DeMarini Audience in United States
DeMarini has an estimated audience of 445,252 people in United States. 29.6% are female, 70.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Louisville Slugger, Rawlings (company), EvoShield, Ohio Stadium, Chris Sale.
The average DeMarini fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Louisville Slugger, Rawlings (company), EvoShield, with strongest over-indexing on Louisville Slugger (180.69× the country average). Demographically, the DeMarini audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of DeMarini fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 37.9 |
| Estimated audience size | 445,252 |
Audience persona
The typical DeMarini fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Louisville Slugger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,763 | 0.79× |
| Texas | 37,429 | 0.98× |
| Florida | 17,639 | 0.59× |
| Wisconsin | 16,985 | 2.54× |
| Illinois | 16,825 | 1.13× |
| Ohio | 16,251 | 1.18× |
| Pennsylvania | 15,508 | 1.03× |
| New York | 12,925 | 0.52× |
| Georgia | 12,191 | 0.89× |
| Michigan | 11,453 | 0.98× |
| Alabama | 11,428 | 1.84× |
| North Carolina | 11,151 | 0.83× |
| Indiana | 10,800 | 1.33× |
| Tennessee | 9,921 | 1.11× |
| Arizona | 8,381 | 0.92× |
| Louisiana | 8,219 | 1.43× |
| Virginia | 8,145 | 0.75× |
| Washington | 7,676 | 0.86× |
| Missouri | 7,555 | 1.05× |
| Oklahoma | 7,235 | 1.46× |
| New Jersey | 6,978 | 0.62× |
| South Carolina | 6,628 | 0.99× |
| Oregon | 6,525 | 1.28× |
| Minnesota | 6,414 | 1.01× |
| Iowa | 6,352 | 1.73× |
| Kentucky | 5,934 | 1.06× |
| Mississippi | 5,774 | 1.57× |
| Colorado | 5,172 | 0.74× |
| Massachusetts | 5,118 | 0.58× |
| Arkansas | 4,784 | 1.3× |
| Utah | 4,784 | 1.2× |
| Maryland | 4,047 | 0.53× |
| Kansas | 3,759 | 1.07× |
| Nebraska | 3,132 | 1.4× |
| Nevada | 2,534 | 0.59× |
| New Mexico | 2,518 | 1.13× |
| West Virginia | 2,447 | 1.18× |
| Idaho | 2,422 | 1.08× |
| Connecticut | 1,888 | 0.42× |
| Hawaii | 1,501 | 0.78× |
| New Hampshire | 1,412 | 0.8× |
| Maine | 1,243 | 0.78× |
| Montana | 1,049 | 0.85× |
| South Dakota | 993 | 0.97× |
| North Dakota | 967 | 1.06× |
| Rhode Island | 877 | 0.62× |
| Delaware | 760 | 0.62× |
| Wyoming | 686 | 1.04× |
| Alaska | 617 | 0.65× |
| Vermont | 564 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Louisville Slugger | 180.69× | Sports |
| Rawlings (company) | 77.06× | Sports |
| EvoShield | 79.15× | Sports |
| Ohio Stadium | 105.09× | |
| Chris Sale | 60.39× | Sports |
| Baseball bat | 12.78× | Sports |
| Bunny Wailer | 186.7× | Music & Radio |
| Detroit Tigers | 8.04× | Sports |
| Marucci Sports | 94.32× | Sports |
| Louisville Bats | 39.82× | Sports |
| Nippon Professional Baseball | 32.99× | Sports |
| College softball | 18.5× | Sports |
| Babe Ruth League | 51.16× | Sports |
| Aaron Judge | 11.04× | Sports |
| Baseball glove | 21.47× | Sports |
| USA Baseball | 12.93× | Sports |
| Little League Softball World Series | 46.46× | Sports |
| Softball Mom | 37.42× | Kids & Family |
| Major League Baseball All-Star Game | 9.56× | Sports |
| Softball | 7.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Early Adopter Mentality | POWER | 1.04 |
| Risk Appetite | THRILL | 1.02 |
| DIY Mentality | THRILL | 0.97 |
| Indulgence | JOY | 0.93 |
| Pet Ownership | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.7% |
| Japan | 5.8% |
| Canada | 3.3% |
See DeMarini audiences in other countries
More Sports audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does DeMarini have in United States?
DeMarini has an estimated audience of 445,252 people in United States, concentrated in California and Texas.
What is the gender split and age of DeMarini fans?
29.6% of DeMarini fans are female, 70.4% are male, with an average age of 37.9 years.
Which brands do DeMarini fans like most?
DeMarini fans show strongest brand affinity for Louisville Slugger (180.69×), Rawlings (company) (77.06×), and EvoShield (79.15×) over the country average.
Where do DeMarini fans live in United States?
DeMarini fans in United States are most concentrated in California (reach 38,763), Texas (reach 37,429), and Florida (reach 17,639). These three regions account for the largest share of the active audience.
What other brands do DeMarini fans also like?
Beyond DeMarini itself, the audience over-indexes on Rawlings (company) (77.06×), EvoShield (79.15×), Ohio Stadium (105.09×), and Chris Sale (60.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DeMarini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.