Rascasse Audience Intelligence

Cap'n Crunch Target Market in United States

A data profile of the people who buy, follow and care about Cap'n Crunch in United States — modelled from more than twelve digital signal sources. Cap'n Crunch has an estimated audience of 557,183 people in United States.

#5among Breakfast in United States#3536among Brand in United States#1843in Food & Beverages

The average Cap'n Crunch fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chef Boyardee, Toaster Strudel, Sun Drop, with strongest over-indexing on Chef Boyardee (157.14× the country average).

Demographically, the Cap'n Crunch audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cap'n Crunch fan in United States is balanced, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Chef Boyardee.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cap'n Crunch profile in United States.

Audience size
557K
in United States
Gender
45.9%♀
54.1% male
Age
33.6
average years
Country rank
#34371
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cap'n Crunch

45.9% are female, 54.1% are male, average age 33.6.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Cap'n Crunch audience in United States
MetricValue
Female45.9%
Male54.1%
Average age33.6
Estimated audience size557,183
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Cap'n Crunch audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3917%
40-4917%
50+9%
Fig. 04

Worldwide distribution

71.6%

of the worldwide Cap'n Crunch audience comes from United States.

Worldwide audience distribution share by country for Cap'n Crunch
CountryShare
United States71.6%
Canada6.8%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cap'n Crunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Cap'n Crunch customers by region in United States
#RegionReachAffinity×
01Wisconsin~10K1.25×
02Mississippi~6K1.20×
03Georgia~20K1.19×
04Texas~60K1.15×
05New Jersey~20K1.12×
06Alabama~9K1.12×
07South Carolina~9K1.11×
08Louisiana~8K1.11×
09North Carolina~20K1.10×
10Indiana~10K1.10×
11Arkansas~5K1.10×
12California~70K1.09×
13Maryland~10K1.09×
14New York~30K1.07×
15Pennsylvania~20K1.07×
16Kansas~5K1.06×
17Michigan~20K1.05×
18Kentucky~7K1.05×
19Utah~5K1.05×
20Nebraska~3K1.05×
21Florida~40K1.04×
22Illinois~20K1.04×
23Virginia~10K1.04×
24Oklahoma~6K1.04×
25Missouri~9K1.03×
26Iowa~5K1.03×
27Arizona~10K1.00×
28Connecticut~6K1.00×
29Delaware~2K1.00×
30Ohio~20K0.99×
31Nevada~5K0.99×
32Massachusetts~10K0.98×
33Minnesota~8K0.98×
34North Dakota~1K0.98×
35Tennessee~10K0.97×
36West Virginia~3K0.97×
37Rhode Island~2K0.97×
38South Dakota~1K0.96×
39Alaska~1K0.94×
40Washington~10K0.93×
41New Mexico~3K0.92×
42Hawaii~2K0.92×
43Idaho~3K0.91×
44New Hampshire~2K0.89×
45Colorado~8K0.87×
46Washington, District of Columbia~1K0.87×
47Oregon~6K0.86×
48Maine~2K0.86×
49Vermont<1K0.81×
50Montana~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Cap'n Crunch, United States
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cap'n Crunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cap'n Crunch audience
#·InterestCategoryAffinity×
01Sun DropFood & Beverages211.83×
02Chef BoyardeeFood & Beverages157.14×
03Toaster StrudelFood & Beverages111.36×
04Cool WhipFood & Beverages59.03×
05Key FoodShopping39.16×
06Hot PocketsFood & Beverages27.90×
07skittlesFood & Beverages26.78×
08Honda RidgelineCars & Mobility22.84×
09Avast!Technology & Electronics21.80×
10Jewel-OscoShopping20.00×
11WEBstaurantStoreBusiness & Career20.00×
12Victoria JusticeMovies & TV20.00×
13Save-A-LotFood & Beverages19.17×
14Florida LotteryGames16.59×
15Honda PilotCars & Mobility16.30×
16Golden CorralFood & Beverages9.22×
17Circle KShopping5.44×
18Panda ExpressFood & Beverages4.78×
19Pizza HutFood & Beverages3.83×
20Domino's PizzaFood & Beverages3.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cap'n Crunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cap'n Crunch audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
Price SensitivityPREMIUM1.81×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cap'n Crunch audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cap'n Crunch's target market in United States?

Cap'n Crunch's target market in United States covers an estimated 557,183 people, concentrated in California and Texas.

02

What is the gender split and age of Cap'n Crunch customers?

45.9% of the Cap'n Crunch audience are female, 54.1% are male, with an average age of 33.6 years.

03

Which brands do Cap'n Crunch fans like most?

Cap'n Crunch fans show strongest brand affinity for Chef Boyardee (157.14×), Toaster Strudel (111.36×), and Sun Drop (211.83×) over the country average.

04

Where do Cap'n Crunch fans live in United States?

Cap'n Crunch fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cap'n Crunch fans also like?

Beyond Cap'n Crunch itself, the audience over-indexes on Toaster Strudel (111.36×), Sun Drop (211.83×), Key Food (39.16×), and Florida Lottery (16.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Breakfast audiences in United States

See Cap'n Crunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cap'n Crunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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