Mizuno Corporation Audience in United States

Mizuno Corporation has an estimated audience of 1,068,127 people in United States. 38.7% are female, 61.3% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Boston Pizza, Diadora, PSV Eindhoven, ASICS, LPGA.

The average Mizuno Corporation fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boston Pizza, Diadora, PSV Eindhoven, with strongest over-indexing on Boston Pizza (117.84× the country average). Demographically, the Mizuno Corporation audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Mizuno Corporation fans

Demographic split for Mizuno Corporation audience in United States
MetricValue
Female38.7%
Male61.3%
Average age39.8
Estimated audience size1,068,127

Audience persona

The typical Mizuno Corporation fan in United States is more male, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Boston Pizza.

Top regions in United States

Top regions ranked by reach for Mizuno Corporation in United States
RegionReachAffinity
California151,7531.29×
Texas99,8901.09×
Florida73,3751.01×
New York69,7901.17×
Georgia47,5471.44×
Illinois38,4231.08×
North Carolina36,1041.12×
Pennsylvania33,8510.94×
Virginia31,9541.23×
Ohio30,7000.93×
New Jersey27,8341.02×
Massachusetts25,8761.23×
Michigan25,8690.93×
Washington24,6911.15×
Arizona21,7831×
Tennessee21,0470.98×
Alabama18,2121.22×
Indiana18,0500.93×
Maryland16,9380.92×
South Carolina16,4361.02×
Minnesota16,0711.05×
Colorado15,9170.95×
Missouri15,6230.91×
Wisconsin14,2780.89×
Louisiana12,3390.9×
Oklahoma11,7070.99×
Oregon11,5700.94×
Kentucky11,4780.86×
Connecticut10,2650.96×
Hawaii9,7572.13×
Utah9,5931×
Iowa9,3891.07×
Nevada8,7020.84×
Arkansas8,3380.95×
Kansas8,3310.99×
Mississippi7,8970.9×
Nebraska5,9151.1×
Idaho4,8720.91×
New Mexico4,2800.8×
West Virginia4,1320.83×
New Hampshire3,6900.88×
Washington, District of Columbia3,5611.11×
Maine2,9320.77×
Rhode Island2,7420.81×
Montana2,4020.81×
North Dakota2,2791.04×
Delaware2,2750.77×
South Dakota2,1830.88×
Alaska2,0440.89×
Vermont1,2270.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mizuno Corporation audience
BrandAffinityCategory
Boston Pizza117.84×Food & Beverages
Diadora87.28×Fashion & Accessoires
PSV Eindhoven54.13×Sports
ASICS13.11×Fashion & Accessoires
LPGA17.03×Sports
Umbro69.02×Sports
Planet Fitness4.37×Sports
Ryder Cup10.01×Sports
TopGolf8.55×Sports
United States national football team16.26×Sports
Diaper bag5.78×Kids & Family
The Open Championship6.58×Sports
Puma8.99×Fashion & Accessoires
MSC Cruises8.69×Travel & Leisure
PGA Tour3.5×Sports
Jack Nicklaus12.43×Sports
New York Knicks4.94×Sports
Clarinet5.66×Music & Radio
Back to the Future8.49×Movies & TV
Bass guitar3.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mizuno Corporation audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
Sports ActivityPOWER1.59
SustainabilityBALANCE1.55
Risk AppetiteTHRILL1.47
Family OrientationCONSERVATISM1.39
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Mizuno Corporation
CountryShare
Brazil30.0%
Japan23.0%
United States10.1%

See Mizuno Corporation audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Mizuno Corporation have in United States?

Mizuno Corporation has an estimated audience of 1,068,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Mizuno Corporation fans?

38.7% of Mizuno Corporation fans are female, 61.3% are male, with an average age of 39.8 years.

Which brands do Mizuno Corporation fans like most?

Mizuno Corporation fans show strongest brand affinity for Boston Pizza (117.84×), Diadora (87.28×), and PSV Eindhoven (54.13×) over the country average.

Where do Mizuno Corporation fans live in United States?

Mizuno Corporation fans in United States are most concentrated in California (reach 151,753), Texas (reach 99,890), and Florida (reach 73,375). These three regions account for the largest share of the active audience.

What other brands do Mizuno Corporation fans also like?

Beyond Mizuno Corporation itself, the audience over-indexes on Diadora (87.28×), PSV Eindhoven (54.13×), ASICS (13.11×), and LPGA (17.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mizuno Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.