Rascasse Audience Intelligence

Kappa Sigma Audience in United States

A data profile of the people who buy, follow and care about Kappa Sigma in United States — modelled from more than twelve digital signal sources. Kappa Sigma has an estimated audience of 368,460 people in United States.

#10among Fraternity in United States#575among NGO / Political Party in United States#2658in Business & Career

The average Kappa Sigma fan in United States is 30.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include PubMed, Columbia University, Princeton University, with strongest over-indexing on PubMed (43.35× the country average).

Demographically, the Kappa Sigma audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kappa Sigma fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for PubMed.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kappa Sigma profile in United States.

Audience size
368K
in United States
Gender
37.3%♀
62.7% male
Age
30.4
average years
Country rank
#43417
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kappa Sigma fans

37.3% are female, 62.7% are male, average age 30.4.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Kappa Sigma audience in United States
MetricValue
Female37.3%
Male62.7%
Average age30.4
Estimated audience size368,460
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Kappa Sigma audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

84.3%

of the worldwide Kappa Sigma audience comes from United States.

Worldwide audience distribution share by country for Kappa Sigma
CountryShare
United States84.3%
Canada7.0%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kappa Sigma audience in United States is strongest.

Fig. 05

Top regions by affinity

Kappa Sigma fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~9K2.81×
02Louisiana~9K1.93×
03Oklahoma~7K1.82×
04Kansas~5K1.76×
05Mississippi~5K1.65×
06Tennessee~10K1.59×
07Massachusetts~10K1.40×
08Montana~1K1.40×
09Georgia~20K1.38×
10Indiana~9K1.27×
11Alabama~7K1.27×
12North Dakota<1K1.24×
13Colorado~7K1.18×
14South Carolina~6K1.17×
15Texas~40K1.15×
16Missouri~6K1.08×
17North Carolina~10K1.07×
18New Mexico~2K1.06×
19Vermont<1K1.03×
20Virginia~9K1.02×
21Washington, District of Columbia~1K1.02×
22Kentucky~5K0.99×
23Iowa~3K0.96×
24Nebraska~2K0.95×
25New Hampshire~1K0.94×
26Idaho~2K0.93×
27New Jersey~8K0.88×
28Alaska<1K0.86×
29Hawaii~1K0.85×
30Rhode Island<1K0.85×
31Connecticut~3K0.84×
32South Dakota<1K0.84×
33Wisconsin~5K0.83×
34Delaware<1K0.82×
35California~30K0.80×
36West Virginia~1K0.80×
37Maine~1K0.80×
38Florida~20K0.78×
39Arizona~6K0.78×
40Nevada~3K0.78×
41Utah~3K0.77×
42Pennsylvania~9K0.76×
43Ohio~8K0.74×
44Oregon~3K0.74×
45Washington~5K0.70×
46Michigan~6K0.67×
47New York~10K0.66×
48Maryland~4K0.61×
49Illinois~7K0.60×
50Minnesota~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Kappa Sigma, United States
0.57×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kappa Sigma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kappa Sigma audience
#·InterestCategoryAffinity×
01PubMedInternet & Social Media43.35×
02Princeton UniversityBusiness & Career40.58×
03Japanese whiskyFood & Beverages35.07×
04Columbia UniversityBusiness & Career32.14×
05Cornell UniversityBusiness & Career31.72×
06Moose JawTravel & Leisure23.59×
07Shipley Do-NutsFood & Beverages22.15×
08Thandie NewtonMovies & TV20.00×
09Leighton MeesterMovies & TV19.54×
10Duluth Trading CompanyBusiness & Career19.34×
11Altar'd StateShopping18.51×
12Woodford ReserveFood & Beverages14.93×
13Bulleit BourbonFood & Beverages14.25×
14Bill MurrayMovies & TV10.06×
15Spring breakTravel & Leisure9.91×
16Ryder CupSports9.31×
17Men's WearhouseFashion & Accessoires7.20×
18DancehallsMusic & Radio5.91×
19Diaper bagKids & Family4.30×
20BeetlejuiceMovies & TV3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kappa Sigma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kappa Sigma audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
IndulgenceJOY1.54×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kappa Sigma audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
SustainabilityBALANCE0.83×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kappa Sigma have in United States?

Kappa Sigma has an estimated audience of 368,460 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kappa Sigma fans?

37.3% of Kappa Sigma fans are female, 62.7% are male, with an average age of 30.4 years.

03

Which brands do Kappa Sigma fans like most?

Kappa Sigma fans show strongest brand affinity for PubMed (43.35×), Columbia University (32.14×), and Princeton University (40.58×) over the country average.

04

Where do Kappa Sigma fans live in United States?

Kappa Sigma fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kappa Sigma fans also like?

Beyond Kappa Sigma itself, the audience over-indexes on Columbia University (32.14×), Princeton University (40.58×), Cornell University (31.72×), and Japanese whisky (35.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fraternity audiences in United States

See Kappa Sigma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →