Nippon Professional Baseball Audience in United States

Nippon Professional Baseball logo

Nippon Professional Baseball has an estimated audience of 1,184,635 people in United States. 39.4% are female, 60.6% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Nationality, Israel, Panama, Spinal muscular atrophy, Buying and Selling Real Estate.

The average Nippon Professional Baseball fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Israel, Panama, with strongest over-indexing on Nationality (7.06× the country average). Demographically, the Nippon Professional Baseball audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Nippon Professional Baseball fans

Demographic split for Nippon Professional Baseball audience in United States
MetricValue
Female39.4%
Male60.6%
Average age38.1
Estimated audience size1,184,635

Audience persona

The typical Nippon Professional Baseball fan in United States is more male, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Nippon Professional Baseball in United States
RegionReachAffinity
California189,1101.45×
New York153,2072.31×
Texas72,5480.71×
Ohio68,0771.87×
Florida56,5820.71×
Illinois53,3691.35×
Pennsylvania42,2671.06×
Nevada41,1013.59×
New Jersey35,7731.19×
Tennessee32,7521.38×
Virginia28,8721×
Massachusetts28,4431.22×
Hawaii26,8025.26×
North Carolina26,1650.73×
Indiana25,6401.18×
Maryland25,1261.23×
Louisiana24,6551.61×
Michigan22,5170.73×
Arizona20,3620.84×
Washington19,7210.83×
Georgia18,2620.5×
Mississippi15,2481.56×
Colorado13,6310.73×
Kentucky13,1130.88×
Missouri11,5090.6×
Wisconsin11,4080.64×
Connecticut11,2010.94×
Oregon10,9670.81×
Arkansas9,5160.97×
Iowa9,1800.94×
Minnesota8,5600.5×
Kansas7,6780.82×
South Carolina7,1720.4×
Rhode Island5,7851.53×
Alabama5,5680.34×
Washington, District of Columbia4,8411.36×
Oklahoma4,6340.35×
Nebraska4,3040.72×
Utah4,0310.38×
Idaho3,6270.61×
New Hampshire3,5830.77×
Maine3,0800.73×
West Virginia2,6860.49×
Delaware2,4860.76×
New Mexico2,0820.35×
Montana1,4460.44×
Alaska9120.36×
North Dakota7940.33×
Vermont7720.37×
South Dakota7370.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nippon Professional Baseball audience
BrandAffinityCategory
Nationality7.06×Politics & Society
Israel2.94×Travel & Leisure
Panama2.94×Travel & Leisure
Spinal muscular atrophy7.15×Health
Buying and Selling Real Estate5.8×Home & Garden
Staycation2.38×Home & Garden
Home staging3.55×Home & Garden
Justice1.93×Politics & Society
Personalised Gifts2.42×Home & Garden
Home Delivery1.65×Food & Beverages
Wikia1.78×Internet & Social Media
Keith Stanfield3.35×Movies & TV
James Madison University6.47×Business & Career
JTV (Indonesia)2.61×
Sue Monk Kidd15.14×Literature
St Matthew Passion20.58×
Jeep Grand Cherokee (WJ)2.76×Cars & Mobility
Penn & Teller3.65×Movies & TV
Sears1.81×Shopping
Isabela (province)5.57×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nippon Professional Baseball audience
TraitClusterScore
SpiritualityBALANCE1.24
Urban LifestyleOPEN1.05
Community OrientationOPEN1
TravellingTHRILL0.99
Need for SecurityCONSERVATISM0.99
Convenience OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Nippon Professional Baseball
CountryShare
Japan71.3%
United States11.9%
Taiwan3.2%

See Nippon Professional Baseball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Nippon Professional Baseball have in United States?

Nippon Professional Baseball has an estimated audience of 1,184,635 people in United States, concentrated in California and New York.

What is the gender split and age of Nippon Professional Baseball fans?

39.4% of Nippon Professional Baseball fans are female, 60.6% are male, with an average age of 38.1 years.

Which brands do Nippon Professional Baseball fans like most?

Nippon Professional Baseball fans show strongest brand affinity for Nationality (7.06×), Israel (2.94×), and Panama (2.94×) over the country average.

Where do Nippon Professional Baseball fans live in United States?

Nippon Professional Baseball fans in United States are most concentrated in California (reach 189,110), New York (reach 153,207), and Texas (reach 72,548). These three regions account for the largest share of the active audience.

What other brands do Nippon Professional Baseball fans also like?

Beyond Nippon Professional Baseball itself, the audience over-indexes on Israel (2.94×), Panama (2.94×), Spinal muscular atrophy (7.15×), and Buying and Selling Real Estate (5.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nippon Professional Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.