Alpha Phi Alpha Audience in United States

Alpha Phi Alpha has an estimated audience of 715,456 people in United States. 59.1% are female, 40.9% are male, average age 37.5. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Hair Extensions, Dakota Johnson, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Alpha Phi Alpha fan in United States is 37.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Hair Extensions, Dakota Johnson, Autism Awareness, with strongest over-indexing on Hair Extensions (9.16× the country average). Demographically, the Alpha Phi Alpha audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Alpha Phi Alpha fans

Demographic split for Alpha Phi Alpha audience in United States
MetricValue
Female59.1%
Male40.9%
Average age37.5
Estimated audience size715,456

Audience persona

The typical Alpha Phi Alpha fan in United States is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Alpha Phi Alpha in United States
RegionReachAffinity
Texas74,2491.21×
Georgia68,8213.12×
North Carolina48,0452.23×
Florida45,2710.93×
Virginia33,3121.91×
Alabama32,9123.29×
California32,0160.41×
Maryland31,7922.58×
Illinois30,4351.28×
Louisiana30,2883.28×
New York30,0160.75×
Tennessee27,1641.89×
South Carolina27,1352.52×
Mississippi24,2294.11×
Ohio21,6260.98×
Michigan18,9051.01×
New Jersey16,0600.88×
Pennsylvania15,8820.66×
Arkansas12,0682.05×
Missouri11,8281.03×
Indiana10,9110.83×
Kentucky8,2900.92×
Washington, District of Columbia7,1373.32×
Oklahoma6,7570.85×
Massachusetts5,5500.39×
Wisconsin4,7260.44×
Arizona4,5750.31×
Connecticut4,5290.63×
Washington3,9200.27×
Colorado3,7930.34×
Kansas3,5560.63×
Delaware3,2291.64×
Nevada3,0680.44×
Minnesota2,4410.24×
Iowa1,7830.3×
Oregon1,6750.2×
West Virginia1,3360.4×
Nebraska1,2190.34×
Hawaii1,0120.33×
New Hampshire9460.34×
New Mexico8630.24×
Rhode Island7280.32×
Utah6610.1×
Maine3470.14×
Idaho3350.09×
Alaska2320.15×
Vermont2160.17×
North Dakota2060.14×
South Dakota2000.12×
Montana1640.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alpha Phi Alpha audience
BrandAffinityCategory
Hair Extensions9.16×Beauty & Wellness
Dakota Johnson14.15×Movies & TV
Autism Awareness12.06×Health
Diabetes mellitus awareness7.93×Health
Indeed.com4.1×Business & Career
Google Maps3.82×Internet & Social Media
Singer-songwriter3.26×Music & Radio
Microblogging7.22×Technology & Electronics
Google News4.71×News
Alexandra Daddario7.77×Movies & TV
Dollar General2.88×Shopping
Logan Paul13.6×Movies & TV
Supreme5.62×Fashion & Accessoires
Teyana Taylor6.34×Movies & TV
Nike3.27×Fashion & Accessoires
Enterprise Rent-A-Car3.88×Cars & Mobility
Income tax7.51×Business & Career
Superman1.67×Movies & TV
Los Angeles Lakers3.22×Sports
Natural skin care3.9×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alpha Phi Alpha audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.12
Luxury OrientationPREMIUM1.68
Early Adopter MentalityPOWER1.64
Community OrientationOPEN1.46
SustainabilityBALANCE1.35
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Alpha Phi Alpha
CountryShare
United States98.0%
United Kingdom0.6%
Germany0.3%

See Alpha Phi Alpha audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Alpha Phi Alpha have in United States?

Alpha Phi Alpha has an estimated audience of 715,456 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Alpha Phi Alpha fans?

59.1% of Alpha Phi Alpha fans are female, 40.9% are male, with an average age of 37.5 years.

Which brands do Alpha Phi Alpha fans like most?

Alpha Phi Alpha fans show strongest brand affinity for Hair Extensions (9.16×), Dakota Johnson (14.15×), and Autism Awareness (12.06×) over the country average.

Where do Alpha Phi Alpha fans live in United States?

Alpha Phi Alpha fans in United States are most concentrated in Texas (reach 74,249), Georgia (reach 68,821), and North Carolina (reach 48,045). These three regions account for the largest share of the active audience.

What other brands do Alpha Phi Alpha fans also like?

Beyond Alpha Phi Alpha itself, the audience over-indexes on Dakota Johnson (14.15×), Autism Awareness (12.06×), Diabetes mellitus awareness (7.93×), and Indeed.com (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alpha Phi Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.