Umbro Audience in United States

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Umbro has an estimated audience of 307,972 people in United States. 47.4% are female, 52.6% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: HCL Technologies, Bordeaux, The Damned (band), Lille OSC, Ian Wright.

The average Umbro fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include HCL Technologies, Bordeaux, The Damned (band), with strongest over-indexing on HCL Technologies (319.27× the country average). Demographically, the Umbro audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Umbro fans

Demographic split for Umbro audience in United States
MetricValue
Female47.4%
Male52.6%
Average age33.4
Estimated audience size307,972

Audience persona

The typical Umbro fan in United States is balanced, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for HCL Technologies.

Top regions in United States

Top regions ranked by reach for Umbro in United States
RegionReachAffinity
California56,2801.66×
Texas33,1351.25×
New York29,2031.7×
Florida23,3991.12×
Illinois12,5541.22×
Georgia12,2261.29×
New Jersey11,9121.52×
Pennsylvania10,8981.05×
North Carolina10,3591.12×
Virginia10,1331.35×
Ohio8,7120.92×
Massachusetts8,5361.41×
Maryland7,8611.48×
Washington7,0861.15×
Michigan6,5640.82×
Tennessee6,0250.98×
Arizona5,7010.91×
Missouri5,3711.08×
Colorado5,1931.07×
Indiana5,1160.91×
South Carolina5,0611.09×
Oregon4,4361.26×
Minnesota4,2520.96×
Alabama3,8700.9×
Wisconsin3,6990.8×
Connecticut3,6781.19×
Louisiana3,6270.91×
Kentucky3,1840.82×
Nevada3,1091.04×
Oklahoma2,8710.84×
Utah2,8211.02×
Kansas2,2370.92×
Arkansas2,1480.85×
Mississippi2,1120.83×
Iowa1,8670.74×
Washington, District of Columbia1,6231.75×
Nebraska1,2990.84×
Hawaii1,2330.93×
Rhode Island1,0701.09×
New Mexico1,0680.69×
Idaho1,0080.65×
Maine9950.9×
New Hampshire9870.81×
West Virginia9050.63×
Delaware6730.79×
Vermont5100.94×
Montana4630.54×
South Dakota4110.58×
Alaska3850.58×
North Dakota3340.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Umbro audience
BrandAffinityCategory
HCL Technologies319.27×Business & Career
Bordeaux277.45×Travel & Leisure
The Damned (band)300.74×Music & Radio
Lille OSC146.28×Sports
Ian Wright143.2×Sports
Diadora134.28×Fashion & Accessoires
AIR SPACE77.53×Travel & Leisure
Boss (TV series)75.11×Movies & TV
Roy Keane103.23×Sports
Antony Morato231.35×Fashion & Accessoires
Mizuno Corporation46.76×Fashion & Accessoires
MUJI 無印良品生活研究所42.11×Home & Garden
Xavi62.19×Sports
Kappa (company)46.93×Fashion & Accessoires
Yahoo! Sports13.86×Sports
Danny Welbeck98.51×Sports
591房屋交易網109.17×Home & Garden
Buddhism11.64×Health
Social status11.13×Politics & Society
Ruud van Nistelrooy110.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Umbro audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.65
SustainabilityBALANCE1.6
Family OrientationCONSERVATISM1.57
LGBTQ+ IdentityOPEN1.49
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Umbro
CountryShare
Brazil23.1%
Japan11.2%
Italy6.1%

See Umbro audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Umbro have in United States?

Umbro has an estimated audience of 307,972 people in United States, concentrated in California and Texas.

What is the gender split and age of Umbro fans?

47.4% of Umbro fans are female, 52.6% are male, with an average age of 33.4 years.

Which brands do Umbro fans like most?

Umbro fans show strongest brand affinity for HCL Technologies (319.27×), Bordeaux (277.45×), and The Damned (band) (300.74×) over the country average.

Where do Umbro fans live in United States?

Umbro fans in United States are most concentrated in California (reach 56,280), Texas (reach 33,135), and New York (reach 29,203). These three regions account for the largest share of the active audience.

What other brands do Umbro fans also like?

Beyond Umbro itself, the audience over-indexes on Bordeaux (277.45×), The Damned (band) (300.74×), Lille OSC (146.28×), and Ian Wright (143.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Umbro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.