Rascasse Audience Intelligence

Diadora Target Market in United States

A data profile of the people who buy, follow and care about Diadora in United States — modelled from more than twelve digital signal sources. Diadora has an estimated audience of 304,631 people in United States.

#35among Sportswear in United States#4966among Brand in United States#1579in Fashion & Accessoires

The average Diadora fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Earthquake engineering, Umbro, Mizuno Corporation, with strongest over-indexing on Earthquake engineering (871.69× the country average).

Demographically, the Diadora audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Creativity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diadora fan in United States is more male, around 30.7 years old, with strong Creativity tendencies and a notable affinity for Earthquake engineering.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diadora profile in United States.

Audience size
305K
in United States
Gender
43.6%♀
56.4% male
Age
30.7
average years
Country rank
#47987
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Diadora

43.6% are female, 56.4% are male, average age 30.7.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Diadora audience in United States
MetricValue
Female43.6%
Male56.4%
Average age30.7
Estimated audience size304,631
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Diadora audience in United States
Age bracketShare%
16-1946%
20-2919%
30-3915%
40-4913%
50+7%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Diadora audience comes from United States.

Worldwide audience distribution share by country for Diadora
CountryShare
Italy26.5%
United States8.0%
Indonesia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diadora audience in United States is strongest.

Fig. 05

Top regions by affinity

Diadora customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.98×
02Maryland~9K1.69×
03Pennsylvania~20K1.65×
04New York~30K1.64×
05Georgia~10K1.51×
06New Jersey~10K1.44×
07Virginia~10K1.37×
08North Carolina~10K1.32×
09Florida~30K1.31×
10Illinois~10K1.28×
11South Carolina~6K1.28×
12Massachusetts~7K1.27×
13Connecticut~4K1.27×
14Delaware~1K1.23×
15Alabama~5K1.12×
16Arkansas~3K1.12×
17Ohio~10K1.08×
18California~30K1.06×
19Louisiana~4K1.06×
20Tennessee~6K1.03×
21Michigan~8K1.02×
22Kentucky~4K1.00×
23Nevada~3K1.00×
24Rhode Island<1K1.00×
25Washington~6K0.98×
26Maine~1K0.96×
27Vermont<1K0.95×
28Texas~20K0.94×
29Oregon~3K0.94×
30Mississippi~2K0.94×
31South Dakota<1K0.90×
32Indiana~5K0.89×
33Missouri~4K0.88×
34Alaska<1K0.87×
35Colorado~4K0.85×
36Kansas~2K0.83×
37North Dakota<1K0.83×
38Nebraska~1K0.82×
39New Hampshire<1K0.81×
40West Virginia~1K0.80×
41Oklahoma~3K0.79×
42Hawaii~1K0.79×
43Montana<1K0.79×
44Utah~2K0.78×
45Wisconsin~3K0.77×
46Minnesota~3K0.76×
47Idaho~1K0.76×
48Arizona~4K0.72×
49New Mexico~1K0.72×
50Iowa~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Diadora, United States
0.71×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diadora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diadora audience
#·InterestCategoryAffinity×
01Earthquake engineeringHome & Garden871.69×
02Cut ChemistMusic & Radio429.44×
03International Handball FederationSports196.95×
04UmbroSports193.38×
05Mizuno CorporationFashion & Accessoires85.62×
06Pointe shoeFashion & Accessoires84.14×
07KajolMovies & TV58.71×
08HummelSports49.54×
09Blue Bell CreameriesFood & Beverages34.63×
10Baron DavisSports33.94×
11road runner sportsShopping22.23×
12Sissy SpacekMovies & TV20.00×
13Zoom (TV channel)Technology & Electronics15.62×
14Genghis KhanPolitics & Society12.67×
15High-heeled footwearFashion & Accessoires9.50×
16Kirsten DunstMovies & TV8.08×
17ASICSFashion & Accessoires6.77×
18SandalFashion & Accessoires5.12×
19Scooby-DooMovies & TV3.26×
20Family (biology)Kids & Family2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diadora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diadora audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.60×
Early Adopter MentalityPOWER1.50×
Sports ActivityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diadora audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.12×
PatriotismCONSERVATISM1.12×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Diadora's target market in United States?

Diadora's target market in United States covers an estimated 304,631 people, concentrated in California and New York.

02

What is the gender split and age of Diadora customers?

43.6% of the Diadora audience are female, 56.4% are male, with an average age of 30.7 years.

03

Which brands do Diadora fans like most?

Diadora fans show strongest brand affinity for Earthquake engineering (871.69×), Umbro (193.38×), and Mizuno Corporation (85.62×) over the country average.

04

Where do Diadora fans live in United States?

Diadora fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Diadora fans also like?

Beyond Diadora itself, the audience over-indexes on Umbro (193.38×), Mizuno Corporation (85.62×), Pointe shoe (84.14×), and Zoom (TV channel) (15.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Diadora audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diadora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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