Major League Baseball postseason Audience in United States
Major League Baseball postseason has an estimated audience of 3,200,589 people in United States. 27.4% are female, 72.6% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Los Angeles Angels of Anaheim, Autism Awareness, Capital One, Diabetes mellitus awareness.
The average Major League Baseball postseason fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Los Angeles Angels of Anaheim, Autism Awareness, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the Major League Baseball postseason audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Baseball
Demographics of Major League Baseball postseason fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 38.2 |
| Estimated audience size | 3,200,589 |
Audience persona
The typical Major League Baseball postseason fan in United States is more male, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 628,328 | 1.79× |
| Texas | 309,783 | 1.13× |
| New York | 305,526 | 1.71× |
| Florida | 162,105 | 0.75× |
| Pennsylvania | 160,418 | 1.49× |
| New Jersey | 118,959 | 1.46× |
| Illinois | 113,708 | 1.07× |
| Ohio | 108,650 | 1.1× |
| Michigan | 85,932 | 1.03× |
| Georgia | 85,777 | 0.87× |
| Arizona | 84,526 | 1.29× |
| Virginia | 77,021 | 0.99× |
| Missouri | 73,795 | 1.43× |
| North Carolina | 69,590 | 0.72× |
| Washington | 67,338 | 1.05× |
| Maryland | 58,835 | 1.07× |
| Massachusetts | 58,402 | 0.93× |
| Indiana | 48,119 | 0.82× |
| Wisconsin | 47,762 | 0.99× |
| Colorado | 47,623 | 0.94× |
| Tennessee | 42,298 | 0.66× |
| Kansas | 35,688 | 1.41× |
| Connecticut | 35,587 | 1.11× |
| South Carolina | 34,175 | 0.71× |
| Minnesota | 33,865 | 0.74× |
| Utah | 31,488 | 1.1× |
| Nevada | 29,827 | 0.96× |
| Oklahoma | 29,724 | 0.84× |
| Oregon | 29,625 | 0.81× |
| Alabama | 29,562 | 0.66× |
| Kentucky | 28,785 | 0.72× |
| Louisiana | 26,404 | 0.64× |
| Iowa | 22,290 | 0.85× |
| Arkansas | 19,938 | 0.76× |
| New Mexico | 18,589 | 1.16× |
| Nebraska | 16,134 | 1.01× |
| Mississippi | 14,506 | 0.55× |
| Hawaii | 14,351 | 1.04× |
| Idaho | 13,771 | 0.86× |
| Washington, District of Columbia | 11,799 | 1.23× |
| Maine | 10,682 | 0.93× |
| Delaware | 10,545 | 1.19× |
| New Hampshire | 10,519 | 0.83× |
| Rhode Island | 10,157 | 1× |
| West Virginia | 9,716 | 0.65× |
| Alaska | 8,794 | 1.28× |
| Vermont | 8,275 | 1.47× |
| Montana | 7,961 | 0.9× |
| South Dakota | 5,723 | 0.77× |
| North Dakota | 4,723 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Rodgers | 28.78× | Sports |
| Los Angeles Angels of Anaheim | 39.22× | Sports |
| Autism Awareness | 19.03× | Health |
| Capital One | 7.67× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Google Maps | 7.18× | Internet & Social Media |
| Manny Machado | 43.22× | Sports |
| Luka Dončić | 15.55× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Aaron Judge | 12.64× | Sports |
| DraftKings | 17.18× | Sports |
| Enterprise Rent-A-Car | 6.63× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| CarGurus | 6.19× | Cars & Mobility |
| Indeed.com | 4.32× | Business & Career |
| Yankee Stadium | 29.5× | Sports |
| Bruce Willis | 7.42× | Movies & TV |
| Circle K | 7.08× | Shopping |
| AccuWeather | 5.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Sports Activity | POWER | 1.15 |
| Risk Appetite | THRILL | 1.07 |
| Urban Lifestyle | OPEN | 1.06 |
| Tradition | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.9% |
| Canada | 17.2% |
| Taiwan | 2.3% |
See Major League Baseball postseason audiences in other countries
- Major League Baseball postseason — Germany
- Major League Baseball postseason — United Kingdom
- Major League Baseball postseason — France
- Major League Baseball postseason — Italy
- Major League Baseball postseason — Spain
- Major League Baseball postseason — Brazil
- Major League Baseball postseason — Japan
- Major League Baseball postseason — South Korea
- Major League Baseball postseason — India
More Baseball audiences in United States
- MLB (63,450,411)
- New York Yankees (27,112,314)
- Detroit Tigers (26,562,248)
- Chicago Cubs (20,317,705)
- Los Angeles Dodgers (19,256,138)
Frequently asked questions
How many fans does Major League Baseball postseason have in United States?
Major League Baseball postseason has an estimated audience of 3,200,589 people in United States, concentrated in California and Texas.
What is the gender split and age of Major League Baseball postseason fans?
27.4% of Major League Baseball postseason fans are female, 72.6% are male, with an average age of 38.2 years.
Which brands do Major League Baseball postseason fans like most?
Major League Baseball postseason fans show strongest brand affinity for Aaron Rodgers (28.78×), Los Angeles Angels of Anaheim (39.22×), and Autism Awareness (19.03×) over the country average.
Where do Major League Baseball postseason fans live in United States?
Major League Baseball postseason fans in United States are most concentrated in California (reach 628,328), Texas (reach 309,783), and New York (reach 305,526). These three regions account for the largest share of the active audience.
What other brands do Major League Baseball postseason fans also like?
Beyond Major League Baseball postseason itself, the audience over-indexes on Los Angeles Angels of Anaheim (39.22×), Autism Awareness (19.03×), Capital One (7.67×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Major League Baseball postseason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.