Louisville Bats Audience in United States

Louisville Bats logo

Louisville Bats has an estimated audience of 883,688 people in United States. 29.0% are female, 71.0% are male, average age 40.2. Top regions: Kentucky, Indiana, Ohio. Top brand affinities: Sinaloa, Iowa Lottery, Sue Monk Kidd, Alaska, Nebraska.

The average Louisville Bats fan in United States is 40.2 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Indiana, Ohio. Top brand affinities include Sinaloa, Iowa Lottery, Sue Monk Kidd, with strongest over-indexing on Sinaloa (5.17× the country average). Demographically, the Louisville Bats audience skews more male with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Louisville Bats fans

Demographic split for Louisville Bats audience in United States
MetricValue
Female29.0%
Male71.0%
Average age40.2
Estimated audience size883,688

Audience persona

The typical Louisville Bats fan in United States is more male, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Louisville Bats in United States
RegionReachAffinity
Kentucky288,69726.06×
Indiana90,1095.58×
Ohio76,4182.81×
California20,4070.21×
Tennessee18,9621.07×
Texas18,7880.25×
Florida18,0450.3×
Illinois14,3820.49×
Georgia12,7680.47×
Pennsylvania11,3290.38×
Michigan11,0460.48×
New York10,6270.22×
North Carolina9,6960.36×
Virginia8,0710.37×
Arizona6,6550.37×
Missouri6,5110.46×
Iowa5,7290.79×
South Carolina5,6390.42×
Wisconsin5,4360.41×
New Jersey5,4220.24×
Alabama5,3340.43×
Minnesota4,9310.39×
Colorado4,0230.29×
Washington3,9910.23×
Nebraska3,5350.8×
West Virginia3,4430.84×
Massachusetts3,4150.2×
Louisiana3,4130.3×
Maryland2,7630.18×
Nevada2,5820.3×
Connecticut2,5690.29×
Oklahoma2,4500.25×
Oregon2,2400.22×
Kansas2,0420.29×
Mississippi2,0380.28×
Arkansas1,9370.27×
Utah1,5360.19×
Montana1,1910.49×
New Mexico1,1620.26×
Idaho8490.19×
New Hampshire8060.23×
Hawaii7760.2×
Washington, District of Columbia7550.28×
Maine7000.22×
South Dakota6380.31×
Vermont5200.34×
Delaware4600.19×
Rhode Island4510.16×
Alaska4290.23×
North Dakota4090.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louisville Bats audience
BrandAffinityCategory
Sinaloa5.17×Travel & Leisure
Iowa Lottery13.33×Games
Sue Monk Kidd38.41×Literature
Alaska2.05×Travel & Leisure
Nebraska2.85×Travel & Leisure
Minnesota1.81×Travel & Leisure
Unique Gifts1.97×Shopping
Elsword12.74×Games
Jesse Plemons2.66×Movies & TV
Pillow1.62×Home & Garden
Graham Greene4.42×Literature
Saving1.98×Business & Career
Nebraska Cornhuskers football2.43×Sports
UK garage3.47×Music & Radio
Kansas1.61×Travel & Leisure
Birthday Gifts1.96×Kids & Family
Justice1.7×Politics & Society
Captain America (1990 film)2.49×Movies & TV
Home staging2.78×Home & Garden
Historic site2.24×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louisville Bats audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
IndulgenceJOY1.37
Pet OwnershipJOY1.35
Luxury OrientationPREMIUM1.35
Sports ActivityPOWER1.25
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Louisville Bats
CountryShare
United States92.6%
Canada3.4%
United Kingdom1.0%

See Louisville Bats audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Louisville Bats have in United States?

Louisville Bats has an estimated audience of 883,688 people in United States, concentrated in Kentucky and Indiana.

What is the gender split and age of Louisville Bats fans?

29.0% of Louisville Bats fans are female, 71.0% are male, with an average age of 40.2 years.

Which brands do Louisville Bats fans like most?

Louisville Bats fans show strongest brand affinity for Sinaloa (5.17×), Iowa Lottery (13.33×), and Sue Monk Kidd (38.41×) over the country average.

Where do Louisville Bats fans live in United States?

Louisville Bats fans in United States are most concentrated in Kentucky (reach 288,697), Indiana (reach 90,109), and Ohio (reach 76,418). These three regions account for the largest share of the active audience.

What other brands do Louisville Bats fans also like?

Beyond Louisville Bats itself, the audience over-indexes on Iowa Lottery (13.33×), Sue Monk Kidd (38.41×), Alaska (2.05×), and Nebraska (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Bats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.