Rascasse Audience Intelligence

Zeta Tau Alpha Audience in United States

A data profile of the people who buy, follow and care about Zeta Tau Alpha in United States — modelled from more than twelve digital signal sources. Zeta Tau Alpha has an estimated audience of 422,876 people in United States.

#6among Fraternity in United States#498among NGO / Political Party in United States#2483in Business & Career

The average Zeta Tau Alpha fan in United States is 30.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Boho-chic, Beetlejuice, Museum of Modern Art, with strongest over-indexing on Boho-chic (14.32× the country average).

Demographically, the Zeta Tau Alpha audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zeta Tau Alpha fan in United States is balanced, around 30.4 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zeta Tau Alpha profile in United States.

Audience size
423K
in United States
Gender
53.9%♀
46.1% male
Age
30.4
average years
Country rank
#40346
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zeta Tau Alpha fans

53.9% are female, 46.1% are male, average age 30.4.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Zeta Tau Alpha audience in United States
MetricValue
Female53.9%
Male46.1%
Average age30.4
Estimated audience size422,876
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Zeta Tau Alpha audience in United States
Age bracketShare%
16-1947%
20-2921%
30-3913%
40-4911%
50+9%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Zeta Tau Alpha audience comes from United States.

Worldwide audience distribution share by country for Zeta Tau Alpha
CountryShare
United States65.7%
Brazil5.2%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zeta Tau Alpha audience in United States is strongest.

Fig. 05

Top regions by affinity

Zeta Tau Alpha fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K3.00×
02South Carolina~20K2.38×
03Alabama~10K2.37×
04Georgia~30K2.21×
05Louisiana~10K1.86×
06Indiana~10K1.80×
07North Carolina~20K1.78×
08Mississippi~6K1.78×
09Tennessee~10K1.73×
10Missouri~10K1.64×
11Kansas~5K1.58×
12Texas~60K1.57×
13Virginia~20K1.56×
14Oklahoma~6K1.31×
15Michigan~10K1.24×
16Florida~30K1.20×
17New Jersey~10K1.11×
18Pennsylvania~10K1.03×
19Washington, District of Columbia~1K1.02×
20Ohio~10K1.00×
21Maryland~7K0.99×
22Rhode Island~1K0.98×
23New Mexico~2K0.92×
24Alaska<1K0.87×
25Delaware~1K0.86×
26North Dakota<1K0.86×
27Vermont<1K0.86×
28Idaho~2K0.85×
29South Dakota<1K0.85×
30Kentucky~4K0.83×
31Nebraska~2K0.83×
32Montana<1K0.83×
33Colorado~5K0.82×
34West Virginia~2K0.82×
35Illinois~10K0.77×
36Hawaii~1K0.77×
37Maine~1K0.77×
38Iowa~3K0.76×
39New Hampshire~1K0.76×
40Connecticut~3K0.75×
41Utah~3K0.70×
42Wisconsin~4K0.69×
43Massachusetts~5K0.65×
44Nevada~3K0.63×
45New York~10K0.59×
46California~30K0.58×
47Oregon~3K0.57×
48Washington~5K0.53×
49Minnesota~3K0.53×
50Arizona~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Zeta Tau Alpha, United States
0.49×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zeta Tau Alpha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zeta Tau Alpha audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports65.79×
02Princeton UniversityBusiness & Career26.61×
03Bonnaroo Music FestivalMusic & Radio21.78×
04Columbia UniversityBusiness & Career21.11×
05Cornell UniversityBusiness & Career20.93×
06Shipley Do-NutsFood & Beverages20.78×
07Metropolitan Museum of ArtArts & Culture20.22×
08Museum of Modern ArtArts & Culture18.13×
09Duluth Trading CompanyBusiness & Career17.63×
10Altar'd StateShopping16.72×
11Boho-chicFashion & Accessoires14.32×
12Forever 21Shopping11.86×
13BeetlejuiceMovies & TV10.91×
14ULTA BeautyBeauty & Wellness6.91×
15PoshmarkShopping6.85×
16CollegeBusiness & Career5.51×
17FloridaTravel & Leisure4.85×
18CVS PharmacyShopping4.73×
19Target CorporationShopping3.93×
20TikTokInternet & Social Media3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zeta Tau Alpha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zeta Tau Alpha audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.22×
MindfulnessBALANCE2.08×
Pet OwnershipJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zeta Tau Alpha audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
DIY MentalityTHRILL0.73×
IndividualismJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zeta Tau Alpha have in United States?

Zeta Tau Alpha has an estimated audience of 422,876 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Zeta Tau Alpha fans?

53.9% of Zeta Tau Alpha fans are female, 46.1% are male, with an average age of 30.4 years.

03

Which brands do Zeta Tau Alpha fans like most?

Zeta Tau Alpha fans show strongest brand affinity for Boho-chic (14.32×), Beetlejuice (10.91×), and Museum of Modern Art (18.13×) over the country average.

04

Where do Zeta Tau Alpha fans live in United States?

Zeta Tau Alpha fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~30K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zeta Tau Alpha fans also like?

Beyond Zeta Tau Alpha itself, the audience over-indexes on Beetlejuice (10.91×), Museum of Modern Art (18.13×), Metropolitan Museum of Art (20.22×), and Columbia University (21.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zeta Tau Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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