Rascasse Audience Intelligence

Dippin' Dots Target Market in United States

A data profile of the people who buy, follow and care about Dippin' Dots in United States — modelled from more than twelve digital signal sources. Dippin' Dots has an estimated audience of 896,749 people in United States.

#2600among Brand in United States#1419in Food & Beverages

The average Dippin' Dots fan in United States is 30.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Temples (band), Fact (UK magazine), Kirsten Dunst, with strongest over-indexing on Temples (band) (97.82× the country average).

Demographically, the Dippin' Dots audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dippin' Dots fan in United States is more female, around 30.7 years old, with strong Mindfulness tendencies and a notable affinity for Temples (band).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dippin' Dots profile in United States.

Audience size
897K
in United States
Gender
71.5%♀
28.5% male
Age
30.7
average years
Country rank
#25464
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dippin' Dots

71.5% are female, 28.5% are male, average age 30.7.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Dippin' Dots audience in United States
MetricValue
Female71.5%
Male28.5%
Average age30.7
Estimated audience size896,749
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Dippin' Dots audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3914%
40-4910%
50+9%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Dippin' Dots audience comes from United States.

Worldwide audience distribution share by country for Dippin' Dots
CountryShare
United States65.5%
Canada5.0%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dippin' Dots audience in United States is strongest.

Fig. 05

Top regions by affinity

Dippin' Dots customers by region in United States
#RegionReachAffinity×
01Florida~100K1.90×
02Alabama~20K1.69×
03Hawaii~6K1.51×
04Kentucky~20K1.40×
05Maryland~20K1.31×
06Missouri~20K1.31×
07Utah~10K1.25×
08Georgia~40K1.24×
09Texas~100K1.22×
10Tennessee~20K1.17×
11Mississippi~9K1.16×
12Louisiana~10K1.14×
13Oklahoma~10K1.14×
14California~100K1.12×
15Illinois~30K1.11×
16North Carolina~30K1.09×
17Ohio~30K1.06×
18Arkansas~8K1.05×
19West Virginia~4K1.05×
20Virginia~20K1.03×
21Indiana~20K1.03×
22South Carolina~10K1.00×
23Nebraska~5K1.00×
24Nevada~9K0.99×
25North Dakota~2K0.97×
26Kansas~7K0.96×
27Pennsylvania~30K0.95×
28Connecticut~9K0.94×
29New Mexico~4K0.91×
30Delaware~2K0.91×
31Alaska~2K0.89×
32New York~50K0.88×
33Colorado~10K0.88×
34Minnesota~10K0.88×
35Michigan~20K0.87×
36Wisconsin~10K0.87×
37Washington~20K0.85×
38Iowa~6K0.85×
39South Dakota~2K0.85×
40Idaho~4K0.84×
41New Jersey~20K0.81×
42Maine~3K0.81×
43Arizona~20K0.80×
44Washington, District of Columbia~2K0.80×
45Montana~2K0.79×
46Oregon~8K0.75×
47Massachusetts~10K0.74×
48New Hampshire~3K0.74×
49Vermont~1K0.74×
50Rhode Island~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Dippin' Dots, United States
0.70×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dippin' Dots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dippin' Dots audience
#·InterestCategoryAffinity×
01Temples (band)Music & Radio97.82×
02Fact (UK magazine)Music & Radio94.95×
03Amnesia: The Dark DescentMovies & TV80.62×
04Metro 2033 (video game)Video / Board Game69.60×
05OutlastGames69.00×
06Metro: Last LightGames66.42×
07The KillsMusic & Radio62.91×
08Dead Rising 4Games56.89×
09Dead Rising 3Games54.10×
10Museum of Contemporary Art (Basel)Arts & Culture52.19×
11Kirsten DunstMovies & TV48.78×
12Aaron GordonSports48.16×
13Ideal ImageBeauty & Wellness46.17×
14Experimental musicMusic & Radio35.01×
15Blue Bell CreameriesFood & Beverages33.00×
16Jeni's Splendid Ice CreamsFood & Beverages32.48×
17Devil May CryGames29.81×
18Mick JaggerMusic & Radio22.64×
19HoneyBaked HamFood & Beverages22.23×
20Josh BrolinMovies & TV16.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dippin' Dots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dippin' Dots audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.67×
Luxury OrientationPREMIUM1.65×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dippin' Dots audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
TraditionCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dippin' Dots's target market in United States?

Dippin' Dots's target market in United States covers an estimated 896,749 people, concentrated in Florida and California.

02

What is the gender split and age of Dippin' Dots customers?

71.5% of the Dippin' Dots audience are female, 28.5% are male, with an average age of 30.7 years.

03

Which brands do Dippin' Dots fans like most?

Dippin' Dots fans show strongest brand affinity for Temples (band) (97.82×), Fact (UK magazine) (94.95×), and Kirsten Dunst (48.78×) over the country average.

04

Where do Dippin' Dots fans live in United States?

Dippin' Dots fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dippin' Dots fans also like?

Beyond Dippin' Dots itself, the audience over-indexes on Fact (UK magazine) (94.95×), Kirsten Dunst (48.78×), The Kills (62.91×), and Jeni's Splendid Ice Creams (32.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dippin' Dots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dippin' Dots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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