A data profile of the people who buy, follow and care about Spring (season) in Italy — modelled from more than twelve digital signal sources. Spring (season) has an estimated audience of 4,176,660 people in Italy.
The average Spring (season) fan in Italy is 43.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, The Bold and the Beautiful, Genetics, with strongest over-indexing on Wikipedia (2.27× the country average).
Demographically, the Spring (season) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spring (season) fan in Italy is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Spring (season) profile in Italy.
67.9% are female, 32.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.6 |
| Estimated audience size | 4,176,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Spring (season) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.9% |
| United Kingdom | 5.5% |
Where the Spring (season) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~600K | 1.24× | |
| 02 | Campania | ~600K | 1.20× | |
| 03 | Tuscany | ~300K | 1.18× | |
| 04 | Lombardy | ~900K | 1.17× | |
| 05 | Piedmont | ~400K | 1.17× | |
| 06 | Puglia | ~300K | 1.12× | |
| 07 | Sicilia | ~400K | 1.11× | |
| 08 | Veneto | ~400K | 1.11× | |
| 09 | Emilia-Romagna | ~400K | 1.06× | |
| 10 | Trentino-Alto Adige/Südtirol | ~80K | 1.02× | |
| 11 | Friuli-Venezia Giulia | ~80K | 1.01× | |
| 12 | Calabria | ~100K | 0.97× | |
| 13 | Sardinia | ~100K | 0.97× | |
| 14 | Liguria | ~100K | 0.95× | |
| 15 | Abruzzo | ~90K | 0.95× | |
| 16 | Umbria | ~60K | 0.94× | |
| 17 | Marche | ~90K | 0.89× | |
| 18 | Basilicata | ~30K | 0.83× | |
| 19 | Molise | ~20K | 0.77× | |
| 20 | Aosta Valley | ~8K | 0.75× |
The strongest cross-interests of the Spring (season) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 2.82× | ||
| 02 | Habitat | Shopping | 2.75× | ||
| 03 | Child development | Business & Career | 2.59× | ||
| 04 | The Bold and the Beautiful | Movies & TV | 2.58× | ||
| 05 | Love & Sex | Kids & Family | 2.41× | ||
| 06 | Fast fashion | Fashion & Accessoires | 2.31× | ||
| 07 | Wikipedia | Internet & Social Media | 2.27× | ||
| 08 | Stradivarius | Shopping | 2.16× | ||
| 09 | Baking powder | Food & Beverages | 2.13× | ||
| 10 | Genetics | Kids & Family | 2.06× | ||
| 11 | Slovenia | Travel & Leisure | 1.80× | ||
| 12 | Costume jewelry | Fashion & Accessoires | 1.77× | ||
| 13 | Stranger Things | Movies & TV | 1.76× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.75× | ||
| 15 | Voucher | Shopping | 1.66× | ||
| 16 | Coop | Food & Beverages | 1.65× | ||
| 17 | HVAC | Home & Garden | 1.64× | ||
| 18 | Instant messaging | Internet & Social Media | 1.58× | ||
| 19 | Confectionery | Food & Beverages | 1.54× | ||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.88× | |
| Sports Activity | POWER | 0.88× |
Spring (season) has an estimated audience of 4,176,660 people in Italy, concentrated in Lombardy and Lazio.
67.9% of Spring (season) fans are female, 32.1% are male, with an average age of 43.6 years.
Spring (season) fans show strongest brand affinity for Wikipedia (2.27×), The Bold and the Beautiful (2.58×), and Genetics (2.06×) over the country average.
Spring (season) fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Spring (season) itself, the audience over-indexes on The Bold and the Beautiful (2.58×), Genetics (2.06×), Master of Business Administration (2.82×), and Coop (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Spring (season). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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