Kappa Sigma Audience in United States

Kappa Sigma has an estimated audience of 367,989 people in United States. 37.3% are female, 62.7% are male, average age 30.4. Top regions: Texas, California, Florida. Top brand affinities: Thandie Newton, Planet Fitness, Altar'd State, Shipley Do-Nuts, PubMed.

The average Kappa Sigma fan in United States is 30.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Thandie Newton, Planet Fitness, Altar'd State, with strongest over-indexing on Thandie Newton (20× the country average). Demographically, the Kappa Sigma audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Kappa Sigma fans

Demographic split for Kappa Sigma audience in United States
MetricValue
Female37.3%
Male62.7%
Average age30.4
Estimated audience size367,989

Audience persona

The typical Kappa Sigma fan in United States is more male, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Kappa Sigma in United States
RegionReachAffinity
Texas36,3111.15×
California35,1540.87×
Florida20,3870.82×
Georgia16,0211.41×
New York15,3110.74×
Tennessee11,6371.58×
North Carolina11,4061.03×
Virginia10,7001.19×
New Jersey9,7911.05×
Louisiana9,5932.02×
Pennsylvania9,4710.76×
Ohio9,0230.8×
Arkansas8,5682.83×
Oklahoma8,4672.07×
Massachusetts8,4361.16×
Indiana8,3461.24×
Illinois8,1950.67×
Colorado7,2311.25×
Missouri6,8981.16×
Alabama6,8871.34×
Michigan6,7810.7×
South Carolina6,7731.22×
Mississippi5,6241.85×
Arizona5,3990.72×
Kansas4,7931.65×
Kentucky4,6341×
Washington4,5010.61×
Wisconsin4,2710.77×
Maryland3,7170.59×
Connecticut3,3850.92×
Oregon3,3680.8×
Minnesota2,6080.49×
Nevada2,4700.69×
Iowa2,4680.81×
New Mexico2,1751.18×
Utah1,9130.58×
Idaho1,6290.88×
Nebraska1,4580.79×
New Hampshire1,3500.93×
Montana1,3161.29×
West Virginia1,1130.65×
Washington, District of Columbia1,1131.01×
Rhode Island9190.78×
Maine8850.67×
Hawaii7780.49×
Vermont7401.15×
North Dakota7200.95×
Delaware6740.66×
Alaska2730.35×
South Dakota2340.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kappa Sigma audience
BrandAffinityCategory
Thandie Newton20×Movies & TV
Planet Fitness4.08×Sports
Altar'd State14.75×Shopping
Shipley Do-Nuts21.09×Food & Beverages
PubMed17.01×Internet & Social Media
Kia Sportage19.98×Cars & Mobility
Japanese whisky22.35×Food & Beverages
Columbia University12.3×Business & Career
Princeton University15.66×Business & Career
Livemusic3.71×Music & Radio
Diaper bag4.56×Kids & Family
Cornell University12.46×Business & Career
Duluth Trading Company11.07×Business & Career
Green Bay Packers3.93×Sports
Bachelor of Business Administration23.97×Business & Career
Ryder Cup5.86×Sports
Los Angeles Lakers2.95×Sports
Patagonia4.64×Fashion & Accessoires
Philadelphia 76ers4.8×Sports
Electric guitar2.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kappa Sigma audience
TraitClusterScore
Luxury OrientationPREMIUM1.26
PatriotismCONSERVATISM1.21
Early Adopter MentalityPOWER1.19
Sports ActivityPOWER1.13
TravellingTHRILL1.09
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Kappa Sigma
CountryShare
United States84.3%
Canada7.0%
Japan2.9%

See Kappa Sigma audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Kappa Sigma have in United States?

Kappa Sigma has an estimated audience of 367,989 people in United States, concentrated in Texas and California.

What is the gender split and age of Kappa Sigma fans?

37.3% of Kappa Sigma fans are female, 62.7% are male, with an average age of 30.4 years.

Which brands do Kappa Sigma fans like most?

Kappa Sigma fans show strongest brand affinity for Thandie Newton (20×), Planet Fitness (4.08×), and Altar'd State (14.75×) over the country average.

Where do Kappa Sigma fans live in United States?

Kappa Sigma fans in United States are most concentrated in Texas (reach 36,311), California (reach 35,154), and Florida (reach 20,387). These three regions account for the largest share of the active audience.

What other brands do Kappa Sigma fans also like?

Beyond Kappa Sigma itself, the audience over-indexes on Planet Fitness (4.08×), Altar'd State (14.75×), Shipley Do-Nuts (21.09×), and PubMed (17.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Sigma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.