A data profile of the people who buy, follow and care about Vaporwave in United States — modelled from more than twelve digital signal sources. Vaporwave has an estimated audience of 1,006,162 people in United States.
The average Vaporwave fan in United States is 29.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include K (anime), Missguided, Slacker (music service), with strongest over-indexing on K (anime) (32.91× the country average).
Demographically, the Vaporwave audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Vaporwave fan in United States is balanced, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for K (anime).
The key figures that characterise the Vaporwave profile in United States.
46.6% are female, 53.4% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 29.5 |
| Estimated audience size | 1,006,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
Where the Vaporwave audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.68× | |
| 02 | Washington | ~30K | 1.41× | |
| 03 | Utah | ~10K | 1.26× | |
| 04 | California | ~100K | 1.23× | |
| 05 | Colorado | ~20K | 1.20× | |
| 06 | Kansas | ~9K | 1.12× | |
| 07 | Arizona | ~20K | 1.10× | |
| 08 | Alaska | ~2K | 1.10× | |
| 09 | Vermont | ~2K | 1.10× | |
| 10 | Nevada | ~10K | 1.08× | |
| 11 | Massachusetts | ~20K | 1.07× | |
| 12 | New Mexico | ~5K | 1.07× | |
| 13 | Missouri | ~20K | 1.06× | |
| 14 | Virginia | ~30K | 1.04× | |
| 15 | Oklahoma | ~10K | 1.04× | |
| 16 | Maine | ~4K | 1.04× | |
| 17 | Texas | ~90K | 1.02× | |
| 18 | Kentucky | ~10K | 1.02× | |
| 19 | Idaho | ~5K | 1.02× | |
| 20 | New York | ~60K | 1.01× | |
| 21 | Indiana | ~20K | 1.01× | |
| 22 | Rhode Island | ~3K | 1.01× | |
| 23 | Hawaii | ~4K | 0.99× | |
| 24 | Michigan | ~30K | 0.98× | |
| 25 | Washington, District of Columbia | ~3K | 0.98× | |
| 26 | Illinois | ~30K | 0.97× | |
| 27 | Arkansas | ~8K | 0.97× | |
| 28 | West Virginia | ~5K | 0.97× | |
| 29 | New Hampshire | ~4K | 0.97× | |
| 30 | Georgia | ~30K | 0.96× | |
| 31 | Ohio | ~30K | 0.96× | |
| 32 | Minnesota | ~10K | 0.96× | |
| 33 | Maryland | ~20K | 0.95× | |
| 34 | Connecticut | ~10K | 0.95× | |
| 35 | North Carolina | ~30K | 0.94× | |
| 36 | Montana | ~3K | 0.94× | |
| 37 | North Dakota | ~2K | 0.94× | |
| 38 | Florida | ~60K | 0.93× | |
| 39 | Pennsylvania | ~30K | 0.93× | |
| 40 | Tennessee | ~20K | 0.92× | |
| 41 | Wisconsin | ~10K | 0.92× | |
| 42 | Louisiana | ~10K | 0.92× | |
| 43 | Nebraska | ~5K | 0.92× | |
| 44 | South Dakota | ~2K | 0.89× | |
| 45 | New Jersey | ~20K | 0.87× | |
| 46 | Iowa | ~7K | 0.86× | |
| 47 | Alabama | ~10K | 0.84× | |
| 48 | Delaware | ~2K | 0.84× | |
| 49 | South Carolina | ~10K | 0.81× | |
| 50 | Mississippi | ~7K | 0.79× |
The strongest cross-interests of the Vaporwave audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dr. Teeth and The Electric Mayhem | Music & Radio | 97.82× | ||
| 02 | Hot Boys | Music & Radio | 80.63× | ||
| 03 | The Next Three Days | Movies & TV | 77.50× | ||
| 04 | Missguided | Fashion & Accessoires | 60.72× | ||
| 05 | Slacker (music service) | Music & Radio | 38.35× | ||
| 06 | K (anime) | Literature | 32.91× | ||
| 07 | Shag (tobacco) | Food & Beverages | 29.58× | ||
| 08 | Total Recall (2012 film) | Movies & TV | 28.51× | ||
| 09 | Lost Highway (film) | Movie / TV Show / Series | 26.92× | ||
| 10 | Sensodyne | Beauty & Wellness | 20.66× | ||
| 11 | Lighter | Home & Garden | 16.75× | ||
| 12 | Cigarette pack | Food & Beverages | 16.56× | ||
| 13 | Matt Bomer | Movies & TV | 11.59× | ||
| 14 | Fashion Nova | Shopping | 8.90× | ||
| 15 | TV comedies | Movies & TV | 3.06× | ||
| 16 | Superman | Movies & TV | 1.67× | ||
| 17 | Arts and music | Arts & Culture | 1.59× | ||
| 18 | Music | Business & Career | 1.55× | ||
| 19 | Movies | Movies & TV | 1.53× | ||
| 20 | Entertainment | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Healthy Lifestyle | BALANCE | 1.56× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Quality Awareness | PREMIUM | 0.98× | |
| Risk Appetite | THRILL | 1.02× |
Vaporwave has an estimated audience of 1,006,162 people in United States, concentrated in California and Texas.
46.6% of Vaporwave fans are female, 53.4% are male, with an average age of 29.5 years.
Vaporwave fans show strongest brand affinity for K (anime) (32.91×), Missguided (60.72×), and Slacker (music service) (38.35×) over the country average.
Vaporwave fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Vaporwave itself, the audience over-indexes on Missguided (60.72×), Slacker (music service) (38.35×), Fashion Nova (8.9×), and The Next Three Days (77.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Vaporwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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