Rascasse Audience Intelligence

Rawlings (company) Target Market in United States

A data profile of the people who buy, follow and care about Rawlings (company) in United States — modelled from more than twelve digital signal sources. Rawlings (company) has an estimated audience of 838,225 people in United States.

#2721among Brand in United States#2467in Sports

The average Rawlings (company) fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeMarini, EvoShield, Aaron Judge, with strongest over-indexing on DeMarini (77.06× the country average).

Demographically, the Rawlings (company) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rawlings (company) fan in United States is more male, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMarini.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rawlings (company) profile in United States.

Audience size
838K
in United States
Gender
28.7%♀
71.3% male
Age
38.3
average years
Country rank
#26618
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rawlings (company)

28.7% are female, 71.3% are male, average age 38.3.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Rawlings (company) audience in United States
MetricValue
Female28.7%
Male71.3%
Average age38.3
Estimated audience size838,225
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Rawlings (company) audience in United States
Age bracketShare%
16-1923%
20-2914%
30-3924%
40-4922%
50+16%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Rawlings (company) audience comes from United States.

Worldwide audience distribution share by country for Rawlings (company)
CountryShare
United States75.8%
Canada5.7%
Mexico3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rawlings (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rawlings (company) customers by region in United States
#RegionReachAffinity×
01Missouri~30K2.55×
02Wyoming~2K1.75×
03Mississippi~10K1.38×
04Iowa~9K1.29×
05New Mexico~5K1.21×
06North Dakota~2K1.20×
07Nebraska~5K1.17×
08Montana~3K1.17×
09Oklahoma~10K1.16×
10Arizona~20K1.14×
11Alabama~10K1.13×
12Kansas~7K1.11×
13California~100K1.09×
14Arkansas~8K1.09×
15West Virginia~4K1.09×
16Louisiana~10K1.06×
17Hawaii~4K1.06×
18Kentucky~10K1.04×
19Pennsylvania~30K1.01×
20Illinois~30K1.01×
21South Dakota~2K1.01×
22Utah~8K1.00×
23Texas~70K0.99×
24Indiana~20K0.99×
25Tennessee~20K0.97×
26Idaho~4K0.97×
27Ohio~20K0.95×
28South Carolina~10K0.94×
29Minnesota~10K0.94×
30Florida~50K0.93×
31Washington~20K0.93×
32Georgia~20K0.90×
33Wisconsin~10K0.90×
34Connecticut~8K0.90×
35Maine~3K0.86×
36North Carolina~20K0.85×
37Alaska~1K0.83×
38Virginia~20K0.80×
39Oregon~8K0.80×
40New Hampshire~3K0.80×
41New Jersey~20K0.79×
42Delaware~2K0.79×
43New York~40K0.78×
44Michigan~20K0.77×
45Colorado~10K0.77×
46Maryland~10K0.73×
47Rhode Island~2K0.73×
48Nevada~6K0.72×
49Massachusetts~10K0.67×
50Washington, District of Columbia~1K0.59×
Fig. 06

Affinity by region

Affinity by region — Rawlings (company), United States
0.59×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rawlings (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rawlings (company) audience
#·InterestCategoryAffinity×
01DeMariniSports77.06×
02EvoShieldSports63.11×
03Rue La LaShopping16.81×
04Baseball gloveSports15.81×
05World Baseball ClassicSports14.26×
06Little League World SeriesSports12.82×
07Aaron JudgeSports11.88×
08World SeriesSports10.58×
09Washington NationalsSports8.74×
10HudlSports8.02×
11Seattle MarinersSports7.77×
12Major League Baseball All-Star GameSports6.92×
13Single-family detached homeHome & Garden6.24×
14Minor League BaseballSports6.19×
15SoftballSports5.92×
16Weather forecastingHome & Garden4.11×
17FedExBusiness & Career3.99×
18Mortgage loansBusiness & Career3.50×
19Solar energyHome & Garden3.11×
20GolfSports2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rawlings (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rawlings (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
PatriotismCONSERVATISM1.79×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rawlings (company) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rawlings (company)'s target market in United States?

Rawlings (company)'s target market in United States covers an estimated 838,225 people, concentrated in California and Texas.

02

What is the gender split and age of Rawlings (company) customers?

28.7% of the Rawlings (company) audience are female, 71.3% are male, with an average age of 38.3 years.

03

Which brands do Rawlings (company) fans like most?

Rawlings (company) fans show strongest brand affinity for DeMarini (77.06×), EvoShield (63.11×), and Aaron Judge (11.88×) over the country average.

04

Where do Rawlings (company) fans live in United States?

Rawlings (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rawlings (company) fans also like?

Beyond Rawlings (company) itself, the audience over-indexes on EvoShield (63.11×), Aaron Judge (11.88×), Seattle Mariners (7.77×), and World Series (10.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Rawlings (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawlings (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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