Froot Loops Audience in United States

Froot Loops logo

Froot Loops has an estimated audience of 472,032 people in United States. 58.0% are female, 42.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: edureka, Pantanal, IS (Infinite Stratos), Mr Kipling, clarks.

The average Froot Loops fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include edureka, Pantanal, IS (Infinite Stratos), with strongest over-indexing on edureka (1327.05× the country average). Demographically, the Froot Loops audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

Demographics of Froot Loops fans

Demographic split for Froot Loops audience in United States
MetricValue
Female58.0%
Male42.0%
Average age36.6
Estimated audience size472,032

Audience persona

The typical Froot Loops fan in United States is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for edureka.

Top regions in United States

Top regions ranked by reach for Froot Loops in United States
RegionReachAffinity
California66,4911.28×
Texas56,0931.38×
Florida37,4241.17×
New York31,9881.21×
Illinois17,1001.09×
Georgia17,0601.17×
Pennsylvania16,5201.04×
North Carolina15,1181.06×
New Jersey14,3581.2×
Ohio14,1370.97×
Michigan12,4931.01×
Virginia11,8851.03×
Arizona10,6091.1×
Tennessee10,1751.07×
Washington9,6331.02×
Indiana9,2971.08×
Massachusetts9,2520.99×
Maryland8,9961.11×
South Carolina7,4641.05×
Alabama7,4371.13×
Louisiana7,3541.21×
Missouri7,3160.96×
Minnesota7,2261.07×
Colorado6,8390.92×
Wisconsin6,6870.94×
Kentucky6,2971.06×
Oklahoma5,5671.06×
Oregon5,1850.96×
Connecticut5,1271.08×
Nevada5,0581.11×
Mississippi4,6331.19×
Utah4,1780.99×
Arkansas3,9911.03×
Iowa3,8530.99×
Kansas3,5230.95×
New Mexico2,3771×
Nebraska2,2870.97×
West Virginia2,0760.94×
Idaho1,9950.84×
Hawaii1,9610.97×
New Hampshire1,5890.85×
Rhode Island1,3830.92×
Maine1,3740.81×
Washington, District of Columbia1,1930.84×
Delaware1,1190.86×
Alaska8830.87×
Montana8430.64×
South Dakota7600.7×
North Dakota7400.76×
Vermont5440.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Froot Loops audience
BrandAffinityCategory
edureka1327.05×Business & Career
Pantanal522.67×Travel & Leisure
IS (Infinite Stratos)28.81×Literature
Mr Kipling167.13×Food & Beverages
clarks39.67×Fashion & Accessoires
Yoo-hoo123.99×Food & Beverages
Builder's risk insurance171.67×Home & Garden
Lucky Charms41.54×Food & Beverages
Biscuit (bread)48.23×Food & Beverages
Orange25.45×Technology & Electronics
Frosted Flakes51.35×Food & Beverages
Gia44.62×Movies & TV
Maltesers102.45×Food & Beverages
Huma Qureshi (actress)81.73×Movies & TV
Diabetes mellitus awareness7.44×Health
Christmas tree6.64×Kids & Family
Pie8.18×Food & Beverages
Trick-or-treating11.55×Kids & Family
Lulu (company)12.32×Shopping
Migros43.02×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Froot Loops audience
TraitClusterScore
ExtroversionTHRILL1.57
Price SensitivityPREMIUM1.47
Family OrientationCONSERVATISM1.29
Social Media UsageJOY1.28
IndividualismJOY1.26
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Froot Loops
CountryShare
United States37.3%
Mexico11.7%
Canada4.8%

See Froot Loops audiences in other countries

More Breakfast audiences in United States

Frequently asked questions

How many fans does Froot Loops have in United States?

Froot Loops has an estimated audience of 472,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Froot Loops fans?

58.0% of Froot Loops fans are female, 42.0% are male, with an average age of 36.6 years.

Which brands do Froot Loops fans like most?

Froot Loops fans show strongest brand affinity for edureka (1327.05×), Pantanal (522.67×), and IS (Infinite Stratos) (28.81×) over the country average.

Where do Froot Loops fans live in United States?

Froot Loops fans in United States are most concentrated in California (reach 66,491), Texas (reach 56,093), and Florida (reach 37,424). These three regions account for the largest share of the active audience.

What other brands do Froot Loops fans also like?

Beyond Froot Loops itself, the audience over-indexes on Pantanal (522.67×), IS (Infinite Stratos) (28.81×), Mr Kipling (167.13×), and clarks (39.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Froot Loops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.