Zeta Tau Alpha Audience in United States

Zeta Tau Alpha logo

Zeta Tau Alpha has an estimated audience of 422,468 people in United States. 53.9% are female, 46.1% are male, average age 30.4. Top regions: Texas, Florida, Georgia. Top brand affinities: Goop, Grammarly, Mothercare, JC Whitney, edureka.

The average Zeta Tau Alpha fan in United States is 30.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Goop, Grammarly, Mothercare, with strongest over-indexing on Goop (10.95× the country average). Demographically, the Zeta Tau Alpha audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Zeta Tau Alpha fans

Demographic split for Zeta Tau Alpha audience in United States
MetricValue
Female53.9%
Male46.1%
Average age30.4
Estimated audience size422,468

Audience persona

The typical Zeta Tau Alpha fan in United States is balanced, around 30.4 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Zeta Tau Alpha in United States
RegionReachAffinity
Texas56,0591.54×
Florida33,9211.19×
Georgia27,9752.15×
California25,5400.55×
North Carolina21,9311.73×
Virginia18,5691.8×
Pennsylvania15,8711.12×
Alabama15,5162.63×
Tennessee15,3221.81×
South Carolina15,3102.41×
New York15,2030.64×
Indiana13,8481.79×
Ohio13,3961.03×
Michigan12,8971.17×
New Jersey12,4401.16×
Illinois11,3800.81×
Missouri10,8351.59×
Arkansas9,2962.67×
Louisiana8,9431.64×
Maryland7,8611.08×
Mississippi6,6331.91×
Oklahoma6,4121.37×
Kansas5,5331.66×
Massachusetts5,4120.65×
Colorado5,1750.78×
Kentucky4,3670.82×
Wisconsin4,0290.63×
Washington3,8540.45×
Arizona3,1460.36×
Connecticut3,0450.72×
Iowa2,3670.68×
Minnesota2,0820.34×
New Mexico1,9400.92×
Nevada1,8720.46×
Nebraska1,7220.81×
Idaho1,6620.78×
Oregon1,6240.34×
Washington, District of Columbia1,3891.09×
Rhode Island1,3701.02×
West Virginia1,2850.65×
Delaware9160.79×
Utah8480.22×
New Hampshire6780.41×
Hawaii4990.27×
Maine4910.32×
Vermont3220.43×
Alaska3080.34×
Montana2910.25×
Wyoming2700.43×
South Dakota2650.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zeta Tau Alpha audience
BrandAffinityCategory
Goop10.95×Internet & Social Media
Grammarly9.14×Business & Career
Mothercare4.73×Kids & Family
JC Whitney23.7×Shopping
edureka49.35×Business & Career
Elsword20×Games
Nebraska Cornhuskers football3.93×Sports
Governor of Michigan7.43×Politics & Society
Home equity1.84×Home & Garden
Hardik Pandya13.69×Sports
Certified diabetes educator12.02×Business & Career
JDSU2.72×Business & Career
Cachorro4.63×Pets & Animals
Google Home5.19×Technology & Electronics
Kikar HaShabbat12.91×News
Fairy godmother5.79×Literature
Iowa Lottery8.02×Games
Keiser University11.43×Business & Career
Mathcore6.08×Music & Radio
headspace6.83×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zeta Tau Alpha audience
TraitClusterScore
SustainabilityBALANCE2.23
Pet OwnershipJOY1.3
LGBTQ+ IdentityOPEN1.11
Luxury OrientationPREMIUM1.09
Sports ActivityPOWER1
MindfulnessBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Zeta Tau Alpha
CountryShare
United States65.8%
Brazil5.2%
India4.5%

See Zeta Tau Alpha audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Zeta Tau Alpha have in United States?

Zeta Tau Alpha has an estimated audience of 422,468 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Zeta Tau Alpha fans?

53.9% of Zeta Tau Alpha fans are female, 46.1% are male, with an average age of 30.4 years.

Which brands do Zeta Tau Alpha fans like most?

Zeta Tau Alpha fans show strongest brand affinity for Goop (10.95×), Grammarly (9.14×), and Mothercare (4.73×) over the country average.

Where do Zeta Tau Alpha fans live in United States?

Zeta Tau Alpha fans in United States are most concentrated in Texas (reach 56,059), Florida (reach 33,921), and Georgia (reach 27,975). These three regions account for the largest share of the active audience.

What other brands do Zeta Tau Alpha fans also like?

Beyond Zeta Tau Alpha itself, the audience over-indexes on Grammarly (9.14×), Mothercare (4.73×), JC Whitney (23.7×), and edureka (49.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zeta Tau Alpha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.