Rascasse Audience Intelligence

Umbro Target Market in United States

A data profile of the people who buy, follow and care about Umbro in United States — modelled from more than twelve digital signal sources. Umbro has an estimated audience of 317,272 people in United States.

#4851among Brand in United States#4718in Sports

The average Umbro fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include HCL Technologies, Bordeaux, The Damned (band), with strongest over-indexing on HCL Technologies (319.27× the country average).

Demographically, the Umbro audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Umbro fan in United States is balanced, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for HCL Technologies.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Umbro profile in United States.

Audience size
317K
in United States
Gender
47.4%♀
52.6% male
Age
33.4
average years
Country rank
#46973
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Umbro

47.4% are female, 52.6% are male, average age 33.4.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Umbro audience in United States
MetricValue
Female47.4%
Male52.6%
Average age33.4
Estimated audience size317,272
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Umbro audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Umbro audience comes from United States.

Worldwide audience distribution share by country for Umbro
CountryShare
Brazil22.3%
Japan11.4%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Umbro audience in United States is strongest.

Fig. 05

Top regions by affinity

Umbro customers by region in United States
#RegionReachAffinity×
01New York~30K1.68×
02California~50K1.60×
03Washington, District of Columbia~1K1.51×
04New Jersey~10K1.43×
05Maryland~7K1.41×
06Massachusetts~8K1.33×
07Georgia~10K1.27×
08Virginia~9K1.26×
09Texas~30K1.21×
10Illinois~10K1.19×
11Oregon~4K1.18×
12Connecticut~4K1.17×
13Rhode Island~1K1.14×
14Washington~7K1.13×
15Florida~20K1.09×
16North Carolina~10K1.08×
17Missouri~5K1.06×
18South Carolina~5K1.05×
19Nevada~3K1.05×
20Pennsylvania~10K1.03×
21Utah~3K1.03×
22Vermont<1K1.02×
23Colorado~5K1.01×
24Maine~1K0.99×
25Tennessee~6K0.96×
26Alabama~4K0.96×
27Louisiana~4K0.94×
28Kansas~2K0.94×
29Nebraska~1K0.94×
30Hawaii~1K0.94×
31Delaware<1K0.93×
32Minnesota~4K0.92×
33Ohio~9K0.90×
34Indiana~5K0.90×
35Arkansas~2K0.90×
36Arizona~6K0.89×
37New Hampshire~1K0.89×
38Kentucky~3K0.88×
39Mississippi~2K0.87×
40Alaska<1K0.87×
41Oklahoma~3K0.86×
42Michigan~7K0.85×
43South Dakota<1K0.85×
44Wisconsin~4K0.84×
45Iowa~2K0.84×
46North Dakota<1K0.83×
47Montana<1K0.82×
48New Mexico~1K0.80×
49West Virginia~1K0.79×
50Idaho~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Umbro, United States
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Umbro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Umbro audience
#·InterestCategoryAffinity×
01HCL TechnologiesBusiness & Career319.27×
02The Damned (band)Music & Radio300.74×
03BordeauxTravel & Leisure277.45×
04Antony MoratoFashion & Accessoires231.35×
05Lille OSCSports146.28×
06Ian WrightSports143.20×
07DiadoraFashion & Accessoires134.28×
08Ruud van NistelrooySports110.63×
09Roy KeaneSports103.23×
10Danny WelbeckSports98.51×
11RivaldoSports92.20×
12AIR SPACETravel & Leisure77.53×
13Boss (TV series)Movies & TV75.11×
14Eric CantonaSports70.23×
15XaviSports62.19×
16Kappa (company)Fashion & Accessoires46.93×
17Mizuno CorporationFashion & Accessoires46.76×
18Yahoo! SportsSports13.86×
19BuddhismHealth11.64×
20Social statusPolitics & Society11.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Umbro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Umbro audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.87×
Luxury OrientationPREMIUM1.73×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Umbro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
Community OrientationOPEN1.00×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Umbro's target market in United States?

Umbro's target market in United States covers an estimated 317,272 people, concentrated in California and Texas.

02

What is the gender split and age of Umbro customers?

47.4% of the Umbro audience are female, 52.6% are male, with an average age of 33.4 years.

03

Which brands do Umbro fans like most?

Umbro fans show strongest brand affinity for HCL Technologies (319.27×), Bordeaux (277.45×), and The Damned (band) (300.74×) over the country average.

04

Where do Umbro fans live in United States?

Umbro fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Umbro fans also like?

Beyond Umbro itself, the audience over-indexes on Bordeaux (277.45×), The Damned (band) (300.74×), Ian Wright (143.2×), and Lille OSC (146.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Umbro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Umbro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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