PubMed Audience in United States

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PubMed has an estimated audience of 3,198,344 people in United States. 66.6% are female, 33.4% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: UpToDate, Doximity, The Lancet, Buscemi, Touch Mobile.

The average PubMed fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include UpToDate, Doximity, The Lancet, with strongest over-indexing on UpToDate (80.37× the country average). Demographically, the PubMed audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

Demographics of PubMed fans

Demographic split for PubMed audience in United States
MetricValue
Female66.6%
Male33.4%
Average age38.5
Estimated audience size3,198,344

Audience persona

The typical PubMed fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for UpToDate.

Top regions in United States

Top regions ranked by reach for PubMed in United States
RegionReachAffinity
California439,7551.25×
New York252,8081.41×
Texas231,9520.84×
Florida175,2090.81×
Massachusetts172,0072.73×
Pennsylvania148,1501.38×
Maryland127,2272.31×
Illinois121,2151.14×
Ohio115,5261.17×
North Carolina101,0791.05×
Michigan88,3651.06×
Georgia83,2340.84×
Virginia82,1941.06×
New Jersey77,9170.96×
Washington65,6981.02×
Missouri63,5631.23×
Tennessee58,4240.91×
Minnesota56,4241.23×
Wisconsin50,3211.05×
Connecticut50,3141.57×
Arizona49,1850.75×
Colorado46,8430.93×
Indiana45,6700.78×
Alabama39,1200.88×
South Carolina35,7390.74×
Oregon35,6510.97×
Louisiana33,7910.82×
Kentucky33,4160.83×
Utah30,6751.07×
Iowa27,4261.04×
Oklahoma20,7150.58×
Kansas18,5000.73×
Nebraska17,6731.1×
Washington, District of Columbia17,4611.82×
Nevada17,2080.56×
Arkansas17,1470.65×
West Virginia15,6381.05×
Mississippi14,8790.56×
Rhode Island13,5811.33×
New Mexico11,7990.74×
New Hampshire10,3650.82×
Hawaii10,3140.75×
Maine8,8650.77×
Idaho8,0630.5×
Vermont7,2961.3×
Delaware6,5380.74×
Montana6,5150.73×
South Dakota5,6930.77×
North Dakota5,0560.77×
Alaska3,1010.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PubMed audience
BrandAffinityCategory
UpToDate80.37×Health
Doximity110.74×Health
The Lancet172.77×Business & Career
Buscemi127.48×Fashion & Accessoires
Touch Mobile205.32×Business & Career
Babybjörn63.41×Kids & Family
JAMA (journal)52.64×Health
Dr. Najeeb284.64×Politics & Society
Hawaii Five-O28.87×Movies & TV
Domhnall Gleeson20.53×Movies & TV
Kappa Sigma43.35×Business & Career
Goapele68.84×Music & Radio
Tobacco pipe15.51×Food & Beverages
Philadelphia College of Osteopathic Medicine46.66×Business & Career
Smokeless tobacco24.41×Food & Beverages
Snuff (tobacco)18.39×Food & Beverages
Drexel University College of Medicine66.95×Business & Career
Dipping tobacco26.24×Food & Beverages
Camel (cigarette)14.58×Food & Beverages
Food1.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PubMed audience
TraitClusterScore
MindfulnessBALANCE1.76
Community OrientationOPEN1.55
Price SensitivityPREMIUM1.53
Sports ActivityPOWER1.47
TravellingTHRILL1.37
Healthy LifestyleBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for PubMed
CountryShare
China22.7%
United States5.9%
Brazil5.7%

See PubMed audiences in other countries

More Search engine audiences in United States

Frequently asked questions

How many fans does PubMed have in United States?

PubMed has an estimated audience of 3,198,344 people in United States, concentrated in California and New York.

What is the gender split and age of PubMed fans?

66.6% of PubMed fans are female, 33.4% are male, with an average age of 38.5 years.

Which brands do PubMed fans like most?

PubMed fans show strongest brand affinity for UpToDate (80.37×), Doximity (110.74×), and The Lancet (172.77×) over the country average.

Where do PubMed fans live in United States?

PubMed fans in United States are most concentrated in California (reach 439,755), New York (reach 252,808), and Texas (reach 231,952). These three regions account for the largest share of the active audience.

What other brands do PubMed fans also like?

Beyond PubMed itself, the audience over-indexes on Doximity (110.74×), The Lancet (172.77×), Buscemi (127.48×), and Touch Mobile (205.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PubMed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.