Rascasse Audience Intelligence

Major League Baseball postseason Audience in United States

A data profile of the people who buy, follow and care about Major League Baseball postseason in United States — modelled from more than twelve digital signal sources. Major League Baseball postseason has an estimated audience of 3,200,863 people in United States.

#51among Baseball in United States#121among Event in United States#858in Sports

The average Major League Baseball postseason fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Los Angeles Angels of Anaheim, Aaron Judge, Major League Baseball All-Star Game, with strongest over-indexing on Los Angeles Angels of Anaheim (25.29× the country average).

Demographically, the Major League Baseball postseason audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Baseball postseason fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Angels of Anaheim.

Category: Sports · Type: Event · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Baseball postseason profile in United States.

Audience size
3.2M
in United States
Gender
27.4%♀
72.6% male
Age
38.2
average years
Country rank
#9734
Event in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Baseball postseason fans

27.4% are female, 72.6% are male, average age 38.2.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Major League Baseball postseason audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.2
Estimated audience size3,200,863
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Major League Baseball postseason audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

70.8%

of the worldwide Major League Baseball postseason audience comes from United States.

Worldwide audience distribution share by country for Major League Baseball postseason
CountryShare
United States70.8%
Canada17.2%
Taiwan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Baseball postseason audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Baseball postseason fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.92×
02California~600K1.83×
03Wisconsin~70K1.48×
04New York~300K1.41×
05Pennsylvania~100K1.31×
06Missouri~70K1.30×
07New Jersey~100K1.22×
08Arizona~80K1.22×
09Kansas~30K1.21×
10Vermont~7K1.18×
11Illinois~100K1.16×
12New Mexico~20K1.15×
13Hawaii~20K1.15×
14Utah~30K1.10×
15Washington, District of Columbia~10K1.10×
16Alaska~8K1.10×
17Idaho~20K1.09×
18Delaware~10K1.08×
19Connecticut~30K1.04×
20Nevada~30K1.04×
21Iowa~30K1.04×
22Montana~9K1.04×
23Texas~300K1.01×
24Nebraska~20K1.01×
25Ohio~100K0.99×
26Michigan~80K0.98×
27Massachusetts~60K0.98×
28Rhode Island~10K0.98×
29Maryland~50K0.97×
30Oregon~30K0.93×
31South Dakota~7K0.93×
32Colorado~50K0.92×
33New Hampshire~10K0.92×
34Maine~10K0.92×
35Indiana~50K0.91×
36Virginia~70K0.89×
37North Dakota~6K0.89×
38Georgia~80K0.83×
39Arkansas~20K0.82×
40Oklahoma~30K0.81×
41South Carolina~40K0.78×
42Kentucky~30K0.78×
43West Virginia~10K0.78×
44Minnesota~30K0.74×
45Florida~200K0.73×
46Tennessee~50K0.73×
47Mississippi~20K0.72×
48North Carolina~70K0.71×
49Alabama~30K0.70×
50Louisiana~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Major League Baseball postseason, United States
0.70×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Baseball postseason audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Baseball postseason audience
#·InterestCategoryAffinity×
01Los Angeles Angels of AnaheimSports25.29×
02Manny MachadoSports24.66×
03Derek JeterSports16.34×
04Baseball gloveSports14.85×
05World Baseball ClassicSports13.31×
06Aaron JudgeSports13.20×
07Major League Baseball All-Star GameSports11.01×
08World SeriesSports10.91×
09Miami MarlinsSports8.97×
10Seattle MarinersSports8.57×
11Minor League BaseballSports7.39×
12Toronto Blue JaysSports7.32×
13Tampa Bay RaysSports7.09×
14Chicago White SoxSports6.83×
15Aaron RodgersSports5.81×
16Milwaukee BrewersSports4.63×
17MLB.comSports4.37×
18Atlanta BravesSports4.30×
19San Francisco 49ersSports4.03×
20Planet FitnessSports2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Baseball postseason audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Baseball postseason audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Convenience OrientationPREMIUM1.36×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Baseball postseason audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
MindfulnessBALANCE0.63×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Baseball postseason have in United States?

Major League Baseball postseason has an estimated audience of 3,200,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Major League Baseball postseason fans?

27.4% of Major League Baseball postseason fans are female, 72.6% are male, with an average age of 38.2 years.

03

Which brands do Major League Baseball postseason fans like most?

Major League Baseball postseason fans show strongest brand affinity for Los Angeles Angels of Anaheim (25.29×), Aaron Judge (13.2×), and Major League Baseball All-Star Game (11.01×) over the country average.

04

Where do Major League Baseball postseason fans live in United States?

Major League Baseball postseason fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Baseball postseason fans also like?

Beyond Major League Baseball postseason itself, the audience over-indexes on Aaron Judge (13.2×), Major League Baseball All-Star Game (11.01×), Seattle Mariners (8.57×), and World Series (10.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Major League Baseball postseason audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Baseball postseason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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