Rascasse Audience Intelligence

DeMarini Target Market in United States

A data profile of the people who buy, follow and care about DeMarini in United States — modelled from more than twelve digital signal sources. DeMarini has an estimated audience of 420,764 people in United States.

#4195among Brand in United States#4004in Sports

The average DeMarini fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Wisconsin.

Top brand affinities include Louisville Slugger, Rawlings (company), EvoShield, with strongest over-indexing on Louisville Slugger (180.69× the country average).

Demographically, the DeMarini audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeMarini fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Louisville Slugger.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeMarini profile in United States.

Audience size
421K
in United States
Gender
29.6%♀
70.4% male
Age
37.9
average years
Country rank
#40462
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeMarini

29.6% are female, 70.4% are male, average age 37.9.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for DeMarini audience in United States
MetricValue
Female29.6%
Male70.4%
Average age37.9
Estimated audience size420,764
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the DeMarini audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3930%
40-4925%
50+10%
Fig. 04

Worldwide distribution

80.8%

of the worldwide DeMarini audience comes from United States.

Worldwide audience distribution share by country for DeMarini
CountryShare
United States80.8%
Japan6.0%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeMarini audience in United States is strongest.

Fig. 05

Top regions by affinity

DeMarini customers by region in United States
#RegionReachAffinity×
01Wisconsin~20K2.67×
02Alabama~10K1.74×
03Iowa~6K1.66×
04Mississippi~6K1.55×
05Oregon~7K1.41×
06Louisiana~8K1.40×
07Oklahoma~7K1.40×
08Nebraska~3K1.37×
09Arkansas~5K1.27×
10Indiana~10K1.26×
11West Virginia~3K1.21×
12Utah~5K1.15×
13Ohio~20K1.14×
14New Mexico~3K1.14×
15Tennessee~10K1.11×
16Kentucky~6K1.11×
17North Dakota~1K1.10×
18Kansas~4K1.07×
19Idaho~2K1.07×
20Illinois~20K1.06×
21Missouri~7K1.03×
22South Dakota~1K1.02×
23Wyoming<1K1.02×
24Pennsylvania~20K1.01×
25Minnesota~6K1.00×
26Michigan~10K0.97×
27South Carolina~6K0.95×
28Montana~1K0.92×
29Texas~30K0.91×
30Arizona~8K0.89×
31Georgia~10K0.87×
32Washington~8K0.87×
33Hawaii~2K0.87×
34New Hampshire~2K0.86×
35Maine~1K0.85×
36North Carolina~10K0.82×
37Alaska<1K0.81×
38California~40K0.75×
39Virginia~8K0.74×
40Delaware<1K0.74×
41Colorado~5K0.73×
42Rhode Island~1K0.72×
43Nevada~3K0.63×
44New Jersey~7K0.62×
45Massachusetts~5K0.60×
46Connecticut~3K0.59×
47Washington, District of Columbia<1K0.58×
48Florida~20K0.57×
49Maryland~4K0.55×
50New York~10K0.51×
Fig. 06

Affinity by region

Affinity by region — DeMarini, United States
0.51×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeMarini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeMarini audience
#·InterestCategoryAffinity×
01Bunny WailerMusic & Radio186.70×
02Louisville SluggerSports180.69×
03Ohio StadiumPOI105.09×
04Marucci SportsSports94.32×
05EvoShieldSports79.15×
06Rawlings (company)Sports77.06×
07Chris SaleSports60.39×
08Babe Ruth LeagueSports51.16×
09Little League Softball World SeriesSports46.46×
10Louisville BatsSports39.82×
11Softball MomKids & Family37.42×
12Nippon Professional BaseballSports32.99×
13Mizuno CorporationFashion & Accessoires28.71×
14Baseball gloveSports21.47×
15College softballSports18.50×
16USA BaseballSports12.93×
17Baseball batSports12.78×
18Aaron JudgeSports11.04×
19Major League Baseball All-Star GameSports9.56×
20Detroit TigersSports8.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeMarini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeMarini audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.21×
DIY MentalityTHRILL1.17×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeMarini audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
TravellingTHRILL0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeMarini's target market in United States?

DeMarini's target market in United States covers an estimated 420,764 people, concentrated in California and Texas.

02

What is the gender split and age of DeMarini customers?

29.6% of the DeMarini audience are female, 70.4% are male, with an average age of 37.9 years.

03

Which brands do DeMarini fans like most?

DeMarini fans show strongest brand affinity for Louisville Slugger (180.69×), Rawlings (company) (77.06×), and EvoShield (79.15×) over the country average.

04

Where do DeMarini fans live in United States?

DeMarini fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Wisconsin (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do DeMarini fans also like?

Beyond DeMarini itself, the audience over-indexes on Rawlings (company) (77.06×), EvoShield (79.15×), Ohio Stadium (105.09×), and Chris Sale (60.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See DeMarini audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeMarini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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