A data profile of the people who buy, follow and care about College baseball in United States — modelled from more than twelve digital signal sources. College baseball has an estimated audience of 5,597,831 people in United States.
College baseball has an estimated audience of 5,597,831 people in United States. 30.2% are female, 69.8% are male, average age 40.0. Top brand affinities: World Series, Rick and Morty, Anthony Joshua, Ski resort, Aaron Judge.
Top brand affinities include World Series, Rick and Morty, Anthony Joshua, with strongest over-indexing on World Series (10.68× the country average).
Demographically, the College baseball audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Tradition.
The typical College baseball fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for World Series.
The key figures that characterise the College baseball profile in United States.
30.2% are female, 69.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 40.0 |
| Estimated audience size | 5,597,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
The strongest cross-interests of the College baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Major League Baseball draft | Sports | 29.60× | ||
| 02 | Los Angeles Angels of Anaheim | Sports | 13.30× | ||
| 03 | Anthony Joshua | Sports | 10.82× | ||
| 04 | World Series | Sports | 10.68× | ||
| 05 | Toyota Supra | Cars & Mobility | 10.34× | ||
| 06 | Little League World Series | Sports | 10.12× | ||
| 07 | Aaron Judge | Sports | 8.58× | ||
| 08 | Rick and Morty | Movies & TV | 7.64× | ||
| 09 | Major League Baseball All-Star Game | Sports | 6.08× | ||
| 10 | Ski resort | Travel & Leisure | 5.89× | ||
| 11 | Fox Sports | Movies & TV | 5.16× | ||
| 12 | Seattle Mariners | Sports | 5.00× | ||
| 13 | Softball | Sports | 4.54× | ||
| 14 | New York Yankees | Sports | 4.44× | ||
| 15 | Masters Tournament | Sports | 3.69× | ||
| 16 | PGA Tour | Sports | 3.17× | ||
| 17 | CBS Sports | Movies & TV | 3.11× | ||
| 18 | Vehicles | Cars & Mobility | 2.05× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.83× | ||
| 20 | Clothing | Fashion & Accessoires | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.21× | |
| Tradition | CONSERVATISM | 1.88× | |
| Risk Appetite | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.75× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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