Rascasse Audience Intelligence

Mizuno Corporation Target Market in United States

A data profile of the people who buy, follow and care about Mizuno Corporation in United States — modelled from more than twelve digital signal sources. Mizuno Corporation has an estimated audience of 1,113,239 people in United States.

#2242among Brand in United States#912in Fashion & Accessoires

The average Mizuno Corporation fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boston Pizza, TopGolf, LPGA, with strongest over-indexing on Boston Pizza (88.88× the country average).

Demographically, the Mizuno Corporation audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mizuno Corporation fan in United States is more male, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Boston Pizza.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mizuno Corporation profile in United States.

Audience size
1.1M
in United States
Gender
38.7%♀
61.3% male
Age
39.8
average years
Country rank
#22005
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mizuno Corporation

38.7% are female, 61.3% are male, average age 39.8.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Mizuno Corporation audience in United States
MetricValue
Female38.7%
Male61.3%
Average age39.8
Estimated audience size1,113,239
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Mizuno Corporation audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Mizuno Corporation audience comes from United States.

Worldwide audience distribution share by country for Mizuno Corporation
CountryShare
Brazil29.1%
Japan23.0%
United States10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mizuno Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Mizuno Corporation customers by region in United States
#RegionReachAffinity×
01Hawaii~9K2.03×
02Georgia~50K1.46×
03California~100K1.26×
04Virginia~30K1.20×
05Alabama~20K1.17×
06Washington~20K1.14×
07Massachusetts~20K1.13×
08New York~70K1.12×
09Nebraska~6K1.12×
10Texas~100K1.11×
11North Carolina~40K1.09×
12Iowa~9K1.07×
13North Dakota~2K1.07×
14Washington, District of Columbia~3K1.05×
15Illinois~40K1.04×
16Minnesota~20K1.04×
17Utah~10K1.03×
18South Carolina~20K1.02×
19Florida~70K1.00×
20New Jersey~30K0.99×
21Kansas~8K0.99×
22Tennessee~20K0.98×
23Oregon~10K0.98×
24Oklahoma~10K0.98×
25Connecticut~10K0.98×
26Arkansas~9K0.98×
27Arizona~20K0.95×
28South Dakota~2K0.93×
29Pennsylvania~30K0.92×
30Indiana~20K0.92×
31Colorado~20K0.92×
32Mississippi~8K0.92×
33Idaho~5K0.92×
34Alaska~2K0.92×
35Michigan~30K0.91×
36Ohio~30K0.90×
37Maryland~20K0.90×
38Missouri~20K0.90×
39Louisiana~10K0.90×
40Kentucky~10K0.90×
41Wisconsin~10K0.89×
42New Hampshire~4K0.89×
43Nevada~9K0.88×
44Montana~3K0.88×
45West Virginia~4K0.87×
46Rhode Island~3K0.86×
47Delaware~2K0.84×
48Maine~3K0.83×
49New Mexico~4K0.82×
50Vermont~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Mizuno Corporation, United States
0.79×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mizuno Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mizuno Corporation audience
#·InterestCategoryAffinity×
01Boston PizzaFood & Beverages88.88×
02DiadoraFashion & Accessoires85.62×
03UmbroSports46.76×
04DeMariniSports28.71×
05LPGASports20.09×
06United States national football teamSports17.43×
07TopGolfSports17.38×
08Jack NicklausSports15.46×
09Rory McIlroySports13.03×
10MSC CruisesTravel & Leisure9.49×
11ASICSFashion & Accessoires8.37×
12Masters TournamentSports8.15×
13The Open ChampionshipSports7.30×
14TitleistSports6.41×
15Dick's Sporting GoodsSports4.48×
16FedExBusiness & Career4.47×
17PGA ChampionshipSports4.45×
18Sustainable energyHome & Garden4.17×
19Mortgage loansBusiness & Career2.62×
20Planet FitnessSports2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mizuno Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mizuno Corporation audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.99×
Convenience OrientationPREMIUM1.95×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mizuno Corporation audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
ExtroversionTHRILL0.75×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mizuno Corporation's target market in United States?

Mizuno Corporation's target market in United States covers an estimated 1,113,239 people, concentrated in California and Texas.

02

What is the gender split and age of Mizuno Corporation customers?

38.7% of the Mizuno Corporation audience are female, 61.3% are male, with an average age of 39.8 years.

03

Which brands do Mizuno Corporation fans like most?

Mizuno Corporation fans show strongest brand affinity for Boston Pizza (88.88×), TopGolf (17.38×), and LPGA (20.09×) over the country average.

04

Where do Mizuno Corporation fans live in United States?

Mizuno Corporation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mizuno Corporation fans also like?

Beyond Mizuno Corporation itself, the audience over-indexes on TopGolf (17.38×), LPGA (20.09×), Diadora (85.62×), and Rory McIlroy (13.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mizuno Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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