College baseball Audience in United States
College baseball has an estimated audience of 5,597,831 people in United States. 30.2% are female, 69.8% are male, average age 40.0. Top brand affinities: JC, Election law, JT Touristik, Bundarra, New South Wales, Bridget Jones: The Edge of Reason.
Top brand affinities include JC, Election law, JT Touristik, with strongest over-indexing on JC (19.38× the country average). Demographically, the College baseball audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of College baseball fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 40.0 |
| Estimated audience size | 5,597,831 |
Audience persona
The typical College baseball fan in United States is more male, around 40.0 years old, with strong Tradition tendencies and a notable affinity for JC.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JC | 19.38× | |
| Election law | 19.17× | |
| JT Touristik | 17.86× | Travel & Leisure |
| Bundarra, New South Wales | 16.5× | Travel & Leisure |
| Bridget Jones: The Edge of Reason | 12.55× | Movies & TV |
| Pro-Ject | 10.7× | Music & Radio |
| Jim Beam Rye | 10.42× | Food & Beverages |
| Sensibility | 9.75× | Politics & Society |
| Sue Monk Kidd | 9.64× | Literature |
| Mariusz Wlazły | 8.5× | Sports |
| Emilio Estefan | 7.9× | Music & Radio |
| UK garage | 7.65× | Music & Radio |
| Metro Iztapalapa | 7.39× | Travel & Leisure |
| La Razón (Madrid) | 7.16× | News |
| National Theatre Bucharest | 7.13× | Travel & Leisure |
| Iowa Lottery | 7.13× | Games |
| Lake Iseo | 7.02× | Travel & Leisure |
| La Provence | 6.98× | News |
| TVP1 | 6.83× | Movies & TV |
| Bíblia JFA Offline | 6.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Pet Ownership | JOY | 1.21 |
| Sports Activity | POWER | 1.14 |
| Risk Appetite | THRILL | 1.13 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| Japan | 18.0% |
| Canada | 3.4% |
See College baseball audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for College baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.