Rascasse Audience Intelligence

Shag (tobacco) Audience in United States

A data profile of the people who buy, follow and care about Shag (tobacco) in United States — modelled from more than twelve digital signal sources. Shag (tobacco) has an estimated audience of 397,974 people in United States.

#12320among Topic in United States#2190in Food & Beverages

The average Shag (tobacco) fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Popsicle, Olympic sports, Zippo, with strongest over-indexing on Popsicle (26× the country average).

Demographically, the Shag (tobacco) audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shag (tobacco) fan in United States is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Popsicle.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shag (tobacco) profile in United States.

Audience size
398K
in United States
Gender
49.3%♀
50.7% male
Age
38.6
average years
Country rank
#41745
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shag (tobacco) fans

49.3% are female, 50.7% are male, average age 38.6.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Shag (tobacco) audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.6
Estimated audience size397,974
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Shag (tobacco) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4916%
50+22%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Shag (tobacco) audience comes from United States.

Worldwide audience distribution share by country for Shag (tobacco)
CountryShare
Australia39.8%
United States20.9%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shag (tobacco) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shag (tobacco) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~10K3.87×
02Delaware~2K1.90×
03New Jersey~20K1.61×
04Alabama~8K1.40×
05Illinois~20K1.30×
06South Carolina~8K1.28×
07Washington~10K1.27×
08Oklahoma~6K1.26×
09Tennessee~9K1.14×
10Texas~40K1.09×
11Mississippi~4K1.08×
12Arkansas~3K1.07×
13Nebraska~2K1.07×
14California~40K1.02×
15Oregon~5K1.01×
16North Carolina~10K1.00×
17Connecticut~4K0.97×
18Louisiana~5K0.95×
19Nevada~4K0.93×
20Kansas~3K0.93×
21Maine~1K0.92×
22Alaska<1K0.92×
23Kentucky~4K0.90×
24Minnesota~5K0.89×
25Indiana~6K0.88×
26Vermont<1K0.88×
27Pennsylvania~10K0.87×
28Virginia~8K0.87×
29West Virginia~2K0.86×
30Montana<1K0.86×
31North Dakota<1K0.86×
32New York~20K0.85×
33Massachusetts~7K0.85×
34Missouri~5K0.85×
35New Hampshire~1K0.85×
36Arizona~7K0.84×
37Utah~3K0.84×
38Idaho~2K0.84×
39Ohio~10K0.83×
40Wisconsin~5K0.83×
41New Mexico~2K0.83×
42Rhode Island~1K0.83×
43South Dakota<1K0.83×
44Georgia~10K0.81×
45Hawaii~1K0.81×
46Michigan~8K0.79×
47Florida~20K0.78×
48Maryland~5K0.77×
49Colorado~5K0.76×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Shag (tobacco), United States
0.74×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shag (tobacco) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shag (tobacco) audience
#·InterestCategoryAffinity×
01VaporwaveMusic & Radio29.58×
02PopsicleFood & Beverages26.00×
03Tobacco pipeFood & Beverages20.00×
04ZippoFood & Beverages18.37×
05Camel (cigarette)Food & Beverages17.12×
06Olympic sportsSports12.70×
07Pitch PerfectMovies & TV10.88×
08BodrumTravel & Leisure10.51×
09SmokingFood & Beverages7.61×
10Save-A-LotFood & Beverages7.57×
11Disneyland ParisTravel & Leisure4.86×
12ZootopiaMovies & TV4.83×
13TobaccoFood & Beverages4.32×
14CitibankBusiness & Career3.41×
15Boost MobileTechnology & Electronics3.25×
16FedExBusiness & Career2.36×
17Google DriveTechnology & Electronics2.06×
18Dollar GeneralShopping1.82×
19Planet FitnessSports1.74×
20Mortgage loansBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shag (tobacco) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shag (tobacco) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Community OrientationOPEN1.56×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shag (tobacco) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
ExtroversionTHRILL0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shag (tobacco) have in United States?

Shag (tobacco) has an estimated audience of 397,974 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shag (tobacco) fans?

49.3% of Shag (tobacco) fans are female, 50.7% are male, with an average age of 38.6 years.

03

Which brands do Shag (tobacco) fans like most?

Shag (tobacco) fans show strongest brand affinity for Popsicle (26×), Olympic sports (12.7×), and Zippo (18.37×) over the country average.

04

Where do Shag (tobacco) fans live in United States?

Shag (tobacco) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shag (tobacco) fans also like?

Beyond Shag (tobacco) itself, the audience over-indexes on Olympic sports (12.7×), Zippo (18.37×), Tobacco pipe (20×), and Vaporwave (29.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Shag (tobacco) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shag (tobacco). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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