Rascasse Audience Intelligence

Dave's Killer Bread Target Market in United States

A data profile of the people who buy, follow and care about Dave's Killer Bread in United States — modelled from more than twelve digital signal sources. Dave's Killer Bread has an estimated audience of 868,798 people in United States.

#4among Breakfast in United States#2657among Brand in United States#1442in Food & Beverages

The average Dave's Killer Bread fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include fairway solitaire blast, American Society of Interior Designers/ASID, Food Inc, with strongest over-indexing on fairway solitaire blast (1316.67× the country average).

Demographically, the Dave's Killer Bread audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dave's Killer Bread fan in United States is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for fairway solitaire blast.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dave's Killer Bread profile in United States.

Audience size
869K
in United States
Gender
57.9%♀
42.1% male
Age
42.8
average years
Country rank
#25983
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dave's Killer Bread

57.9% are female, 42.1% are male, average age 42.8.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Dave's Killer Bread audience in United States
MetricValue
Female57.9%
Male42.1%
Average age42.8
Estimated audience size868,798
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Dave's Killer Bread audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Dave's Killer Bread audience comes from United States.

Worldwide audience distribution share by country for Dave's Killer Bread
CountryShare
United States84.8%
Canada2.2%
Japan1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dave's Killer Bread audience in United States is strongest.

Fig. 05

Top regions by affinity

Dave's Killer Bread customers by region in United States
#RegionReachAffinity×
01Oregon~30K3.16×
02New Hampshire~4K1.31×
03Maine~4K1.27×
04Washington~20K1.25×
05Connecticut~10K1.25×
06Arizona~20K1.23×
07Massachusetts~20K1.21×
08Rhode Island~3K1.17×
09Vermont~2K1.14×
10New Jersey~20K1.13×
11Florida~60K1.05×
12California~100K1.03×
13Virginia~20K1.02×
14Idaho~4K1.01×
15Pennsylvania~30K1.00×
16Delaware~2K1.00×
17Georgia~30K0.99×
18North Carolina~30K0.99×
19New York~50K0.98×
20Utah~7K0.98×
21Tennessee~20K0.97×
22Maryland~10K0.95×
23Louisiana~10K0.95×
24Colorado~10K0.94×
25South Carolina~10K0.94×
26Texas~70K0.93×
27Nebraska~4K0.92×
28Hawaii~3K0.92×
29Alaska~2K0.90×
30Illinois~30K0.89×
31Minnesota~10K0.89×
32Alabama~10K0.88×
33Nevada~7K0.88×
34Arkansas~6K0.88×
35West Virginia~3K0.88×
36Montana~2K0.88×
37Ohio~20K0.87×
38Michigan~20K0.87×
39Kentucky~9K0.87×
40South Dakota~2K0.87×
41North Dakota~2K0.87×
42Iowa~6K0.86×
43Washington, District of Columbia~2K0.86×
44Kansas~6K0.85×
45Missouri~10K0.84×
46Oklahoma~8K0.84×
47Wisconsin~10K0.83×
48Indiana~10K0.82×
49Mississippi~6K0.81×
50New Mexico~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Dave's Killer Bread, United States
0.81×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dave's Killer Bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dave's Killer Bread audience
#·InterestCategoryAffinity×
01fairway solitaire blastGames1316.67×
02American Society of Interior Designers/ASIDBusiness & Career151.73×
03Food IncFood & Beverages74.81×
04Sparkling IceFood & Beverages24.19×
05Aaron GordonSports23.70×
06Todd GurleySports21.48×
07Einstein Bros. BagelsFood & Beverages16.84×
08Vegetable juiceFood & Beverages13.71×
09Dippin' DotsFood & Beverages10.72×
10Sliced breadFood & Beverages10.07×
11Girl Scout CookiesPolitics & Society8.77×
12Jeni's Splendid Ice CreamsFood & Beverages8.47×
13HoneyBaked HamFood & Beverages6.52×
14Smoothie KingFood & Beverages4.04×
15Progressive CorporationBusiness & Career2.30×
16Staples (Canada)Business & Career2.14×
17PublixShopping2.03×
18Trader Joe'sShopping1.88×
19verizonTechnology & Electronics1.77×
20Weight loss (Fitness And wellness)Health1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dave's Killer Bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dave's Killer Bread audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.00×
SustainabilityBALANCE1.55×
TraditionCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dave's Killer Bread audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
CreativityOPEN1.00×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dave's Killer Bread's target market in United States?

Dave's Killer Bread's target market in United States covers an estimated 868,798 people, concentrated in California and Texas.

02

What is the gender split and age of Dave's Killer Bread customers?

57.9% of the Dave's Killer Bread audience are female, 42.1% are male, with an average age of 42.8 years.

03

Which brands do Dave's Killer Bread fans like most?

Dave's Killer Bread fans show strongest brand affinity for fairway solitaire blast (1316.67×), American Society of Interior Designers/ASID (151.73×), and Food Inc (74.81×) over the country average.

04

Where do Dave's Killer Bread fans live in United States?

Dave's Killer Bread fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dave's Killer Bread fans also like?

Beyond Dave's Killer Bread itself, the audience over-indexes on American Society of Interior Designers/ASID (151.73×), Food Inc (74.81×), Einstein Bros. Bagels (16.84×), and Aaron Gordon (23.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Breakfast audiences in United States

See Dave's Killer Bread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dave's Killer Bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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