Spring (season) Audience in Germany
Spring (season) has an estimated audience of 2,872,808 people in Germany. 67.6% are female, 32.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchen garden, Family, Spiegel Online, Apartment hotel, Do it yourself (DIY).
The average Spring (season) fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchen garden, Family, Spiegel Online, with strongest over-indexing on Kitchen garden (14.08× the country average). Demographically, the Spring (season) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Spring (season) fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 40.5 |
| Estimated audience size | 2,872,808 |
Audience persona
The typical Spring (season) fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 686,877 | 1.09× |
| Bayern | 501,575 | 1.09× |
| Baden-Württemberg | 430,706 | 1.1× |
| Hessen | 336,938 | 1.54× |
| Niedersachsen | 252,403 | 0.9× |
| Berlin | 171,203 | 1.33× |
| Rheinland-Pfalz | 141,052 | 0.98× |
| Sachsen | 118,046 | 0.84× |
| Schleswig-Holstein | 96,130 | 0.93× |
| Brandenburg | 81,532 | 0.91× |
| Hamburg | 68,505 | 1.06× |
| Thüringen | 56,577 | 0.77× |
| Sachsen-Anhalt | 55,128 | 0.74× |
| Mecklenburg-Vorpommern | 39,189 | 0.71× |
| Saarland | 31,809 | 0.9× |
| Bremen | 27,028 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 14.08× | Home & Garden |
| Family | 1.95× | Kids & Family |
| Spiegel Online | 2.04× | News |
| Apartment hotel | 5.27× | Travel & Leisure |
| Do it yourself (DIY) | 1.96× | Home & Garden |
| Vacations | 2.41× | Travel & Leisure |
| Long jump | 10.49× | Sports |
| TikTok | 1.51× | Internet & Social Media |
| Hairstyle | 2.48× | Beauty & Wellness |
| Pillow | 3.66× | Home & Garden |
| Stuttgart | 2.51× | Travel & Leisure |
| Hygiene | 2.51× | Beauty & Wellness |
| Airbnb | 1.84× | Travel & Leisure |
| Self care | 2.6× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Storm of Love | 2.78× | Movies & TV |
| Pet store | 2.5× | Pets & Animals |
| German language | 1.97× | Politics & Society |
| Bedroom furniture | 3.2× | Home & Garden |
| Gala | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.89 |
| Indulgence | JOY | 1.54 |
| DIY Mentality | THRILL | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Luxury Orientation | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.9% |
| United Kingdom | 5.5% |
See Spring (season) audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Spring (season) have in Germany?
Spring (season) has an estimated audience of 2,872,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spring (season) fans?
67.6% of Spring (season) fans are female, 32.4% are male, with an average age of 40.5 years.
Which brands do Spring (season) fans like most?
Spring (season) fans show strongest brand affinity for Kitchen garden (14.08×), Family (1.95×), and Spiegel Online (2.04×) over the country average.
Where do Spring (season) fans live in Germany?
Spring (season) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 686,877), Bayern (reach 501,575), and Baden-Württemberg (reach 430,706). These three regions account for the largest share of the active audience.
What other brands do Spring (season) fans also like?
Beyond Spring (season) itself, the audience over-indexes on Family (1.95×), Spiegel Online (2.04×), Apartment hotel (5.27×), and Do it yourself (DIY) (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spring (season). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.