Dippin' Dots Audience in United States

Dippin' Dots logo

Dippin' Dots has an estimated audience of 917,567 people in United States. 71.5% are female, 28.5% are male, average age 30.7. Top regions: California, Florida, Texas. Top brand affinities: Temples (band), Fact (UK magazine), Kirsten Dunst, Aaron Gordon, Jeni's Splendid Ice Creams.

The average Dippin' Dots fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Temples (band), Fact (UK magazine), Kirsten Dunst, with strongest over-indexing on Temples (band) (97.82× the country average). Demographically, the Dippin' Dots audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Dippin' Dots fans

Demographic split for Dippin' Dots audience in United States
MetricValue
Female71.5%
Male28.5%
Average age30.7
Estimated audience size917,567

Audience persona

The typical Dippin' Dots fan in United States is more female, around 30.7 years old, with strong Sustainability tendencies and a notable affinity for Temples (band).

Top regions in United States

Top regions ranked by reach for Dippin' Dots in United States
RegionReachAffinity
California120,9121.2×
Florida117,9481.9×
Texas102,6911.3×
New York48,6140.95×
Georgia35,7371.26×
Illinois35,0741.15×
North Carolina31,8961.16×
Ohio30,6541.08×
Pennsylvania29,1030.94×
Virginia23,6351.06×
Tennessee21,4871.17×
Michigan21,3770.89×
Alabama20,6641.61×
New Jersey20,3380.87×
Maryland20,3371.29×
Missouri18,9081.28×
Indiana17,9621.07×
Washington16,4060.89×
Kentucky15,8261.38×
Arizona15,7030.84×
South Carolina14,3661.04×
Louisiana13,8521.17×
Massachusetts12,9090.71×
Colorado12,8980.89×
Wisconsin11,5130.83×
Minnesota11,4680.87×
Oklahoma11,4281.12×
Nevada11,1531.26×
Utah10,6691.3×
Connecticut8,4130.91×
Mississippi8,1751.08×
Oregon7,9910.76×
Arkansas7,9771.06×
Kansas6,7810.94×
Iowa6,0840.8×
Hawaii5,9651.51×
Nebraska4,4170.96×
West Virginia4,3821.03×
New Mexico4,0290.88×
Idaho3,7290.81×
New Hampshire2,4380.67×
Maine2,2700.69×
Delaware2,1450.85×
Washington, District of Columbia2,1440.78×
Montana1,7480.69×
Rhode Island1,7180.59×
North Dakota1,6690.89×
Alaska1,5900.81×
South Dakota1,3680.64×
Vermont9520.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dippin' Dots audience
BrandAffinityCategory
Temples (band)97.82×Music & Radio
Fact (UK magazine)94.95×Music & Radio
Kirsten Dunst48.78×Movies & TV
Aaron Gordon48.16×Sports
Jeni's Splendid Ice Creams32.48×Food & Beverages
The Kills62.91×Music & Radio
Metro 2033 (video game)69.6×
Metro: Last Light66.42×Games
HoneyBaked Ham22.23×Food & Beverages
Ideal Image46.17×Beauty & Wellness
Mick Jagger22.64×Music & Radio
Devil May Cry29.81×Games
Experimental music35.01×Music & Radio
Amnesia: The Dark Descent80.62×Movies & TV
Dead Rising 354.1×Games
Josh Brolin16.08×Movies & TV
Museum of Contemporary Art (Basel)52.19×Arts & Culture
Dead Rising 456.89×Games
Blue Bell Creameries33×Food & Beverages
Post-grunge23.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dippin' Dots audience
TraitClusterScore
SustainabilityBALANCE1.77
Convenience OrientationPREMIUM1.37
ExtroversionTHRILL1.3
IndulgenceJOY1.29
Design AffinityPREMIUM1.26
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Dippin' Dots
CountryShare
United States66.1%
Canada4.9%
Australia4.2%

See Dippin' Dots audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dippin' Dots have in United States?

Dippin' Dots has an estimated audience of 917,567 people in United States, concentrated in California and Florida.

What is the gender split and age of Dippin' Dots fans?

71.5% of Dippin' Dots fans are female, 28.5% are male, with an average age of 30.7 years.

Which brands do Dippin' Dots fans like most?

Dippin' Dots fans show strongest brand affinity for Temples (band) (97.82×), Fact (UK magazine) (94.95×), and Kirsten Dunst (48.78×) over the country average.

Where do Dippin' Dots fans live in United States?

Dippin' Dots fans in United States are most concentrated in California (reach 120,912), Florida (reach 117,948), and Texas (reach 102,691). These three regions account for the largest share of the active audience.

What other brands do Dippin' Dots fans also like?

Beyond Dippin' Dots itself, the audience over-indexes on Fact (UK magazine) (94.95×), Kirsten Dunst (48.78×), Aaron Gordon (48.16×), and Jeni's Splendid Ice Creams (32.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dippin' Dots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.