Major League Baseball draft Audience in United States

Major League Baseball draft logo

Major League Baseball draft has an estimated audience of 494,584 people in United States. 34.5% are female, 65.5% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: USA Baseball, College baseball, Bryce Harper, Sidney Crosby, Babe Ruth.

The average Major League Baseball draft fan in United States is 47.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include USA Baseball, College baseball, Bryce Harper, with strongest over-indexing on USA Baseball (31.32× the country average). Demographically, the Major League Baseball draft audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Baseball

Demographics of Major League Baseball draft fans

Demographic split for Major League Baseball draft audience in United States
MetricValue
Female34.5%
Male65.5%
Average age47.6
Estimated audience size494,584

Audience persona

The typical Major League Baseball draft fan in United States is more male, around 47.6 years old, with strong Risk Appetite tendencies and a notable affinity for USA Baseball.

Top regions in United States

Top regions ranked by reach for Major League Baseball draft in United States
RegionReachAffinity
California36,9110.68×
Texas36,4390.86×
Florida30,2880.9×
Ohio25,5061.67×
Pennsylvania22,3801.34×
Illinois21,6941.32×
New York18,8720.68×
Tennessee16,5111.66×
North Carolina15,8431.06×
Georgia15,7881.04×
Michigan12,8610.99×
Virginia12,4671.03×
Louisiana12,3661.94×
New Jersey11,8860.94×
Missouri11,3451.42×
Massachusetts9,5470.98×
Indiana9,3931.04×
South Carolina9,2671.25×
Arizona8,4750.84×
Wisconsin8,4401.13×
Maryland8,4390.99×
Washington8,0740.81×
Mississippi7,6921.89×
Kentucky7,0181.13×
Alabama6,5930.95×
Colorado6,4830.83×
Minnesota6,1370.87×
Arkansas5,7371.41×
Iowa5,7291.41×
Oregon5,6461×
Kansas5,0541.3×
Oklahoma4,6970.86×
Connecticut4,6550.94×
West Virginia3,5581.54×
Nevada3,1530.66×
Nebraska2,9841.2×
Utah2,0190.46×
New Hampshire1,6260.83×
Hawaii1,5170.71×
Idaho1,5130.61×
Maine1,5050.85×
Washington, District of Columbia1,4450.97×
Rhode Island1,3080.83×
Delaware1,1710.86×
New Mexico9430.38×
North Dakota9060.89×
Montana8020.58×
South Dakota7820.68×
Alaska6570.62×
Vermont4980.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major League Baseball draft audience
BrandAffinityCategory
USA Baseball31.32×Sports
College baseball29.6×Sports
Bryce Harper21.52×Sports
Sidney Crosby23.88×Sports
Babe Ruth20.54×Sports
Little League World Series21.06×Sports
Aaron Rodgers8.1×Sports
Baseball bat11.07×Sports
Mike Trout21.05×Sports
Louisville Bats39.06×Sports
MLB.com9.02×Sports
Bill Belichick12.5×Sports
MLB Network10.2×Sports
World Series10.87×Sports
Home Run Derby (Major League Baseball)33.77×Sports
National Football League draft10.36×Sports
Professional baseball23.19×Sports
NFL2.73×Sports
Johnny Manziel20.45×Sports
Coach (baseball)16.75×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major League Baseball draft audience
TraitClusterScore
Risk AppetiteTHRILL1.44
Sports ActivityPOWER1.3
TraditionCONSERVATISM1.18
Career OrientationPOWER1.15
Family OrientationCONSERVATISM1.15
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Major League Baseball draft
CountryShare
United States71.6%
Canada4.3%
China2.7%

See Major League Baseball draft audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Major League Baseball draft have in United States?

Major League Baseball draft has an estimated audience of 494,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Major League Baseball draft fans?

34.5% of Major League Baseball draft fans are female, 65.5% are male, with an average age of 47.6 years.

Which brands do Major League Baseball draft fans like most?

Major League Baseball draft fans show strongest brand affinity for USA Baseball (31.32×), College baseball (29.6×), and Bryce Harper (21.52×) over the country average.

Where do Major League Baseball draft fans live in United States?

Major League Baseball draft fans in United States are most concentrated in California (reach 36,911), Texas (reach 36,439), and Florida (reach 30,288). These three regions account for the largest share of the active audience.

What other brands do Major League Baseball draft fans also like?

Beyond Major League Baseball draft itself, the audience over-indexes on College baseball (29.6×), Bryce Harper (21.52×), Sidney Crosby (23.88×), and Babe Ruth (20.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Baseball draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.