Rascasse Audience Intelligence

Mariano Rivera Audience in United States

A data profile of the people who buy, follow and care about Mariano Rivera in United States — modelled from more than twelve digital signal sources. Mariano Rivera has an estimated audience of 692,515 people in United States.

#228among Baseball in United States#7087among Person in United States#2850in Sports

The average Mariano Rivera fan in United States is 35.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Manny Machado, High School DxD, Aaron Judge, with strongest over-indexing on Manny Machado (306.17× the country average).

Demographically, the Mariano Rivera audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mariano Rivera fan in United States is more female, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Manny Machado.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariano Rivera profile in United States.

Audience size
693K
in United States
Gender
58.3%♀
41.7% male
Age
35.5
average years
Country rank
#30119
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariano Rivera fans

58.3% are female, 41.7% are male, average age 35.5.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Mariano Rivera audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.5
Estimated audience size692,515
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Mariano Rivera audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Mariano Rivera audience comes from United States.

Worldwide audience distribution share by country for Mariano Rivera
CountryShare
United States71.8%
Mexico10.0%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariano Rivera audience in United States is strongest.

Fig. 05

Top regions by affinity

Mariano Rivera fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K3.22×
02New Jersey~60K3.15×
03Connecticut~20K3.00×
04Massachusetts~20K1.61×
05Rhode Island~4K1.58×
06Pennsylvania~30K1.38×
07Vermont~2K1.31×
08Delaware~3K1.30×
09New Hampshire~4K1.28×
10Washington, District of Columbia~3K1.21×
11Florida~60K1.17×
12Maine~3K1.14×
13Illinois~20K0.98×
14Maryland~10K0.98×
15California~80K0.97×
16Ohio~20K0.93×
17Virginia~20K0.93×
18Washington~10K0.87×
19North Carolina~20K0.86×
20South Carolina~9K0.86×
21Nevada~6K0.86×
22Missouri~10K0.85×
23Kansas~5K0.84×
24West Virginia~3K0.84×
25Arizona~10K0.83×
26Hawaii~3K0.82×
27North Dakota~1K0.82×
28Iowa~5K0.81×
29Montana~2K0.81×
30Nebraska~3K0.80×
31Indiana~10K0.79×
32Wisconsin~9K0.79×
33Kentucky~7K0.78×
34South Dakota~1K0.78×
35Texas~50K0.77×
36Georgia~20K0.77×
37Colorado~9K0.77×
38Tennessee~10K0.75×
39Minnesota~8K0.75×
40Oregon~6K0.75×
41Alaska~1K0.75×
42New Mexico~3K0.74×
43Michigan~10K0.73×
44Idaho~3K0.70×
45Utah~4K0.69×
46Louisiana~6K0.68×
47Oklahoma~5K0.67×
48Mississippi~4K0.66×
49Arkansas~4K0.66×
50Alabama~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Mariano Rivera, United States
0.61×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariano Rivera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariano Rivera audience
#·InterestCategoryAffinity×
01Manny MachadoSports306.17×
02HellsingLiterature125.86×
03High School DxDMovies & TV91.24×
04Derek JeterSports60.83×
05Rosario + VampireLiterature57.59×
06Aaron JudgeSports34.43×
07Reggie JacksonSports28.61×
08Major League Baseball All-Star GameSports22.77×
09Minor League BaseballSports21.25×
10James McAvoyMovies & TV20.00×
11Dirk NowitzkiSports20.00×
12Eva GreenMovies & TV19.81×
13Rose LeslieMovies & TV18.72×
14Damian LillardSports17.17×
15Stanley CupSports16.54×
16Dennis QuaidMovies & TV15.84×
17Eyes Wide ShutMovies & TV15.74×
18Little League World SeriesSports14.34×
19Wilt ChamberlainSports14.16×
20SoftballSports7.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariano Rivera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariano Rivera audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
SpiritualityBALANCE1.36×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariano Rivera audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
Design AffinityPREMIUM0.73×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariano Rivera have in United States?

Mariano Rivera has an estimated audience of 692,515 people in United States, concentrated in New York and California.

02

What is the gender split and age of Mariano Rivera fans?

58.3% of Mariano Rivera fans are female, 41.7% are male, with an average age of 35.5 years.

03

Which brands do Mariano Rivera fans like most?

Mariano Rivera fans show strongest brand affinity for Manny Machado (306.17×), High School DxD (91.24×), and Aaron Judge (34.43×) over the country average.

04

Where do Mariano Rivera fans live in United States?

Mariano Rivera fans in United States are most concentrated in New York (reach ~100K), California (reach ~80K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mariano Rivera fans also like?

Beyond Mariano Rivera itself, the audience over-indexes on High School DxD (91.24×), Aaron Judge (34.43×), Derek Jeter (60.83×), and Hellsing (125.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Mariano Rivera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariano Rivera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →