Blue Bell Creameries Audience in United States

Blue Bell Creameries has an estimated audience of 1,151,572 people in United States. 61.6% are female, 38.4% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Smart & Final, Diabetes mellitus awareness, Microblogging, Houston Astros.

The average Blue Bell Creameries fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Smart & Final, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Blue Bell Creameries audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Blue Bell Creameries fans

Demographic split for Blue Bell Creameries audience in United States
MetricValue
Female61.6%
Male38.4%
Average age39.5
Estimated audience size1,151,572

Audience persona

The typical Blue Bell Creameries fan in United States is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Blue Bell Creameries in United States
RegionReachAffinity
Texas372,9693.77×
California75,2270.59×
Florida74,7620.96×
Missouri56,0233.02×
Louisiana47,9743.23×
Georgia40,8611.15×
North Carolina39,7311.15×
Illinois38,0930.99×
Alabama35,3152.2×
Tennessee32,6671.41×
Virginia29,6931.06×
New York29,4570.46×
Ohio26,5420.75×
Pennsylvania25,6600.66×
Oklahoma22,9601.8×
South Carolina21,3351.23×
Arizona21,3230.91×
Indiana20,7870.99×
Michigan20,7120.69×
Mississippi19,7662.08×
Colorado16,3250.9×
Kentucky15,3701.06×
New Jersey14,3050.49×
Washington14,2770.62×
Maryland13,8810.7×
Arkansas13,4141.41×
Utah13,0961.27×
Nevada11,4541.03×
Massachusetts10,1310.45×
Wisconsin10,0790.58×
Minnesota9,4960.58×
Kansas9,3831.03×
Iowa7,9010.83×
Oregon7,0090.53×
New Mexico6,0471.05×
Connecticut5,5750.48×
Nebraska5,3540.93×
Idaho4,5330.78×
West Virginia4,2380.79×
Hawaii2,1950.44×
Washington, District of Columbia2,1400.62×
New Hampshire2,0410.45×
Delaware1,9270.61×
Montana1,8090.57×
South Dakota1,7370.65×
Maine1,7350.42×
Rhode Island1,5460.42×
North Dakota1,4630.62×
Alaska1,4290.58×
Wyoming1,1490.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Bell Creameries audience
BrandAffinityCategory
Autism Awareness19.03×Health
Smart & Final29.74×Shopping
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Houston Astros11.98×Sports
Singer-songwriter5.51×Music & Radio
Dippin' Dots39.87×Food & Beverages
Raven-Symoné28×Movies & TV
Dairy Queen7.16×Food & Beverages
Income tax13.19×Business & Career
Whataburger5.85×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
The Velvet Underground42.83×Music & Radio
Scooby-Doo3.33×Movies & TV
Dallas Stars6.99×Sports
Fox News Channel1.75×Movies & TV
Cold Stone Creamery6.86×Food & Beverages
Ice cream3.15×Food & Beverages
Baskin-Robbins5.49×Food & Beverages
Houston Texans4.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Bell Creameries audience
TraitClusterScore
Convenience OrientationPREMIUM1.38
Family OrientationCONSERVATISM1.35
CreativityOPEN1.27
IndulgenceJOY1.26
DIY MentalityTHRILL1.26
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Blue Bell Creameries
CountryShare
United States86.9%
India2.8%
United Kingdom2.4%

See Blue Bell Creameries audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Blue Bell Creameries have in United States?

Blue Bell Creameries has an estimated audience of 1,151,572 people in United States, concentrated in Texas and California.

What is the gender split and age of Blue Bell Creameries fans?

61.6% of Blue Bell Creameries fans are female, 38.4% are male, with an average age of 39.5 years.

Which brands do Blue Bell Creameries fans like most?

Blue Bell Creameries fans show strongest brand affinity for Autism Awareness (19.03×), Smart & Final (29.74×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Blue Bell Creameries fans live in United States?

Blue Bell Creameries fans in United States are most concentrated in Texas (reach 372,969), California (reach 75,227), and Florida (reach 74,762). These three regions account for the largest share of the active audience.

What other brands do Blue Bell Creameries fans also like?

Beyond Blue Bell Creameries itself, the audience over-indexes on Smart & Final (29.74×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Houston Astros (11.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Bell Creameries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.