Alpha Chi Omega Audience in United States

Alpha Chi Omega logo

Alpha Chi Omega has an estimated audience of 427,812 people in United States. 55.9% are female, 44.1% are male, average age 30.7. Top regions: Texas, California, Florida. Top brand affinities: Goop, Grammarly, headspace, Mothercare, JC Whitney.

The average Alpha Chi Omega fan in United States is 30.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Grammarly, headspace, with strongest over-indexing on Goop (10.4× the country average). Demographically, the Alpha Chi Omega audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Alpha Chi Omega fans

Demographic split for Alpha Chi Omega audience in United States
MetricValue
Female55.9%
Male44.1%
Average age30.7
Estimated audience size427,812

Audience persona

The typical Alpha Chi Omega fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Alpha Chi Omega in United States
RegionReachAffinity
Texas48,2111.31×
California41,4780.88×
Florida24,7900.86×
North Carolina16,4511.28×
Indiana16,3692.09×
New York16,0580.67×
Georgia15,7691.2×
Illinois13,8320.97×
Ohio12,0070.91×
Alabama11,9001.99×
Tennessee11,7551.37×
Michigan10,4830.94×
Missouri9,9931.45×
Oklahoma9,7532.05×
Virginia9,7150.93×
Mississippi9,1012.58×
Pennsylvania8,4070.58×
Massachusetts7,6000.9×
New Jersey7,4470.68×
Washington7,4190.86×
South Carolina7,3461.14×
Arizona7,0600.81×
Kansas7,0482.09×
Louisiana6,4861.18×
Colorado6,2900.93×
Arkansas6,1031.73×
Maryland5,5820.76×
Oregon5,2181.06×
Wisconsin4,6810.73×
Kentucky4,6630.87×
Minnesota4,3600.71×
Utah4,0171.05×
Connecticut3,9800.93×
Iowa3,3330.95×
Nebraska2,2171.03×
Rhode Island1,9771.45×
West Virginia1,5790.79×
New Mexico1,4550.68×
Idaho1,4310.67×
Nevada1,4030.34×
New Hampshire1,3490.8×
Washington, District of Columbia1,2180.95×
Vermont9381.25×
North Dakota9041.03×
Delaware5830.49×
Hawaii4900.27×
Maine4880.32×
Montana3810.32×
Alaska3500.38×
South Dakota3260.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpha Chi Omega audience
BrandAffinityCategory
Goop10.4×Internet & Social Media
Grammarly8.7×Business & Career
headspace14.43×Health
Mothercare4.72×Kids & Family
JC Whitney22.93×Shopping
edureka49.35×Business & Career
Elsword20×Games
Nebraska Cornhuskers football3.99×Sports
JDSU2.92×Business & Career
Governor of Michigan6.9×Politics & Society
Certified diabetes educator12.02×Business & Career
Home equity1.73×Home & Garden
Guitarist (magazine)9.88×Music & Radio
Cachorro4.59×Pets & Animals
Étretat24.36×Travel & Leisure
Hardik Pandya11.94×Sports
Isometric exercise6.92×Sports
Google Home4.99×Technology & Electronics
Iowa Lottery8.02×Games
Keiser University11.4×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpha Chi Omega audience
TraitClusterScore
Luxury OrientationPREMIUM3.15
SustainabilityBALANCE2.28
Risk AppetiteTHRILL1.32
Pet OwnershipJOY1.25
LGBTQ+ IdentityOPEN1.21
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Alpha Chi Omega
CountryShare
United States96.8%
Mexico0.5%
Brazil0.3%

See Alpha Chi Omega audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Alpha Chi Omega have in United States?

Alpha Chi Omega has an estimated audience of 427,812 people in United States, concentrated in Texas and California.

What is the gender split and age of Alpha Chi Omega fans?

55.9% of Alpha Chi Omega fans are female, 44.1% are male, with an average age of 30.7 years.

Which brands do Alpha Chi Omega fans like most?

Alpha Chi Omega fans show strongest brand affinity for Goop (10.4×), Grammarly (8.7×), and headspace (14.43×) over the country average.

Where do Alpha Chi Omega fans live in United States?

Alpha Chi Omega fans in United States are most concentrated in Texas (reach 48,211), California (reach 41,478), and Florida (reach 24,790). These three regions account for the largest share of the active audience.

What other brands do Alpha Chi Omega fans also like?

Beyond Alpha Chi Omega itself, the audience over-indexes on Grammarly (8.7×), headspace (14.43×), Mothercare (4.72×), and JC Whitney (22.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Chi Omega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.