Cap'n Crunch Audience in United States
Cap'n Crunch has an estimated audience of 561,983 people in United States. 45.9% are female, 54.1% are male, average age 33.6. Top brand affinities: Keenan Allen, Manual labour, Elsword, Sue Monk Kidd, Roger Daltrey.
Top brand affinities include Keenan Allen, Manual labour, Elsword, with strongest over-indexing on Keenan Allen (143.27× the country average). Demographically, the Cap'n Crunch audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Food & Beverages · Type: Brand · Subtype: Breakfast
Demographics of Cap'n Crunch fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 33.6 |
| Estimated audience size | 561,983 |
Audience persona
The typical Cap'n Crunch fan in United States is balanced, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Keenan Allen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keenan Allen | 143.27× | Sports |
| Manual labour | 14.5× | Business & Career |
| Elsword | 27.44× | Games |
| Sue Monk Kidd | 29.24× | Literature |
| Roger Daltrey | 9.45× | Movies & TV |
| Historic site | 3.67× | Arts & Culture |
| Layne Staley | 5.38× | Music & Radio |
| 3D printing | 1.85× | Technology & Electronics |
| Cut Chemist | 41.06× | Music & Radio |
| Kento Yamazaki | 7.61× | Movies & TV |
| Vocal harmony | 2.92× | Music & Radio |
| Monogram | 2.34× | Home & Garden |
| Del Mar Fairgrounds | 18.95× | Sports |
| Liberace | 4.96× | Music & Radio |
| Rift | 20× | Games |
| Hardik Pandya | 8.61× | Sports |
| Harlow | 6.62× | Travel & Leisure |
| Goop | 2.91× | Internet & Social Media |
| Gujarat University | 18.03× | Business & Career |
| Governor of Michigan | 3.62× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.57 |
| Indulgence | JOY | 1.52 |
| Social Media Usage | JOY | 1.33 |
| Career Orientation | POWER | 1.22 |
| Convenience Orientation | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| Canada | 6.7% |
| Mexico | 3.6% |
See Cap'n Crunch audiences in other countries
More Breakfast audiences in United States
- Nutella (3,269,389)
- Cheerios (1,815,528)
- Dave's Killer Bread (855,717)
- chex mix (492,937)
- Froot Loops (472,032)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cap'n Crunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.