Vaporwave Audience in United States

Vaporwave logo

Vaporwave has an estimated audience of 1,006,162 people in United States. 46.6% are female, 53.4% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: K (anime), Missguided, Fashion Nova, The Next Three Days, Hot Boys.

The average Vaporwave fan in United States is 29.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include K (anime), Missguided, Fashion Nova, with strongest over-indexing on K (anime) (32.91× the country average). Demographically, the Vaporwave audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Vaporwave fans

Demographic split for Vaporwave audience in United States
MetricValue
Female46.6%
Male53.4%
Average age29.5
Estimated audience size1,006,162

Audience persona

The typical Vaporwave fan in United States is balanced, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for K (anime).

Top regions in United States

Top regions ranked by reach for Vaporwave in United States
RegionReachAffinity
California137,3881.24×
Texas90,8611.05×
Florida65,5220.96×
New York60,3131.07×
Illinois35,5101.06×
Pennsylvania32,3380.95×
Georgia30,3380.98×
Washington29,9661.48×
Ohio29,5750.95×
North Carolina28,6950.95×
Michigan26,0240.99×
Virginia25,8521.05×
Arizona23,2381.13×
New Jersey22,8280.89×
Massachusetts21,7261.1×
Oregon20,4251.77×
Colorado20,0871.27×
Indiana18,6001.01×
Missouri18,2741.13×
Tennessee18,2690.91×
Maryland16,9550.98×
Minnesota13,8910.96×
Wisconsin13,5730.9×
Kentucky12,6711×
South Carolina12,6450.84×
Oklahoma11,8871.06×
Alabama11,7140.83×
Louisiana11,5380.89×
Utah11,4091.27×
Nevada10,6681.1×
Connecticut9,8820.98×
Kansas8,6101.09×
Arkansas7,7670.94×
Iowa6,8110.82×
Mississippi5,7240.69×
Idaho5,2011.03×
New Mexico5,1181.01×
West Virginia4,4020.94×
Nebraska4,3870.87×
Hawaii4,0540.94×
New Hampshire3,6270.91×
Maine3,5520.99×
Rhode Island3,2961.03×
Washington, District of Columbia2,9970.99×
Montana2,4210.87×
Alaska2,3581.1×
Vermont2,0261.15×
Delaware1,9370.7×
South Dakota1,7790.76×
North Dakota1,5960.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vaporwave audience
BrandAffinityCategory
K (anime)32.91×Literature
Missguided60.72×Fashion & Accessoires
Fashion Nova8.9×Shopping
The Next Three Days77.5×Movies & TV
Hot Boys80.63×Music & Radio
Dr. Teeth and The Electric Mayhem97.82×Music & Radio
Lighter16.75×Home & Garden
Total Recall (2012 film)28.51×Movies & TV
Cigarette pack16.56×Food & Beverages
Lost Highway (film)26.92×
Sensodyne20.66×Beauty & Wellness
Arts and music1.59×Arts & Culture
Music1.55×Business & Career
Matt Bomer11.59×Movies & TV
Movies1.53×Movies & TV
Superman1.67×Movies & TV
Shag (tobacco)29.58×Food & Beverages
Entertainment1.51×Movies & TV
TV comedies3.06×Movies & TV
Outdoor recreation1.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vaporwave audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.55
SustainabilityBALANCE2.07
Early Adopter MentalityPOWER2.02
Pet OwnershipJOY1.58
Design AffinityPREMIUM1.53
Risk AppetiteTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Vaporwave
CountryShare
United States32.8%
Japan5.4%
Italy5.3%

See Vaporwave audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Vaporwave have in United States?

Vaporwave has an estimated audience of 1,006,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Vaporwave fans?

46.6% of Vaporwave fans are female, 53.4% are male, with an average age of 29.5 years.

Which brands do Vaporwave fans like most?

Vaporwave fans show strongest brand affinity for K (anime) (32.91×), Missguided (60.72×), and Fashion Nova (8.9×) over the country average.

Where do Vaporwave fans live in United States?

Vaporwave fans in United States are most concentrated in California (reach 137,388), Texas (reach 90,861), and Florida (reach 65,522). These three regions account for the largest share of the active audience.

What other brands do Vaporwave fans also like?

Beyond Vaporwave itself, the audience over-indexes on Missguided (60.72×), Fashion Nova (8.9×), The Next Three Days (77.5×), and Hot Boys (80.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vaporwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.