Dipping tobacco Audience in United States

Dipping tobacco has an estimated audience of 632,454 people in United States. 39.3% are female, 60.7% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Tobacco, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Dipping tobacco fan in United States is 42.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tobacco, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Tobacco (21.56× the country average). Demographically, the Dipping tobacco audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Dipping tobacco fans

Demographic split for Dipping tobacco audience in United States
MetricValue
Female39.3%
Male60.7%
Average age42.4
Estimated audience size632,454

Audience persona

The typical Dipping tobacco fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Tobacco.

Top regions in United States

Top regions ranked by reach for Dipping tobacco in United States
RegionReachAffinity
Texas77,5971.43×
California53,8140.77×
Florida46,1631.08×
Georgia32,0231.64×
North Carolina30,7111.61×
New York29,6140.84×
Tennessee24,2571.91×
Virginia21,9851.43×
Ohio19,2780.99×
Alabama17,2411.95×
Illinois16,8640.8×
Pennsylvania16,4920.77×
Kentucky16,1622.04×
Louisiana14,1491.73×
South Carolina14,0431.48×
New Jersey13,4380.84×
Arkansas13,1942.53×
Massachusetts11,9890.96×
Michigan11,1890.68×
Oklahoma11,1441.59×
Indiana10,7400.93×
Maryland9,5160.88×
Washington9,3160.73×
Mississippi8,8731.7×
Missouri8,5490.84×
Arizona8,0550.62×
Connecticut6,4141.01×
Wisconsin6,0030.63×
Colorado5,9230.59×
Minnesota4,9420.55×
Oregon4,0870.56×
Nevada3,8850.64×
Kansas3,5300.71×
Utah3,1880.56×
Iowa3,1420.6×
West Virginia3,0251.03×
New Mexico2,9400.93×
Hawaii2,1770.8×
Maine1,9630.87×
Nebraska1,9270.61×
Washington, District of Columbia1,9251.01×
New Hampshire1,8370.74×
Rhode Island1,7740.88×
Idaho1,6910.53×
Delaware1,1350.65×
Alaska1,0330.76×
South Dakota9570.65×
North Dakota9320.72×
Montana9000.51×
Vermont8720.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dipping tobacco audience
BrandAffinityCategory
Tobacco21.56×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven47.45×Sports
Income tax13.19×Business & Career
Kia Sportage20×Cars & Mobility
Jack Nicholson12.71×Movies & TV
Tobacco pipe15.05×Food & Beverages
Camel (cigarette)16.28×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
J. C. Penney3.69×Shopping
PubMed12.67×Internet & Social Media
Chewing gum10.71×Food & Beverages
Fox News Channel1.92×Movies & TV
Dollar General2.37×Shopping
Popsicle14.01×Food & Beverages
Smoking5.16×Food & Beverages
Wickes40.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dipping tobacco audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Need for SecurityCONSERVATISM1.26
IndividualismJOY1.16
Risk AppetiteTHRILL1.14
Career OrientationPOWER1.1
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Dipping tobacco
CountryShare
United States63.5%
United Kingdom4.7%
Italy4.5%

See Dipping tobacco audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dipping tobacco have in United States?

Dipping tobacco has an estimated audience of 632,454 people in United States, concentrated in Texas and California.

What is the gender split and age of Dipping tobacco fans?

39.3% of Dipping tobacco fans are female, 60.7% are male, with an average age of 42.4 years.

Which brands do Dipping tobacco fans like most?

Dipping tobacco fans show strongest brand affinity for Tobacco (21.56×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Dipping tobacco fans live in United States?

Dipping tobacco fans in United States are most concentrated in Texas (reach 77,597), California (reach 53,814), and Florida (reach 46,163). These three regions account for the largest share of the active audience.

What other brands do Dipping tobacco fans also like?

Beyond Dipping tobacco itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dipping tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.