Top 22 Breakfasts in United States
This curated ranking covers the 22 largest breakfasts in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Nutella, Kellogg's and Cheerios lead the list with a combined estimated audience of 7,439,901 people. Across all 22 entries the average audience size is 509,197, and the largest, Nutella, reaches around 3,269,388 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each breakfast, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nutella |
3,269,388 | 12.5% | Breakfast | Food & Beverages |
| 2 |  Kellogg's |
2,356,515 | 30.7% | Breakfast | Food & Beverages |
| 3 |  Cheerios |
1,813,998 | 66.4% | Breakfast | Food & Beverages |
| 4 |  Dave's Killer Bread |
905,874 | 87.1% | Breakfast | Food & Beverages |
| 5 |  Cap'n Crunch |
561,983 | 73.1% | Breakfast | Food & Beverages |
| 6 |  chex mix |
486,023 | 80.9% | Breakfast | Food & Beverages |
| 7 |  Froot Loops |
424,867 | 38.1% | Breakfast | Food & Beverages |
| 8 |  Belvita |
423,279 | 49.1% | Breakfast | Food & Beverages |
| 9 |  Bonne Maman |
233,896 | 25.7% | Breakfast | Food & Beverages |
| 10 |  Nestlé Crunch |
219,681 | 61.7% | Breakfast | Food & Beverages |
| 11 |  danone |
196,920 | 48.9% | Breakfast | Food & Beverages |
| 12 |  Huevos rancheros |
100,780 | 25.9% | Breakfast | Food & Beverages |
| 13 |  Pan dulce |
54,175 | 54.4% | Breakfast | Food & Beverages |
| 14 |  Arla Foods |
53,959 | 3.3% | Breakfast | Food & Beverages |
| 15 |  Actimel |
47,805 | 3.2% | Breakfast | Food & Beverages |
| 16 |  LION Cereals |
43,115 | 19.2% | Breakfast | Food & Beverages |
| 17 |  Zentis |
7,194 | 5.6% | Breakfast | Food & Beverages |
| 18 |  Quaker Oats Company |
1,569 | 0.2% | Breakfast | Food & Beverages |
| 19 |  Schwartau |
609 | 0.7% | Breakfast | Food & Beverages |
| 20 |  Kölln |
376 | 1.2% | Breakfast | Food & Beverages |
| 21 |  Kellogg's Nutri-Grain |
280 | 1.2% | Breakfast | Food & Beverages |
| 22 |  Mymuesli |
69 | 0.0% | Breakfast | Food & Beverages |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each breakfast by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest breakfast in United States?
Nutella currently leads with an estimated audience of 3,269,388 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.