Rascasse Audience Intelligence

Major League Baseball All-Star Game Audience in United States

A data profile of the people who buy, follow and care about Major League Baseball All-Star Game in United States — modelled from more than twelve digital signal sources. Major League Baseball All-Star Game has an estimated audience of 10,461,473 people in United States.

#19among Baseball in United States#39among Event in United States#267in Sports

The average Major League Baseball All-Star Game fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include Minor League Baseball, MLB.com, USA Baseball, with strongest over-indexing on Minor League Baseball (13.42× the country average).

Demographically, the Major League Baseball All-Star Game audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Baseball All-Star Game fan in United States is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Minor League Baseball.

Category: Sports · Type: Event · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Baseball All-Star Game profile in United States.

Audience size
10.5M
in United States
Gender
31.8%♀
68.2% male
Age
36.7
average years
Country rank
#3423
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Baseball All-Star Game fans

31.8% are female, 68.2% are male, average age 36.7.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Major League Baseball All-Star Game audience in United States
MetricValue
Female31.8%
Male68.2%
Average age36.7
Estimated audience size10,461,473
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Major League Baseball All-Star Game audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

87.5%

of the worldwide Major League Baseball All-Star Game audience comes from United States.

Worldwide audience distribution share by country for Major League Baseball All-Star Game
CountryShare
United States87.5%
Canada5.0%
Mexico3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Baseball All-Star Game audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Baseball All-Star Game fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~700K2.00×
02Michigan~500K1.88×
03Illinois~600K1.75×
04Wisconsin~300K1.63×
05New Jersey~400K1.49×
06Delaware~40K1.46×
07Georgia~400K1.36×
08New York~800K1.29×
09Massachusetts~300K1.28×
10California~1.5M1.27×
11Washington~300K1.26×
12Connecticut~100K1.24×
13Maine~40K1.19×
14Ohio~400K1.15×
15Arizona~200K1.13×
16Washington, District of Columbia~30K1.11×
17Iowa~90K1.10×
18Missouri~200K1.09×
19Hawaii~50K1.00×
20New Hampshire~40K1.00×
21Kansas~80K0.99×
22Rhode Island~30K0.99×
23Montana~30K0.99×
24Vermont~20K0.98×
25Maryland~200K0.96×
26Minnesota~100K0.96×
27Indiana~200K0.95×
28Nevada~90K0.91×
29Oregon~100K0.89×
30Kentucky~100K0.88×
31Colorado~100K0.87×
32South Dakota~20K0.87×
33Florida~600K0.86×
34North Dakota~20K0.85×
35South Carolina~100K0.83×
36North Carolina~300K0.82×
37Alaska~20K0.82×
38New Mexico~40K0.81×
39West Virginia~40K0.81×
40Virginia~200K0.79×
41Tennessee~200K0.78×
42Idaho~40K0.77×
43Nebraska~40K0.73×
44Alabama~100K0.68×
45Utah~60K0.67×
46Louisiana~90K0.66×
47Texas~600K0.65×
48Mississippi~50K0.62×
49Arkansas~50K0.61×
50Oklahoma~60K0.55×
Fig. 06

Affinity by region

Affinity by region — Major League Baseball All-Star Game, United States
0.55×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Baseball All-Star Game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Baseball All-Star Game audience
#·InterestCategoryAffinity×
01Mariano RiveraSports22.77×
02Manny MachadoSports22.53×
03Baseball gloveSports15.40×
04Bryce HarperSports13.73×
05Little League World SeriesSports13.72×
06Minor League BaseballSports13.42×
07USA BaseballSports13.21×
08Major League Baseball postseasonSports11.01×
09MLB NetworkSports9.60×
10Aaron JudgeSports9.32×
11Baseball batSports9.27×
12MLB.comSports8.85×
13World SeriesSports7.87×
14SoftballSports5.30×
15Detroit TigersSports4.56×
16Chicago CubsSports4.56×
17Los Angeles DodgersSports4.30×
18New York YankeesSports4.15×
19MLBSports3.79×
20BaseballSports2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Baseball All-Star Game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Baseball All-Star Game audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
Pet OwnershipJOY1.15×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Baseball All-Star Game audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Community OrientationOPEN0.77×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Baseball All-Star Game have in United States?

Major League Baseball All-Star Game has an estimated audience of 10,461,473 people in United States, concentrated in California and New York.

02

What is the gender split and age of Major League Baseball All-Star Game fans?

31.8% of Major League Baseball All-Star Game fans are female, 68.2% are male, with an average age of 36.7 years.

03

Which brands do Major League Baseball All-Star Game fans like most?

Major League Baseball All-Star Game fans show strongest brand affinity for Minor League Baseball (13.42×), MLB.com (8.85×), and USA Baseball (13.21×) over the country average.

04

Where do Major League Baseball All-Star Game fans live in United States?

Major League Baseball All-Star Game fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~800K), and Pennsylvania (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Baseball All-Star Game fans also like?

Beyond Major League Baseball All-Star Game itself, the audience over-indexes on MLB.com (8.85×), USA Baseball (13.21×), Baseball bat (9.27×), and MLB (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Major League Baseball All-Star Game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Baseball All-Star Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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