Major League Baseball All-Star Game Audience in United States
Major League Baseball All-Star Game has an estimated audience of 10,462,746 people in United States. 31.8% are female, 68.2% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Minor League Baseball, MLB.com, USA Baseball, Baseball bat, MLB.
The average Major League Baseball All-Star Game fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minor League Baseball, MLB.com, USA Baseball, with strongest over-indexing on Minor League Baseball (13.42× the country average). Demographically, the Major League Baseball All-Star Game audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of Major League Baseball All-Star Game fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 36.7 |
| Estimated audience size | 10,462,746 |
Audience persona
The typical Major League Baseball All-Star Game fan in United States is more male, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Minor League Baseball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,587,444 | 1.38× |
| New York | 818,049 | 1.4× |
| Texas | 636,673 | 0.71× |
| Illinois | 629,582 | 1.81× |
| Pennsylvania | 572,249 | 1.62× |
| Michigan | 550,428 | 2.01× |
| Florida | 534,436 | 0.75× |
| Georgia | 531,453 | 1.65× |
| Ohio | 383,176 | 1.19× |
| New Jersey | 377,660 | 1.42× |
| Washington | 285,011 | 1.36× |
| Massachusetts | 276,416 | 1.34× |
| North Carolina | 268,766 | 0.85× |
| Arizona | 251,588 | 1.18× |
| Wisconsin | 247,082 | 1.57× |
| Virginia | 200,965 | 0.79× |
| Indiana | 187,028 | 0.98× |
| Missouri | 183,139 | 1.09× |
| Tennessee | 168,368 | 0.8× |
| Maryland | 166,427 | 0.93× |
| Colorado | 146,813 | 0.89× |
| Minnesota | 146,096 | 0.97× |
| South Carolina | 136,518 | 0.87× |
| Connecticut | 135,419 | 1.29× |
| Kentucky | 115,523 | 0.88× |
| Oregon | 109,100 | 0.91× |
| Alabama | 97,984 | 0.67× |
| Iowa | 95,444 | 1.11× |
| Nevada | 90,312 | 0.89× |
| Louisiana | 83,752 | 0.62× |
| Kansas | 82,813 | 1× |
| Utah | 61,404 | 0.66× |
| Oklahoma | 56,448 | 0.49× |
| Maine | 45,505 | 1.21× |
| Mississippi | 44,719 | 0.52× |
| Hawaii | 44,445 | 0.99× |
| Arkansas | 43,954 | 0.51× |
| New Hampshire | 40,497 | 0.98× |
| New Mexico | 38,908 | 0.74× |
| Washington, District of Columbia | 38,101 | 1.21× |
| Idaho | 36,890 | 0.7× |
| Delaware | 35,579 | 1.23× |
| West Virginia | 34,674 | 0.71× |
| Nebraska | 33,137 | 0.63× |
| Rhode Island | 31,248 | 0.94× |
| Montana | 27,430 | 0.94× |
| South Dakota | 18,210 | 0.75× |
| Vermont | 16,948 | 0.92× |
| North Dakota | 14,916 | 0.69× |
| Alaska | 13,549 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minor League Baseball | 13.42× | Sports |
| MLB.com | 8.85× | Sports |
| USA Baseball | 13.21× | Sports |
| Baseball bat | 9.27× | Sports |
| MLB | 3.79× | Sports |
| MLB Network | 9.6× | Sports |
| Aaron Judge | 9.32× | Sports |
| Manny Machado | 22.53× | Sports |
| Bryce Harper | 13.73× | Sports |
| Little League World Series | 13.72× | Sports |
| Baseball glove | 15.4× | Sports |
| Detroit Tigers | 4.56× | Sports |
| World Series | 7.87× | Sports |
| New York Yankees | 4.15× | Sports |
| Softball | 5.3× | Sports |
| Chicago Cubs | 4.56× | Sports |
| Major League Baseball postseason | 11.01× | Sports |
| Mariano Rivera | 22.77× | Sports |
| Los Angeles Dodgers | 4.3× | Sports |
| Baseball | 2.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.11 |
| Quality Awareness | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Sports Activity | POWER | 1.02 |
| Individualism | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.5% |
| Canada | 5.0% |
| Mexico | 3.4% |
See Major League Baseball All-Star Game audiences in other countries
- Major League Baseball All-Star Game — Germany
- Major League Baseball All-Star Game — United Kingdom
- Major League Baseball All-Star Game — France
- Major League Baseball All-Star Game — Italy
- Major League Baseball All-Star Game — Spain
- Major League Baseball All-Star Game — Brazil
- Major League Baseball All-Star Game — Japan
- Major League Baseball All-Star Game — South Korea
- Major League Baseball All-Star Game — India
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
Frequently asked questions
How many fans does Major League Baseball All-Star Game have in United States?
Major League Baseball All-Star Game has an estimated audience of 10,462,746 people in United States, concentrated in California and New York.
What is the gender split and age of Major League Baseball All-Star Game fans?
31.8% of Major League Baseball All-Star Game fans are female, 68.2% are male, with an average age of 36.7 years.
Which brands do Major League Baseball All-Star Game fans like most?
Major League Baseball All-Star Game fans show strongest brand affinity for Minor League Baseball (13.42×), MLB.com (8.85×), and USA Baseball (13.21×) over the country average.
Where do Major League Baseball All-Star Game fans live in United States?
Major League Baseball All-Star Game fans in United States are most concentrated in California (reach 1,587,444), New York (reach 818,049), and Texas (reach 636,673). These three regions account for the largest share of the active audience.
What other brands do Major League Baseball All-Star Game fans also like?
Beyond Major League Baseball All-Star Game itself, the audience over-indexes on MLB.com (8.85×), USA Baseball (13.21×), Baseball bat (9.27×), and MLB (3.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Major League Baseball All-Star Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.