Rascasse Audience Intelligence

Major League Baseball draft Audience in United States

A data profile of the people who buy, follow and care about Major League Baseball draft in United States — modelled from more than twelve digital signal sources. Major League Baseball draft has an estimated audience of 494,407 people in United States.

#303among Baseball in United States#448among Event in United States#3588in Sports

The average Major League Baseball draft fan in United States is 47.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include College World Series, USA Baseball, College baseball, with strongest over-indexing on College World Series (293.02× the country average).

Demographically, the Major League Baseball draft audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Baseball draft fan in United States is more male, around 47.6 years old, with strong Sports Activity tendencies and a notable affinity for College World Series.

Category: Sports · Type: Event · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Baseball draft profile in United States.

Audience size
494K
in United States
Gender
34.5%♀
65.5% male
Age
47.6
average years
Country rank
#36902
Event in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Baseball draft fans

34.5% are female, 65.5% are male, average age 47.6.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Major League Baseball draft audience in United States
MetricValue
Female34.5%
Male65.5%
Average age47.6
Estimated audience size494,407
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Major League Baseball draft audience in United States
Age bracketShare%
16-198%
20-2910%
30-3916%
40-4920%
50+46%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Major League Baseball draft audience comes from United States.

Worldwide audience distribution share by country for Major League Baseball draft
CountryShare
United States71.4%
Canada4.3%
China2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Baseball draft audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Baseball draft fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~8K1.99×
02Louisiana~10K1.98×
03Arkansas~7K1.60×
04Missouri~10K1.57×
05Tennessee~10K1.44×
06Illinois~20K1.36×
07Ohio~20K1.35×
08West Virginia~3K1.34×
09Iowa~5K1.25×
10Pennsylvania~20K1.24×
11Kansas~5K1.21×
12Wisconsin~9K1.18×
13South Carolina~9K1.15×
14Nebraska~3K1.15×
15Washington~10K1.13×
16Alabama~8K1.12×
17Maryland~9K1.08×
18Washington, District of Columbia~2K1.06×
19Indiana~9K1.05×
20Kentucky~6K1.05×
21North Carolina~20K1.04×
22Georgia~20K1.03×
23Virginia~10K1.00×
24New Hampshire~2K1.00×
25Massachusetts~10K0.99×
26Oklahoma~5K0.99×
27Oregon~6K0.97×
28Hawaii~2K0.95×
29Connecticut~5K0.94×
30New Jersey~10K0.93×
31Delaware~1K0.93×
32Maine~2K0.92×
33Michigan~10K0.91×
34North Dakota<1K0.89×
35Minnesota~6K0.86×
36South Dakota<1K0.86×
37Rhode Island~1K0.85×
38Florida~30K0.83×
39Colorado~6K0.82×
40Arizona~8K0.79×
41Texas~30K0.76×
42California~40K0.74×
43Montana~1K0.73×
44Alaska<1K0.73×
45Vermont<1K0.72×
46Nevada~3K0.69×
47Idaho~2K0.69×
48New York~20K0.65×
49Utah~2K0.51×
50New Mexico~1K0.50×
Fig. 06

Affinity by region

Affinity by region — Major League Baseball draft, United States
0.50×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Baseball draft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Baseball draft audience
#·InterestCategoryAffinity×
01College World SeriesSports293.02×
02Louisville BatsSports39.06×
03Home Run Derby (Major League Baseball)Sports33.77×
04USA BaseballSports31.32×
05College baseballSports29.60×
06Sidney CrosbySports23.88×
07Professional baseballSports23.19×
08Bryce HarperSports21.52×
09Little League World SeriesSports21.06×
10Mike TroutSports21.05×
11Babe RuthSports20.54×
12Johnny ManzielSports20.45×
13Bill BelichickSports12.50×
14Baseball batSports11.07×
15World SeriesSports10.87×
16MLB NetworkSports10.20×
17MLB.comSports9.02×
18Victor WembanyamaSports8.21×
19Aaron RodgersSports8.10×
20NFLSports2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Baseball draft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Baseball draft audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.55×
PatriotismCONSERVATISM1.41×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Baseball draft audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
ExtroversionTHRILL0.62×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Baseball draft have in United States?

Major League Baseball draft has an estimated audience of 494,407 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Major League Baseball draft fans?

34.5% of Major League Baseball draft fans are female, 65.5% are male, with an average age of 47.6 years.

03

Which brands do Major League Baseball draft fans like most?

Major League Baseball draft fans show strongest brand affinity for College World Series (293.02×), USA Baseball (31.32×), and College baseball (29.6×) over the country average.

04

Where do Major League Baseball draft fans live in United States?

Major League Baseball draft fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Baseball draft fans also like?

Beyond Major League Baseball draft itself, the audience over-indexes on USA Baseball (31.32×), College baseball (29.6×), Sidney Crosby (23.88×), and Bryce Harper (21.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Major League Baseball draft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Baseball draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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