Rascasse Audience Intelligence

Save-A-Lot Target Market in United States

A data profile of the people who buy, follow and care about Save-A-Lot in United States — modelled from more than twelve digital signal sources. Save-A-Lot has an estimated audience of 4,239,395 people in United States.

#784among Brand in United States#501in Food & Beverages

The average Save-A-Lot fan in United States is 43.0 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Kentucky.

Top brand affinities include Rouses, The Living Room (TV series), Dollar General, with strongest over-indexing on Rouses (28.73× the country average).

Demographically, the Save-A-Lot audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Save-A-Lot fan in United States is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Rouses.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Save-A-Lot profile in United States.

Audience size
4.2M
in United States
Gender
64.0%♀
36.0% male
Age
43.0
average years
Country rank
#7655
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Save-A-Lot

64.0% are female, 36.0% are male, average age 43.0.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Save-A-Lot audience in United States
MetricValue
Female64.0%
Male36.0%
Average age43.0
Estimated audience size4,239,395
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Save-A-Lot audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Save-A-Lot audience comes from United States.

Worldwide audience distribution share by country for Save-A-Lot
CountryShare
United States93.3%
United Kingdom2.3%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Save-A-Lot audience in United States is strongest.

Fig. 05

Top regions by affinity

Save-A-Lot customers by region in United States
#RegionReachAffinity×
01Kentucky~400K6.74×
02Ohio~600K4.59×
03West Virginia~80K4.13×
04Missouri~200K3.33×
05Tennessee~200K2.93×
06Indiana~200K2.89×
07Colorado~200K2.75×
08Maryland~200K2.37×
09Pennsylvania~300K2.36×
10Michigan~200K2.12×
11Delaware~20K1.84×
12Florida~500K1.82×
13Maine~30K1.77×
14Mississippi~40K1.26×
15Illinois~200K1.25×
16Connecticut~40K1.01×
17Wisconsin~60K0.97×
18New York~200K0.91×
19Alaska~7K0.82×
20New Jersey~80K0.77×
21North Dakota~7K0.75×
22Montana~9K0.74×
23Vermont~5K0.67×
24South Carolina~40K0.64×
25Idaho~10K0.64×
26Hawaii~10K0.64×
27Washington, District of Columbia~8K0.64×
28Kansas~20K0.58×
29South Dakota~6K0.58×
30New Mexico~10K0.56×
31Oklahoma~20K0.47×
32Utah~20K0.46×
33New Hampshire~8K0.46×
34Rhode Island~5K0.37×
35Nevada~10K0.35×
36Nebraska~7K0.35×
37Oregon~20K0.34×
38Arkansas~10K0.33×
39Virginia~30K0.31×
40Georgia~40K0.29×
41Massachusetts~20K0.28×
42Iowa~10K0.28×
43North Carolina~30K0.26×
44Alabama~10K0.24×
45Louisiana~10K0.24×
46Washington~20K0.23×
47Arizona~20K0.22×
48Minnesota~10K0.21×
49Texas~30K0.08×
50California~30K0.07×
Fig. 06

Affinity by region

Affinity by region — Save-A-Lot, United States
0.07×1.00×6.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Save-A-Lot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Save-A-Lot audience
#·InterestCategoryAffinity×
01Soplica (vodka)Brand93.04×
02The Chef (film)Movies & TV39.02×
03The Living Room (TV series)Movies & TV29.86×
04RousesShopping28.73×
05Luxury Car (film)Cars & Mobility20.57×
06Cap'n CrunchFood & Beverages19.17×
07Institute for Integrative NutritionBusiness & Career16.14×
08The Pursuit of HappinessMusic & Radio11.44×
09Edge (magazine)Games8.91×
10Winn-DixieShopping7.01×
11Public StorageBusiness & Career3.69×
12WegmansShopping2.98×
13Family DollarFashion & Accessoires2.74×
14Dollar GeneralShopping2.30×
15OhioTravel & Leisure2.17×
16Dollar TreeShopping2.15×
17AldiShopping2.10×
18YouTube MusicInternet & Social Media2.04×
19Grocery storeFood & Beverages1.82×
20MenardsHome & Garden1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Save-A-Lot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Save-A-Lot audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
Community OrientationOPEN1.28×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Save-A-Lot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.88×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Save-A-Lot's target market in United States?

Save-A-Lot's target market in United States covers an estimated 4,239,395 people, concentrated in Ohio and Florida.

02

What is the gender split and age of Save-A-Lot customers?

64.0% of the Save-A-Lot audience are female, 36.0% are male, with an average age of 43.0 years.

03

Which brands do Save-A-Lot fans like most?

Save-A-Lot fans show strongest brand affinity for Rouses (28.73×), The Living Room (TV series) (29.86×), and Dollar General (2.3×) over the country average.

04

Where do Save-A-Lot fans live in United States?

Save-A-Lot fans in United States are most concentrated in Ohio (reach ~600K), Florida (reach ~500K), and Kentucky (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Save-A-Lot fans also like?

Beyond Save-A-Lot itself, the audience over-indexes on The Living Room (TV series) (29.86×), Dollar General (2.3×), Winn-Dixie (7.01×), and Aldi (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Save-A-Lot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Save-A-Lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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