Cornell University Audience in United States

Cornell University logo

Cornell University has an estimated audience of 2,794,574 people in United States. 54.9% are female, 45.1% are male, average age 38.1. Top regions: New York, California, Texas. Top brand affinities: Zoom!, Columbia University, OHSU School of Nursing, Princeton University, University of Pennsylvania.

The average Cornell University fan in United States is 38.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Zoom!, Columbia University, OHSU School of Nursing, with strongest over-indexing on Zoom! (24.47× the country average). Demographically, the Cornell University audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Cornell University fans

Demographic split for Cornell University audience in United States
MetricValue
Female54.9%
Male45.1%
Average age38.1
Estimated audience size2,794,574

Audience persona

The typical Cornell University fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Zoom!.

Top regions in United States

Top regions ranked by reach for Cornell University in United States
RegionReachAffinity
New York681,2454.36×
California347,0851.13×
Texas249,7561.04×
Florida156,7170.83×
New Jersey143,9132.02×
Pennsylvania129,5941.38×
Illinois115,3151.24×
Massachusetts104,6941.9×
Virginia89,1531.31×
Georgia84,4590.98×
North Carolina84,1271×
Ohio76,9090.89×
Maryland70,5711.47×
Michigan63,3790.87×
Connecticut54,4311.94×
Washington52,1340.93×
Arizona42,6190.75×
Indiana40,9740.8×
Tennessee40,2250.72×
Colorado38,8550.88×
Minnesota35,7100.89×
Wisconsin35,0510.83×
South Carolina32,8810.78×
Missouri31,5590.7×
Oregon25,5070.8×
Alabama25,0650.64×
Kentucky22,6580.65×
Louisiana22,5040.62×
Oklahoma19,2640.62×
Iowa19,2610.84×
Nevada17,3590.64×
Kansas15,6160.71×
Utah15,5630.62×
Arkansas15,5180.67×
Washington, District of Columbia13,2451.58×
Mississippi13,2320.57×
New Hampshire12,7531.16×
Hawaii11,5660.96×
Rhode Island11,3431.28×
Maine10,7211.07×
Nebraska10,2420.73×
New Mexico8,7080.62×
Delaware8,5571.11×
West Virginia8,0960.62×
Idaho7,6270.54×
Vermont6,8251.39×
Montana5,0230.65×
South Dakota3,7820.59×
North Dakota3,4340.6×
Alaska3,2520.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cornell University audience
BrandAffinityCategory
Zoom!24.47×Business & Career
Columbia University18.18×Business & Career
OHSU School of Nursing67.49×Business & Career
Princeton University24.78×Business & Career
University of Pennsylvania18.75×Business & Career
Sigma Phi Epsilon46.64×Business & Career
Society for Public Health Education43×
University of California, Berkeley13×Business & Career
Kappa Delta26.04×Business & Career
University of California, Riverside29.22×Business & Career
Sigma Alpha Epsilon31.45×Business & Career
NCLEX Mastery36.67×
Stanford University11.55×Business & Career
Colgate University13.98×Business & Career
University of California, San Diego20.82×Business & Career
University of California, Davis17.67×Business & Career
Kappa Sigma31.72×Business & Career
University of Southern California10.77×Business & Career
Gemini3.58×Technology & Electronics
University of Florida7.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cornell University audience
TraitClusterScore
ExtroversionTHRILL1.79
Community OrientationOPEN1.58
Career OrientationPOWER1.47
SustainabilityBALANCE1.4
MindfulnessBALANCE1.33
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Cornell University
CountryShare
United States36.0%
China28.6%
Canada3.1%

See Cornell University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Cornell University have in United States?

Cornell University has an estimated audience of 2,794,574 people in United States, concentrated in New York and California.

What is the gender split and age of Cornell University fans?

54.9% of Cornell University fans are female, 45.1% are male, with an average age of 38.1 years.

Which brands do Cornell University fans like most?

Cornell University fans show strongest brand affinity for Zoom! (24.47×), Columbia University (18.18×), and OHSU School of Nursing (67.49×) over the country average.

Where do Cornell University fans live in United States?

Cornell University fans in United States are most concentrated in New York (reach 681,245), California (reach 347,085), and Texas (reach 249,756). These three regions account for the largest share of the active audience.

What other brands do Cornell University fans also like?

Beyond Cornell University itself, the audience over-indexes on Columbia University (18.18×), OHSU School of Nursing (67.49×), Princeton University (24.78×), and University of Pennsylvania (18.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cornell University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.