Cap'n Crunch Audience in United States
Cap'n Crunch has an estimated audience of 561,983 people in United States. 45.9% are female, 54.1% are male, average age 33.6. Top brand affinities: Toaster Strudel, Sun Drop, Key Food, Circle K, Florida Lottery.
Top brand affinities include Toaster Strudel, Sun Drop, Key Food, with strongest over-indexing on Toaster Strudel (225.56× the country average). Demographically, the Cap'n Crunch audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Food & Beverages · Type: Brand · Subtype: Breakfast
Demographics of Cap'n Crunch fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 33.6 |
| Estimated audience size | 561,983 |
Audience persona
The typical Cap'n Crunch fan in United States is balanced, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Toaster Strudel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toaster Strudel | 225.56× | Food & Beverages |
| Sun Drop | 319.44× | Food & Beverages |
| Key Food | 52.89× | Shopping |
| Circle K | 18.03× | Shopping |
| Florida Lottery | 20× | Games |
| Chef Boyardee | 88.27× | Food & Beverages |
| Jewel-Osco | 20× | Shopping |
| Save-A-Lot | 25.27× | Food & Beverages |
| WebEx | 40.6× | Technology & Electronics |
| Nicole Kidman | 13.23× | Movies & TV |
| Butterfinger | 63.79× | Food & Beverages |
| Kia Sportage | 27.44× | Cars & Mobility |
| New York Lottery | 15.04× | Games |
| Velveeta | 58.32× | Food & Beverages |
| WEBstaurantStore | 20× | Business & Career |
| Dippin' Dots | 31.18× | Food & Beverages |
| Google Maps | 3.71× | Internet & Social Media |
| Cool Whip | 41.06× | Food & Beverages |
| LendingTree | 16.1× | Business & Career |
| Golden Corral | 7.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.57 |
| Indulgence | JOY | 1.52 |
| Social Media Usage | JOY | 1.33 |
| Career Orientation | POWER | 1.22 |
| Convenience Orientation | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| Canada | 6.7% |
| Mexico | 3.6% |
See Cap'n Crunch audiences in other countries
More Breakfast audiences in United States
- Nutella (3,269,389)
- Cheerios (1,815,528)
- Dave's Killer Bread (855,717)
- chex mix (492,937)
- Froot Loops (472,032)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cap'n Crunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.