A data profile of the people who buy, follow and care about Spring (season) in Spain — modelled from more than twelve digital signal sources. Spring (season) has an estimated audience of 2,504,876 people in Spain.
Spring (season) has an estimated audience of 2,504,876 people in Spain. 80.1% are female, 19.9% are male, average age 45.6. Top brand affinities: Cultural tourism, Lollapalooza, Stradivarius, Family, Spas.
Top brand affinities include Cultural tourism, Lollapalooza, Stradivarius, with strongest over-indexing on Cultural tourism (11.69× the country average).
Demographically, the Spring (season) audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Spring (season) fan in Spain is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Cultural tourism.
The key figures that characterise the Spring (season) profile in Spain.
80.1% are female, 19.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 45.6 |
| Estimated audience size | 2,504,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 30% |
of the worldwide Spring (season) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.9% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Spring (season) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural tourism | Travel & Leisure | 11.69× | ||
| 02 | Lollapalooza | Music & Radio | 8.93× | ||
| 03 | Boho-chic | Fashion & Accessoires | 2.97× | ||
| 04 | Inditex | Shopping | 2.96× | ||
| 05 | Stradivarius | Shopping | 2.42× | ||
| 06 | Privalia | Fashion & Accessoires | 2.28× | ||
| 07 | Adolfo Domínguez | Fashion & Accessoires | 2.24× | ||
| 08 | Lodging | Travel & Leisure | 2.18× | ||
| 09 | Made in Italy | Business & Career | 2.16× | ||
| 10 | MSN | News | 2.05× | ||
| 11 | Julio Iglesias | Music & Radio | 1.97× | ||
| 12 | Spas | Beauty & Wellness | 1.89× | ||
| 13 | Caixabank | Business & Career | 1.80× | ||
| 14 | Flower | Home & Garden | 1.79× | ||
| 15 | IBEX 35 | Business & Career | 1.71× | ||
| 16 | Happiness | Health | 1.67× | ||
| 17 | Kitchen | Home & Garden | 1.65× | ||
| 18 | Desserts | Food & Beverages | 1.62× | ||
| 19 | Discount stores | Shopping | 1.55× | ||
| 20 | Family | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.75× | |
| Design Affinity | PREMIUM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Spring (season). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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