Rascasse Audience Intelligence

Louisville Bats Audience in United States

A data profile of the people who buy, follow and care about Louisville Bats in United States — modelled from more than twelve digital signal sources. Louisville Bats has an estimated audience of 898,443 people in United States.

#385among Team in United States#2360in Sports

The average Louisville Bats fan in United States is 40.2 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Indiana, Ohio.

Top brand affinities include Ski resort, Babe Ruth, Kentucky Derby, with strongest over-indexing on Ski resort (11.08× the country average).

Demographically, the Louisville Bats audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louisville Bats fan in United States is more male, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Ski resort.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louisville Bats profile in United States.

Audience size
898K
in United States
Gender
29.0%♀
71.0% male
Age
40.2
average years
Country rank
#25433
Team in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louisville Bats fans

29.0% are female, 71.0% are male, average age 40.2.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Louisville Bats audience in United States
MetricValue
Female29.0%
Male71.0%
Average age40.2
Estimated audience size898,443
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Louisville Bats audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3930%
40-4926%
50+14%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Louisville Bats audience comes from United States.

Worldwide audience distribution share by country for Louisville Bats
CountryShare
United States92.5%
Canada3.5%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louisville Bats audience in United States is strongest.

Fig. 05

Top regions by affinity

Louisville Bats fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K21.41×
02Indiana~90K5.37×
03Ohio~70K2.40×
04Tennessee~20K1.06×
05West Virginia~4K0.93×
06Alaska~2K0.86×
07Iowa~6K0.85×
08Vermont~1K0.84×
09Rhode Island~2K0.81×
10Maine~2K0.76×
11New Hampshire~3K0.75×
12Idaho~3K0.74×
13Nebraska~3K0.74×
14North Dakota~1K0.72×
15Washington, District of Columbia~2K0.70×
16New Mexico~3K0.69×
17South Dakota~1K0.67×
18Montana~2K0.66×
19Delaware~2K0.65×
20Kansas~4K0.63×
21Utah~5K0.60×
22Hawaii~2K0.60×
23Alabama~7K0.59×
24Missouri~8K0.57×
25South Carolina~7K0.56×
26Illinois~20K0.52×
27Mississippi~4K0.52×
28Arkansas~4K0.49×
29Virginia~10K0.47×
30Colorado~7K0.47×
31Pennsylvania~10K0.45×
32North Carolina~10K0.45×
33Massachusetts~8K0.44×
34Oklahoma~4K0.44×
35Michigan~10K0.43×
36Wisconsin~6K0.43×
37Louisiana~5K0.43×
38Nevada~4K0.43×
39Connecticut~4K0.42×
40Georgia~10K0.41×
41Minnesota~5K0.40×
42Oregon~4K0.39×
43Arizona~7K0.37×
44Florida~20K0.36×
45Maryland~5K0.33×
46Washington~5K0.31×
47Texas~20K0.30×
48New York~10K0.30×
49New Jersey~7K0.29×
50California~30K0.26×
Fig. 06

Affinity by region

Affinity by region — Louisville Bats, United States
0.26×1.00×21.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louisville Bats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louisville Bats audience
#·InterestCategoryAffinity×
01DeMariniSports39.82×
02Major League Baseball draftSports39.06×
03EvoShieldSports38.31×
04Hickory FarmsShopping24.25×
05Babe RuthSports20.02×
06Bad SantaMovies & TV20.00×
07Kentucky DerbySports19.93×
08Western Governors UniversityBusiness & Career17.20×
09New York UniversityBusiness & Career15.69×
10Ski resortTravel & Leisure11.08×
11Washington NationalsSports7.92×
12Cincinnati RedsSports7.60×
13Aaron JudgeSports7.21×
14Seattle MarinersSports6.74×
15FlightAwareTravel & Leisure6.52×
16BB creamBeauty & Wellness6.28×
17Weather forecastingHome & Garden5.61×
18FedExBusiness & Career4.47×
19Aaron RodgersSports4.03×
20Mortgage loansBusiness & Career3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louisville Bats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louisville Bats audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.98×
IndulgenceJOY1.83×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louisville Bats audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
MindfulnessBALANCE0.63×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louisville Bats have in United States?

Louisville Bats has an estimated audience of 898,443 people in United States, concentrated in Kentucky and Indiana.

02

What is the gender split and age of Louisville Bats fans?

29.0% of Louisville Bats fans are female, 71.0% are male, with an average age of 40.2 years.

03

Which brands do Louisville Bats fans like most?

Louisville Bats fans show strongest brand affinity for Ski resort (11.08×), Babe Ruth (20.02×), and Kentucky Derby (19.93×) over the country average.

04

Where do Louisville Bats fans live in United States?

Louisville Bats fans in United States are most concentrated in Kentucky (reach ~200K), Indiana (reach ~90K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Louisville Bats fans also like?

Beyond Louisville Bats itself, the audience over-indexes on Babe Ruth (20.02×), Kentucky Derby (19.93×), Seattle Mariners (6.74×), and Major League Baseball draft (39.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Louisville Bats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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