.

Which brands do Spring (season) fans like most?

Spring (season) fans show strongest brand affinity for Jesse Plemons (2.55×), Kendra Scott (2.08×), and Nebraska Cornhuskers football (2.13×) over the country average.

Where do Spring (season) fans live in United States?

Spring (season) fans in United States are most concentrated in Florida (reach 3,146,435), Texas (reach 2,017,757), and California (reach 1,626,052). These three regions account for the largest share of the active audience.

What other brands do Spring (season) fans also like?

Beyond Spring (season) itself, the audience over-indexes on Kendra Scott (2.08×), Nebraska Cornhuskers football (2.13×), Cam Ward (1.96×), and Jeep Wagoneer (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring (season). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.