Rascasse Audience Intelligence

PubMed Audience in United States

A data profile of the people who buy, follow and care about PubMed in United States — modelled from more than twelve digital signal sources. PubMed has an estimated audience of 3,117,552 people in United States.

#4among Search engine in United States#286among Website / Newspaper / Magazine in United States#130in Internet & Social Media

The average PubMed fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include UpToDate, Doximity, The Lancet, with strongest over-indexing on UpToDate (80.37× the country average).

Demographically, the PubMed audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PubMed fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for UpToDate.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PubMed profile in United States.

Audience size
3.1M
in United States
Gender
66.6%♀
33.4% male
Age
38.5
average years
Country rank
#9978
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PubMed

66.6% are female, 33.4% are male, average age 38.5.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for PubMed audience in United States
MetricValue
Female66.6%
Male33.4%
Average age38.5
Estimated audience size3,117,552
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the PubMed audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3916%
40-4915%
50+26%
Fig. 04

Worldwide distribution

5.7%

of the worldwide PubMed audience comes from United States.

Worldwide audience distribution share by country for PubMed
CountryShare
China22.4%
United States5.7%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PubMed audience in United States is strongest.

Fig. 05

Top regions by affinity

PubMed fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K2.64×
02Maryland~100K2.24×
03Washington, District of Columbia~20K1.72×
04Connecticut~50K1.58×
05Rhode Island~10K1.39×
06Vermont~8K1.39×
07New York~200K1.35×
08Pennsylvania~100K1.35×
09California~400K1.22×
10Missouri~60K1.19×
11Minnesota~50K1.16×
12Ohio~100K1.15×
13Nebraska~20K1.14×
14West Virginia~20K1.11×
15Utah~30K1.08×
16Illinois~100K1.06×
17Washington~70K1.06×
18Wisconsin~50K1.05×
19Iowa~30K1.05×
20Michigan~90K1.02×
21Virginia~80K1.02×
22North Carolina~100K1.01×
23Oregon~40K0.96×
24New Jersey~80K0.93×
25Colorado~50K0.91×
26Tennessee~60K0.90×
27New Hampshire~10K0.89×
28Alabama~40K0.87×
29South Dakota~6K0.84×
30Georgia~80K0.83×
31Louisiana~30K0.83×
32Kentucky~30K0.83×
33Maine~9K0.82×
34Texas~200K0.81×
35Delaware~7K0.80×
36Hawaii~10K0.79×
37North Dakota~5K0.79×
38Indiana~50K0.78×
39New Mexico~10K0.78×
40Montana~7K0.78×
41Florida~200K0.77×
42Kansas~20K0.76×
43Arizona~50K0.74×
44South Carolina~30K0.72×
45Arkansas~20K0.69×
46Oklahoma~20K0.61×
47Mississippi~20K0.59×
48Nevada~20K0.56×
49Idaho~9K0.55×
50Alaska~4K0.53×
Fig. 06

Affinity by region

Affinity by region — PubMed, United States
0.53×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PubMed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PubMed audience
#·InterestCategoryAffinity×
01Dr. NajeebPolitics & Society284.64×
02Touch MobileBusiness & Career205.32×
03The LancetBusiness & Career172.77×
04BuscemiFashion & Accessoires127.48×
05DoximityHealth110.74×
06UpToDateHealth80.37×
07GoapeleMusic & Radio68.84×
08Drexel University College of MedicineBusiness & Career66.95×
09BabybjörnKids & Family63.41×
10JAMA (journal)Health52.64×
11Philadelphia College of Osteopathic MedicineBusiness & Career46.66×
12Kappa SigmaBusiness & Career43.35×
13Hawaii Five-OMovies & TV28.87×
14Dipping tobaccoFood & Beverages26.24×
15Smokeless tobaccoFood & Beverages24.41×
16Domhnall GleesonMovies & TV20.53×
17Snuff (tobacco)Food & Beverages18.39×
18Tobacco pipeFood & Beverages15.51×
19Camel (cigarette)Food & Beverages14.58×
20FoodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PubMed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PubMed audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
SpiritualityBALANCE1.60×
Healthy LifestyleBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PubMed audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
CreativityOPEN0.98×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PubMed have in United States?

PubMed has an estimated audience of 3,117,552 people in United States, concentrated in California and New York.

02

What is the gender split and age of PubMed fans?

66.6% of PubMed fans are female, 33.4% are male, with an average age of 38.5 years.

03

Which brands do PubMed fans like most?

PubMed fans show strongest brand affinity for UpToDate (80.37×), Doximity (110.74×), and The Lancet (172.77×) over the country average.

04

Where do PubMed fans live in United States?

PubMed fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do PubMed fans also like?

Beyond PubMed itself, the audience over-indexes on Doximity (110.74×), The Lancet (172.77×), Buscemi (127.48×), and Touch Mobile (205.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Search engine audiences in United States

See PubMed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PubMed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →