Howard Stern Audience in United States

Howard Stern logo

Howard Stern has an estimated audience of 3,503,248 people in United States. 37.8% are female, 62.2% are male, average age 45.5. Top regions: California, New York, Florida. Top brand affinities: Alvin and the Chipmunks, Box Office Mojo, Michael Cera, Luke Perry, Me-TV.

The average Howard Stern fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Alvin and the Chipmunks, Box Office Mojo, Michael Cera, with strongest over-indexing on Alvin and the Chipmunks (16.15× the country average). Demographically, the Howard Stern audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Howard Stern fans

Demographic split for Howard Stern audience in United States
MetricValue
Female37.8%
Male62.2%
Average age45.5
Estimated audience size3,503,248

Audience persona

The typical Howard Stern fan in United States is more male, around 45.5 years old, with strong Pet Ownership tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for Howard Stern in United States
RegionReachAffinity
California410,0421.06×
New York308,5111.58×
Florida256,8771.08×
Texas230,7750.77×
Pennsylvania209,5471.78×
New Jersey159,1941.79×
Ohio135,2101.25×
Illinois130,2781.12×
North Carolina103,7590.98×
Massachusetts102,6561.49×
Michigan98,3991.07×
Virginia89,3451.05×
Georgia88,6540.82×
Arizona83,0101.16×
Washington66,3660.94×
Tennessee64,5720.92×
Maryland63,8071.06×
Indiana59,7360.93×
Connecticut58,0361.65×
Missouri51,9790.92×
Colorado51,1020.93×
South Carolina48,5490.92×
Wisconsin48,2420.92×
Minnesota45,3390.9×
Oregon41,7341.04×
Kentucky39,4310.9×
Alabama35,2060.72×
Nevada34,9221.03×
Louisiana30,7170.68×
Oklahoma28,5640.73×
Utah23,8090.76×
Iowa23,2820.81×
Kansas22,2200.8×
Arkansas21,5090.75×
Mississippi18,9230.66×
New Hampshire18,7671.36×
Rhode Island14,8321.33×
Maine14,6141.16×
West Virginia14,5880.89×
Nebraska14,2860.81×
New Mexico13,7370.78×
Idaho13,6230.78×
Delaware12,0201.24×
Washington, District of Columbia11,2791.07×
Hawaii10,7990.72×
Montana8,0800.83×
Vermont7,6021.24×
South Dakota6,0310.74×
Alaska5,2890.71×
North Dakota5,1580.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Howard Stern audience
BrandAffinityCategory
Alvin and the Chipmunks16.15×Music & Radio
Box Office Mojo21.6×Movies & TV
Michael Cera16.68×Movies & TV
Luke Perry18.42×Movies & TV
Me-TV22.05×Movies & TV
howard stern show20.62×Movies & TV
Friends2.1×Movies & TV
Phong Thủy44.01×Politics & Society
Johnny Manziel13.73×Sports
Elliot Page8.71×Movies & TV
Rock and Roll Hall of Fame10.78×Music & Radio
Fox News Channel1.5×Movies & TV
Michael Jackson3.67×Music & Radio
CNN1.61×Movies & TV
Radio City Music Hall11.53×Travel & Leisure
New Kids on the Block10.13×Music & Radio
NBC1.51×Movies & TV
Religion1.55×Business & Career
Baywatch9.77×Movies & TV
Sirius XM Radio4.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Howard Stern audience
TraitClusterScore
Pet OwnershipJOY1.47
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.18
Need for SecurityCONSERVATISM1.15
TraditionCONSERVATISM1.12
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Howard Stern
CountryShare
United States71.1%
Canada6.4%
United Kingdom4.1%

See Howard Stern audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Howard Stern have in United States?

Howard Stern has an estimated audience of 3,503,248 people in United States, concentrated in California and New York.

What is the gender split and age of Howard Stern fans?

37.8% of Howard Stern fans are female, 62.2% are male, with an average age of 45.5 years.

Which brands do Howard Stern fans like most?

Howard Stern fans show strongest brand affinity for Alvin and the Chipmunks (16.15×), Box Office Mojo (21.6×), and Michael Cera (16.68×) over the country average.

Where do Howard Stern fans live in United States?

Howard Stern fans in United States are most concentrated in California (reach 410,042), New York (reach 308,511), and Florida (reach 256,877). These three regions account for the largest share of the active audience.

What other brands do Howard Stern fans also like?

Beyond Howard Stern itself, the audience over-indexes on Box Office Mojo (21.6×), Michael Cera (16.68×), Luke Perry (18.42×), and Me-TV (22.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Howard Stern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.