Rascasse Audience Intelligence

Spring (season) Audience in United States

A data profile of the people who buy, follow and care about Spring (season) in United States — modelled from more than twelve digital signal sources. Spring (season) has an estimated audience of 13,877,679 people in United States.

#1717among Topic in United States#230in Travel & Leisure

The average Spring (season) fan in United States is 42.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include AccuWeather, Planet Fitness, Labor Day, with strongest over-indexing on AccuWeather (3.43× the country average).

Demographically, the Spring (season) audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spring (season) fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for AccuWeather.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spring (season) profile in United States.

Audience size
13.9M
in United States
Gender
71.0%♀
29.0% male
Age
42.6
average years
Country rank
#2551
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spring (season) fans

71.0% are female, 29.0% are male, average age 42.6.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Spring (season) audience in United States
MetricValue
Female71.0%
Male29.0%
Average age42.6
Estimated audience size13,877,679
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Spring (season) audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Spring (season) audience comes from United States.

Worldwide audience distribution share by country for Spring (season)
CountryShare
United States22.8%
Italy6.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spring (season) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spring (season) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M3.25×
02Texas~2M1.86×
03Alabama~300K1.36×
04Arizona~400K1.27×
05Colorado~300K1.20×
06Georgia~500K1.19×
07Alaska~30K1.16×
08Utah~100K1.11×
09Arkansas~100K1.09×
10Missouri~200K1.07×
11Idaho~70K1.06×
12New Mexico~70K1.02×
13California~1.5M1.01×
14New York~800K1.01×
15Louisiana~200K1.00×
16Montana~40K0.99×
17Nevada~100K0.97×
18Washington~300K0.96×
19Oregon~200K0.96×
20Wyoming~20K0.96×
21Pennsylvania~400K0.95×
22Mississippi~100K0.94×
23West Virginia~60K0.94×
24Virginia~300K0.91×
25Tennessee~300K0.91×
26South Carolina~200K0.91×
27Kentucky~200K0.91×
28Illinois~400K0.90×
29North Carolina~400K0.90×
30Michigan~300K0.90×
31New Jersey~300K0.90×
32Oklahoma~100K0.90×
33Kansas~100K0.90×
34Nebraska~60K0.90×
35Maryland~200K0.88×
36Wisconsin~200K0.88×
37Iowa~100K0.88×
38Ohio~400K0.86×
39Massachusetts~200K0.86×
40Indiana~200K0.86×
41Connecticut~100K0.86×
42New Hampshire~50K0.86×
43Minnesota~200K0.85×
44Maine~40K0.85×
45South Dakota~30K0.84×
46Rhode Island~40K0.82×
47Hawaii~50K0.79×
48Delaware~30K0.77×
49North Dakota~20K0.76×
50Washington, District of Columbia~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Spring (season), United States
0.75×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spring (season) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spring (season) audience
#·InterestCategoryAffinity×
01Spring breakTravel & Leisure5.08×
02AccuWeatherHome & Garden3.43×
03Labor DayPolitics & Society3.32×
04Diaper bagKids & Family2.67×
05Valentine's DayKids & Family2.45×
06Cyber MondayShopping2.06×
07Discount storesShopping1.98×
08Microwave ovenHome & Garden1.96×
09KitchenwareHome & Garden1.94×
10Planet FitnessSports1.91×
11Children's clothingFashion & Accessoires1.88×
12Black Friday (shopping)Shopping1.77×
13Nordstrom rackFashion & Accessoires1.66×
14CabinetryHome & Garden1.66×
15LodgingTravel & Leisure1.65×
16Hobby LobbyHome & Garden1.63×
17Shopping mallsShopping1.62×
18SkirtFashion & Accessoires1.60×
19IKEAHome & Garden1.55×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spring (season) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spring (season) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.51×
IndulgenceJOY1.46×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spring (season) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Risk AppetiteTHRILL0.90×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spring (season) have in United States?

Spring (season) has an estimated audience of 13,877,679 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Spring (season) fans?

71.0% of Spring (season) fans are female, 29.0% are male, with an average age of 42.6 years.

03

Which brands do Spring (season) fans like most?

Spring (season) fans show strongest brand affinity for AccuWeather (3.43×), Planet Fitness (1.91×), and Labor Day (3.32×) over the country average.

04

Where do Spring (season) fans live in United States?

Spring (season) fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~2M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Spring (season) fans also like?

Beyond Spring (season) itself, the audience over-indexes on Planet Fitness (1.91×), Labor Day (3.32×), Hobby Lobby (1.63×), and Spring break (5.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Spring (season) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring (season). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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