Mariano Rivera Audience in United States

Mariano Rivera logo

Mariano Rivera has an estimated audience of 723,796 people in United States. 58.3% are female, 41.7% are male, average age 35.5. Top regions: New York, California, Florida. Top brand affinities: College of the Holy Cross, Harvey Mudd College, Nationality, Holt Renfrew, Vocal harmony.

The average Mariano Rivera fan in United States is 35.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include College of the Holy Cross, Harvey Mudd College, Nationality, with strongest over-indexing on College of the Holy Cross (144.8× the country average). Demographically, the Mariano Rivera audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Mariano Rivera fans

Demographic split for Mariano Rivera audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.5
Estimated audience size723,796

Audience persona

The typical Mariano Rivera fan in United States is more female, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for College of the Holy Cross.

Top regions in United States

Top regions ranked by reach for Mariano Rivera in United States
RegionReachAffinity
New York136,4603.37×
California78,0090.98×
Florida60,1531.23×
New Jersey58,9603.2×
Texas49,9850.8×
Pennsylvania34,6461.42×
Illinois25,0361.04×
Massachusetts23,7291.66×
Ohio22,4771.01×
Connecticut21,3032.93×
North Carolina19,0850.88×
Georgia17,4660.78×
Virginia16,8750.96×
Michigan13,1730.7×
Maryland12,8281.03×
Washington12,3140.85×
Arizona11,1360.75×
Tennessee11,1340.77×
Missouri10,2210.88×
Indiana10,1880.77×
Colorado8,9170.78×
South Carolina8,8040.81×
Wisconsin8,1590.75×
Minnesota7,7760.75×
Kentucky6,8370.75×
Louisiana6,1380.66×
Nevada6,0920.87×
Oregon6,0050.72×
Oklahoma5,2040.65×
Alabama5,0940.5×
Kansas4,6590.82×
Iowa4,5530.76×
Utah3,9410.61×
Rhode Island3,8071.65×
New Hampshire3,7691.32×
Arkansas3,4460.58×
Mississippi3,3240.56×
Maine2,8611.1×
Nebraska2,7930.77×
Washington, District of Columbia2,7791.28×
West Virginia2,6460.78×
Delaware2,5461.27×
New Mexico2,4210.67×
Hawaii2,2570.73×
Idaho2,0660.57×
Vermont1,7611.39×
Montana1,4090.7×
South Dakota1,0720.64×
North Dakota1,0130.68×
Alaska6290.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mariano Rivera audience
BrandAffinityCategory
College of the Holy Cross144.8×Business & Career
Harvey Mudd College137.16×Business & Career
Nationality4.22×Politics & Society
Holt Renfrew20×Shopping
Vocal harmony6.17×Music & Radio
Progressive rock2.73×Music & Radio
Historic site5.31×Arts & Culture
Mathcore8.98×Music & Radio
Stay at Home Mum13.96×Kids & Family
Israel2.11×Travel & Leisure
Grinch3.86×Movies & TV
MULIA14.47×Travel & Leisure
JDSU2.31×Business & Career
Henry Hugglemonster13.54×Movies & TV
Governor of Michigan5.26×Politics & Society
Home Delivery2.17×Food & Beverages
Personalised Gifts2.88×Home & Garden
Kerang4.42×Travel & Leisure
Panama2.32×Travel & Leisure
Goop3.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mariano Rivera audience
TraitClusterScore
SpiritualityBALANCE1.08
Urban LifestyleOPEN1.02
IndulgenceJOY0.99
Quality AwarenessPREMIUM0.97
Community OrientationOPEN0.95
Convenience OrientationPREMIUM0.9

Worldwide distribution

Worldwide audience distribution share by country for Mariano Rivera
CountryShare
United States73.0%
Mexico9.6%
Canada3.7%

See Mariano Rivera audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Mariano Rivera have in United States?

Mariano Rivera has an estimated audience of 723,796 people in United States, concentrated in New York and California.

What is the gender split and age of Mariano Rivera fans?

58.3% of Mariano Rivera fans are female, 41.7% are male, with an average age of 35.5 years.

Which brands do Mariano Rivera fans like most?

Mariano Rivera fans show strongest brand affinity for College of the Holy Cross (144.8×), Harvey Mudd College (137.16×), and Nationality (4.22×) over the country average.

Where do Mariano Rivera fans live in United States?

Mariano Rivera fans in United States are most concentrated in New York (reach 136,460), California (reach 78,009), and Florida (reach 60,153). These three regions account for the largest share of the active audience.

What other brands do Mariano Rivera fans also like?

Beyond Mariano Rivera itself, the audience over-indexes on Harvey Mudd College (137.16×), Nationality (4.22×), Holt Renfrew (20×), and Vocal harmony (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariano Rivera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.