Sigma Chi Audience in United States

Sigma Chi logo

Sigma Chi has an estimated audience of 469,044 people in United States. 41.2% are female, 58.8% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Office 365.

The average Sigma Chi fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sigma Chi audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Sigma Chi fans

Demographic split for Sigma Chi audience in United States
MetricValue
Female41.2%
Male58.8%
Average age29.3
Estimated audience size469,044

Audience persona

The typical Sigma Chi fan in United States is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sigma Chi in United States
RegionReachAffinity
California49,8460.97×
Texas40,0070.99×
Florida33,7771.06×
New York21,8060.83×
Illinois17,8151.14×
Tennessee17,2521.83×
Georgia15,8821.1×
Indiana15,4701.81×
Pennsylvania15,1570.96×
Ohio14,3270.99×
North Carolina12,7030.9×
Alabama11,7311.79×
Virginia10,9530.96×
Michigan10,3480.84×
Massachusetts9,8991.07×
New Jersey8,8950.75×
Kentucky8,7921.5×
Washington7,9670.85×
Missouri7,4440.98×
Mississippi7,2681.88×
Louisiana7,2641.2×
Oklahoma6,8071.31×
Arizona6,7010.7×
Colorado6,2690.85×
South Carolina6,2540.89×
Connecticut6,2051.32×
Arkansas6,1591.59×
Oregon5,7811.08×
Maryland5,5810.69×
Utah4,6271.1×
Wisconsin4,6150.65×
Kansas4,2061.14×
Minnesota4,1390.62×
New Mexico2,7841.18×
Iowa2,4440.63×
Idaho2,4361.04×
Washington, District of Columbia1,9591.39×
Montana1,9251.48×
Rhode Island1,8791.26×
Nevada1,8550.41×
New Hampshire1,8230.99×
West Virginia1,7660.81×
Nebraska1,5450.66×
North Dakota1,2271.27×
Maine1,0830.64×
Delaware9550.74×
Wyoming6710.97×
Hawaii6380.32×
Vermont3160.38×
South Dakota2740.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sigma Chi audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Office 36513.33×Technology & Electronics
Income tax13.19×Business & Career
Livemusic5.61×Music & Radio
Art exhibition7.04×Arts & Culture
Kia Sportage20×Cars & Mobility
Planet Fitness3.76×Sports
Urban Outfitters5.83×Shopping
Dickies12.74×Fashion & Accessoires
Shipley Do-Nuts17.49×Food & Beverages
Altar'd State11.74×Shopping
Graffiti6.65×Arts & Culture
Thandie Newton14.17×Movies & TV
Japanese whisky19×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
OpenVPN45.58×Technology & Electronics
Columbia University10.2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sigma Chi audience
TraitClusterScore
Early Adopter MentalityPOWER1.76
Urban LifestyleOPEN1.34
Luxury OrientationPREMIUM1.08
PatriotismCONSERVATISM1
Community OrientationOPEN0.99
Quality AwarenessPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Sigma Chi
CountryShare
United States81.7%
Canada5.2%
United Kingdom4.2%

See Sigma Chi audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Sigma Chi have in United States?

Sigma Chi has an estimated audience of 469,044 people in United States, concentrated in California and Texas.

What is the gender split and age of Sigma Chi fans?

41.2% of Sigma Chi fans are female, 58.8% are male, with an average age of 29.3 years.

Which brands do Sigma Chi fans like most?

Sigma Chi fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sigma Chi fans live in United States?

Sigma Chi fans in United States are most concentrated in California (reach 49,846), Texas (reach 40,007), and Florida (reach 33,777). These three regions account for the largest share of the active audience.

What other brands do Sigma Chi fans also like?

Beyond Sigma Chi itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Office 365 (13.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma Chi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.