Rascasse Audience Intelligence

Johnny Manziel Audience in United States

A data profile of the people who buy, follow and care about Johnny Manziel in United States — modelled from more than twelve digital signal sources. Johnny Manziel has an estimated audience of 2,122,204 people in United States.

#219among American football in United States#2433among Person in United States#1219in Sports

The average Johnny Manziel fan in United States is 32.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Norm Macdonald, Nikki Glaser, Conan (talk show), with strongest over-indexing on Norm Macdonald (223.7× the country average).

Demographically, the Johnny Manziel audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnny Manziel fan in United States is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Norm Macdonald.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnny Manziel profile in United States.

Audience size
2.1M
in United States
Gender
27.4%♀
72.6% male
Age
32.9
average years
Country rank
#13604
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johnny Manziel fans

27.4% are female, 72.6% are male, average age 32.9.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Johnny Manziel audience in United States
MetricValue
Female27.4%
Male72.6%
Average age32.9
Estimated audience size2,122,204
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Johnny Manziel audience in United States
Age bracketShare%
16-1927%
20-2933%
30-3920%
40-4914%
50+6%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Johnny Manziel audience comes from United States.

Worldwide audience distribution share by country for Johnny Manziel
CountryShare
United States82.1%
Canada6.2%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnny Manziel audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnny Manziel fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.64×
02Alabama~40K1.51×
03Ohio~80K1.30×
04Tennessee~50K1.22×
05Iowa~20K1.15×
06Mississippi~20K1.14×
07Kansas~20K1.10×
08Nebraska~10K1.10×
09North Dakota~5K1.10×
10Oklahoma~20K1.09×
11Louisiana~30K1.07×
12Pennsylvania~70K1.06×
13Arizona~40K1.06×
14Indiana~40K1.06×
15South Carolina~30K1.06×
16Massachusetts~40K1.05×
17Colorado~30K1.05×
18Minnesota~30K1.05×
19Missouri~30K1.04×
20Arkansas~20K1.04×
21South Dakota~5K1.04×
22Georgia~60K1.03×
23Illinois~70K1.01×
24Connecticut~20K1.01×
25Kentucky~30K1.00×
26Wisconsin~30K0.99×
27Washington, District of Columbia~6K0.99×
28West Virginia~9K0.98×
29Montana~6K0.98×
30North Carolina~60K0.96×
31Michigan~50K0.96×
32New Jersey~50K0.96×
33New Hampshire~8K0.95×
34Virginia~50K0.94×
35Maryland~30K0.92×
36Idaho~9K0.92×
37Rhode Island~6K0.90×
38Florida~100K0.88×
39New York~100K0.88×
40Washington~40K0.88×
41Delaware~5K0.87×
42California~200K0.86×
43Maine~6K0.86×
44Nevada~20K0.85×
45New Mexico~9K0.85×
46Oregon~20K0.83×
47Hawaii~7K0.81×
48Utah~10K0.77×
49Vermont~3K0.77×
50Alaska~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Johnny Manziel, United States
0.76×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnny Manziel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnny Manziel audience
#·InterestCategoryAffinity×
01Norm MacdonaldMovies & TV223.70×
02TefalHome & Garden109.09×
03Nikki GlaserMovies & TV56.54×
04Whitney CummingsMovies & TV43.50×
05Conan (talk show)Movies & TV43.18×
06Baseball gloveSports22.49×
07David SpadeMovies & TV20.94×
08Erin AndrewsSports20.00×
09Zoey 101Movies & TV20.00×
10Jason SegelMovies & TV16.25×
11Seth GreenMovies & TV15.55×
12Howard SternMovies & TV13.73×
13Josh DuhamelFashion & Accessoires11.74×
14Isla FisherMovies & TV11.35×
15Alison BrieMovies & TV10.58×
16Men's WearhouseFashion & Accessoires7.57×
17Houston RocketsSports5.18×
18FedExBusiness & Career4.20×
19Vehicle insuranceCars & Mobility3.98×
20Mortgage loansBusiness & Career2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnny Manziel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnny Manziel audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
IndividualismJOY1.34×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnny Manziel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.45×
DIY MentalityTHRILL0.57×
MindfulnessBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johnny Manziel have in United States?

Johnny Manziel has an estimated audience of 2,122,204 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Johnny Manziel fans?

27.4% of Johnny Manziel fans are female, 72.6% are male, with an average age of 32.9 years.

03

Which brands do Johnny Manziel fans like most?

Johnny Manziel fans show strongest brand affinity for Norm Macdonald (223.7×), Nikki Glaser (56.54×), and Conan (talk show) (43.18×) over the country average.

04

Where do Johnny Manziel fans live in United States?

Johnny Manziel fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Johnny Manziel fans also like?

Beyond Johnny Manziel itself, the audience over-indexes on Nikki Glaser (56.54×), Conan (talk show) (43.18×), Tefal (109.09×), and Whitney Cummings (43.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Johnny Manziel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Manziel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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