Shag (tobacco) Audience in United States

Shag (tobacco) logo

Shag (tobacco) has an estimated audience of 397,974 people in United States. 49.3% are female, 50.7% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Combat sport, Elsword, Electrolyte, Nebraska Cornhuskers football.

The average Shag (tobacco) fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Combat sport, Elsword, with strongest over-indexing on Historic site (4.77× the country average). Demographically, the Shag (tobacco) audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Shag (tobacco) fans

Demographic split for Shag (tobacco) audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.6
Estimated audience size397,974

Audience persona

The typical Shag (tobacco) fan in United States is balanced, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Shag (tobacco) in United States
RegionReachAffinity
California46,3821.06×
Texas35,4431.04×
Florida20,9330.78×
New York20,1610.91×
Illinois18,1881.37×
New Jersey16,7031.65×
Iowa13,9264.25×
North Carolina12,3731.03×
Pennsylvania12,3240.92×
Washington10,5331.32×
Ohio10,4990.86×
Georgia9,9020.81×
Tennessee9,2521.16×
Virginia8,8870.92×
Michigan8,6960.84×
South Carolina7,5211.26×
Massachusetts7,3310.94×
Arizona6,4870.8×
Indiana6,3160.87×
Oklahoma5,6991.29×
Minnesota5,2940.93×
Missouri5,2520.82×
Wisconsin5,1900.87×
Maryland5,1520.75×
Oregon4,9241.08×
Colorado4,8920.78×
Alabama4,6180.83×
Louisiana4,4410.87×
Kentucky4,3220.87×
Connecticut3,8860.97×
Nevada3,4960.91×
Mississippi3,3221.01×
Arkansas3,1100.95×
Kansas2,9250.93×
Utah2,9120.82×
Nebraska2,2361.12×
Delaware2,0381.86×
Idaho1,5580.78×
New Mexico1,4410.72×
Maine1,3260.93×
New Hampshire1,3250.84×
West Virginia1,3220.71×
Hawaii1,2360.72×
Rhode Island9500.75×
Montana8750.79×
Washington, District of Columbia8220.69×
Alaska6890.81×
South Dakota6100.66×
North Dakota5860.72×
Vermont5710.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shag (tobacco) audience
BrandAffinityCategory
Historic site4.77×Arts & Culture
Combat sport1.65×Sports
Elsword15.69×Games
Electrolyte4.14×Health
Nebraska Cornhuskers football2.82×Sports
Israel1.5×Travel & Leisure
Home staging3.65×Home & Garden
UK garage3.78×Music & Radio
JDSU2.07×Business & Career
Noodle (Gorillaz)2.16×Music & Radio
Staycation1.94×Home & Garden
Isometric exercise5.05×Sports
University of Colorado Denver9.22×Business & Career
Urban horticulture2.01×Home & Garden
Jesse Plemons1.84×Movies & TV
Charlamagne Tha God4.5×Movies & TV
Monogram1.74×Home & Garden
Queens College, City University of New York3.28×Business & Career
Corona (band)2.37×Music & Radio
Grammarly1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shag (tobacco) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
IndulgenceJOY1.43
Early Adopter MentalityPOWER1.4
Community OrientationOPEN1.31
MindfulnessBALANCE1.3
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Shag (tobacco)
CountryShare
Australia41.1%
United States21.6%
India6.6%

See Shag (tobacco) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Shag (tobacco) have in United States?

Shag (tobacco) has an estimated audience of 397,974 people in United States, concentrated in California and Texas.

What is the gender split and age of Shag (tobacco) fans?

49.3% of Shag (tobacco) fans are female, 50.7% are male, with an average age of 38.6 years.

Which brands do Shag (tobacco) fans like most?

Shag (tobacco) fans show strongest brand affinity for Historic site (4.77×), Combat sport (1.65×), and Elsword (15.69×) over the country average.

Where do Shag (tobacco) fans live in United States?

Shag (tobacco) fans in United States are most concentrated in California (reach 46,382), Texas (reach 35,443), and Florida (reach 20,933). These three regions account for the largest share of the active audience.

What other brands do Shag (tobacco) fans also like?

Beyond Shag (tobacco) itself, the audience over-indexes on Combat sport (1.65×), Elsword (15.69×), Electrolyte (4.14×), and Nebraska Cornhuskers football (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shag (tobacco). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.