Save-A-Lot Audience in United States

Save-A-Lot logo

Save-A-Lot has an estimated audience of 4,207,320 people in United States. 64.0% are female, 36.0% are male, average age 43.0. Top regions: Ohio, Florida, Kentucky. Top brand affinities: Rouses, The Living Room (TV series), Dollar General, Winn-Dixie, Aldi.

The average Save-A-Lot fan in United States is 43.0 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Kentucky. Top brand affinities include Rouses, The Living Room (TV series), Dollar General, with strongest over-indexing on Rouses (28.73× the country average). Demographically, the Save-A-Lot audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Save-A-Lot fans

Demographic split for Save-A-Lot audience in United States
MetricValue
Female64.0%
Male36.0%
Average age43.0
Estimated audience size4,207,320

Audience persona

The typical Save-A-Lot fan in United States is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Rouses.

Top regions in United States

Top regions ranked by reach for Save-A-Lot in United States
RegionReachAffinity
Ohio615,2574.75×
Florida532,3801.87×
Kentucky349,4586.62×
Pennsylvania335,0122.36×
Tennessee255,3253.03×
Michigan235,7462.14×
Missouri235,4173.47×
New York226,8320.96×
Indiana216,4422.82×
Colorado191,8782.89×
Illinois184,3431.32×
Maryland164,5262.27×
New Jersey86,0220.8×
West Virginia77,4073.95×
Wisconsin57,3380.91×
South Carolina42,7840.68×
Mississippi41,0761.18×
Connecticut40,3240.96×
Georgia38,3270.3×
Virginia33,4340.33×
North Carolina31,9780.25×
Texas25,7040.07×
Maine24,4411.62×
Massachusetts22,1300.27×
Delaware20,2931.75×
Oklahoma20,2550.43×
Kansas20,0560.6×
California13,0060.03×
Alabama11,2380.19×
Louisiana10,3870.19×
Arkansas10,1510.29×
Washington, District of Columbia8,0150.63×
Iowa7,3810.21×
Rhode Island4,0160.3×
Minnesota2,7590.05×
Arizona2,4790.03×
Washington2,3100.03×
Nevada1,4270.04×
Oregon1,3090.03×
Nebraska1,1890.06×
New Hampshire8190.05×
Utah7420.02×
Hawaii4790.03×
South Dakota4600.05×
New Mexico4470.02×
Idaho4170.02×
Vermont3090.04×
Wyoming2280.04×
Montana2270.02×
North Dakota1950.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Save-A-Lot audience
BrandAffinityCategory
Rouses28.73×Shopping
The Living Room (TV series)29.86×Movies & TV
Dollar General2.3×Shopping
Winn-Dixie7.01×Shopping
Aldi2.1×Shopping
Dollar Tree2.15×Shopping
Cap'n Crunch19.17×Food & Beverages
The Chef (film)39.02×Movies & TV
Family Dollar2.74×Fashion & Accessoires
Institute for Integrative Nutrition16.14×Business & Career
Soplica (vodka)93.04×
Wegmans2.98×Shopping
Edge (magazine)8.91×Games
Grocery store1.82×Food & Beverages
YouTube Music2.04×Internet & Social Media
Ohio2.17×Travel & Leisure
Public Storage3.69×Business & Career
Luxury Car (film)20.57×Cars & Mobility
Midwestern United States1.65×Travel & Leisure
Menards1.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Save-A-Lot audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.44
Convenience OrientationPREMIUM1.34
Quality AwarenessPREMIUM1.29
Price SensitivityPREMIUM1.27
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Save-A-Lot
CountryShare
United States93.3%
United Kingdom2.4%
Canada1.4%

See Save-A-Lot audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Save-A-Lot have in United States?

Save-A-Lot has an estimated audience of 4,207,320 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Save-A-Lot fans?

64.0% of Save-A-Lot fans are female, 36.0% are male, with an average age of 43.0 years.

Which brands do Save-A-Lot fans like most?

Save-A-Lot fans show strongest brand affinity for Rouses (28.73×), The Living Room (TV series) (29.86×), and Dollar General (2.3×) over the country average.

Where do Save-A-Lot fans live in United States?

Save-A-Lot fans in United States are most concentrated in Ohio (reach 615,257), Florida (reach 532,380), and Kentucky (reach 349,458). These three regions account for the largest share of the active audience.

What other brands do Save-A-Lot fans also like?

Beyond Save-A-Lot itself, the audience over-indexes on The Living Room (TV series) (29.86×), Dollar General (2.3×), Winn-Dixie (7.01×), and Aldi (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Save-A-Lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.