Rawlings (company) Audience in United States

Rawlings (company) logo

Rawlings (company) has an estimated audience of 844,420 people in United States. 28.7% are female, 71.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Sue Monk Kidd, Vocal harmony, Governor of Michigan, Historic site, Grinch.

The average Rawlings (company) fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sue Monk Kidd, Vocal harmony, Governor of Michigan, with strongest over-indexing on Sue Monk Kidd (51.56× the country average). Demographically, the Rawlings (company) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Rawlings (company) fans

Demographic split for Rawlings (company) audience in United States
MetricValue
Female28.7%
Male71.3%
Average age38.3
Estimated audience size844,420

Audience persona

The typical Rawlings (company) fan in United States is more male, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Sue Monk Kidd.

Top regions in United States

Top regions ranked by reach for Rawlings (company) in United States
RegionReachAffinity
California106,8631.15×
Texas77,5011.07×
Florida57,1281×
New York38,2250.81×
Missouri33,9872.5×
Illinois29,9731.07×
Pennsylvania29,4381.04×
Georgia25,3490.97×
Ohio25,0380.96×
North Carolina22,8090.9×
Arizona20,3181.18×
New Jersey18,2300.85×
Michigan17,0840.77×
Tennessee17,0101×
Virginia16,8550.82×
Washington16,1570.95×
Indiana15,9171.03×
Alabama12,5121.06×
South Carolina11,9450.94×
Minnesota11,6620.96×
Louisiana11,6151.07×
Wisconsin11,4440.9×
Massachusetts11,3680.68×
Kentucky11,1901.06×
Oklahoma10,9321.17×
Colorado10,4300.78×
Maryland10,3030.71×
Iowa9,4651.36×
Mississippi9,2841.33×
Connecticut7,8300.92×
Oregon7,6150.79×
Arkansas7,6121.09×
Utah7,1970.95×
Kansas7,1961.08×
Nevada5,7600.71×
New Mexico4,9851.18×
Nebraska4,6991.11×
Idaho4,2141×
West Virginia3,9241×
Hawaii3,8381.06×
Montana2,4611.05×
New Hampshire2,4430.73×
Maine2,3810.79×
Wyoming2,2571.8×
North Dakota2,0331.17×
South Dakota1,7640.9×
Delaware1,7330.74×
Rhode Island1,7190.64×
Washington, District of Columbia1,3510.53×
Vermont9710.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rawlings (company) audience
BrandAffinityCategory
Sue Monk Kidd51.56×Literature
Vocal harmony7×Music & Radio
Governor of Michigan10.43×Politics & Society
Historic site5.39×Arts & Culture
Grinch4.93×Movies & TV
Goop6.36×Internet & Social Media
Alaska1.97×Travel & Leisure
Minnesota1.8×Travel & Leisure
Fairy godmother7.27×Literature
Hipster9.32×Politics & Society
The Historian14.84×Literature
Israel1.98×Travel & Leisure
Cherish (group)9.42×Music & Radio
Wok5.53×Food & Beverages
Mathcore6.69×Music & Radio
Guitarist (magazine)9.17×Music & Radio
Nebraska2.12×Travel & Leisure
La Jolla7.11×Travel & Leisure
Hibachi5.87×Food & Beverages
Jesse Plemons2.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rawlings (company) audience
TraitClusterScore
Price SensitivityPREMIUM1.18
TraditionCONSERVATISM1.16
Community OrientationOPEN1.14
PatriotismCONSERVATISM1.13
DIY MentalityTHRILL1.12
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Rawlings (company)
CountryShare
United States76.9%
Canada5.6%
Mexico3.4%

See Rawlings (company) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Rawlings (company) have in United States?

Rawlings (company) has an estimated audience of 844,420 people in United States, concentrated in California and Texas.

What is the gender split and age of Rawlings (company) fans?

28.7% of Rawlings (company) fans are female, 71.3% are male, with an average age of 38.3 years.

Which brands do Rawlings (company) fans like most?

Rawlings (company) fans show strongest brand affinity for Sue Monk Kidd (51.56×), Vocal harmony (7×), and Governor of Michigan (10.43×) over the country average.

Where do Rawlings (company) fans live in United States?

Rawlings (company) fans in United States are most concentrated in California (reach 106,863), Texas (reach 77,501), and Florida (reach 57,128). These three regions account for the largest share of the active audience.

What other brands do Rawlings (company) fans also like?

Beyond Rawlings (company) itself, the audience over-indexes on Vocal harmony (7×), Governor of Michigan (10.43×), Historic site (5.39×), and Grinch (4.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rawlings (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.