Johnny Manziel Audience in United States

Johnny Manziel logo

Johnny Manziel has an estimated audience of 2,051,503 people in United States. 27.4% are female, 72.6% are male, average age 32.9. Top regions: Texas, California, Florida. Top brand affinities: Mae Hong Son Province, Austin Kayak, Hibachi, Alaska, Nebraska.

The average Johnny Manziel fan in United States is 32.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mae Hong Son Province, Austin Kayak, Hibachi, with strongest over-indexing on Mae Hong Son Province (42.97× the country average). Demographically, the Johnny Manziel audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Johnny Manziel fans

Demographic split for Johnny Manziel audience in United States
MetricValue
Female27.4%
Male72.6%
Average age32.9
Estimated audience size2,051,503

Audience persona

The typical Johnny Manziel fan in United States is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mae Hong Son Province.

Top regions in United States

Top regions ranked by reach for Johnny Manziel in United States
RegionReachAffinity
Texas295,7091.68×
California223,1660.99×
Florida130,1020.94×
New York108,4080.95×
Ohio82,8491.31×
Illinois75,3371.1×
Pennsylvania73,2471.06×
Georgia66,8831.06×
North Carolina60,3880.98×
Michigan53,0640.99×
New Jersey51,4870.99×
Virginia50,3541.01×
Arizona49,1581.17×
Tennessee47,8561.16×
Massachusetts45,1391.12×
Alabama40,9881.43×
Washington39,1170.95×
Indiana37,3001×
Colorado36,3181.12×
Missouri35,0241.06×
Maryland33,1620.94×
South Carolina32,8411.06×
Minnesota32,8091.12×
Wisconsin31,0781.01×
Louisiana27,9211.06×
Kentucky25,1940.98×
Oklahoma24,1981.06×
Connecticut20,8681.01×
Oregon20,5890.88×
Iowa19,7131.17×
Mississippi17,9231.06×
Nevada17,3460.87×
Kansas17,1691.06×
Arkansas16,8601×
Utah14,0620.77×
Nebraska11,1441.08×
Idaho9,2350.9×
West Virginia8,0950.85×
New Mexico8,0680.78×
New Hampshire7,4720.92×
Hawaii7,2490.82×
Washington, District of Columbia6,6841.08×
Maine5,9400.81×
Rhode Island5,6500.87×
Montana5,2150.92×
South Dakota4,5400.96×
Delaware4,3510.77×
North Dakota4,3001.02×
Alaska3,0470.69×
Vermont2,4620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnny Manziel audience
BrandAffinityCategory
Mae Hong Son Province42.97×Travel & Leisure
Austin Kayak57.15×Shopping
Hibachi15.5×Food & Beverages
Alaska2.7×Travel & Leisure
Nebraska4.24×Travel & Leisure
Graham Greene9.33×Literature
Urban horticulture5.04×Home & Garden
Sinaloa4.73×Travel & Leisure
Dog breed1.52×Pets & Animals
Minnesota1.91×Travel & Leisure
Jingoism1.91×Politics & Society
Horeca13.76×Travel & Leisure
Kazuo Ishiguro13.98×Literature
Pontifical Xavierian University21.8×Business & Career
Home staging3.86×Home & Garden
Elsword11.93×Games
Chili con carne5.8×Food & Beverages
nbc chicago3.99×Movies & TV
Mothercare2.09×Kids & Family
Graham Greene (actor)3.94×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnny Manziel audience
TraitClusterScore
Early Adopter MentalityPOWER1.2
Risk AppetiteTHRILL1.06
Social Media UsageJOY1.05
Career OrientationPOWER1.04
ExtroversionTHRILL0.96
Sports ActivityPOWER0.96

Worldwide distribution

Worldwide audience distribution share by country for Johnny Manziel
CountryShare
United States82.3%
Canada5.8%
United Kingdom3.8%

See Johnny Manziel audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Johnny Manziel have in United States?

Johnny Manziel has an estimated audience of 2,051,503 people in United States, concentrated in Texas and California.

What is the gender split and age of Johnny Manziel fans?

27.4% of Johnny Manziel fans are female, 72.6% are male, with an average age of 32.9 years.

Which brands do Johnny Manziel fans like most?

Johnny Manziel fans show strongest brand affinity for Mae Hong Son Province (42.97×), Austin Kayak (57.15×), and Hibachi (15.5×) over the country average.

Where do Johnny Manziel fans live in United States?

Johnny Manziel fans in United States are most concentrated in Texas (reach 295,709), California (reach 223,166), and Florida (reach 130,102). These three regions account for the largest share of the active audience.

What other brands do Johnny Manziel fans also like?

Beyond Johnny Manziel itself, the audience over-indexes on Austin Kayak (57.15×), Hibachi (15.5×), Alaska (2.7×), and Nebraska (4.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Manziel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.