Sigma Chi Audience in United States

Sigma Chi logo

Sigma Chi has an estimated audience of 469,044 people in United States. 41.2% are female, 58.8% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Grammarly, Elsword, Nebraska Cornhuskers football.

The average Sigma Chi fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Grammarly, with strongest over-indexing on Dog breed (7.71× the country average). Demographically, the Sigma Chi audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Sigma Chi fans

Demographic split for Sigma Chi audience in United States
MetricValue
Female41.2%
Male58.8%
Average age29.3
Estimated audience size469,044

Audience persona

The typical Sigma Chi fan in United States is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Sigma Chi in United States
RegionReachAffinity
California49,8460.97×
Texas40,0070.99×
Florida33,7771.06×
New York21,8060.83×
Illinois17,8151.14×
Tennessee17,2521.83×
Georgia15,8821.1×
Indiana15,4701.81×
Pennsylvania15,1570.96×
Ohio14,3270.99×
North Carolina12,7030.9×
Alabama11,7311.79×
Virginia10,9530.96×
Michigan10,3480.84×
Massachusetts9,8991.07×
New Jersey8,8950.75×
Kentucky8,7921.5×
Washington7,9670.85×
Missouri7,4440.98×
Mississippi7,2681.88×
Louisiana7,2641.2×
Oklahoma6,8071.31×
Arizona6,7010.7×
Colorado6,2690.85×
South Carolina6,2540.89×
Connecticut6,2051.32×
Arkansas6,1591.59×
Oregon5,7811.08×
Maryland5,5810.69×
Utah4,6271.1×
Wisconsin4,6150.65×
Kansas4,2061.14×
Minnesota4,1390.62×
New Mexico2,7841.18×
Iowa2,4440.63×
Idaho2,4361.04×
Washington, District of Columbia1,9591.39×
Montana1,9251.48×
Rhode Island1,8791.26×
Nevada1,8550.41×
New Hampshire1,8230.99×
West Virginia1,7660.81×
Nebraska1,5450.66×
North Dakota1,2271.27×
Maine1,0830.64×
Delaware9550.74×
Wyoming6710.97×
Hawaii6380.32×
Vermont3160.38×
South Dakota2740.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sigma Chi audience
BrandAffinityCategory
Dog breed7.71×Pets & Animals
Combat sport4.4×Sports
Grammarly10.45×Business & Career
Elsword20×Games
Nebraska Cornhuskers football3.8×Sports
Mothercare3×Kids & Family
JDSU2.56×Business & Career
Iowa Lottery8.27×Games
Keiser University11.74×Business & Career
Historic site3.27×Arts & Culture
Cadena SER11.8×Music & Radio
Queens College, City University of New York5.41×Business & Career
Isometric exercise5.91×Sports
Hibachi5.07×Food & Beverages
Bank account1.54×Business & Career
Jaws3.37×Movies & TV
Nipsey Hussle3.49×Music & Radio
Home staging2.97×Home & Garden
Halsey, Oregon4.57×Travel & Leisure
Jesse Plemons1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sigma Chi audience
TraitClusterScore
Early Adopter MentalityPOWER1.76
Urban LifestyleOPEN1.34
Luxury OrientationPREMIUM1.08
PatriotismCONSERVATISM1
Community OrientationOPEN0.99
Quality AwarenessPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Sigma Chi
CountryShare
United States81.7%
Canada5.2%
United Kingdom4.2%

See Sigma Chi audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Sigma Chi have in United States?

Sigma Chi has an estimated audience of 469,044 people in United States, concentrated in California and Texas.

What is the gender split and age of Sigma Chi fans?

41.2% of Sigma Chi fans are female, 58.8% are male, with an average age of 29.3 years.

Which brands do Sigma Chi fans like most?

Sigma Chi fans show strongest brand affinity for Dog breed (7.71×), Combat sport (4.4×), and Grammarly (10.45×) over the country average.

Where do Sigma Chi fans live in United States?

Sigma Chi fans in United States are most concentrated in California (reach 49,846), Texas (reach 40,007), and Florida (reach 33,777). These three regions account for the largest share of the active audience.

What other brands do Sigma Chi fans also like?

Beyond Sigma Chi itself, the audience over-indexes on Combat sport (4.4×), Grammarly (10.45×), Elsword (20×), and Nebraska Cornhuskers football (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma Chi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.