Rascasse Audience Intelligence

Nippon Professional Baseball Audience in United States

A data profile of the people who buy, follow and care about Nippon Professional Baseball in United States — modelled from more than twelve digital signal sources. Nippon Professional Baseball has an estimated audience of 1,183,985 people in United States.

#245among Event in United States#1944in Sports

The average Nippon Professional Baseball fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Colorado Rockies, World Baseball Classic, World Series, with strongest over-indexing on Colorado Rockies (28.13× the country average).

Demographically, the Nippon Professional Baseball audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nippon Professional Baseball fan in United States is more male, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Colorado Rockies.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nippon Professional Baseball profile in United States.

Audience size
1.2M
in United States
Gender
39.4%♀
60.6% male
Age
38.1
average years
Country rank
#21066
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nippon Professional Baseball fans

39.4% are female, 60.6% are male, average age 38.1.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Nippon Professional Baseball audience in United States
MetricValue
Female39.4%
Male60.6%
Average age38.1
Estimated audience size1,183,985
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Nippon Professional Baseball audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Nippon Professional Baseball audience comes from United States.

Worldwide audience distribution share by country for Nippon Professional Baseball
CountryShare
Japan71.4%
United States11.9%
Taiwan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nippon Professional Baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Nippon Professional Baseball fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K4.96×
02Nevada~40K3.31×
03New York~100K2.04×
04California~200K1.67×
05Ohio~60K1.64×
06Louisiana~20K1.40×
07Rhode Island~5K1.38×
08Mississippi~10K1.37×
09Illinois~50K1.21×
10Tennessee~30K1.21×
11Washington, District of Columbia~4K1.20×
12Massachusetts~30K1.16×
13Maryland~20K1.11×
14New Jersey~30K1.08×
15Arizona~30K1.08×
16Indiana~20K1.08×
17Arkansas~10K1.07×
18Connecticut~10K1.01×
19Pennsylvania~40K1.00×
20Iowa~10K0.99×
21Georgia~40K0.98×
22Texas~100K0.95×
23Virginia~30K0.92×
24South Carolina~20K0.88×
25Alaska~2K0.88×
26Washington~20K0.87×
27Kentucky~10K0.87×
28Kansas~8K0.86×
29Nebraska~5K0.86×
30Florida~70K0.84×
31Delaware~3K0.83×
32Oregon~10K0.81×
33South Dakota~2K0.80×
34Alabama~10K0.78×
35New Hampshire~4K0.78×
36Colorado~10K0.76×
37Maine~3K0.74×
38North Carolina~30K0.72×
39Wisconsin~10K0.72×
40Vermont~1K0.72×
41Idaho~4K0.71×
42North Dakota~2K0.70×
43Michigan~20K0.69×
44Missouri~10K0.67×
45Utah~7K0.67×
46Montana~2K0.66×
47Minnesota~10K0.64×
48West Virginia~4K0.64×
49New Mexico~4K0.61×
50Oklahoma~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Nippon Professional Baseball, United States
0.58×1.00×4.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nippon Professional Baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nippon Professional Baseball audience
#·InterestCategoryAffinity×
01DeMariniSports32.99×
02World Baseball ClassicSports32.81×
03Colorado RockiesSports28.13×
04Baseball gloveSports17.10×
05Derek JeterSports14.42×
06World SeriesSports13.47×
07Little League World SeriesSports13.45×
08DaisoFashion & Accessoires12.25×
09Baltimore OriolesSports11.08×
10Aaron JudgeSports10.54×
11FIFA Club World CupSports10.41×
12Major League Baseball All-Star GameSports9.60×
13Minor League BaseballSports7.96×
14Seattle MarinersSports7.95×
15SoftballSports7.70×
16New York MetsSports6.33×
17Baseball capFashion & Accessoires5.86×
18San Francisco 49ersSports5.29×
19Milwaukee BrewersSports4.35×
20Las VegasTravel & Leisure2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nippon Professional Baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nippon Professional Baseball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
PatriotismCONSERVATISM1.45×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nippon Professional Baseball audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nippon Professional Baseball have in United States?

Nippon Professional Baseball has an estimated audience of 1,183,985 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nippon Professional Baseball fans?

39.4% of Nippon Professional Baseball fans are female, 60.6% are male, with an average age of 38.1 years.

03

Which brands do Nippon Professional Baseball fans like most?

Nippon Professional Baseball fans show strongest brand affinity for Colorado Rockies (28.13×), World Baseball Classic (32.81×), and World Series (13.47×) over the country average.

04

Where do Nippon Professional Baseball fans live in United States?

Nippon Professional Baseball fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nippon Professional Baseball fans also like?

Beyond Nippon Professional Baseball itself, the audience over-indexes on World Baseball Classic (32.81×), World Series (13.47×), Seattle Mariners (7.95×), and Major League Baseball All-Star Game (9.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Nippon Professional Baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nippon Professional Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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