Major League Baseball postseason Audience in United States

Major League Baseball postseason logo

Major League Baseball postseason has an estimated audience of 3,200,589 people in United States. 27.4% are female, 72.6% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Alaska, Nebraska, Minnesota, Vocal harmony, Grinch.

The average Major League Baseball postseason fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Nebraska, Minnesota, with strongest over-indexing on Alaska (3.2× the country average). Demographically, the Major League Baseball postseason audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Baseball

Demographics of Major League Baseball postseason fans

Demographic split for Major League Baseball postseason audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.2
Estimated audience size3,200,589

Audience persona

The typical Major League Baseball postseason fan in United States is more male, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Major League Baseball postseason in United States
RegionReachAffinity
California628,3281.79×
Texas309,7831.13×
New York305,5261.71×
Florida162,1050.75×
Pennsylvania160,4181.49×
New Jersey118,9591.46×
Illinois113,7081.07×
Ohio108,6501.1×
Michigan85,9321.03×
Georgia85,7770.87×
Arizona84,5261.29×
Virginia77,0210.99×
Missouri73,7951.43×
North Carolina69,5900.72×
Washington67,3381.05×
Maryland58,8351.07×
Massachusetts58,4020.93×
Indiana48,1190.82×
Wisconsin47,7620.99×
Colorado47,6230.94×
Tennessee42,2980.66×
Kansas35,6881.41×
Connecticut35,5871.11×
South Carolina34,1750.71×
Minnesota33,8650.74×
Utah31,4881.1×
Nevada29,8270.96×
Oklahoma29,7240.84×
Oregon29,6250.81×
Alabama29,5620.66×
Kentucky28,7850.72×
Louisiana26,4040.64×
Iowa22,2900.85×
Arkansas19,9380.76×
New Mexico18,5891.16×
Nebraska16,1341.01×
Mississippi14,5060.55×
Hawaii14,3511.04×
Idaho13,7710.86×
Washington, District of Columbia11,7991.23×
Maine10,6820.93×
Delaware10,5451.19×
New Hampshire10,5190.83×
Rhode Island10,1571×
West Virginia9,7160.65×
Alaska8,7941.28×
Vermont8,2751.47×
Montana7,9610.9×
South Dakota5,7230.77×
North Dakota4,7230.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major League Baseball postseason audience
BrandAffinityCategory
Alaska3.2×Travel & Leisure
Nebraska3.37×Travel & Leisure
Minnesota2.12×Travel & Leisure
Vocal harmony5.24×Music & Radio
Grinch4.03×Movies & TV
Governor of Michigan7.08×Politics & Society
Goop4.96×Internet & Social Media
Wok5.49×Food & Beverages
Google Analytics4.01×Internet & Social Media
Justice2.16×Politics & Society
Pro-Ject3×Music & Radio
Mathcore5.81×Music & Radio
Sinaloa2.5×Travel & Leisure
Guitarist (magazine)7.63×Music & Radio
UK garage3.59×Music & Radio
Regional styles of Mexican music1.85×Music & Radio
Nebraska Cornhuskers football2.3×Sports
Hipster5.88×Politics & Society
Graham Greene3.66×Literature
Jesse Plemons2.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major League Baseball postseason audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
Sports ActivityPOWER1.15
Risk AppetiteTHRILL1.07
Urban LifestyleOPEN1.06
TraditionCONSERVATISM1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Major League Baseball postseason
CountryShare
United States70.9%
Canada17.2%
Taiwan2.3%

See Major League Baseball postseason audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Major League Baseball postseason have in United States?

Major League Baseball postseason has an estimated audience of 3,200,589 people in United States, concentrated in California and Texas.

What is the gender split and age of Major League Baseball postseason fans?

27.4% of Major League Baseball postseason fans are female, 72.6% are male, with an average age of 38.2 years.

Which brands do Major League Baseball postseason fans like most?

Major League Baseball postseason fans show strongest brand affinity for Alaska (3.2×), Nebraska (3.37×), and Minnesota (2.12×) over the country average.

Where do Major League Baseball postseason fans live in United States?

Major League Baseball postseason fans in United States are most concentrated in California (reach 628,328), Texas (reach 309,783), and New York (reach 305,526). These three regions account for the largest share of the active audience.

What other brands do Major League Baseball postseason fans also like?

Beyond Major League Baseball postseason itself, the audience over-indexes on Nebraska (3.37×), Minnesota (2.12×), Vocal harmony (5.24×), and Grinch (4.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Baseball postseason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.