College baseball Audience in United States
College baseball has an estimated audience of 5,597,831 people in United States. 30.2% are female, 69.8% are male, average age 40.0. Top brand affinities: Toyota Supra, Los Angeles Angels of Anaheim, New York Yankees, Los Angeles Dodgers, MSN.
Top brand affinities include Toyota Supra, Los Angeles Angels of Anaheim, New York Yankees, with strongest over-indexing on Toyota Supra (20.96× the country average). Demographically, the College baseball audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of College baseball fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 40.0 |
| Estimated audience size | 5,597,831 |
Audience persona
The typical College baseball fan in United States is more male, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Toyota Supra.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Supra | 20.96× | Cars & Mobility |
| Los Angeles Angels of Anaheim | 17.86× | Sports |
| New York Yankees | 5.52× | Sports |
| Los Angeles Dodgers | 6.23× | Sports |
| MSN | 3.46× | News |
| Rick and Morty | 6.16× | Movies & TV |
| World Series | 9.07× | Sports |
| Khabib Nurmagomedov | 19.17× | Sports |
| Dungeons & Dragons | 7.9× | Games |
| Aaron Judge | 6.98× | Sports |
| Ski resort | 4.89× | Travel & Leisure |
| Major League Baseball All-Star Game | 6.57× | Sports |
| Minor League Baseball | 6.53× | Sports |
| Cyberpunk 2077 | 12.55× | Games |
| New York Knicks | 4.99× | Sports |
| Planet Fitness | 2.42× | Sports |
| Sidney Crosby | 10.87× | Sports |
| Hair Extensions | 3.56× | Beauty & Wellness |
| Little League World Series | 9.66× | Sports |
| Ryder Cup | 5.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Pet Ownership | JOY | 1.21 |
| Sports Activity | POWER | 1.17 |
| Risk Appetite | THRILL | 1.13 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| Japan | 18.0% |
| Canada | 3.4% |
See College baseball audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for College baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.