Rascasse Audience Intelligence

Sigma Chi Audience in United States

A data profile of the people who buy, follow and care about Sigma Chi in United States — modelled from more than twelve digital signal sources. Sigma Chi has an estimated audience of 471,364 people in United States.

#4among Fraternity in United States#448among NGO / Political Party in United States#2346in Business & Career

The average Sigma Chi fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boho-chic, Columbia University, Museum of Modern Art, with strongest over-indexing on Boho-chic (12.89× the country average).

Demographically, the Sigma Chi audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sigma Chi fan in United States is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sigma Chi profile in United States.

Audience size
471K
in United States
Gender
41.2%♀
58.8% male
Age
29.3
average years
Country rank
#37924
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sigma Chi fans

41.2% are female, 58.8% are male, average age 29.3.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Sigma Chi audience in United States
MetricValue
Female41.2%
Male58.8%
Average age29.3
Estimated audience size471,364
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Sigma Chi audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Sigma Chi audience comes from United States.

Worldwide audience distribution share by country for Sigma Chi
CountryShare
United States81.7%
Canada5.2%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sigma Chi audience in United States is strongest.

Fig. 05

Top regions by affinity

Sigma Chi fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K2.06×
02Alabama~10K1.85×
03Indiana~20K1.80×
04Tennessee~20K1.78×
05Arkansas~6K1.59×
06Oklahoma~8K1.54×
07Kentucky~8K1.37×
08Kansas~5K1.37×
09New Mexico~3K1.29×
10North Dakota~1K1.27×
11Oregon~7K1.26×
12Washington, District of Columbia~2K1.23×
13Montana~2K1.23×
14Utah~5K1.14×
15Wyoming<1K1.12×
16Massachusetts~10K1.11×
17Connecticut~5K1.11×
18Louisiana~7K1.10×
19Idaho~3K1.10×
20Illinois~20K1.07×
21Rhode Island~2K1.06×
22New Hampshire~2K1.00×
23Georgia~10K0.97×
24West Virginia~2K0.97×
25Texas~40K0.95×
26Florida~30K0.95×
27Ohio~10K0.95×
28Missouri~7K0.93×
29South Carolina~7K0.93×
30Pennsylvania~10K0.92×
31Virginia~10K0.89×
32California~50K0.88×
33North Carolina~10K0.86×
34Maine~1K0.86×
35Michigan~10K0.85×
36Alaska<1K0.85×
37Washington~8K0.83×
38Delaware~1K0.83×
39South Dakota<1K0.83×
40Iowa~3K0.80×
41New York~20K0.77×
42Colorado~6K0.75×
43Arizona~7K0.74×
44Nebraska~2K0.73×
45Hawaii~1K0.71×
46Maryland~6K0.70×
47New Jersey~8K0.69×
48Wisconsin~5K0.65×
49Minnesota~4K0.62×
50Nevada~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Sigma Chi, United States
0.57×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sigma Chi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sigma Chi audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports78.85×
02Princeton UniversityBusiness & Career33.95×
03Japanese whiskyFood & Beverages31.06×
04Columbia UniversityBusiness & Career26.54×
05Cornell UniversityBusiness & Career26.53×
06Metropolitan Museum of ArtArts & Culture20.59×
07Museum of Modern ArtArts & Culture18.46×
08Duluth Trading CompanyBusiness & Career15.97×
09Altar'd StateShopping15.01×
10Office 365Technology & Electronics14.41×
11Boho-chicFashion & Accessoires12.89×
12Forever 21Shopping11.21×
13GraffitiArts & Culture9.29×
14Art exhibitionArts & Culture7.02×
15Urban OutfittersShopping6.94×
16MuseumArts & Culture5.18×
17FloridaTravel & Leisure5.13×
18NordstromShopping4.92×
19Beauty salonsBeauty & Wellness3.82×
20TikTokInternet & Social Media3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sigma Chi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sigma Chi audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.18×
Urban LifestyleOPEN1.85×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sigma Chi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
SpiritualityBALANCE0.77×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sigma Chi have in United States?

Sigma Chi has an estimated audience of 471,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sigma Chi fans?

41.2% of Sigma Chi fans are female, 58.8% are male, with an average age of 29.3 years.

03

Which brands do Sigma Chi fans like most?

Sigma Chi fans show strongest brand affinity for Boho-chic (12.89×), Columbia University (26.54×), and Museum of Modern Art (18.46×) over the country average.

04

Where do Sigma Chi fans live in United States?

Sigma Chi fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sigma Chi fans also like?

Beyond Sigma Chi itself, the audience over-indexes on Columbia University (26.54×), Museum of Modern Art (18.46×), Princeton University (33.95×), and Metropolitan Museum of Art (20.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sigma Chi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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