Rascasse Audience Intelligence

Umbro Target Market in United States

Umbro has an estimated audience of 288K people in United States.

#5683among brands in United States#5117in Sports

The average Umbro fan in United States is 34.2 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include HCL Technologies, The Damned (band), Bordeaux, with strongest over-indexing on HCL Technologies (319.27× the country average).

Demographically, the Umbro audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

The typical Umbro fan in United States is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for HCL Technologies.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
288K
in United States
Gender
47.4%♀
52.6% male
Age
34.2
average years
Country rank
#51673
among all objects in United States
Fig. 01

Search interest · 12-month trend

+69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Umbro

47.4% are female, 52.6% are male, average age 34.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Umbro audience in United States
MetricValue
Female47.4%
Male52.6%
Average age34.2
Estimated audience size288K
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Umbro audience in United States
Age bracketShare%
16-2434%
25-3424%
35-4418%
45-5414%
55+11%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Umbro audience comes from United States.

Worldwide audience distribution share by country for Umbro
CountryShare
Brazil25.0%
Japan14.7%
United States5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Umbro customers by region in United States
#RegionReachAffinity×
01New York~30K1.68×
02California~50K1.60×
03Washington, District of Columbia<1K1.51×
04New Jersey~10K1.43×
05Maryland~7K1.41×
06Massachusetts~8K1.33×
07Georgia~10K1.27×
08Virginia~9K1.26×
09Texas~20K1.21×
10Illinois~10K1.19×
11Oregon~4K1.18×
12Connecticut~4K1.17×
13Rhode Island~1K1.14×
14Washington~7K1.13×
15Florida~20K1.09×
16North Carolina~10K1.08×
17Missouri~6K1.06×
18South Carolina~5K1.05×
19Nevada~3K1.05×
20Pennsylvania~10K1.03×
21Utah~3K1.03×
22Vermont<1K1.02×
23Colorado~5K1.01×
24Maine~1K0.99×
25Tennessee~6K0.96×
26Alabama~4K0.96×
27Louisiana~4K0.94×
28Kansas~2K0.94×
29Nebraska~2K0.94×
30Hawaii~1K0.94×
31Delaware<1K0.93×
32Minnesota~5K0.92×
33Ohio~9K0.90×
34Indiana~5K0.90×
35Arkansas~2K0.90×
36Arizona~6K0.89×
37New Hampshire~1K0.89×
38Kentucky~3K0.88×
39Mississippi~2K0.87×
40Alaska<1K0.87×
41Oklahoma~3K0.86×
42Michigan~7K0.85×
43South Dakota<1K0.85×
44Wisconsin~4K0.84×
45Iowa~2K0.84×
46North Dakota<1K0.83×
47Montana<1K0.82×
48New Mexico~1K0.80×
49West Virginia~1K0.79×
50Idaho~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Umbro, United States
0.78×1.00×1.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Umbro audience vs. the country average
#·InterestCategoryAffinity×
01HCL TechnologiesBusiness & Career319.27×
02The Damned (band)Music & Radio300.74×
03BordeauxTravel & Leisure277.45×
04Antony MoratoFashion & Accessoires231.35×
05Pops in SeoulMovies & TV188.58×
06Lille OSCSports146.28×
07Ian WrightSports143.20×
08DiadoraFashion & Accessoires134.28×
09Ruud van NistelrooySports110.63×
10Roy KeaneSports103.23×
11RivaldoSports92.20×
12AIR SPACETravel & Leisure77.53×
13Boss (TV series)Movies & TV75.11×
14XaviSports62.19×
15Kappa (company)Fashion & Accessoires46.93×
16Mizuno CorporationFashion & Accessoires46.76×
17Kevin De BruyneSports27.79×
18Sissy SpacekMovies & TV20.00×
19Yahoo! SportsSports13.86×
20BuddhismHealth11.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Umbro audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Umbro audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.87×
Luxury OrientationPREMIUM1.73×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Umbro audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
Community OrientationOPEN1.00×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Umbro over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/umbro-1714” · Methodology