Diadora Audience in United States

Diadora logo

Diadora has an estimated audience of 298,597 people in United States. 43.6% are female, 56.4% are male, average age 30.7. Top regions: California, New York, Florida. Top brand affinities: Earthquake engineering, Umbro, Mizuno Corporation, Pointe shoe, Zoom (TV channel).

The average Diadora fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Earthquake engineering, Umbro, Mizuno Corporation, with strongest over-indexing on Earthquake engineering (871.69× the country average). Demographically, the Diadora audience skews more male with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Diadora fans

Demographic split for Diadora audience in United States
MetricValue
Female43.6%
Male56.4%
Average age30.7
Estimated audience size298,597

Audience persona

The typical Diadora fan in United States is more male, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Earthquake engineering.

Top regions in United States

Top regions ranked by reach for Diadora in United States
RegionReachAffinity
California36,0961.1×
New York30,6931.84×
Florida27,7701.37×
Texas25,7071×
Pennsylvania17,7401.76×
Georgia15,0951.64×
Illinois13,9281.4×
North Carolina12,7861.42×
New Jersey11,7531.55×
Virginia10,3051.42×
Ohio10,3001.12×
Maryland9,4371.84×
Michigan7,9691.02×
Massachusetts7,3831.26×
Tennessee6,1031.02×
South Carolina6,0591.35×
Washington5,9350.99×
Indiana4,7330.87×
Alabama4,7171.13×
Connecticut4,2031.4×
Arizona4,1030.67×
Missouri4,1010.85×
Louisiana4,0941.06×
Colorado4,0010.85×
Kentucky3,4910.93×
Minnesota3,2960.77×
Wisconsin3,2660.73×
Oregon3,1410.92×
Nevada3,0311.05×
Arkansas2,9011.18×
Oklahoma2,4690.74×
Utah2,0110.75×
Washington, District of Columbia1,9212.14×
Mississippi1,9110.78×
Kansas1,7680.75×
Iowa1,4420.59×
Delaware1,0661.29×
Nebraska9790.65×
Maine9000.84×
Rhode Island8260.87×
West Virginia8090.58×
New Mexico7570.51×
New Hampshire7550.64×
Hawaii7250.57×
Idaho6970.47×
Vermont4540.87×
South Dakota4400.64×
Montana3990.48×
Alaska3900.61×
Wyoming1960.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diadora audience
BrandAffinityCategory
Earthquake engineering871.69×Home & Garden
Umbro193.38×Sports
Mizuno Corporation85.62×Fashion & Accessoires
Pointe shoe84.14×Fashion & Accessoires
Zoom (TV channel)15.62×Technology & Electronics
Cut Chemist429.44×Music & Radio
International Handball Federation196.95×Sports
Kajol58.71×Movies & TV
Blue Bell Creameries34.63×Food & Beverages
High-heeled footwear9.5×Fashion & Accessoires
road runner sports22.23×Shopping
Baron Davis33.94×Sports
Genghis Khan12.67×Politics & Society
ASICS6.77×Fashion & Accessoires
Sandal5.12×Fashion & Accessoires
Hummel49.54×Sports
Kirsten Dunst8.08×Movies & TV
Family (biology)2.95×Kids & Family
Scooby-Doo3.26×Movies & TV
MUJI 無印良品生活研究所16.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diadora audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER2.18
Luxury OrientationPREMIUM2.13
IndulgenceJOY1.72
Design AffinityPREMIUM1.71
Community OrientationOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Diadora
CountryShare
Italy26.7%
United States7.9%
Indonesia6.5%

See Diadora audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Diadora have in United States?

Diadora has an estimated audience of 298,597 people in United States, concentrated in California and New York.

What is the gender split and age of Diadora fans?

43.6% of Diadora fans are female, 56.4% are male, with an average age of 30.7 years.

Which brands do Diadora fans like most?

Diadora fans show strongest brand affinity for Earthquake engineering (871.69×), Umbro (193.38×), and Mizuno Corporation (85.62×) over the country average.

Where do Diadora fans live in United States?

Diadora fans in United States are most concentrated in California (reach 36,096), New York (reach 30,693), and Florida (reach 27,770). These three regions account for the largest share of the active audience.

What other brands do Diadora fans also like?

Beyond Diadora itself, the audience over-indexes on Umbro (193.38×), Mizuno Corporation (85.62×), Pointe shoe (84.14×), and Zoom (TV channel) (15.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diadora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.